Globe Runner

Globe Runner Globe Runner is a Dallas-based digital agency with specific expertise in SEO, content marketing and digital advertising.

Globe Runner’s mission is simple: to provide the best results possible for our customers. Our mission may be simple, but attaining it takes dedication, expertise, and a willingness to innovate. The Globe Runner team offers that and more. We build and maintain strong relationships with our clients. We learn from the past, while focusing on tomorrow’s consumer trends and standards. CEO Eric McGehearty sits on the board of DFWSEM (Dallas/Fort Worth Search Engine Marketing Association), where he keeps abreast of best practices and educates the community about the opportunities presented by SEO. Our team members are highly skilled in all areas of online marketing and commerce. By keeping our work 100% in-house, we maintain the highest level of quality. If we don’t have an answer, we find one. If a solution doesn’t yet exist, we create it. In addition, we understand business as well as the business of the Internet. We not only recognize the opportunities of this new online world, but know how to use them to grow your company. At Globe Runner, we turn the virtual reality of the Internet into concrete success for your business. After all, your success is our goal.

Payment Options:   Amex Discover Mastercard Visa

Is marketing considered essential? We say emphatically, yes! But just because you need it, doesn’t mean you need it in...
05/14/2019
8 Advantages of Outsourcing Digital Content Marketing to the Pros | Globe Runner

Is marketing considered essential? We say emphatically, yes! But just because you need it, doesn’t mean you need it in-house. In fact, marketing is one of the easiest tasks to outsource.

#TipTuesday

Digital marketing agencies help you build your brand so you can concentrate on building your business. They’ll free you up to take your leads down the sales funnel.

We find Spring to be the perfect time to get our digital ducks in a row. We’re no Marie Kondo, but we’re all about h...
05/03/2019
Attention Required! | Cloudflare

We find Spring to be the perfect time to get our digital ducks in a row. We’re no Marie Kondo, but we’re all about helping clients put their most polished, organized foot forward, too. That often starts with a site audit and subsequent cleanup.
#SpringCleaning

If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it is not infected with malware.

Most brands are having trouble increasing engagement with their pop-ups and online ads. That is, everyone except Lifesty...
03/29/2019
Making the Leap to Lifestyle Brand | Globe Runner

Most brands are having trouble increasing engagement with their pop-ups and online ads. That is, everyone except Lifestyle Brands.

Some have even proven they can forego them all together, continue attracting repeat buyers, and circumvent the 83% of consumers who say they would block all ads if they could.

#Branding

Today’s most successful brands have discovered the secret sauce to becoming a well-known lifestyle brand focuses far less on pushing product and concentrates its efforts on ideas and ideals.

Not providing a customized user experience? You can be sure your competitors are, so time to chat up or bot out. Chatbot...
03/01/2019
Chatting about Chatbots: Mechanize Your Digital Marketing in 2019 | Globe Runner

Not providing a customized user experience? You can be sure your competitors are, so time to chat up or bot out. Chatbots can even help you with the preliminary task of information gathering about your core demographic. Their simple if/then formula makes it easy to base responses on the answers users provide in your initial questioning.

#Chatbots #MarketingAutomation

Chatbots are inexpensive, programmable software that can be designed to automatically carry out any number of tasks quickly and accurately. Early adopters have seen benefits from increased conversion rates to streamlined operations.

See if any of these following scenarios sound familiar. One could be an indication it’s time to hire a full-service ag...
02/26/2019
6 Signs you Need a Full-Service Agency | Globe Runner

See if any of these following scenarios sound familiar. One could be an indication it’s time to hire a full-service agency.

#DigitalMarketing #MarketingStrategy #Agency

Have you been considering making a change to your marketing strategy in the New Year? See if any of these following scenarios sound familiar. Any one could be an indication it’s time to hire a full-service agency.

Could customer testimonials be the key to increasing your conversion rates or generating more leads? Test these testimon...
02/26/2019
Talking Testimonials: Why they’re Important and How to Get Them | Globe Runner

Could customer testimonials be the key to increasing your conversion rates or generating more leads? Test these testimonial and content marketing tips to see for yourself!

#Testimonial #CustomerFeedback

Testimonials are a compelling form of social proof. Sharing customer stories is word-of-mouth marketing at its most simple level.

