Underscore

Underscore Underscore is a results driven branding and digital agency, dedicated to changing your world for the better. #allaboutyou
Underscore is a leading London branding agency with a big track record in brand, staff and customer engagement. For twenty years we have sought to promote like minded clients who believe that confident compelling creative work can bring their business positive returns. We make an investment to understand how a client thinks, how their sector operates and how their customers behave, as then we can confidently speak the language of their business. We actively promote campaigns that measure the effectiveness of our advice. It’s a point of difference that builds confidence, trust and makes a client feel more like a business partner, which is ultimately how it should be.
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27/11/2019

🎵 It's beginning to look a lot like Christmas, everywhere we go! 🎶 The lights have been switched on downstairs on Oxford Street, the John Lewis advert has been watched on repeat and the Coca Cola truck has made an appearance so why not put our name up in lights too. IT’S CHRISTMAAAS! ✨

#gif #animation #christmas #branding #design #oxfordstreet #underscore #brightlightsbigcity #brands #happyholidays #xmas #christmaslights #lights

It doesn't need to be Thursday to do a #throwback #fbf. Nuhu+ provide extensive international lifestyle development expe...
22/11/2019

It doesn't need to be Thursday to do a #throwback #fbf. Nuhu+ provide extensive international lifestyle development expertise for luxury properties in Central London. We helped them to find their voice and curated a brand that made them feel at home with the clients they work with.

#throwback #print #editorial #nuhuplus #property #branding #design #fbf

150 Holborn is a new high-tech HQ in Holborn London. Soon to be home to international consultancy Dar-Group; this mixed-...
21/11/2019

150 Holborn is a new high-tech HQ in Holborn London. Soon to be home to international consultancy Dar-Group; this mixed-used development has bespoke features to ensure it is both a sustainable and intelligent building for the future. We were tasked with creating digital communications that not only announce it's arrival but sell Holborn as the heart of the developing area of Midtown.

#150holborn #holborn #property #dargroup #london #digital #brochure #branding #design

31/10/2019

Wishing you all a spooky Halloween from our resident ghost here at Underscore! 👻

#halloween #spooky #ghost #animation #underscore #branding #design #creative #graphicdesign

Meet Tom 👋Our new designer decided to change his career path and just switched to graphic design after working as an arc...
31/10/2019

Meet Tom 👋Our new designer decided to change his career path and just switched to graphic design after working as an architect for a few years. Great to have you on board! Designed by himself ✏

#underscore #branding #design #creative #illustration #art #graphicdesign #london #agency

Research and understanding about wellbeing in office spaces are ongoing, but there are some boxes that can be ticked to ...
22/10/2019
Workplaces to feel your best - Underscore | Branding Agency

Research and understanding about wellbeing in office spaces are ongoing, but there are some boxes that can be ticked to improve the situation. 📝 Head to our latest article to find out more: ➡️ https://loom.ly/Acqs6RY

Photography by AIS

AI is all around us, and with algorithms now as good as, if not better than humans, it’s a technology that is set to grow in an exponential way

Meet Matteo, our new designer! When he's not enjoying his favourites, pizza and nutella (not at the same time), he's pra...
10/10/2019

Meet Matteo, our new designer! When he's not enjoying his favourites, pizza and nutella (not at the same time), he's practising his hidden talent... 🎤Designed by Tom.

We can’t wait for the Festival of Marketing  to begin! We will be there both days making the most of new insights, exper...
07/10/2019

We can’t wait for the Festival of Marketing to begin! We will be there both days making the most of new insights, experiences and information. Keep your eyes peeled for updates and our key takeaways. 👀📝

04/10/2019

Our key insight from 'Get Sh*t Done' is the importance of disruptive brands building communities for long term growth and stability. Thanks for such an inspiring evening SheSays and This Way Up!

We created a definitive brand strategy to help with internal communications and external marketing and promotions for 15...
03/10/2019

We created a definitive brand strategy to help with internal communications and external marketing and promotions for 150 Holborn, a new mixed use, high-tech landmark HQ for international consultancy, Dar Group. The building was created to bring a number of their companies together under the same roof.

Meet Anastasiya, who loves to stroll around in Soho and is always on the hunt for new Japanese restaurants. As Senior Ac...
02/10/2019

Meet Anastasiya, who loves to stroll around in Soho and is always on the hunt for new Japanese restaurants. As Senior Account Manager here at Underscore, she makes sure that both clients and our team are happy! 🤗 Designed by Charlie.

