TMC Digital Media

TMC Digital Media The Marketing Playbook is broken because the way we buy has changed. The prospect has all the power today. How will your foodservice business get found & drive quality leads? Inbound Marketing.
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The way we buy has changed. Traditional marketing methods are outdated. And even though there are 5.1 Billion Google searches conducted online EVERY DAY, companies are still not being found online. TMC Digital Media helps B2B businesses in the foodservice industry increase revenue through an Inbound Marketing strategy. We will help you become a Content Machine (website design, landing pages, blogging, SEO, email marketing, and social media) to 1) drive new visitors to your website, 2) convert visitors to leads by Nurturing, 3) delight your client turning them into your best referrals. Have you defined your business goals? Do you know your Buyer Personas? How do you measure results from your online efforts today? Let's work on the tough questions together, create and implement a strategy and together, we will deliver results.

PART TWO of our inspiring conversation with Jail to Jobs Executive Chef, Saulo Cooper, is officially live!!On this brand...
07/15/2020

PART TWO of our inspiring conversation with Jail to Jobs Executive Chef, Saulo Cooper, is officially live!!

On this brand new episode of the Freshly Baked with TMC podcast, we pick up where we left off with Saulo to learn more about how he got started working in the culinary field and go further in-depth with the mission of the Jail To Jobs program, a remarkable organization that is helping change the lives of youthful offenders throughout the Austin, TX community.

To listen to this episode and previous interviews with some amazing names in the foodservice industry, check us out on Spotify, Apple Podcasts, or wherever you download your favorite podcasts!

https://hubs.ly/H0sy7W00

#jailtojobs #restaurantowner #foodserviceequipment #restaurantindustry

Photos. Are. Important. People want stories, and photos play a massive role in telling that story. Logging in to a stock...
07/15/2020

Photos. Are. Important.

People want stories, and photos play a massive role in telling that story. Logging in to a stock photo site doesn’t help tell your story.

Here's what you need to know about using photography for your brand:

https://hubs.ly/H0skZfJ0

#brandmarketing #digitalmarketing #foodservicemarketing #restaurantequipment #foodserviceequipment

Did you catch our latest #podcast episode? If not, don't waste another minute! We're chatting with Jail to Jobs' Saulo C...
07/14/2020

Did you catch our latest #podcast episode?

If not, don't waste another minute! We're chatting with Jail to Jobs' Saulo Cooper, and learning about how this phenomenal organization is helping to empower youthful offenders through a variety of supports - including job training in foodservice.

Please join us as we learn how community organizations can make a massive impact, and how to get involved:

https://hubs.ly/H0skZyL0

#jailtojobs #foodservicemarketing #foodservicestrong #restaurantowner

In today’s society, everyone is a photographer. With smart phone cameras becoming clearer and the endless amount of free...
07/13/2020

In today’s society, everyone is a photographer. With smart phone cameras becoming clearer and the endless amount of free photo editing software, it's hard not to take a great image or video.

But how does this impact the foodservice industry?

No longer are restaurants trying to impress just the customer, they are trying to impress customers' entire Facebook friends list and all of their Instagram and Twitter followers.

Here's what to know:

https://hubs.ly/H0skBYx0

We are all bursting at the seams for you to hear our fresh new ep of Freshly Baked today! Join us and Jail to Jobs Execu...
07/10/2020

We are all bursting at the seams for you to hear our fresh new ep of Freshly Baked today!

Join us and Jail to Jobs Executive Chef, Saulo Cooper, to get inspired & empowered, through learning of Saulo’s background - and how he rose above a troubled past to carve out a terrific culinary career.

Come listen to our conversation about making a difference in your community and cultivating change to the status quo through mentorship, dedication, and yes, food!

https://hubs.ly/H0snYbv0

#jailtojobs #restaurantowner #foodserviceequipment #restaurantindustry

We hate to break it to you - but food supply websites are usually pretty terrible. If you spend just 15 minutes looking ...
07/09/2020

We hate to break it to you - but food supply websites are usually pretty terrible.

If you spend just 15 minutes looking at food supply manufacturer and distributor websites, there's one general commonality. Many of them are bad.

Here's why - and here's some concrete steps you can take to build a better site:

https://hubs.ly/H0s7Bh80

The hospitality industry has taken a massive hit with hotels and restaurants seeing sudden declines due to COVID-19, for...
07/08/2020

The hospitality industry has taken a massive hit with hotels and restaurants seeing sudden declines due to COVID-19, forcing some to close their doors for good.