There’s a big difference between releasing a recording and branding a successful podcast.#Podcast
02/26/2019
7 Tips for Creating a Successful Business Podcast | Globe Runner

There’s a big difference between releasing a recording and branding a successful podcast.

#Podcast

On our weekly digital marketing video series we share the latest in industry news and marketing strategies. On the docket are insights on the new PageRank Patent Update, Facebook’s Cryptocurrency, and Netflix’s investment in billboards.

01/10/2019
01/03/2019
Pinterest for Dads

When most people consider the social media platform Pinterest, they typically think of a decidedly female demographic. But interestingly enough, Pinterest has reported that around 42% of American dads use the site, as well. So don’t disregard Pinterest completely when you’re trying to market a product or service to men. If you do, you may wind up denying yourself access to a significant number of “dear old dads” that would be very interested in what you have to offer.

12/17/2018
MPN.global

The Curious Entrepreneur is coming out soon here is a preview of episode #2, be sure to like the MPN.global page to get all the updates.

The Curious Entrepreneur - Episode #2: Barrett Ersek - When Your Factory Explodes

Barrett Ersek may have the best “lemons into lemonade” story ever. When his fertilizer factory literally blew up, Ersek was left with next to nothing. Instead of going bankrupt, though, he rebuilt his business with purpose, turning it into the green, sustainable company he’d always wanted. Now the CEO of Holganix, Ersek explains how the importance of an overwhelming “why” helped him grow his reinvented company into the largest provider of organic phosphorous-free fertilizer in the U.S.

Hosted By: Eric McGehearty
Produced By: Massoum Mirzaei (Massoum MagicMassoum)

The table was set and all through the room, merriment was made! Happy Holidays, from Globe Runner!
12/17/2018

The table was set and all through the room, merriment was made! Happy Holidays, from Globe Runner!

12/13/2018
The Wish App

Wish is a shopping app that enables users to buy an enormous variety of goods at a massive discount. However, their bargain-basement prices come with a few sacrifices: the items are generally not name brand, most of the sellers are overseas, and shipping is typically slow. In some cases, you’ll need to wait a month (or more) between when you place your order and when it arrives on your doorstep.

The company recently invested $100 million in advertising on Facebook. It’ll be interesting to see how much their user base grows as a result!

11/29/2018
Filter Bubble

Have you heard about the “Filter Bubble” phenomenon? Simply put, it’s the tendency for constant exposure to internet articles, blog recommendations, and news reports that cater to our biases to cause our beliefs to calcify. Instead of our worldview being shaped by reception of new information or ways of thinking, the Filter Bubble can cause us to live in a veritable echo chamber. In a world where shopping and social media platforms love to offer folks personalized experiences based on browsing data and search queries, deliberately seeking out perspectives that we either don’t understand or don’t agree with may be the best way to “pop” the bubble!

Our very own CEO Eric McGehearty was interviewed on the Tony DUrso Show, the #1 show on VoiceAmerica Influencers Channel...
11/16/2018
Brad Dude & Eric McGehearty: Leader & Globe Runner!

Our very own CEO Eric McGehearty was interviewed on the Tony DUrso Show, the #1 show on VoiceAmerica Influencers Channel. Tony DUrso consistently delivers a show that keeps listeners listening, and it shows in how his audience grows show after show.

Download the app from their Android or Apple device at
tonydurso.com/mobile and play the interview!

Brad Dude worked with NASA, Westinghouse, Dept. of Interior & Energy and others over a 40-year span. He wrote 6 books on leadership... Eric McGehearty is founder & CEO of Globe Runner, a digital marketing agency in Dallas, Texas. His entrepreneurial journey... #entrepreneur #marketing #thespotlight

11/08/2018
Google Algorithm Update

Here are a couple quick, easy ways to make sure that your site is fitting Google’s criteria for “quality” webpages in light of their recent algorithm update. Having great content is crucial, of course, but it’s also a good idea to avoid duplicate content and NOINDEX/NOFOLLOW pages that could make your site seem a bit bloated in the eyes of a web crawler. Don’t forget about usability, page speed, and balance rate, either, as all three are now more important than ever.