#allaboutyou #underscore #branding #design #creative #team #people #artwork #art #illustration

Meet Louise, our new Account Manager who just came back from working abroad in Paris! If she’s not at Underscore, she mi...
27/09/2019

Meet Louise, our new Account Manager who just came back from working abroad in Paris! If she’s not at Underscore, she might be wandering around the South Bank by the National Theatre, which is one of her favourite spots in London. Lovely illustrations by Charlotte Trounce. ✏️



#allaboutyou #underscore #branding #design #creative #louise #team #people #yoga #illustration

Here’s a little snapshot of yesterday’s Dalton Maag workshop. We were challenged to play with font and to find out how t...
25/09/2019

Here’s a little snapshot of yesterday’s Dalton Maag workshop. We were challenged to play with font and to find out how they evoke different feelings. Thanks for a fun evening full of type, scribbles, pizza and drinks! ✍️



#allaboutyou #underscore #design #daltonmaag #typography #letters #font #type

In order to feel connected to a brand, consumers need to actually experience it rather than just looking at it. If you n...
23/09/2019

In order to feel connected to a brand, consumers need to actually experience it rather than just looking at it. If you need help to build lasting connections, give us a call! 💥



#allaboutyou #underscore #branding #design #communication #digitaldesign #experience #consumer

The interior fit-out and refurbishment experts at AIS empower people and businesses to innovate and perform at their bes...
20/09/2019

The interior fit-out and refurbishment experts at AIS empower people and businesses to innovate and perform at their best. They delve into every aspect of a company's DNA to deliver collaborative spaces that work for everyone. Our recent rebrand gave them the fitting look! Head to our website and have a look at the full case study. 🛋



#allaboutyou #underscore #branding #design #communication #creative #graphicdesign #brandidentity #ais #officefitout

Meet Benson, our newest Developer at Underscore who came all the way from Goa to work in London. If he’s not busy buildi...
18/09/2019

Meet Benson, our newest Developer at Underscore who came all the way from Goa to work in London. If he’s not busy building awesome digital stuff, he’s probably at the snack table to get his favourite chilli rice crackers. 🍿 Designed by Charlie.



#allaboutyou #underscore #branding #design #communication #digitaldesign #creative #graphic #graphicdesign #business #digitalmarketing #brandidentity #webdesign #benson #team #people

On Friday our team was taken to a secret location to celebrate 20 years of Underscore!  The destination was... The Madis...
16/09/2019

On Friday our team was taken to a secret location to celebrate 20 years of Underscore! The destination was... The Madison Rooftop Bar & Terrace! 🎉 We had an amazing night out full of laughters, good conversations and delicious food.



#allaboutyou #underscore #branding #design #20thbirthday #birthday #celebration #team #nightout #madison #madisonlondon

13/09/2019

Tonight’s the night! 🍾🎉When it’s Friday and you’ve just turned 20 you don’t stay in.. so tonight we’ve a secret team outing to go to, throwing it back and partying like it’s 1999 all over again! 💥🍸 ⠀

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#allaboutyou #underscore #branding #design #communication #digitaldesign #creative #graphic #graphicdesign #business #digitalmarketing #brandidentity #webdesign #birthday #20 #celebrate

12/09/2019

We’re celebrating 20 years worth of brilliant clients, impactful work and Insightful result driven branding! 💥Take a journey with us, from 1999 to 2019, as we highlight our best collaborations and inspired moments! 🎉
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#allaboutyou #underscore #branding #design #communication #digitaldesign #creative #graphic #graphicdesign #business #digitalmarketing #brandidentity #webdesign #20thbirthday #birthday #celebration

10/09/2019

We’re turning 20! 🎉💥
We can’t quite believe we’ve been doing our thing for two whole decades, but to celebrate we’ll be looking back at some of our best moments and memories this month… stay posted! 💥🍾
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#allaboutyou #underscore #branding #design #communication #digitaldesign #creative #graphic #graphicdesign #business #digitalmarketing #brandidentity #webdesign #birthday #20 #celebrate

Three years ago our talented Laura joined the Underscore team as a Graphic Designer. Since then, with the rest of the te...
06/09/2019

Three years ago our talented Laura joined the Underscore team as a Graphic Designer. Since then, with the rest of the team, she has helped to bring many brands (and the studio) to life. We are thrilled to have her on board! 🎉3️⃣⠀
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#allaboutyou #underscore #branding #design #communication #digitaldesign #oxfordstreet #london #creative #graphic #graphicdesign #international #business #digitalmarketing #logo #brandidentity #webdesign #laura #team #people #human #love #hello #anniversary #threeyears

Designers have always played a part in propaganda, and in increasingly political recent times, their role has had a resu...
05/09/2019

Designers have always played a part in propaganda, and in increasingly political recent times, their role has had a resurgence. Have a read of our recent article on our website to find out how design is influencing current environmental and political protests.
#protest #extinctionrebellion #underscore #allaboutyou #design #graphicdesign #insight #thoughtleadership #posterart

Meet Asia, our adventurer who grew up in Poland and America before she decided to travel the world and work abroad. She ...
02/09/2019

