AJ Design and Marketing, LLC

AJ Design and Marketing, LLC Business-friendly graphic design and marketing consulting services based in Abbeville, South Carolina.
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AJ Design is a business-friendly graphic design firm based in the Upstate of South Carolina. We specialize in creating innovative and clean designs that communicate effectively to your audience and within your organization. Services provided include print design and layout, logo design, branding and identity, web design, and custom promotional items. Throughout all of our services, we work with a strategic focus to make sure that your marketing dollars are being well-spent.

I'm thrilled to see this expression of a logo design for Main Street Coffee Company installed by Commercial Printing & G...
05/06/2020

I'm thrilled to see this expression of a logo design for Main Street Coffee Company installed by Commercial Printing & Graphics. Okay Abbeville folks, go enjoy some coffee as soon as you can!

#ShopLocal #LocalBusiness #SmallBusiness #SmallBusinessIsBigBusiness

This etched glass vinyl makes for a pretty sweet business logo on your front door.

Main Street Coffee Company

#commercialprinting #abbevillesc #CPGAbbeville #RolandPrinters #Arlon #vinyl #stickers #hashtag #custom #Banners #fullcolor #logos #windowperf #SmallBusiness

02/28/2020
All 50+ Adobe apps explained in 10 minutes

Have you ever wondered why creative services seem so expensive? Well, this video (which is not quite up to date and is incredibly superficial) helps explain just some of the software/tools that creative professionals use that are offered by Adobe.

Design seems so intuitive that everyone fancies themselves designers. However, the technical aspects of visual design done well can be as granular as literally any other professional service such as finance, medicine, or law.

Adobe makes so many software that it can be quite overwhelming for even a professional to understand what each one is used for. Many people who are new to th...

It's time for a public service announcement. Here goes...It's literally ALWAYS a bad idea to use a watermarked image. Th...
11/27/2019

It's time for a public service announcement. Here goes...

It's literally ALWAYS a bad idea to use a watermarked image. The image is almost always a bad-looking low-quality version, but it might also cause legal trouble. Some people think they are saving money by not paying for a license to use the image, but they are actually rolling the dice and could possibly be inviting a lawsuit. And if it's just for personal use, posting a watermarked image is still not cool. It's tacky at best, even if there's no unauthorized business use at stake.

If you see someone you love posting a watermarked image on social media, you might want to share with them that they can use *free* images from Unsplash.com or Pexels.com (or any one of a growing body of image libraries with free commercial licenses).

Note 1: The photographer of this amazing image of a sunset over the ocean was captured by Sebastian Voortman, and he provided it for free on Pexels.com.

Note 2: AcmeStock is an imaginary company. But if you know anyone who wants to launch a company called AcmeStock and wants to use that logo design, tell them to talk to AJ Design and I'll negotiate a fair license with them 😂

Hey there City of Abbeville, thanks for the shout out on this design work! Props also to Garry Rone for his initial amaz...
10/17/2019

Hey there City of Abbeville, thanks for the shout out on this design work! Props also to Garry Rone for his initial amazing creative work and Abbeville Sporting Goods for the quality screen printing.

#HogsAndHens #ShopLocal #PrettyNearPerfect

Make sure to get your Hogs and Hens T Shirts! Only $10 each. ($12 for larger sizes) Hogs and Hens BBQ Festival

Zach Fleming is one of the artisan barbers and stylists at Tom’s Place Barber Shop in Abbeville, SC. Now he has a sharp ...
08/24/2019

Zach Fleming is one of the artisan barbers and stylists at Tom’s Place Barber Shop in Abbeville, SC. Now he has a sharp new monogram and business card to go along with his cuts and shaves!

#BusinessCard #Barber #Monogram

Have you ever just needed to know you're on the right track? Do you want to make sure your "tools" stay sharp as you cra...
06/20/2019
How to Get Anyone’s Attention

Have you ever just needed to know you're on the right track? Do you want to make sure your "tools" stay sharp as you crank out the work every day? This Business Made Simple Daily video series from StoryBrand will help. I just subscribed, and I'm glad I did. Check it out!

