The Barber Shop Marketing

The Barber Shop Marketing strategy | quality | creativity | action
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We had one goal in mind back in 2003, to give local businesses the same marketing expertise enjoyed by national brands. To achieve this, The Barber Shop Marketing brought together a leadership team of the best, most experienced professionals who had worked on all aspects of marketing at national and even global levels. We then built our agency one process at a time to ensure repeatable success for every client. We have a strong track record in combining traditional media and award-winning creative, but we don't stop there. We test every emerging smart media option so that we can nimbly place and adapt our clients' messages to touch today's always-connected consumer. Our secret to success? Bringing together the best minds...including yours...to think beyond market share and secure the largest mind share of your customer base.

#TBT to how great it was to assist and be given the opportunity for Wildflower Arts & Music Festival to collaborate on a...
06/18/2020
Wildflower Festival

#TBT to how great it was to assist and be given the opportunity for Wildflower Arts & Music Festival to collaborate on a 2 hour broadcast with Jack FM DFW! The show must go on, and a little music can really bring us all together in a trying time 🎶

Richardson Rewind of Wildflower! Arts & Music Festival celebrated over the years! #WAMFEST #WildflowerFestival www.wildflowerfestival.com

We are so pleased on how this feature turned out! Town of Addison really is the small town that lives big!
06/12/2020
Visit the Center of It All

We are so pleased on how this feature turned out! Town of Addison really is the small town that lives big!

Satisfy your appetite for travel in Addison. When you finally get the chance to express your love of adventure and want to plan the ultimate getaway, consider the place that’s at the center of it all.

06/05/2020
Good Morning Texas

Love seeing our home base at Greenhill Towers spreading the word about their #HealthyBuildingInitiative!

And oh hey, Amy Hall Phyfer! We see you! 🤩

ICYMI: Not all office environments are created equal. Johnny Winton, Senior Advisor of Codina Partners Greenhill & 511 E John Carpenter, tells us about his #healthyBuildingInitiative kicked off at Greenhill Towers in Addison & 511 E John Carpenter Frwy.
#GreenhillTowers #511EJC #HealthyBuildingInitiative

Our new favorite word, or really the word that keeps forcing its way into every aspect of our projects, is pivot. While ...
05/29/2020
Word of the Month: Pivot - The Barber Shop Marketing

Our new favorite word, or really the word that keeps forcing its way into every aspect of our projects, is pivot. While our agency went head-on into the eye of the storm these past few months, we found, the adversity we faced led to groundbreaking concepts, out of the box campaigns, and new tactics to connect with consumers. Plainly, all the hard work and pivots led to awesome ideas that we want to share with you!

This month, we presented some of our adapted campaigns with professionals in the Texas Festivals and Events Association (TFEA) to offer support to those impacted in the event industry. Several of our clients and partners rely on us to execute promotional events or to create a full-fledged campaign f...

"As president of The Barber Shop Marketing, Amy has more than 20 years experience in advertising, marketing and running ...
04/28/2020
150+ Marketers to Follow

"As president of The Barber Shop Marketing, Amy has more than 20 years experience in advertising, marketing and running her own show. An entrepreneur at heart, Amy is able to see talent in people and what motivates them to improve and move forward, in both life and business."

🙌 Way to go Amy Hall Phyfer for making the list of top marketers to follow!

A list of inspiring and innovative marketers that everyone in the marketing profession should follow.

Congrats to our fearless leader Amy Hall Phyfer for her feature in her alma mater Coastal Carolina University Edwards Co...
04/22/2020

Congrats to our fearless leader Amy Hall Phyfer for her feature in her alma mater Coastal Carolina University Edwards College of Humanities & Fine Arts' magazine! 📸 Check it out below!

Check out the latest edition of Tapestry, the alumni magazine of the Edwards College, now available online and coming to your mailbox soon.

#CCUEdwardsCollege #Tapestry

This period of indefinite recess is taking its toll on industries around the world, and organizations, whether they’re l...
04/16/2020
The Advertiser’s Dilemma - The Barber Shop Marketing

This period of indefinite recess is taking its toll on industries around the world, and organizations, whether they’re local or national, are starting to stir. The time to “play it by ear” has passed. Now, brands must determine whether or not to pull their advertising campaigns or push harder with pivoted messaging and lightening-speed shifts. Read our helpful guide in our link in bio on how to take the next step.

There have been debates, studies, and several recessions in the past that have provided advertisers a pretty good template for how to position themselves during a recession. And while much of the research accounts for multiple factors, this time around, there are new events to consider. For one, thi...

2020 has definitely introduced some curve balls to the advertising industry. On top of the political interference on adv...
03/17/2020
The Impact of COVID-19 for Advertisers - The Barber Shop Marketing

2020 has definitely introduced some curve balls to the advertising industry. On top of the political interference on advertising spend, especially for small and local businesses, the coronavirus (COVID-19) isn’t making it any easier for agencies and businesses to find a sense of normalcy in their media plans. Check out our helpful guide on the industry effects thus far and we can do to still be successful during the ongoing crisis ⬇️

Airlines have seen a sharp decline in domestic travel, with international almost completely halted from temporary bans to contain further spread. DFW-based American Airlines will implement a phased suspension of additional long-haul international flights and anticipates its domestic capacity to redu...

