Sa.Dubs

Sa.Dubs SA.DUBS is a multidisciplinary design firm specializing in Brands & Environments.
(2)

Tom'asher Foods :: What more can be done for a cultural staple? Brand x packaging for Tom'asher's  premiere product.. :D...
27/10/2018

Tom'asher Foods :: What more can be done for a cultural staple? Brand x packaging for Tom'asher's premiere product.. :D.
#branding #identity #allthingsbeautiful #releasable #packaging #kraftpaper #abuja #sadubs

Part 2 of 3How do we do more and say less?Abolish positioning. Think purpose.Don’t try to manufacture a place in the wor...
27/10/2018

Part 2 of 3

How do we do more and say less?

Abolish positioning. Think purpose.
Don’t try to manufacture a place in the world. Don’t obsess about the competition and differentiating from them. Instead, as with all good design, start with the question ‘why?’. Why do we exist? Why would anybody need us? Why is what we do useful? Why would people pay (in time or money or whatever) for it? Why is it valuable (in all the senses of that word)? In other words, define a sense of purpose – the difference you want to make, socially and commercially.

Think, for example, how powerful @tuteriacorp ’s sense of purpose - measurable learning - started out making up for the gaps in Nigeria's education and now is at the front of African online learning.
The high-growth businesses of the future will all be, at heart, purposeful. And purpose is the source of value-creativity.
.
.
#branding #do #effectnotcause #strategy #design #sadubs #allthingsbeautiful

27/10/2018
BeatForTheWeek

We all got gold in our soul.
Keep exploring your special.
@ty_brasel
#beatfortheweek #goldsoul #designers #vibes #allthingsbeautiful #branding

Identity development and label design for Good Sisters, a whole body health coy. #identity #branding #label #design #coc...
27/10/2018

Identity development and label design for Good Sisters, a whole body health coy.
#identity #branding #label #design #coconutoil #health #beige #sadubs #allthingsbeautiful

Part 1 of 3Brand is dead.Brand is alive.Brand is, as never before, design.Why do we say this?There’s now a widespread be...
16/10/2018

Part 1 of 3

Brand is dead.

Brand is alive.

Brand is, as never before, design.

Why do we say this?

There’s now a widespread belief that talking about brand in the conventional sense slows everything down, and that all those brand strategies, brand models, brand onions and brand guidelines just get in the way.

And we’re finding in our work with clients that the old ‘positioning + visual identity’ formula no longer helps – it doesn’t answer the most pressing questions of the CEO and CMO. If you’re trying to kick-start growth, or digitise your business, or reach the next generation of customers (and talent), why waste time exploring your positioning, or tweaking your logo?

Increasingly, we’re finding that it’s better to think of brand not as cause, but as effect. Obsessing about your brand won’t somehow cause growth to happen. But doing the right things will create growth, and a strong brand will follow as the effect.

Let’s take GTBank as an example of a brand that’s grown out of doing the right things. Committed to changing the way people bank, GTBank in mid 2000s began offering an alternative to traditional banking. An example of this began with students at the University of Lagos. At this time, the minimum balance of a savings account with any bank was upwards of #10,000. (Minimum balances ensure that banks have predictable and sizeable resources.) The profile of people with an amount around that mark were students who would rather have the cash in hand than in the bank. GTBank introduced the zero balance account. This eased how students got pocket money and took out the idea of having usable money tied down. GTBank's customer base grew but not necessarily its revenue, and because it was for many students their first experience of personal banking, their loyalty was to GTBank. This would pay off in the next 4 to 10 years and beyond as these zero bankers would become salary earners and entrepreneurs.

In this case, GTBank’s connection to its potential community, its foresight matched with empathy and willingness to experiment in public, show that a strong brand isn’t just something in your CMO’s head. It’s something in the minds of your consumers, and all the other people your organisation touches. It is the effect of what you do, not the cause.

#thrill #fm #brand #identity #development #ibadan #radio #gradient  #tests
23/12/2017

#thrill #fm #brand #identity #development #ibadan #radio #gradient #tests

It was fun creating an identity for a new radio station by Charterhouse Communications. The idea is that Thrill FM becom...
23/12/2017

It was fun creating an identity for a new radio station by Charterhouse Communications. The idea is that Thrill FM becomes to the city, a beacon & reminder of new times.
#thrill #fm #brand #identity #development #ibadan #radio #gradient #tests

#thrill #fm #brand #identity #development #ibadan #radio #gradient  #tests
23/12/2017

#thrill #fm #brand #identity #development #ibadan #radio #gradient #tests

Online Engagement Creatives for Ordinary Certificate
06/09/2016

Online Engagement Creatives for Ordinary Certificate

Online Engagement Creatives for Ordinary Certificate

Web Banners for SMEarena Nigeria
06/09/2016

Web Banners for SMEarena Nigeria

FFB 01
06/09/2016

FFB 01

Medplus Pharmacy Rebrand Vol 1
18/07/2016

Medplus Pharmacy Rebrand Vol 1

Sa.Dubs's cover photo
18/07/2016

Sa.Dubs's cover photo

Address

7a Milverton Road, Ikoyi
Lagos

Telephone

08168783955

Alerts

Be the first to know and let us send you an email when Sa.Dubs posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Videos

Nearby advertising & marketing companies


Other Advertising Agencies in Lagos

Show All