Doingsoon / Experiential and Marketing

Doingsoon / Experiential and Marketing Experiential and marketing agency that uses creativity and technology to connect people with brands. @moi_lagos @lagosgamesfestival @cmlagos
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Experiential event and marketing agency. We create experiences for brand loyalty and engagement

Experiential event and marketing agency. We create experiences for brand loyalty and engagement

Operating as usual

Employing user stories in marketing⁣⁣So how do we go about translating the idea of user stories for marketing campaign t...
02/11/2020

Employing user stories in marketing⁣

So how do we go about translating the idea of user stories for marketing campaign tasks? We use the user story format to better understand why we’re doing the thing we’re about to do. Think of the activities involved in your next campaign and their KPIs. Make a list of those at a high level.⁣

1. Email campaign — 3 touch points, 3 audience segments⁣
2. Social posts⁣
3. Landing page with sign up form⁣
4. Paid search campaign to landing page⁣
5. Outbound sales campaign⁣

Writing a user story is easy. Writing a great one is not. User stories have nuance and although they should leave room for exploration, you don’t want there to be a ton of room for misinterpretation. Just like any well-thought-out marketing activity, your goals should be clear, the scope should be defined, and you should have room to experiment where needed.⁣


#userstories #marketingcampaign #campaign #marketing #stories #users #customerjourney #customerfeedback #customerexperience #brandexperience #xp #cx #brands

Over 60 million Nigerians between the age of 18 to 40 years spend ~$5.5 million on Esport daily in Nigeria.⁣⁣Many brands...
28/10/2020

Over 60 million Nigerians between the age of 18 to 40 years spend ~$5.5 million on Esport daily in Nigeria.⁣

Many brands are already getting in on the ground floor⁣

The number of non-gaming brands entering esports is growing, with 310 esports deals signed last year — a third more than 2018’s number. Non-gaming brands now represent 63% of all esports deals. But is there any room left for your brand?⁣

Esports marketing strongly resembles traditional-sports marketing: brands can connect with fans’ bonds with leagues and teams.⁣

Tapping into these bonds helps brands create awareness and positive brand association with young audiences, who are becoming harder to reach elsewhere and can become lifelong fans—if you target them correctly.⁣



#brands #esport #gaming #sponsorship #brandmarketing #brandexperience #brandingagency #marketer #promoter #fans #igaming #lagosian #nigerian #african

Experiential marketing is a marketing strategy that encompasses a consumer’s experience with a brand, product or service...
13/10/2020
Examples of Successful Experiential Marketing for Inspiration - DOINGSOON

Experiential marketing is a marketing strategy that encompasses a consumer’s experience with a brand, product or service, inviting and encouraging their direct participation through an activity that is not only fun but promotional.

Here are some ideas for inspiration.

#experientialmarketing #marketing

Experiential marketing is a marketing strategy that encompasses a consumer’s experience with a brand, product or service.

What is Customer Segmentation?⁣⁣Customer segmentation is the process of dividing customers into groups based on common c...
12/10/2020

What is Customer Segmentation?⁣

Customer segmentation is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately.⁣

In business-to-consumer marketing, companies often segment customers according to demographics that include:⁣

- Age⁣
- Gender⁣
- Marital status⁣
- Location (urban, suburban, rural)⁣
- Life stage (single, married, divorced, empty-nester, retired, etc.)⁣

Why Segment Customers?⁣

Segmentation allows marketers to better tailor their marketing efforts to various audience subsets. Those efforts can relate to both communications and product development. Specifically, segmentation helps a company:⁣

- Create and communicate targeted marketing messages that will resonate with specific groups of customers, but not with others (who will receive messages tailored to their needs and interests, instead).⁣

- Select the best communication channel for the segment, which might be email, social media posts, radio advertising, or another approach, depending on the segment. ⁣
Identify ways to improve products or new product or service opportunities.⁣

- Establish better customer relationships.⁣
Test pricing options.⁣

- Focus on the most profitable customers.⁣
Improve customer service.⁣

- Upsell and cross-sell other products and services.⁣



#customer #segmentation ⁣#segment #customersegment #customerservice #target #marketing #audience #people #industry #healthcare #food #drink #location #profession #age #gender #doingsoon #branding #agency #firm #company #lagos #lagosnigeria #westafrica #africa

Last year, we had the opportunity to work with  African Warriors Fighting Championship for their marketing.We were kicki...
07/10/2020

Last year, we had the opportunity to work with African Warriors Fighting Championship for their marketing.

