SOLID Web Service

SOLID Web Service Solid Web Service provides custom website design, development, photography, copy writing, blogging and internet marketing services for businesses.

Solid Web Service is a website company providing custom website design, website development, photography, copy writing, blogging, video production, SEO services, online and internet marketing services. Solid creates beautiful, effective websites for all businesses, but specializes in sites for healthcare, industrial groups and law firms. Solid works with businesses in Abita Springs, Baton Rouge, Covington, Mandeville, Slidell, on the Northshore, and across the Greater New Orleans area.

Wannabe Influencer Marketing cartoon | Marketoonist | Tom Fishburne
04/08/2019
Wannabe Influencer Marketing cartoon | Marketoonist | Tom Fishburne

Wannabe Influencer Marketing cartoon | Marketoonist | Tom Fishburne

Recently the owner of a small hotel in the Philippines called White Banana grew frustrated by the constant stream of requests he received from "wannabe influencers", each one trying to score a free vacation in return for Instagram posts.

Congratulations to SOLID client, Segura Neuroscience & Pain Center on their second anniversary!
03/20/2019

Congratulations to SOLID client, Segura Neuroscience & Pain Center on their second anniversary!

We would like to thank our staff, patients, friends, and family for making our first two years such a success!

Innovation Myopia cartoon | Marketoonist | Tom Fishburne
03/18/2019
Innovation Myopia cartoon | Marketoonist | Tom Fishburne

Innovation Myopia cartoon | Marketoonist | Tom Fishburne

Apple has used "one more thing…" as a closing catchphrase off and on since 1998. Steve Jobs would pretend the event was over, start leaving the stage, and then would say "one more thing" before revealing some magical new innovation. Tim Cook said it most recently with the launch of the Apple Watch...

Adobe Stock
03/14/2019
Adobe Stock

Adobe Stock

Designers and consumers alike are gravitating toward colors and textures that tap into a shared longing to reconnect with nature.

According to Gartner, marketing technology now accounts for 29% of the total marketing budget. That’s currently the si...
03/11/2019
The Marketing Tech Stack cartoon | Marketoonist | Tom Fishburne

According to Gartner, marketing technology now accounts for 29% of the total marketing budget. That’s currently the single largest area of marketing investment, greater than talent (24%), paid media (23%), and agencies (23%).

According to Gartner, marketing technology now accounts for 29% of the total marketing budget. That's currently the single largest area of marketing investment, greater than talent (24%), paid media (23%), and agencies (23%).

A Stanford University study found remote workers are 13.5% more productive than their in-office counterparts — and the...
03/05/2019
3 myths of distributed work and remote employees – Pluralsight – Medium

A Stanford University study found remote workers are 13.5% more productive than their in-office counterparts — and they put in longer hours...

Working in slippers. Lavish snack breaks to the pantry. A commute no longer than 30 seconds. These are just a few of the benefits of working remotely, among others. According to Stack Overflow’s 2016…

Creating blogs for our clients is an amazing learning experience!#contentcultivation #solidblogging #solidwebservice
02/26/2019

Creating blogs for our clients is an amazing learning experience!
#contentcultivation #solidblogging #solidwebservice

Love helping a client update their logo...
02/11/2019

Love helping a client update their logo...

Brand Social Purpose cartoon | Marketoonist | Tom Fishburne
02/11/2019
Brand Social Purpose cartoon | Marketoonist | Tom Fishburne

Brand Social Purpose cartoon | Marketoonist | Tom Fishburne

Sometimes we marketers can climb so far up the brand ladder from functional benefits to emotional benefits to social benefits, we can lose touch with why people are buying our products in the first place.

There’s a continual balancing act between user experience and user exploitation: what is best for the user and what is...
01/21/2019
State of User Experience Design cartoon | Marketoonist | Tom Fishburne

There’s a continual balancing act between user experience and user exploitation: what is best for the user and what is best for the company...

User experience design often loses sight of the actual user. When sites optimize so much for the behavior that it wants to influence next (collecting an email address, moving people into a funnel), the reason that people come to the site in the first place can get overlooked (or buried under pop-ups...