Meet Asia, our adventurer who grew up in Poland and America before she decided to travel the world and work abroad. She would probably die for a shop full of Polish snacks next to our office, as long as they’re gluten free! She’s also one of our talented Senior Designers here at Underscore. 🌍 Designed by Magda.
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#allaboutyou #underscore #branding #design #communication #digitaldesign #creative #graphic #graphicdesign #business #digitalmarketing #brandidentity #webdesign #asia #team #people

What happens when peak consumerism meets the climate crisis? Sustainability is the world on everyone’s lips and brands a...
30/08/2019
Brand Sustainability - Underscore | Branding Agency

What happens when peak consumerism meets the climate crisis? Sustainability is the world on everyone’s lips and brands are trying to prove their credentials and what they’re doing to combat these issues. Is this green washing or real brand concern? Tell us your thoughts. 🌎♻️
https://loom.ly/Cz8-RqQ
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#allaboutyou #underscore #branding #design #communication #digitaldesign #creative #graphic #graphicdesign #business #digitalmarketing #brandidentity #webdesign #article #educateyourself #sustainability

AI is all around us, and with algorithms now as good as, if not better than humans, it’s a technology that is set to grow in an exponential way

Ikea recently swapped its brand typeface to Noto, a collaborative type family done by Monotype and Google. We also went ...
29/08/2019

Ikea recently swapped its brand typeface to Noto, a collaborative type family done by Monotype and Google. We also went for that font in last year’s project Pocket Book for the same reason: Noto is truly inclusive, as the typeface family encompasses every written language in the world. Good choice, Ikea!
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#allaboutyou #underscore #branding #design #communication #digitaldesign #oxfordstreet #london #creative #graphic #graphicdesign #international #business #digitalmarketing #brandidentity #pocketbook #ikea #noto #font #update #inclusive

We’ve been playing around with some new identities. Here’s a sneak peak into what our creative team has been doing latel...
28/08/2019

We’ve been playing around with some new identities. Here’s a sneak peak into what our creative team has been doing lately. 🖌
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#allaboutyou #underscore #branding #design #communication #digitaldesign #creative #graphic #graphicdesign #business #digitalmarketing #brandidentity #webdesign #editorial #print

Today we’re looking at how Artificial Intelligence is going to be impacting your world in the coming years. Controversia...
23/08/2019

Today we’re looking at how Artificial Intelligence is going to be impacting your world in the coming years. Controversial conversations on the topic range from data privacy to the positive impacts it could have on the world of healthcare - what’s your stand?
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#allaboutyou #underscore #branding #design #communication #artificialintelligence #technology #digitaldesign #creative #graphic #graphicdesign #digitalmarketing #thoughtleadership #digitaltrends

Meet Thea, our multifaceted advice giver who would die for a lifetime supply of good cheese and craft beer 🧀 As our Stud...
21/08/2019

Meet Thea, our multifaceted advice giver who would die for a lifetime supply of good cheese and craft beer 🧀 As our Studio Manager she keeps everything running smoothly at Underscore and we'd all be lost without her. 🌀 Designed by Magda.
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#allaboutyou #underscore #branding #design #communication #digitaldesign #creative #graphic #graphicdesign #business #digitalmarketing #brandidentity #webdesign #thea #team #people

19/08/2019

We worked with AIS and gave them a fresh rebrand. Here’s a little sneak peek – there will be a new case study on our website soon! 🖥
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#allaboutyou #underscore #branding #design #communication #digitaldesign #creative #graphic #graphicdesign #business #digitalmarketing #brandidentity #webdesign #ais #officefitout

Happy Friday! Say hello to Sam, our Indian food lover from Ireland. He loves to hang out at Regent’s Canal, but as soon ...
16/08/2019

Happy Friday! Say hello to Sam, our Indian food lover from Ireland. He loves to hang out at Regent’s Canal, but as soon as he’s back home he tries to find cliffs to jump off into the water with friends. He’s also the guy for all things video and animation in the office! 👾 Designed by Magda.

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#allaboutyou #underscore #branding #design #communication #digitaldesign #creative #graphic #graphicdesign #business #digitalmarketing #brandidentity #webdesign #sam ##team #people #irish

What’s placemaking? We hear that question quite a lot... It’s so much more than just a location or a space! Head to our ...
14/08/2019

What’s placemaking? We hear that question quite a lot... It’s so much more than just a location or a space! Head to our website and read the latest article to find out how we form the communities of tomorrow and what placemaking means to Underscore. 🏠
https://loom.ly/L7Sk6Rk
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#allaboutyou #underscore #branding #design #communication #digitaldesign #oxfordstreet #london #creative #graphic #graphicdesign #international #business #digitalmarketing #brandidentity #article #insight #educateyourself #placemaking #places #urban