StoryBrand is Launching the Business Made Simple Learning Platform

06/14/2019
Vital Spaces

Another satisfied client! Here's a logo reveal piece for Vital Spaces. The principal & owner, Angela Self, has a strong background in commercial construction project management, so we wanted this piece to evoke that space.

Ever changing, evolving, and growing: let us introduce our new Vital Spaces logo!

05/08/2019

Guess who is speaking on social media for small business at the The Greater Abbeville Chamber of Commerce this afternoon? This guy! I'm excited to share what I've learned and some of the things we are implementing at Savannah Lakes Village. It's going to be a blast!

Scan ... scan ... scan ... FOUND THEM! Salty Britches is included in this list of standout small brands published by Ret...
05/06/2019
Standout Small Brands

Scan ... scan ... scan ... FOUND THEM! Salty Britches is included in this list of standout small brands published by Retail Intelligence for the Strategic Enterprise. Good on ya, Amy Stevens Tucker and team!

A pat on the back to 24 upstarts making unique marks on the evolving retail marketplace.

@michaelhyatt’s Free to Focus is the newest addition to my bedside table library.#emersoneggerichs#vishalmangalwadi#phon...
04/26/2019

@michaelhyatt’s Free to Focus is the newest addition to my bedside table library.

#emersoneggerichs
#vishalmangalwadi
#phonedown #bookopen

I was thrilled to be a part of the Spring Festival this year! The City of Abbeville commissioned a new logo for the Spri...
04/17/2019

I was thrilled to be a part of the Spring Festival this year! The City of Abbeville commissioned a new logo for the Spring Festival that coordinates with the main brand statement of the City. The result of that project is featured on the cover of the April 2019 Money Pages.

#SpringFestival #Abbeville #PrettyNearPerfect

Let’s all just take a moment to appreciate the clean designs of these condiments at @chickfila 👏👏👏These guys take brandi...
04/09/2019

Let’s all just take a moment to appreciate the clean designs of these condiments at @chickfila 👏👏👏

These guys take branding so seriously they apply it to their SALT and PEPPER packets, y’all.

The next time you are working ON your business and thinking about the future, give this some consideration. You don’t ne...
03/20/2019
The minimum viable audience

The next time you are working ON your business and thinking about the future, give this some consideration. You don’t need everyone to show up in your revenue column. Cater to those who you want to be in your audience.

The smallest group that could possibly sustain you in your work… If you could pick the members of this audience, who would you choose? Their dreams, their worldviews, their energy, all up to …

My lunch date today? Menu drafts and food photography for Monti’s and River Grille at @mysavannahlakes.#breerpatch #shoo...
02/13/2019

My lunch date today? Menu drafts and food photography for Monti’s and River Grille at @mysavannahlakes.

#breerpatch #shootallthefood #notabadgig

02/12/2019
This One Button on Your Website Will Make you More Money

Donald Miller from StoryBrand delivers this 3-minute piece of advice that will help your business initiate and close more sales. He's not wrong, y'all!

Are you being clear in your calls to action? If you're not sure, you're probably leaving money on the table. Don shows you what to say (and what NOT to say) ...

This is fantastic perspective. If you’re self employed or otherwise involved in project work, you will find this helpful...
02/04/2019
When you’re over your head

This is fantastic perspective. If you’re self employed or otherwise involved in project work, you will find this helpful.

As you gain a reputation for doing projects that work, it’s not unusual for the stakes to go up. For projects to look and feel bigger, with more inputs, more decisions, more pitfalls. It can …

Merry Christmas from AJ Design!
12/25/2018

Merry Christmas from AJ Design!

If you have some slack in your holiday schedule, go donate blood, platelets or plasma. The supply of blood gets really t...
12/24/2018

If you have some slack in your holiday schedule, go donate blood, platelets or plasma. The supply of blood gets really thin around the holidays, and people still need chemo, surgeries, and burn therapy. Give what you can!