Nothing like having the region's best and brightest Orthopedic specialists demystify the structures of the body!This wee...
01/15/2019

Nothing like having the region's best and brightest Orthopedic specialists demystify the structures of the body!
This week, torn ACLs and carpal tunnel syndrome.
#solidwebservice #contentcultivation #blogging #acltear

Met with a mid-sized healthcare group last week to discuss their website & online presence. Making the jump from an onli...
01/14/2019
Customer Experience cartoon | Marketoonist | Tom Fishburne

Met with a mid-sized healthcare group last week to discuss their website & online presence. Making the jump from an online brochure to an online representative demands top-down thinking from the perspective of the user, or UX. Not an easy task. As always, cartoonist Tom Fishburne nails it...

Whenever I'm in the midst of a frustrating customer service exchange, I find myself reaching for a sketch pad. Last week it was Nespresso, but I think what happened is commonplace and illustrates some of where customer experience frequently falls short.

Thank you so much to the creative contributors, clients, friends and family who made 2018 another SOLID year!
12/31/2018

Thank you so much to the creative contributors, clients, friends and family who made 2018 another SOLID year!

SOLID client Dr. Brandon P. Donnelly, MD shares seasonal tips to avoid a trip to the ER...
12/31/2018
Fireworks Hand Injury: How to Avoid It

SOLID client Dr. Brandon P. Donnelly, MD shares seasonal tips to avoid a trip to the ER...

It's the season of celebrating, and many will ring in the New Year with fireworks. While most of us will have a good time, an alarmingly large number of others will suffer a fireworks-related hand…

When considering online marketing, business owners often find themselves caught between FOMO - Fear of Missing Out and F...
12/31/2018
The power of laughing at ourselves at work

When considering online marketing, business owners often find themselves caught between FOMO - Fear of Missing Out and FOLS - Fear of Looking Stupid! What do they have in common? Fear.
Fear kills creativity and keeps us stuck (in the search engines as well as in life!) Check out cartoonist Tom Fishburn's outstanding TED Talk on the subject...

A sense of humor is one of the most important -- and overlooked -- tools in business, says Tom Fishburne. In this fun, light-hearted talk, the author and cartoonist shares how laughing at ourselves can build a more creative, productive and open work environment.

Wishing everyone a SOLID Christmas!
12/21/2018

Wishing everyone a SOLID Christmas!

This really takes "cookies for Santa" to a new level!
12/17/2018
Data, Privacy, and Brand Trust cartoon | Marketoonist | Tom Fishburne

This really takes "cookies for Santa" to a new level!

Last week's NYT expose into the intimate location data collected and shared by mobile apps (including one app that tracked a user's location more than 14,000 times a day) is the latest in a constant stream of bombshell data privacy revelations in 2018.

Ooooh truth in advertising...
12/10/2018
Aging in Advertising cartoon | Marketoonist | Tom Fishburne

Ooooh truth in advertising...

Baby Boomers control 70% of disposable income in the US, spend close to 50% of consumer products dollars, and have greater buying power in 119 of the top 123 CPG categories. Yet, only 5% of advertising dollars are directed at them.

SOLID Client Liz Wood Realty spreading the love (and amazing Shipley's Do-Nuts) on adoption day @ Jefferson Feed.
12/01/2018

SOLID Client Liz Wood Realty spreading the love (and amazing Shipley's Do-Nuts) on adoption day @ Jefferson Feed.

Liz Wood Realty goes to Jefferson Feed Metairie to deliver Shipley Do-Nuts Old Metairie to Take Paws Rescue. Each Saturday, a bunch of dogs that need homes attend this adoption day in hopes of finding their forever home. If you know me at all, you know it’s hard for me to not walk away with at least all of them. I met the people from this group months ago and took interest, and when I asked if my son could volunteer for an hour and play with puppies and they said yes, I was hooked!

The place buzzes with animal lovers every weekend. You can go walk the pups, help adopt them out, or just go pet them like I do. They rescue dogs from high kill shelters and give them a new lease on life. If you find a dog on the street, also a good place to call. If you have the interest in fostering, they would love to take an application! Pet lovers and people who love all things, please visit their website at http://www.takepawsrescue.org/.