Good morning! Wishing you a bright Tuesday from our studio on Oxford Street.✨💫💛• ⠀ ⠀• ⠀ ⠀• ⠀ ⠀#ourstudio #underscore #br...
13/08/2019

Good morning! Wishing you a bright Tuesday from our studio on Oxford Street.✨💫💛
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#ourstudio #underscore #branding #design #communication #digitaldesign #oxfordstreet #london #creative #graphic #graphicdesign #international #business #digitalmarketing #brandidentity #webdesign #tuesday #goodmorning #positivethinking #notuesdaysblues

We gave a face to ‘Kitchen Corner’ – Co-op’s internal area used for everything from new product development to team brea...
12/08/2019

We gave a face to ‘Kitchen Corner’ – Co-op’s internal area used for everything from new product development to team breakfast huddles to external tastings. The branding needed to evoke not only the way they work at Co-op but how the innovative thinking of Foodology can really be put into practice. Check out the whole case study on our website! 🍊
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#allaboutyou #underscore #branding #design #communication #digitaldesign #creative #graphic #graphicdesign #business #digitalmarketing #brandidentity #webdesign #coop #kitchencorner #food #alwayshungry

Big data has had a significant impact on every industry since we realised that it could provide meaningful direction for...
09/08/2019

Big data has had a significant impact on every industry since we realised that it could provide meaningful direction for brands. It can uncover hidden patterns, market trends and preferences for the benefit of company decision making. Do you listen to your data? Head to our website and read our latest article to find out more. 👓
http://bit.ly/2OP8a10
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#allaboutyou #underscore #branding #design #communication #digitaldesign #oxfordstreet #london #creative #graphic #graphicdesign #international #business #digitalmarketing #brandidentity #webdesign #article #insight #educateyourself #data #bigdata #statistic #stats #tech

Happy Hump Day! Say hello to Matt, our chilli loving Watford boy, who enjoys long rides on his scooter and singing out o...
07/08/2019

Happy Hump Day!
Say hello to Matt, our chilli loving Watford boy, who enjoys long rides on his scooter and singing out of tune to every office track. You can find him designing some great brands, even greater playlists or obsessing over Nike trainers. 🛴👟

Fun fact: Matt likes to eat chilli con carne every day. We’re not kidding. 🌶
Designed by Charlie. 🐐

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#allaboutyou #underscore #branding #design #communication #digitaldesign #creative #graphic #graphicdesign #business #digitalmarketing #brandidentity #webdesign #team #people

Head to our website to have a look at the work we recently created for Football Radar. To help them communicate how they...
05/08/2019

Head to our website to have a look at the work we recently created for Football Radar. To help them communicate how they’re challenging the norm in football betting advice we created a narrative of ‘We’re changing the game’ which was rolled out across everything from their website to sales presentations, check it out! ⚽️
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#allaboutyou #underscore #branding #design #communication #digitaldesign #creative #graphic #graphicdesign #business #digitalmarketing #brandidentity #webdesign #footballradar #football

Meet Savannah, our sparkling South African who’s into all things celestial. She’s the go-to girl for horoscopes in the o...
02/08/2019

Meet Savannah, our sparkling South African who’s into all things celestial. She’s the go-to girl for horoscopes in the office, as well as being the queen of all things brand strategy here at Underscore. Say Hi! 💫 Designed by Matt.
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#allaboutyou #underscore #branding #design #communication #digitaldesign #creative #graphic #graphicdesign #business #digitalmarketing #brandidentity #webdesign #savannah #team #people

Looking back at one of our routes for an exciting new development near King's Cross – a place where health and wellness ...
31/07/2019

Looking back at one of our routes for an exciting new development near King's Cross – a place where health and wellness come together. Would you want to visit the site with branding like this? 📍
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#allaboutyou #underscore #branding #design #communication #digitaldesign #oxfordstreet #london #creative #graphic #graphicdesign #international #business #digitalmarketing #brandidentity #webdesign #wip #stpancras #stpancrasvillage #rise

Good luck to the team at West One Shopping Centre today with their #OneGreatDay2019. Head down to the shopping centre (O...
31/07/2019

Good luck to the team at West One Shopping Centre today with their #OneGreatDay2019. Head down to the shopping centre (Ontop of Bond Street Station) for loads of activities & some very famous superheroes & princesses! One Great Day

Can't make it down? You can still donate here: https://uk.virginmoneygiving.com/ogd-westone

Today is #onegreatday2019 & we would love to see you at #westoneshopping! We have so much going on for you & your family including #facepainting #glittertattoos #artsandcrafts #superheroes #princesses & a chance to win passes for @TheGymWay



#freelondon #children #kidsinlondon #timeoutlondon #daysoutlondon #freekids #summerholiday2019 #summerholidays #schoolholidays #freeeventslondon #freeevent #charityevents

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