I’m not saying I’ve “arrived” or anything like that. But I have to tell you, it’s pretty cool to see a logo I designed o...
09/30/2018

I’m not saying I’ve “arrived” or anything like that. But I have to tell you, it’s pretty cool to see a logo I designed on a NASCAR vehicle 😎 I’m looking forward to seeing the relationship with Salty Britches and Spencer Boyd Racing grow! 🤙

Qualifying is underway from Charlotte Motor Speedway Roval.

Grunt Style Kickass Beef Jerky Hunt'n Buddy Salty Britches

The Salty Britches brand is going to be racing around the Charlotte Motor Speedway on the  Spencer Boyd #76 car this wee...
09/28/2018
Spencer Boyd Racing

The Salty Britches brand is going to be racing around the Charlotte Motor Speedway on the Spencer Boyd #76 car this weekend at the NASCAR Xfinity Series event. 🏁 We are EXCITED for our client! 🤩🙌❤️

Spencer Boyd No. 76 Grunt Style Chevrolet Camaro Race Preview: Drive for the Cure 200 – Charlotte Motor Speedway Roval
Kickass Beef Jerky Hunt'n Buddy Salty Britches
https://mailchi.mp/57ebaffb5eca/spencer-boyd-no-76-grunt-style-chevrolet-camaro-race-preview

As frustrating as downtime can be, it's refreshing to see a provider as important to many as Zoho provide transparency a...
09/25/2018
Update on Zoho Services Disruption - Zoho Blog

As frustrating as downtime can be, it's refreshing to see a provider as important to many as Zoho provide transparency and candor to explain.

Here’s what happened. Our domain name registrar blacklisted (shut down) our domain. (Registrars are independent organizations that manage the reservation of internet domain names. The registrar does not host any Zoho site, they simply register the zoho.com domain name.) The blacklist lasted about ...

09/01/2018
The Ugly Logo Redesign - Branding attitude.

This new branding for Ugly Drinks is brilliant! Also brilliant, the analysis by Col Gray of Pixels Ink is spot on.

Unrelated to the underlying brilliance of the video: I love listening to someone with a Scottish accent.

I read an article on the underconsideration.com website that showed the redesign of a logo for Ugly Drinks. I hadn't heard of the company before, but after s...

That moment when you see a client doing GREAT THINGS with the art you helped them create. 😍
08/24/2018

That moment when you see a client doing GREAT THINGS with the art you helped them create. 😍

Sooo excited for our first big subscription box order! You can find our #coffee #lipbalm in @mytherabox soon! #wholesale #handcrafted #eco #skincare #subscriptionbox #supply #shopsmall #abbevillesc

Price is unrelated [to customer satisfaction], except for one thing: Charge enough that you can afford to actually keep ...
08/09/2018
Price and satisfaction

Price is unrelated [to customer satisfaction], except for one thing: Charge enough that you can afford to actually keep your promise. The thrill of a low price disappears quickly, but the pain of a broken promise lasts a very long time.

You don’t need to read many reviews to realize that the correlation between price and satisfaction isn’t what you might have guessed. It’s super rare for someone to write, “…

I offer logo design services, but I wholeheartedly agree with Seth Godin on this. If a business is not creating value an...
08/05/2018
The truth about logos

I offer logo design services, but I wholeheartedly agree with Seth Godin on this. If a business is not creating value and great experiences for their customers, employees, and even vendors, a well crafted logo will not fix anything.

On the other hand, a well crafted logo can help support and extend a brand. It can help amplify the effectiveness of other marketing efforts.

A good business makes a decent logo great. A great logo won’t necessarily elevate a faltering business.

Here’s a simple test: Ask a few people to name a logo they like. With very few exceptions, people will choose a logo that’s associated with a brand they admire. That’s because wha…

I recently traveled to New York City. My marketing brain is still smoking. I can’t imagine having to cut through the noi...
06/29/2018

I recently traveled to New York City. My marketing brain is still smoking. I can’t imagine having to cut through the noise in a huge city market! And yet, consider the noisy space that is found in most people’s brain. Good design helps “signal” stand out above the “noise.”