We were kicking it off again this year until COVID happened 😞

Aside from our personal interest in sports, entertainment and gaming which we believe are some of the best channels for brands to connect with customers through those unique experiences, we also can see clearly the massive economic opportunities in these sectors.

Do you know Nigeria's Entertainment and Media industry is expected to rise from $4.46 billion in 2018 to $10.5 billion by the end of 2023?

As the restriction slowly goes off, we believe these sectors will rise again and we are ready to build on creating, supporting and marketing the best experiences Nigeria has to offer.

#marketing #liveevent #experientialmarketing #event #doingsoon #fighting #championship #championsleague #ufc #ufcfightnight #dambe #africanwarrior #fightinggames #fightingsports #sport #naijaentertainment #naijasports #nigeriaentertainment

There are 2 categories of marketing.⁣⁣People often don’t understand that marketing is diverse and every brand need to cl...
05/10/2020

There are 2 categories of marketing.⁣

People often don’t understand that marketing is diverse and every brand need to clearly define the purpose of their marketing campaign before investing. Is it to attract people or to generate customer. ⁣

There is a Promotional Marketing and this is designed to promote a brand, product or service by showcasing the value it offers via any form of visibility mostly by digital ads, flyers, banners and so on.⁣

There is Sales Marketing and this is designed with the intention to make sales, from conceptualizing the idea to implement must all leads to sales result with ROI with no room for error.⁣

Understanding your marketing purpose gives clarity to how you define your KPI and ROI⁣



#marketing #marketingtips #marketingstrategy #salesmarketing #promotionalmarketing #marketingdigital #marketingagency #marketingcompany #marketingfirm #marketingbusiness #lagos #accra #naija #nigeria #ghana #westafrica #africa

We are happy to announce that we are now officially the first and only expert partner for Mailchimp in #Nigeria 🎊🇳🇬🥳💪Mai...
02/10/2020
DOINGSOON | Mailchimp

We are happy to announce that we are now officially the first and only expert partner for Mailchimp in #Nigeria 🎊🇳🇬🥳💪

Mailchimp is one of the best email marketing and communication tool in the world. For us, this makes it easy to support our brand partners in building engagement with their customers.

https://mailchimp.com/experts/doingsoon/

#emailmarketing #doingsoon #emaildesign #emailmarketingstrategy #emailcampaign #emailautomation #emailcontent #emailtemplate #africanbusiness #nigerianbusiness #email

DOINGSOON

How to Create Brand Messaging that Really Resonates⁣⁣Brand messaging refers to the underlying value proposition conveyed...
30/09/2020

How to Create Brand Messaging that Really Resonates⁣

Brand messaging refers to the underlying value proposition conveyed and language used in your content. It’s what makes buyers relate to your brand by inspiring them, persuading them, motivating them, and ultimately making them want to buy your product. Here are a few examples of brand messaging you may recognize, in the form of slogans:⁣

Nike: Just do it.⁣
Salesforce: No Software.⁣
Subway: Eat fresh.⁣
Adidas: Impossible is nothing.⁣

make sure your go-to-market messages are all consistent, and to tie all of your pieces of content together. This will ensure the customer experience isn’t fragmented by mismatched messages, and most importantly, will help your buyers see your brand the way you want it to be seen.⁣


#brandmessaging #brands #brandmarketing #productmarketing #marketingcontent #marketingtips #marketingtools #messaging #communication #brandcommunication #contentmarketing #brandagency #lagosmarket #lagosbrands #lagosbusinessmen #lagosbusinessschool #lagosbusinesswomen #lagosbusinesses #accrabusiness #africanbusiness #africanbrands

As we mark the worlds tourism day today, we need to revisit the wealth of opportunity in this industry that is worth ove...
27/09/2020
Reimagining the $9 trillion tourism economy--what will it take?

As we mark the worlds tourism day today, we need to revisit the wealth of opportunity in this industry that is worth over $9 Trillion and yet Nigeria and Africa is not taking advantage of it with our unique landscape and natural resources.

We are a huge advocate of experience economy and this article by McKinsey & Company shared few insightful topics and where innovation can come from.

#tourismday #experience #hospitality

As national borders consider reopening, a partnership between governments and the industry will be essential for the tourism economy.

Since the outbreak of Covid-19, our lives and how we do business, has been redefined on a continuous basis. It’s been a ...
26/09/2020
Activations, reignited: Taking back the market

Since the outbreak of Covid-19, our lives and how we do business, has been redefined on a continuous basis. It’s been a time of uncertainty and frustration with enormous challenges for brands to orbit.