I feel like a bumper car. If I hit a wall, I’m backing up and going in another direction. And I’ve hit plenty of walls i...
03/08/2020

I feel like a bumper car. If I hit a wall, I’m backing up and going in another direction. And I’ve hit plenty of walls in my career. But I’m not stopping. I think maybe that’s my best quality: I just don’t stop. - Cher

#InternationalWomensDay #HellYeahWomen #WomanOwned

02/28/2020
Addys 2020

We came. We saw. We won 🏆

#addys #dallasaddys #tbs

Who wants to be our sweet heart? ❤️ Happy Valentine's Day ❤️
02/14/2020

Who wants to be our sweet heart?
❤️ Happy Valentine's Day ❤️

“Record breaking” is a phrase that is heard every political season, and this election year won’t be any different. Since...
01/31/2020
A Media Planner’s Guide to the 2020 Political Year - The Barber Shop Marketing

“Record breaking” is a phrase that is heard every political season, and this election year won’t be any different. Since candidates, federal and non-federal, need every bit of help to get ahead this year, many will turn to advertising platforms to reach voters. Here are our best practices and insights to get ahead of the challenges that may present themselves in the upcoming year.

Kantar Media and a study by Advertising Analytics in conjunction with Cross Screen Media are predicting that 2020 will see a record breaking $6B spent on political advertising. While different media groups break down individual channel projections differently, there is no doubt that national and loc...

We had some awesome visitors in our office this week! RL Turner High School's senior AMAT students studying audio & vide...
01/24/2020

We had some awesome visitors in our office this week! RL Turner High School's senior AMAT students studying audio & video production, graphic design, illustration, and animation came for a tour of our offices. We had a lot of fun showing them around, walking them through our creative process, and discussing their interests in the field. 🍎 📚 👩‍💻

12/25/2019
Happy Holidays

From everyone here at The Barber Shop Marketing, we hope you all have a Merry Christmas, Happy Holidays, and a bright and successful New Year!

Our promotions team partnered with Estee Lauder to support the Grand Opening of their new store at the DFW Airport this ...
12/20/2019

Our promotions team partnered with Estee Lauder to support the Grand Opening of their new store at the DFW Airport this week! Passengers can now pick up the trendiest products for themselves or #GiftingOnTheGo by visiting the store in terminal D, across from Gate D25. ✨

In our world, there have been grumblings, whispers, and worried gasps for quite some time about third-party tracking coo...
12/13/2019
What the Death of Browser Tracking Cookies Means for Marketers

In our world, there have been grumblings, whispers, and worried gasps for quite some time about third-party tracking cookies going away for good. Nobody needs to panic however, there are solutions to this future possibility! Read them below 🍪

There’s been developments over the past few years to increase transparency in this space, such as the EU’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). There are also options to block third-party cookies by default in browsers, such as Apple’s Intel...

Proud to support and volunteer for The Warren Center's Operation Santa Holiday Party yesterday! The Warren Center has al...
12/09/2019

Proud to support and volunteer for The Warren Center's Operation Santa Holiday Party yesterday!

The Warren Center has always been a cause that is close to our hearts. To learn more about their cause and how they provide resources and care to children with disabilities and their families, visit https://thewarrencenter.org/

Check out this beautiful branding job our Creative Director, David Adkins, did for Unique Footprints 🌸 👀
12/06/2019

Check out this beautiful branding job our Creative Director, David Adkins, did for Unique Footprints 🌸 👀

We all have favorite small businesses we can't imagine living without. To be a successful small business requires an abu...
11/30/2019

We all have favorite small businesses we can't imagine living without. To be a successful small business requires an abundance of passion, determination, and bit of scrappiness. We are so proud of our many partnerships with small businesses around DFW and beyond, and grateful we are helping these businesses grow every day! #SmallBizSat #ShopSmall

Our team wishes everyone a happy and thankful holiday 🦃
11/28/2019

Our team wishes everyone a happy and thankful holiday 🦃

Team Thanksgiving lunch today 🦃 🥧 🍽️ We are so thankful for the wonderful people we get to work with every day!
11/22/2019

Team Thanksgiving lunch today 🦃 🥧 🍽️
We are so thankful for the wonderful people we get to work with every day!

So excited to be partnering with AiRS Alliance in Reconstructive Surgery. Here's a behind the scenes look of whats to co...
11/21/2019

So excited to be partnering with AiRS Alliance in Reconstructive Surgery. Here's a behind the scenes look of whats to come!

👀 sneak peak, behind the scenes! 👀
We’re planning something fun for #GivingTuesday with our friends at The Barber Shop Marketing!