The only thing I don’t LOVE about this site is that I wasn’t able to build it. But let me just say how thrilled I am to ...
06/01/2018
Salty Britches - Chafing & Skin Relief Ointment

The only thing I don’t LOVE about this site is that I wasn’t able to build it. But let me just say how thrilled I am to see the launch of Salty Britches and Amy Tucker’s entrepreneurial journey along with her family!

Salty Britches provides a soothing, long-lasting barrier against skin irritation. Get yours today!

We're doing the happy dance for Paige Bowser at Breezy Quarters...congrats on the recognition, Paige! I know the experie...
05/15/2018
Breezy Quarters

We're doing the happy dance for Paige Bowser at Breezy Quarters...congrats on the recognition, Paige! I know the experience you create in your store, and I am thrilled to think what your business will able to achieve with the extra visibility from SCORE Mentors and Sam's Club through this experience.

Website owners take note: Turn your wins into perpetual search traffic magnets by blogging about them!

Wonder what came of all those times your voted for us? Amazing things happened!

It's almost embarrassing to reveal this, but here goes: Most of the websites I've built have been very slow. My sites' G...
05/13/2018

It's almost embarrassing to reveal this, but here goes: Most of the websites I've built have been very slow. My sites' Google PageSpeed Insight scores have typically been in the 40% to 50% range. That's horrible...unless your competitors' websites are also pretty slow. Thankfully, that's been the case. My sites have been slow, but they've been fast *enough* to support my clients' business goals.

Well, thanks to some software updates and new server configurations, the sites I'm hosting are now FAR faster. Here's one particular example, the homepage for Underwood Interiors. The Google PageSpeed score was 46, and the YSlow score was only 49%. The site now comes in at a 93% and 83%, respectively.

My Smart Web Hosting platform for Wordpress sites is smart and getting smarter. But even from the beginning, it's been a smart option for clients to host high-quality, secure websites that help support their online reputations. If you are tired of dealing with "800-number" and "click-here" web hosting, I'd love to see if my platform would serve you better.

https://ajdesignco.com/services/smart-web-hosting

I love it when my clients are proud to show off what I've created for them!#Zazzle #CustomApparel #TshirtDesign
05/09/2018

I love it when my clients are proud to show off what I've created for them!

#Zazzle #CustomApparel #TshirtDesign

This shirt did get noticed yesterday! Thanks, Andy Johnston, for the design!

04/06/2018
What's in Store: Lekker Home

Watch the last few seconds of this video for a super clever animated logo! The rest of the video is great too, explaining how MailChimp's automation features help Lekker Wonen serve customers better.

#WorkSmarter #Automation #Email #Ecommerce #AnimatedLogo

In 2003, Natalie van Dijk and her husband left their corporate lives to form Lekker Home, which offers furnishings for the modern home. For What’s In Store, ...

When you use keyboard shortcuts a lot, you might wear out a key or two. 😑#WorthIt #Faster #Smarter #Harder
04/02/2018

When you use keyboard shortcuts a lot, you might wear out a key or two. 😑

#WorthIt #Faster #Smarter #Harder

How about that?! Zoho Invoice has reached a ten-year milestone. Congrats!#AndManyMore #Thankful
03/31/2018
A decade of Zoho Invoice! « Zoho Blog

How about that?! Zoho Invoice has reached a ten-year milestone. Congrats!

#AndManyMore #Thankful

Hi everyone! With immense happiness, we're celebrating the fact that we have just completed the tenth successful year of Zoho Invoice! Ten yea...

Man, I HATE it when I take a photo with a broken camera. Those light leak artifacts are...wait a minute...they are beaut...
03/29/2018

Man, I HATE it when I take a photo with a broken camera. Those light leak artifacts are...wait a minute...they are beautiful! 😬

#Kidding #CameraWasntBroken #PhotoshopActions #LightLeak

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108 Henry St
Abbeville, SC
29620

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Clan you hear me now? Loving this workshop!
He designed the McCormick Cty. Chamber of Commerce web site.