But an upside to uncertain times is that fortune favours the bold and after months of planning for the reopening of the activations industry – the day has finally arrived.

Experiential marketing and activations are back in business, helping brands create memorable interactions that effectively spread brand awareness, encourage trial and facilitate dialogue with current and prospective customers.

#experientialmarketing #brands #africa #liveevents #brandcommunication

An upside to uncertain times is that fortune favours the bold and after months of planning for the reopening of the activations industry – the day has finally arrived.

23/09/2020

Simon Sinek explains how to truly differentiate a brand when most fail. ⁣

The key takeaway from this talk is that most companies do their marketing backwards, meaning that they start with “what” and then move onto “how”, often not even explaining the “why” for their organization in their marketing and branding messaging.⁣

Simon argues that great companies don’t move from the outside in: What → How → Why. Instead, they move from the inside out: Why → How → What.⁣

Figure out your why, and that purpose is what will make your brand stand out.⁣


#brand #purpose #simonsinek #brandmessaging #brandvision #marketing #startwithwhy #marketingtips #brandcommunication #brandpositioning

What is influencer marketing?⁣⁣At a fundamental level, influencer marketing is a type of social media marketing that use...
22/09/2020

What is influencer marketing?⁣

At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. ⁣

Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.⁣

This type of marketing can help brand gain quick trust and access to market by leveraging on existing audience of the influencers.⁣


#influencer #marketer #influencermarketing #brandinfluencer #influenceragency #lagosbusiness #lagosnigeria🇳🇬 #lagosmarket #lagos #lagosbrand #naijabrand #naijabrands #nigerianbrands #abujabusiness #abujamarket #abujanigeria #africanbusiness #africanstartups #africanbrand

A brand partnership is a mutual agreement between two or more businesses or organizations. ⁣⁣Through these partnerships,...
21/09/2020

A brand partnership is a mutual agreement between two or more businesses or organizations. ⁣

Through these partnerships, companies help one another to increase brand exposure, break into new markets, and add extra value to products/services.⁣

This form of marketing can be beneficial to both parties in creating a diverse customer segments and improve product or service sales.⁣


#branding #partnership #marketingtips #marketing #brandpositioning #brandambassador #brandidentity #brandmarketing #brandexperience #brandstrategy #brandingagency #brandpartner #brandpartnership #clothingbrand #brandfashion #brandfactory #localbrand #lagosmainland #lagosmarket #lagospeople #lagosbusiness #nigerians #africans #africanmarket #africanbrand

“Gathering over 20 different types of games for 2019 edition, now imagine the 50 types of games we will be bringing in 2...
16/09/2020

“Gathering over 20 different types of games for 2019 edition, now imagine the 50 types of games we will be bringing in 2021”

Shina Charles Memud, a product designer, marketing specialist and founder of Lagos Games Festival tells us the story behind the festival and why the local gaming industry needs to be more involved in the business side of creativity.

Read more at https://bit.ly/2ZK4ArP

If you work in Nigeria's gaming industry, please take a few minutes to complete our survey at https://bit.ly/2OSpQWp; we'd like to find out more about you and the amazing work that you do in the industry.

Nigeria's Gaming Industry: Opportunities, Challenges and Practices is supported by Goethe-Institut Lagos.

#EnterAfricaLagos #Games #GameFestivals #IndieGames #GamingCommunity #EnterAfrica #GameDevelopment #SupportandConnect #GamingBusiness #LagosGamesFestival #BoardGames #Gamers #Gamification #Gaming #VideoGames

Customer Centric is an approach to doing business that focuses on creating a positive experience for the customer by max...
16/09/2020

Customer Centric is an approach to doing business that focuses on creating a positive experience for the customer by maximizing service and/or product offerings and building relationships.

Brands that are committed to customer-centricity analyze, plan and implement a carefully formulated customer marketing strategies that focuses on creating and keeping profitable and loyal customers.

On average, companies lose approx. 10% of its customer base each year (also known as customer churn)

How is your brand attracting and keeping customers?