Here's how restaurant design will change post-COVID:

https://hubs.ly/H0s7BfC0

Did you know you can catch all of our podcast episodes on YouTube? We're huge fans of the podcast medium, but there's so...
07/07/2020

Did you know you can catch all of our podcast episodes on YouTube?

We're huge fans of the podcast medium, but there's something we really just love about seeing faces - it makes a difference!

Check us out here:

https://hubs.ly/H0s7zWB0

In today’s climate, especially during a pandemic, it's hard to look at the bigger picture. The bigger picture being -- h...
07/06/2020

In today’s climate, especially during a pandemic, it's hard to look at the bigger picture. The bigger picture being -- how a company should operate during a time of upheaval.

Having a deeper awareness of your customer’s emotions and experiences during this time, versus just focusing on the typical transactional behaviors, is key for a few reasons.

Let's dive in:

https://hubs.ly/H0s7lFF0

We wish you a very happy Independence Day!What's your family's favorite 4th of July tradition?
07/04/2020

We wish you a very happy Independence Day!

What's your family's favorite 4th of July tradition?

As coronavirus numbers begin to rise again in certain regional hotspots like Texas and Florida, the restaurant industry ...
07/03/2020

As coronavirus numbers begin to rise again in certain regional hotspots like Texas and Florida, the restaurant industry — which is just starting to recover from months of closed dining rooms — will have to reckon with the possibility of another wave of COVID-19.

Disaster planning expert Patrick Hardy gives operators advice on handling the strong possibility of a second wave of the pandemic.

https://hubs.ly/H0s7lM90

#restaurantlife #restaurantowner #foodserviceequipment #restauranteequipment #foodserviceindustry

Over the past couple of weeks, several restaurant companies — from independent operators to Starbucks — have faced publi...
06/30/2020

Over the past couple of weeks, several restaurant companies — from independent operators to Starbucks — have faced public criticism in social media about their responses to the Black Lives Matter movement, making it clear that consumers are taking note and holding brands responsible for both past actions and current policies.

Here's how restaurants can truly - and meaningfully - embrace diversity and inclusion in the wake of the resurgence of #BlackLivesMatter:

https://hubs.ly/H0rKN7K0

Here's how you can do your part to help save struggling independent restaurants in your local area: https://hubs.ly/H0rJ...
06/29/2020

Here's how you can do your part to help save struggling independent restaurants in your local area:

https://hubs.ly/H0rJ4mt0

#saverestaurants #independentrestaurantcoalition #restaurantindustry #covidrelief

Hope will never be silent.-Harvey MilkFrom the bottom of our hearts, we wish you a happy Pride. While we pause to reflec...
06/28/2020

Hope will never be silent.
-Harvey Milk

From the bottom of our hearts, we wish you a happy Pride. While we pause to reflect on the anniversary of the Stonewall Riots, it's hard to not draw comparisons to the current state of civil rights and unrest.

The wheels of change are always turning, and we are ready for a world where everyone is truly free. There's nothing we believe in more than a world free of persecution for everyone - no matter your color, creed, or who you love.

Love is love. Love wins. Now and always. Happy Pride.

From manufacturers to reps to consultants to dealers, who owns the end-user relationship? How do you ensure your solutio...
06/26/2020
On the Beanbag with TMC - Who Owns The End User?

From manufacturers to reps to consultants to dealers, who owns the end-user relationship? How do you ensure your solutions stay top-of-mind?

Join us in this ever increasingly important discussion on the challenges of getting your brands and products spec'ed and purchased by the foodservice operators - and how to come out on top:

https://hubs.ly/H0rzs2z0

TMC Digital Media's Erik MacPherson discusses the foodservice equipment supply chain and the challenges of getting to end-users. He even includes some tips.

Did you make sourdough bread during the quarantine? Banana bread? If you tried any new-to-you cooking, you're not alone....
06/25/2020

Did you make sourdough bread during the quarantine? Banana bread?

If you tried any new-to-you cooking, you're not alone. There's a history behind comfort foods and times of hardship.

Here's 6 comfort foods that were born during times of historic discomfort:

https://hubs.ly/H0ryhxG0

The most successful call-to-action on the internet is the play button. But don't take our word for it.See how video was ...
06/24/2020

The most successful call-to-action on the internet is the play button. But don't take our word for it.

See how video was used to drive attendance to a foodservice demo in the TMC Power of the Play Button Case Study.

* Review before video and after video statistics.
* Get thoughts from a manufacturers' rep on video.
* Take the next steps to implement video for your foodservice business.
* See the results.

Get the case study here:

https://hubs.ly/H0rzs2C0

#videomarketing #brandmarketing #inboundmarketing #foodserviceindustry #foodserviceequipment

06/23/2020
Introducing The Pretzel Effect of Marketing and Sales

What is The Pretzel Effect of marketing and sales in the foodservice industry?