On the fence? Go make a visit and dip your big toe in the water. See if you like it, and you might come out with a new companion. They are hard to resist, I’ll warn you. If you’re anything like I am, you’ll walk out with several animals and possibly a human. I just keep all of mine so fostering seems like a nice word for adoption.

Take a pause this holiday season and visit Take Paws. You’ll be happy you did. If you don’t want to take a pause from buying a house, I’m ready to hit the pavement with you and find one! Call or email your old animal-loving realtor at 504-236-9685 or [email protected].

See much of this during your Thanksgiving celebration?
11/26/2018
Black Friday & Holiday Shopping | Marketoonist | Tom Fishburne

See much of this during your Thanksgiving celebration?

Black Friday continued to creep into a whole booming Cyber Week this year, setting shopping records and reflecting a spike in mobile commerce. According to Adobe Analytics, online shopping on Thanksgiving Day was up 28% over last year (the fastest-growing day for e-commerce sales in history). Smartp...

SOLID client Pontchartrain Orthopedics and Sports Medicine cultivate content around seasonal  events. Check out Dr. Bran...
11/13/2018

SOLID client Pontchartrain Orthopedics and Sports Medicine cultivate content around seasonal events. Check out Dr. Brandon P. Donnelly, MD's post on elbow dislocations in sports - https://posm.org/dislocated-elbow .

Testing knives vs carving tools with real human hands!? Cadavers, jack-o-lanterns and SOLID client Brandon P. Donnelly, ...
10/30/2018
Pumpkin Carving Hand Safety

Testing knives vs carving tools with real human hands!? Cadavers, jack-o-lanterns and SOLID client Brandon P. Donnelly, MD!

In a rush to carve the perfect pumpkin? Slow down. Today’s post will focus on how you can avoid a scary hand injury with these simple pumpkin carving hand safety tips…

In honor of the long-suffering programmers at SOLID...
10/24/2018

In honor of the long-suffering programmers at SOLID...

10/10/2018

Time to update your logo? Check out SOLID client Metro AC & Heating Services' new logo...

A vet sent me a "happy birthday" email for my dog they had recently put to sleep.  Yikes! Pushing out content to a list ...
10/08/2018
Customer Satisfaction Survey Fatigue cartoon | Marketoonist | Tom Fishburne

A vet sent me a "happy birthday" email for my dog they had recently put to sleep. Yikes! Pushing out content to a list can be a smart way to stay engaged with your customers. At SOLID, we encourage our clients to keep their contact lists manicured!

Fred Reichheld is the grandfather of the one-question customer satisfaction survey. In 2003, he famously introduced the concept of the Net Promoter Score with a single question: "how likely are you to recommend X to a friend or colleague?"

Tom Fishburne nailed it when he said, "working in marketing today means that we have to get comfortable being uncomforta...
10/01/2018
Evidence-Based Marketing cartoon | Marketoonist | Tom Fishburne

Tom Fishburne nailed it when he said, "working in marketing today means that we have to get comfortable being uncomfortable." It’s also far too easy to cherry-pick data that supports our pre-existing point of view. And there’s always a shiny new thing that captures everyone’s attention until the next shiny new thing comes along...

It can be difficult to separate myth from fact in marketing. There's a lot of marketing folklore passed on as inherited wisdom. It's also far too easy to cherry-pick data that supports our pre-existing point of view. And there's always a shiny new thing that captures everyone's attention until the n...

Should probably have a few of these printed!#solidwebservice #webdevelopment
09/27/2018

Should probably have a few of these printed!
#solidwebservice #webdevelopment

09/19/2018

Video shoot with the amazing @lizwoodrealty & @nolavid .
#solidwebservice #lizwoodrealty #nolavid #videomarketing #contentcultivation

Cold prospecting is rough. But are obnoxious automated emails the answer?
09/17/2018
Marketing Automation cartoon | Marketoonist | Tom Fishburne

Cold prospecting is rough. But are obnoxious automated emails the answer?

