iotec

iotec iotec. Ethical Digital Media. iotec is your trusted partner to guide you through the wild west of digital media.

iotec are a third-generation automated media buying platform who marry the efficiencies of sophisticated machine learning with ethical business practices to address some of the biggest challenges for today’s marketer: transparency, efficiency and security.

Nathan Oliver, principle engineer @iotec asks us to start asking the right questions about Machine Learning as it become...
07/02/2019
How can you tell if Machine Learning is lying to you? | iotec

Nathan Oliver, principle engineer @iotec asks us to start asking the right questions about Machine Learning as it becomes central to programmatic advertising..

By Nathan Oliver, Principal Engineer at iotec   Programmatic advertising is increasingly being driven by machine learning, and for good...

"A diverse team only creates spaces for creativity that can not be created in homogeneous teams" https://buff.ly/2G9AzJQ...
04/02/2019
"Machine Learning Algorithmen profitieren von Ideenvielfalt"

"A diverse team only creates spaces for creativity that can not be created in homogeneous teams" https://buff.ly/2G9AzJQ 🙌 #mondaymotivation #MondayMorning #adtech #machinelearning #advertising #marketing

Das britische Unternehmen iotec, das sich auf Adtech spezialisiert hat, setzt sich für Ethical Digital Media und Diversität ein. Sales Director David von Hilchen erklärt, wie und warum Diversität im Unternehmen gelebt wird.

28/01/2019

Check out our latest take on ‘The State of Play in Digital: Empowering Marketers in 2019’ 👉https://bit.ly/2sL4oHQ for the #MondayMotivation you might need. Let’s have a great week 💪

Here @iotecglobal we are advocates of the importance of transparency in online advertising. That's why we're proud to be...
25/01/2019
Transparency | IAB UK

Here @iotecglobal we are advocates of the importance of transparency in online advertising. That's why we're proud to be one of the first ten companies to complete @IABUK's Transparency FAQs. Find out more and read our answers here: https://www.iabuk.com/transparency

Increased transparency in the digital advertising supply chain is important as this makes it easier for buyers to understand where value is added and in turn reward those companies that add most value. This is an important element of our overall vision to build a sustainable future for digital adver...

Here at @iotecglobal we are advocates of the importance of transparency in online advertising. That's why we're proud to...
25/01/2019
iotec | IAB UK

Here at @iotecglobal we are advocates of the importance of transparency in online advertising. That's why we're proud to be one of the first ten companies to complete @IABUK's Transparency FAQs. Find out more and read our answers here: https://bit.ly/2sM1d2E

Iotec has completed our Transparency FAQS, which you can download here. Increased transparency in the digital advertising supply chain is important as this makes it easier for buyers to understand where value is added and in turn reward those companies that add most value.

Welcome to 2019: The Faangs are biting chunks out of traditional media https://www.campaignlive.co.uk/article/welcome-20...
23/01/2019
Welcome to 2019: The Faangs are biting chunks out of traditional media

Welcome to 2019: The Faangs are biting chunks out of traditional media https://www.campaignlive.co.uk/article/welcome-2019-faangs-biting-chunks-traditional-media/1521892

The ad market is set to grow for a 10th consecutive year, but it's tough as the Faangs (Facebook, Apple, Amazon, Netflix, Google) are biting huge chunks out of traditional media business models. So the old world must change and forge new alliances.

It's time to put our words into actions - IAB UK announces new transparency initiative to help buyers understand the dig...
22/01/2019
IAB UK announces new transparency initiative to help buyers understand the digital advertising supply chain | IAB UK

It's time to put our words into actions - IAB UK announces new transparency initiative to help buyers understand the digital advertising supply chain https://buff.ly/2sDJaLY #EthicalAdtech #DoingTheRightThing #advertising #media #marketing #Digital #TuesdayThoughts

21st January 2019, London: IAB UK, the trade body for the online advertising industry, today announced the launch of the ‘Transparency FAQS’, a tool to help aid advertiser understanding of the value they derive from companies within the digital advertising value chain.

@ProcterGamble are in-housing more media... Is this a sign for more brands to do the same? https://buff.ly/2Rz0NLT #adte...
22/01/2019
As P&G in-houses more media should other brands follow suit?

@ProcterGamble are in-housing more media... Is this a sign for more brands to do the same? https://buff.ly/2Rz0NLT #adtech #advertising #marketing #media

P&G looks to be bringing more of its media planning and buying in-house as it looks to bring its marketers closer to the consumers they serve but it should be wary of going too far down this route and losing the expertise an outside voice can offer.