Closing the loop. It can only happen when marketing and sales are aligned, when they're intertwined, when they're twisted together into a shape that proves each department's commitment to the other's success.

Add 21st century tactics and technologies, and you can finally determine the ROI of your foodservice marketing investments.

This is the essence of The Pretzel Effect. It's looping everything together.

And this is precisely how we can help YOUR business succeed, when we partner together:

https://hubs.ly/H0rzlYj0

What is The Pretzel Effect of marketing and sales in the foodservice industry? Closing the loop. It can only happen when marketing and sales are aligned, whe...

Did you catch our latest episode of the Freshly Baked with TMC podcast? Join Erik + Chad and our special guest, Ken Schw...
06/22/2020

Did you catch our latest episode of the Freshly Baked with TMC podcast?

Join Erik + Chad and our special guest, Ken Schwartz, CEO of SSA, who has been tightly connected with the foodservice industry for essentially all his life, has run his global hospitality design company and consulting firm for over 30 years, partnering with some of the top names in the industry.

In this episode, Ken discusses the challenges operations like restaurants have as they begin to reopen, and he explores solutions that will help foodservice businesses deal with the serious impact left by COVID-19.

Have a listen now:

https://hubs.ly/H0rJcKv0

Today is Juneteenth. If you're wondering what this holiday is all about, here's a bit of history, some background on why...
06/19/2020

Today is Juneteenth.

If you're wondering what this holiday is all about, here's a bit of history, some background on why the food has special significance, and some ideas to help you commemorate this important day for the Black community:

https://hubs.ly/H0ryfjL0

We’re living in unprecedented times, times when the ways we conduct business are changing. This doesn’t mean sales is de...
06/18/2020

We’re living in unprecedented times, times when the ways we conduct business are changing. This doesn’t mean sales is dead; it’s just changing. It’s taking on a more digital presence. Instead of knocking on doors, we can sell within the confines of our own homes.

Join other foodservice sales professionals in our Inbound Sales Resource Group:

https://hubs.ly/H0ry5Kx0

People want stories, and photos play a massive role in telling that story. Logging in to a stock photo site doesn’t help...
06/17/2020

People want stories, and photos play a massive role in telling that story. Logging in to a stock photo site doesn’t help tell your story. Photography is accessible to everyone now; iPhones can take photos and people will connect with candid original photos more than a stock image.

And for all of you who came here for some actual statistics, here are 5 key ways photos can help improve your brand.

https://hubs.ly/H0ryf8V0

The recipe for success has changed. Inbound marketing costs 62% less than traditional, outbound methods while generating...
06/16/2020
See the TMC Inbound Marketing Experience for a Foodservice Marketing and Sales Adventure

The recipe for success has changed.

Inbound marketing costs 62% less than traditional, outbound methods while generating three times as many leads. With a new approach, your foodservice business will attract new visitors and convert them into leads using strategies and tactics that are completely transparent and measurable.

Take a peek at our Inbound Marketing Experience, and find out how to use inbound to grow your business:

https://hubs.ly/H0rygrH0

People way smarter than us concluded we remember more when we have fun learning, so join us on an Oktoberfest adventure in the TMC Inbound Marketing Experience.

Copyright infringement. It is not the most fun, sexy topic to discuss, that's for sure. But it. 👏 is. 👏 important. 👏If y...
06/15/2020

Copyright infringement.

It is not the most fun, sexy topic to discuss, that's for sure.

But it. 👏 is. 👏 important. 👏

If you don't stay on top of copyright laws and ensure your business is following the rules, it could cost your business thousands - if not hundreds of thousands - of dollars.

Here's why you should be paying attention:

https://hubs.ly/H0r8J_30

Freshly Baked with TMC - episode 3 - is officially LIVE! 🎉Come join us, along with our guest, Ken Schwartz, Founder, Pre...
06/12/2020

Freshly Baked with TMC - episode 3 - is officially LIVE! 🎉

Come join us, along with our guest, Ken Schwartz, Founder, President, and CEO of SSA Foodservice Design & Consulting,

In this episode, Ken discusses the challenges operations like restaurants have as they begin to reopen, and he explores solutions that will help foodservice businesses deal with the serious impact left by COVID-19.

Pop on those headphones, and let's roll!

https://hubs.ly/H0rqB9B0

#SSAFSD #foodservice #foodserviceindustry #restaurantindustry #covid19 #foodpodcast

Wishing the happiest birthday to our very favorite, kombucha-sipping, guitar-strumming, client success extraordinaire! G...
06/12/2020

Wishing the happiest birthday to our very favorite, kombucha-sipping, guitar-strumming, client success extraordinaire!