#customers #brands #loyalty #business #startup #SME #smallbusiness #enterprise #businessmanager #executive #manager #product #service #shop #retail #ecommerce #store #marketing #fmcg #consumer #lagosstate #lagosvendors #lagosisland #lagosnigeria #nigerianews #nigeriabusiness #africanbusiness #africanmarket

Virtual Meetings and Events.⁣⁣They were a novelty at first, but now that we’re used to them.⁣⁣In times when we must prac...
14/09/2020

Virtual Meetings and Events.⁣

They were a novelty at first, but now that we’re used to them.⁣

In times when we must practice social distancing, businesses are asking their employees to work from home and all live events, meetings and conferences have been cancelled, virtual gathering is one of the best option left for brands to connect with their staffs, audience and potential customers.⁣

To spare you the search in the vast sea of possibilities, we can offer your brand the best tools and services in setting up your virtual experience.⁣


#virtualevent #virtualmarketing #virtualexperience #digitalevent #virtuallearning #virtualschool #virtualteaching #virtualclassroom #virtualvacation #virtualtour #virtualfestival #virtualbusiness #virtualclass #lagosevents #lagos #lagoseventplanner #lagosbusiness #nigeriabusiness

Brand messaging refers to the underlying value proposition conveyed and language used in your content. ⁣⁣It's what makes...
11/09/2020

Brand messaging refers to the underlying value proposition conveyed and language used in your content. ⁣

It's what makes buyers relate to your brand by inspiring them, persuading them, motivating them, and ultimately making them want to buy your product.⁣

There are six messaging strategies that are most commonly used: emotional, unique selling proposition, generic, positioning, brand image or preemptive. Knowing which messaging strategy you want your organization to use is a big first step towards creating a successful ad campaign.⁣


#brandmessage #messaging #branding #brandcommunication #brandcontent #brandcopy #brandconsultant #brandcreation #brandconsultancy #brandconsultant #brandconsulting #corporatebranding #brandmarketing #brandname #localbrand #lagosnigeria #lagosfashion #lagosbrand #naijabrand #lagosbrands #nigerianbrands #ghanaian #kenyan #southafrican

All marketers tell stories. And if they do it right, we believe them. ⁣⁣A good story is where genuine customer satisfact...
09/09/2020

All marketers tell stories. And if they do it right, we believe them. ⁣

A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your organisation. ⁣

This book shows how to discover and tell authentic stories that set you and your products or service apart from the competition.⁣


#marketers #storytelling #brandpositioning⁣
#brandingstrategy #brandinglogo #brandingcoach #brandingexpert #brandingconsultant #brandingstrategist #brandingsource #brandingproject #logobranding #brandingtip #brandingsolutions #brandingspecialist #brandingcompany #strategibisnis #strategicplanning #strategicbranding #businessstartegiest #strategiccoach #brandingstrategy #businesstrategies #strategicbranding #brandingstrategy⁣
#bussinesplan #bussinestips #bussinesmind #packagingdesigner #marketing #nigeria #ghana #kenya

More and more brands are turning to ambassador marketing to boost their business and connect with their audience.⁣⁣Ambas...
07/09/2020

More and more brands are turning to ambassador marketing to boost their business and connect with their audience.⁣

Ambassador marketing is a great way for you to build relationships with people who already love your brand. It also helps you connect with an audience in a genuine way. ⁣

As more and more consumers become skeptical about traditional advertising, it’s becoming a less effective tactic to reach an audience with their message. ⁣

That’s where brand ambassadors come in. ⁣

Because they’re already huge fans of the brands they represent, their endorsements bring them credibility. What they share about the brand will resonate better with potential consumers because they’re genuine experiences. ⁣



#brand #brandambassador #brandambassadors #brandy #branding #brandexperienceagency #brandpromotion #brandpromoter #brandmarketing #brandactivation #brandstrategy #brandidentity #brandstrategist #brandstorytelling #brandname #brandingagency #brandingdesign #localbrand #branding101 #nigeria #ghana #kenya #southafrica #africa

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Creating Experiences

THE FOUNDATION

We believe everyone has certain experiences that they’ll never forget. Your wedding day, your first kiss, the time you got into a fender-bender when you were 16—good or bad, there are plenty of events that leave an indelible impression on your life. You couldn’t shake them from your mind if you tried.

This applies to how people connect to product or services as well, the value of these brands can't be captured via clicks and likes, infact Nielsen reported (2019) that "disloyal consumers is on the rise, with 88% of consumers across Africa & the Middle East ready to defect from a current brand choice".

This is why experiential is the key to connecting audience, fans, consumers, and customers to brands. Experiential humanizes a brands. It gives them intimate access. It allows them to tell unique stories.

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Hello God See you time to Corona- 19 virus would of the End 🙏✍️📖🏃🇳🇬🔥👓🤲 water fast trommor please
nice event think of coming to the location
Let it rain compose by Iyke d combophonist accompany with comb instrument
good
Thnx
What is it all about..??
What is doingsoon? Cos I don't understand