What’s Giving Tuesday? It’s an international day dedicated to supporting charitable causes. Mark your calendar for December 3rd and check back to see what we’re launching 😊

#bts #behindthescenes #givingbackmatters #charitablegiving #breastcancer #breastreconstruction #breastcancerawareness #drrodrohrich Rod J. Rohrich

Put me in coach! #tbt to when our president Amy Hall was invited to The Star for an  engaging luncheon for women in busi...
11/14/2019

Put me in coach! #tbt to when our president Amy Hall was invited to The Star for an engaging luncheon for women in business and sports in the DFW area. These women then took the field and gave the Cowboys a run for their money in a game of flag football! 🏈

Our Promotions department partnered with Favor at McKinney Fall Festival & Monster Dash 5K last weekend!  Some spooky ru...
10/30/2019

Our Promotions department partnered with Favor at McKinney Fall Festival & Monster Dash 5K last weekend! Some spooky runners in attendance 👻 🎃 We sent two amazing Brand Ambassadors to represent Favor, work the booth, and spread the word about Favor’s services! Great job everybody!

10/30/2019
Coastal Carolina University

Our President, Amy Hiatt Hall, killing it in her interview with her alma mater Coastal Carolina University 👏

Amy Hiatt Hall ‘00 had a specific vision of how her life would unfold when she started at #CCU. Her time as a #Chant expanded her awareness and she embraced a #career path she didn’t anticipate. Now president of her marketing firm in Dallas, Hall recently returned to campus to talk about “Segfault,” an #innovative film her company produced.

#CCUalum #marketing
#experiences

We're so excited that our creative department of rockstars has received a Davey Awards for Best in Show - Integrated Cam...
10/29/2019

We're so excited that our creative department of rockstars has received a Davey Awards for Best in Show - Integrated Campaign - Promotional/Branding!

Our work showcased here was designed for City of Richardson Parks & Recreation's Cottonwood Art Festival 50th Anniversary. Go team!

Coworking Day in the Park at Addison Circle Park is going strong until 5pm! It's a great excuse to get out of the office...
10/28/2019

Coworking Day in the Park at Addison Circle Park is going strong until 5pm! It's a great excuse to get out of the office and have a change of scenery. Thanks so much to Town of Addison for providing this to local businesses.

So excited to be sponsoring Visit DFW's Texas Travel Ideafest! Thank you to our wonderful clients for their contribution...
10/18/2019

So excited to be sponsoring Visit DFW's Texas Travel Ideafest! Thank you to our wonderful clients for their contributions to our bag!

We’re so proud of our team for being listed among the best agencies in Dallas Business Journal’s Top Advertising and Mar...
10/16/2019

We’re so proud of our team for being listed among the best agencies in Dallas Business Journal’s Top Advertising and Marketing Firms!

TBS Promotions is looking for 2 Brand Ambassadors to work the event below: Texas A&M Football Game – TailgatingDATE: Sat...
10/09/2019

TBS Promotions is looking for 2 Brand Ambassadors to work the event below:

Texas A&M Football Game – Tailgating
DATE: Saturday, October 12th
LOCATION: Kyle Field
TIMES: 10:30 am – 3:30 pm
PAY: $125
Parking will be reimbursed

Duties include engaging with fans and encouraging them to enter into a raffle and visit the display vehicle, passing off interested parties to product specialist onsite & light set up and tear down.

To be considered, email your promotional resume & 2 recent photos to [email protected] with Texas A&M in subject line

We enjoyed attending lasts month's QBL and are looking forward to next quarter's informative event!
10/09/2019

We enjoyed attending lasts month's QBL and are looking forward to next quarter's informative event!

September QBL.. a packed house..

The digital world moves fast, ya’ll!  It’s important to drive home that businesses of all sizes should keep up with tren...
10/04/2019
Industry Trends for 2019 & 2020 Predictions

The digital world moves fast, ya’ll! It’s important to drive home that businesses of all sizes should keep up with trends and spending patterns — you’ll stay visible against your competitors and in front of your customers.

It's important to drive home that businesses of all sizes should keep up with trends and spending patterns -- you'll stay visible against your competitors and in front of your customers.

Address

14135 Midway Rd G-150
Addison, TX
75001

General information

We're a premier advertising think tank consisting of award-winning designers, plugged-in technical geniuses, social media masters, commercial production powerhouses, and web development gurus. Your business could not be in better hands.

Opening Hours

Monday 08:30 - 18:00
Tuesday 08:30 - 18:00
Wednesday 08:30 - 18:00
Thursday 08:30 - 18:00
Friday 08:30 - 18:00

Telephone

(214) 217-7177

Alerts

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Our Story

At The Barber Shop Marketing, we’re small, and that’s what makes us different. Our team consists of award-winning designers, plugged-in technical geniuses, social media masters, commercial production powerhouses, and web development gurus. We’re experts at blending traditional and creative media while staying conscious of testing and implementing the most innovative procedures and techniques for each campaign’s success. Our commitment to personalization and precise strategy development distributes effective, creative solutions for each arm of our agency. Your business could not be in better hands.

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Comments

I truly enjoyed working many awesome shows for this company as a bilingual ps & presenter. Tiarra , Shannon, & the rest of the team were outstanding, & all the events we did in ATX, H-town, & DFW were a big hit with the clients! Many thanks & blessings, :o) 🙏🙏🙏