Brands are increasingly adopting marketing automation, with email marketing as the most common application. Marketing automation has great potential to help deliver personalized useful messages to an audience that wants them.

Digital Transformation cartoon | Marketoonist | Tom Fishburne
09/04/2018
Digital Transformation cartoon | Marketoonist | Tom Fishburne

Digital Transformation cartoon | Marketoonist | Tom Fishburne

Forrester found that 56% of companies have official digital transformation projects underway. They also found that "many don't realize that transformation will be a permanent state of being" and that 21% of businesses think they are "finished" with digital transformation.

The big three content points for a SOLID website are:1. Who are you?2. What do you do?3. What is your competitive advant...
08/29/2018
Pontchartrain Orthopedics and Sports Medicine

The big three content points for a SOLID website are:
1. Who are you?
2. What do you do?
3. What is your competitive advantage?
In today's blog post, Pontchartrain Orthopedics & Sports Medicine answers question #2, "What is Orthopedics?"

Many people think an orthopedist only treats torn ligaments or broken bones. While technically correct, the practice of orthopedics encompasses the full spectrum of the musculoskeletal system. Learn more in today's article...

Rebranding? Mark Ritson once described rebranding:“[Rebranding is] the most asymmetrical corporate strategy of them al...
08/27/2018
How to Rebrand cartoon | Marketoonist | Tom Fishburne

Rebranding? Mark Ritson once described rebranding:

“[Rebranding is] the most asymmetrical corporate strategy of them all. There is literally no upside of a nice new logo; there is only pain if you get it wrong. And inevitably it goes wrong a lot of the time.”

Burberry announced a new visual identity a few weeks ago. After only a 4-week design process, they dramatically shed 162 years of brand heritage for something entirely new, which they unveiled on Instagram.

So a sprained wrist can hurt worse than a broken one!? Check out how SOLID client Dr. Brandon P. Donnelly, MD shares con...
08/22/2018
Brandon P. Donnelly, MD

So a sprained wrist can hurt worse than a broken one!?
Check out how SOLID client Dr. Brandon P. Donnelly, MD shares content that may be considered "common" in his industry, but eye opening to his potential patients...

In today's blog post I discuss how to differentiate between a fracture and a sprain, and how they are treated.

Rather than trying to game the system, do what you do best!
08/20/2018
Fake Influence and Authenticity cartoon | Marketoonist | Tom Fishburne

Rather than trying to game the system, do what you do best!

A few months ago, Unilever CMO Keith Weed raised an alarm on the state of influencer marketing. In particular, he went after the widespread practice of influencers who buy fake followers and use bots to juice engagement.

"Writing bylines that point to a particular trend or that relate to a piece of news is a great way to get your name out ...
08/13/2018
Content Is King, And The Future Of PR

"Writing bylines that point to a particular trend or that relate to a piece of news is a great way to get your name out there as an industry leader. If you can peg it to something timely, even better."

How do you get your message out in today’s chaotic media landscape? Here’s one way -- write your own content.

"Knowing your numbers" when it comes to analytics is important. But obsessing over short term data can lead to "analysis...
08/13/2018
Watching the Numbers cartoon | Marketoonist | Tom Fishburne

"Knowing your numbers" when it comes to analytics is important. But obsessing over short term data can lead to "analysis paralysis." We agree with the Coca-Cola exec who said, "we were too busy looking at the dashboard and were not sufficiently paying attention to the world outside of our windshield."

Marketers can track business performance more closely than ever before. Reports that used to take weeks or months are now available practically in real-time. All of this can make marketers savvier. Better data can lead to better decision-making. But with noses buried in dashboards, marketers need to...

Ever wonder what's going on inside that cool blue and white building down on Tchoupitoulas? They do BIG work in there......
08/02/2018

Ever wonder what's going on inside that cool blue and white building down on Tchoupitoulas? They do BIG work in there...
(Photo credit Abby Photo)

Address

71540 Saint Charles St
Abita Springs, LA
70420

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00

Telephone

(985) 875-9820

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