Gabby, we hope you have the best day, and an even better year ahead! 🎂

We could all use a heartwarming story right about now, and this one does the trick. With unemployment soaring California...
06/11/2020

We could all use a heartwarming story right about now, and this one does the trick.

With unemployment soaring California, a local Boys and Girls Club has transformed into a pop-up takeout operation to feed the most disadvantaged.

These Silicon Valley chefs are cooking 2K meals/night to help their community - all funded by the generosity of fundraisers + donations:

https://hubs.ly/H0r8DhC0

We're not ones to sugarcoat things, and we're not going to start now. This might sound a bit harsh, but there's just no ...
06/10/2020

We're not ones to sugarcoat things, and we're not going to start now. This might sound a bit harsh, but there's just no denying it.

If you spend just 15 minutes looking at food supply manufacturer and distributor websites, there's one general commonality. Many of them are bad.

The reason? There's a few possible scenarios. So let's go through each one, in today's featured blog post:

https://hubs.ly/H0r1HMj0

In a recent blog post, we shared five tips that are beneficial for transitioning to a remote or virtual work environment...
06/09/2020

In a recent blog post, we shared five tips that are beneficial for transitioning to a remote or virtual work environment.

To help continue that momentum, we're sharing a few additional tips this week that hopefully will give you that positive push you need during these challenging and uncertain times:

https://hubs.ly/H0r1BSl0

06/08/2020
Podcast - Freshly Baked with TMC (Episode 1)

Did you know you can also watch (yes, watch!) our podcast, Freshly Baked, on YouTube?

Check out our first episode now:

https://hubs.ly/H0r8DBp0

#freshlybakedwithTMC #foodpodcast #foodservice #restaurantindustry

What is Freshly Baked? It’s a podcast with co-hosts and TMC Digital Media business partners Erik MacPherson and Chad Stamm, but it’s much more than that. Tog...

How many of these lockdown food trends have you done since quarantine began? We're at LEAST 14 trends deep by now... htt...
06/05/2020

How many of these lockdown food trends have you done since quarantine began?

We're at LEAST 14 trends deep by now...

https://hubs.ly/H0qSYp20

#dalgona #pancakecereal #sourdough

We are here to support the Black community however we can. In times like these, it's easy to feel helpless or confused a...
06/04/2020

We are here to support the Black community however we can. In times like these, it's easy to feel helpless or confused as to where to start taking action.

One of the best ways to take action, is to vote with your wallet.

Here are 101 incredible Black-owned restaurants in all 50 states. We'd love to see and hear about how you're exploring your local area and supporting Black businesses!

https://hubs.ly/H0r1HM90

#blacklivesmatter #blackownedbusiness #supportblackbusiness

This is some pretty amazing marketing innovation right here. "The internet discovered last week that some restaurants li...
06/03/2020

This is some pretty amazing marketing innovation right here.

"The internet discovered last week that some restaurants like Chuck E. Cheese and Applebee's had opened delivery-only, spin-off restaurants under different names, and it kind of blew everyone's minds.

Now Buffalo Wild Wings has decided to reward some of the people tweeting about their experiences by giving them gift cards for their restaurant instead."

Here's the full story:

https://hubs.ly/H0qT0230

There is so much to say, and yet we are struggling to find the right words. But staying silent is not an option. We stan...
06/01/2020

There is so much to say, and yet we are struggling to find the right words. But staying silent is not an option.

We stand in support of the black community. The injustice has gone on for far too long, and we must be the generation that stops it.

We implore you to take a stand against racism. Shop black-owned businesses. Dine at black-owned restaurants. Vote with your wallet.

And above all, choose love, spread kindness, be the change.

#blacklivesmatter #saytheirnames #irunwithmaud #justiceforfloyd #breonnataylor

We’re living in unprecedented times, times when the ways we conduct business are changing. This doesn’t mean sales is de...
06/01/2020

We’re living in unprecedented times, times when the ways we conduct business are changing.

This doesn’t mean sales is dead; it’s just changing. It’s taking on a more digital presence. Instead of knocking on doors, we can sell within the confines of our own homes.

Join other foodservice sales professionals in our Inbound Sales Resource Group. We're tackling new skills and running courses every week, designed to help you operate at peak performance in the digital world:

https://hubs.ly/H0qPjkF0

#foodservice #foodserviceindustry #inboundsales #inboundmarketing

Address

1003 Fairwood Ln NW
Acworth, GA
30101

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday 09:00 - 17:00

Telephone

(844) 446-2686

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