Welcome to 2019: The Faangs are biting chunks out of traditional media https://www.campaignlive.co.uk/article/welcome-20...
16/01/2019
Welcome to 2019: The Faangs are biting chunks out of traditional media

Welcome to 2019: The Faangs are biting chunks out of traditional media https://www.campaignlive.co.uk/article/welcome-2019-faangs-biting-chunks-traditional-media/1521892

The ad market is set to grow for a 10th consecutive year, but it's tough as the Faangs (Facebook, Apple, Amazon, Netflix, Google) are biting huge chunks out of traditional media business models. So the old world must change and forge new alliances.

15/01/2019
Closing The Gap Between Marketers And Technology | AdExchanger

"The companies that will succeed in the digital age are the ones that unite data across marketing and advertising spend". #TuesdayThoughts https://bit.ly/2AKVteb

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Helmreich, group vice president at Oracle Marketing Cloud. Earlier this decade, digital media platforms transitioned from interesti...

Welcome to 2019: The Faangs are biting chunks out of traditional media https://www.campaignlive.co.uk/article/welcome-20...
09/01/2019
Welcome to 2019: The Faangs are biting chunks out of traditional media

Welcome to 2019: The Faangs are biting chunks out of traditional media https://www.campaignlive.co.uk/article/welcome-2019-faangs-biting-chunks-traditional-media/1521892

The ad market is set to grow for a 10th consecutive year, but it's tough as the Faangs (Facebook, Apple, Amazon, Netflix, Google) are biting huge chunks out of traditional media business models. So the old world must change and forge new alliances.

Ob sich unsere Vorhersagen für 2018 im Bereich Adtech bewahrheitet haben, wollt ihr wissen? In unserem Kommentar für I...
08/01/2019
2018: Das waren die Herausforderungen im AdTech-Bereich

Ob sich unsere Vorhersagen für 2018 im Bereich Adtech bewahrheitet haben, wollt ihr wissen? In unserem Kommentar für Internet World Business @internet_world erfahrt ihr mehr: https://bit.ly/2SEI1zd #TuesdayThoughts #Adtech

Konsolidierungen, die DSGVO und Transparenz: Das Jahr 2018 hielt einige spannende Themen im Bereich AdTech bereit. Wir haben Branchenexperten gebeten, ihre Prognosen aus dem vergangenen Jahr unter die Lupe zu nehmen - und einen Blick zurück auf 2018 zu werfen.

Stat of Nov: (65%) of global digital ad-spend is expected to be traded programmatically in 2019, representing growth of ...
03/12/2018
The State of Play in Digital: November 2018 | iotec

Stat of Nov: (65%) of global digital ad-spend is expected to be traded programmatically in 2019, representing growth of 19% on 2018 (@zenith). Other highlights here 👉 The State of Play in Digital: November 2018 https://bit.ly/2E6XmVU #MondayMotivation #HappyReading

November has been and gone, bringing with it a wave of events, campaigns, and debates surrounding the future of digital...

It's here - final piece of our Best Practices in Programmatic saga 👉https://bit.ly/2ySLXEz. This week we're talking a...
08/11/2018
Week 4: Best Practices in Programmatic | iotec

It's here - final piece of our Best Practices in Programmatic saga 👉https://bit.ly/2ySLXEz. This week we're talking about using the right channels & messaging, and attribution. Missed the ones before? Read here: https://bit.ly/2zvdtHT #Programmatic #advertising #empowerment

Starting to get this jist of programmatic but haven't quite found your stride? Stay tuned for more hints and tips! #Empowerment

Honoured to be named alongside some great companies here on @Forbes 7 business that promise digital can be #ethical arti...
07/11/2018
Seven Businesses That Promise Digital Can Be Ethical

Honoured to be named alongside some great companies here on @Forbes 7 business that promise digital can be #ethical article! Ethical practices isn't something for the future, IT'S HAPPENING NOW! https://bit.ly/2RFHL25 #digitalmedia @EthicalAdtech #digitalecosystem #empowerment

Meet seven digital companies that hope a commitment to ethical business will prove to be a crucial differentiator

Media industry veteran @EricNewnham  is now part of the executive board of directors @iotecglobal https://bit.ly/2PGO87T...
06/11/2018
Movers & Shakers: October 2018

Media industry veteran @EricNewnham is now part of the executive board of directors @iotecglobal https://bit.ly/2PGO87T @PerformanceIN

This October has seen some big hires at RevLifter, meanwhile global expansion has created plenty of new positions in the performance marketing space.

It’s here! Week 3 of Best Practices in #Programmatic 👉 https://bit.ly/2PAyOKa  ! This week we’re talking about th...
01/11/2018
Week 3: Best Practices in Programmatic | iotec

It’s here! Week 3 of Best Practices in #Programmatic 👉 https://bit.ly/2PAyOKa ! This week we’re talking about things you need to consider for #creatives and use of #data! #thursdaythoughts #adtech #advertising #BecomeAnExpert ✍️📝🙌

Starting to get this jist of programmatic but haven't quite found your stride? Stay tuned for more hints and tips! #Empowerment

Need some advise on #programmatic #advertising? Not quite sure where to start? We've got a few pointers to help you out!...
29/10/2018
Week 1: Best Practices in Programmatic | iotec

Need some advise on #programmatic #advertising? Not quite sure where to start? We've got a few pointers to help you out! Week 1 👉https://bit.ly/2yK92bL | Week 2 👉 https://bit.ly/2PxxmIe | Week 3's coming out on Thursday!! #MondayMotivation #adtech #happyreading 🤓

Don't know where to start with programmatic? We've got a few tips up our sleeves help you begin your journey. #Empowerment

25/10/2018
Page not found | iotec

It's here! Best Practices in Programmatic Part 2 😊https://bit.ly/2PLYj8c .This week, we're focusing on choosing the right #partners that will help you achieve your #goals and setting clear and sensible #objectives 👊#Empowerment #Adtech #Programmatic #ThursdayThoughts 🤓

Don't forget week 2 of Best Practices in Programmatic is coming on Thursday!! Pop it in your diary 🗓Can't wait til th...
23/10/2018
News - Our Thought Leadership & Opinion Pieces | iotec

Don't forget week 2 of Best Practices in Programmatic is coming on Thursday!! Pop it in your diary 🗓Can't wait til then? Read last week's edition here 👉https://bit.ly/2yK92bL #TuesdayMotivation #Programmatic #HintsAndTips #adtech

Stay up to date with the latest news, blogs and thought leadership pieces for the digital marketing industry from iotec.

Thank you @JaaMedia for having us this morning & we hope you found the session useful! Looking forward to a brighter & #...
19/10/2018

Thank you @JaaMedia for having us this morning & we hope you found the session useful! Looking forward to a brighter & #ethical future with you 😊🙌#DoTheRightThing #MakingProgrammaticAccountable #FridayFeeling

Time to sharpen your pencils because 'Best Practices for Programmatic' is here!! This week we're talking about 1) unders...
18/10/2018
Week 1: Best Practices in Programmatic | iotec

Time to sharpen your pencils because 'Best Practices for Programmatic' is here!! This week we're talking about 1) understanding your audience & 2) deciding what your strategy should be 👉 https://bit.ly/2yK92bL #ThursdayThoughts #Programmatic #BecomeAnExpert #advertising #adtech

Don't know where to start with programmatic? We've got a few tips up our sleeves help you begin your journey.

17/10/2018

Time to keep your eyes peeled! We'll be posting our first 'Best Practices for Programmatic' tips tomorrow! Set your ⏰! #Advertising #Part1Of4 #Programmatic #WednesdayWisdom

15/10/2018
Carnet de nominations du 15 octobre

@EricNewnham rejoint le conseil d'administration de @iotecglobal https://bit.ly/2CIVAJR @journaldunet

Paul de Leusse chez Orange Bank - Georges Daher chez la FNAM - Denis Gestin chez Holistick Medical - Marie Le Vavasseur chez Rosewood Hotels Resorts

@iotecglobal: Eric Newnham rejoint le conseil d'administration https://bit.ly/2yaAGiG @airofmelty #advertising
10/10/2018
Eric Newnham rejoint le conseil d'administration d'iotec Global

@iotecglobal: Eric Newnham rejoint le conseil d'administration https://bit.ly/2yaAGiG @airofmelty #advertising

En cet automne 2018, iotec Global, la société de conseil indépendante et éthique en publicité digitale, accueille un nouveau membre au sein de son conseil d'administration en la personne d'Eric Newnham. Mais qui est-il et d'où vient-il ?

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