Want to bolster your social media marketing? Effective hashtags help new target audiences discover your content and conn...
11/06/2018
Hashtag Hacks to Boost your Brand’s Social Media Marketing | Globe Runner

Want to bolster your social media marketing? Effective hashtags help new target audiences discover your content and connect with your brand? These hacks will help.

#socialmediatips #contentmarketing #tiptuesday

Though we recommend you aim for specific, niche hashtags where you can, there’s certainly a time and place for hashtags with more mass appeal.

11/01/2018
Google Arcade

Let's take a peek at Google Arcade, one of the company’s latest projects. Details are still pretty sketchy at this point, but the scant information currently available seems to suggest that it will be a social network based around gaming. Google’s previous forays into the social media “game” were failures, but it’ll be interesting to see if they’ve finally found a niche and have a hit on their hands. We’ll be keeping our ears to the ground for the latest information on this topic!
#GoogleArcade

10/25/2018
Google Duplex

Google Duplex is a program that acts as a “virtual concierge” for consumers. Here’s how it works: if you tell your phone to make you an appointment at a local business, the program won’t just reserve one using an online scheduling interface—it will actually call the business and “speak” to an employee. And it’s so skilled at parsing language and responding in a realistic way that the employee may not realize that they’re talking to a digital application!

Astonishing? Definitely! Spooky? Well, maybe just a little…
#GoogleDuplex

They say all good things must come to an end. In this final segment of our quarterly digital marketing trends for 2018, ...
10/22/2018
Digital Marketing Trends to Rule 2018: Q4 | Globe Runner

They say all good things must come to an end. In this final segment of our quarterly digital marketing trends for 2018, we’re committed to helping you complete the year on top of the world.

#DigitalMarketingTrend #Q4Update

Whatever your hopes for expansion were in 2018, lead generation to increased web traffic, we hope these guides have helped you navigate the terrain successfully.

10/18/2018
Google Lens

Let's discuss Google Lens, a new feature on Google Pixel phones. Google Lens essentially allows you to search for an item online by simply capturing a photo and uploading it to the app. For years, people have used Google (and other search engines) to find out more about things that they see in the real world. But Google Lens has the potential to make that interaction between online and offline information-gathering even more ubiquitous.

10/11/2018
Google Maps AR

In today’s video, we’ll talk about the brand new “personalized” Google Maps experience—specifically, how it works and what makes it so valuable to individual consumers. We’ll also discuss the effects that this kind of technology may have on small businesses. When more people can easily find the niche items and services that they desire, it makes for a much less homogenized consumer experience. This is one innovation to keep an eye on, as it has the potential to become viral on different platforms…and change the way that we, as a people, think about shopping.

If you’ve been letting your vacation time accrue because you’re worried about what will happen in your absence, this...
10/09/2018
Taking A Business Break: To-Dos Before Vacation Mode | Globe Runner

If you’ve been letting your vacation time accrue because you’re worried about what will happen in your absence, this guide is for you. Here are our top preparatory to-dos for a seamless small business vacation.
#TipTuesday

To be most effective, your brain needs a break. If you’ve been letting your vacation time accrue because you’re worried about what will happen in your absence, this guide is for you.

10/04/2018

Huawei, the third-largest manufacturer of cell phones in the world, has recently unveiled a digital wallet that’s compatible with bitcoin—and that could spell big changes for the future this popular cryptocurrency.

In today’s video, we’ll discuss the possible effects of bitcoin moving into a more consumer-based market and rapidly growing its user base. Our best guess? #Bitcoin will probably stabilize, becoming less volatile and more dependable. For the first time, the currency may actually have a relatively consistent value from day-to-day!

09/26/2018

Instagram has introduced online shopping and in-app payments on their platform, which means that it’s time once again to discuss “image-based shopping.” In this video, we’ll primarily cover the possibility of ensemble shots, in which an interested viewer can click on individual items in a photo to learn more details about each, or simply buy everything all at once. It’ll be a relatively new way for ordinary people to make purchases, as well as a new revenue stream for marketers and our clients to explore.

#Ecommerce #OnlineShopping #SocialMedia

From overcoming your introversion to mastering online marketing, these 6 entrepreneur #podcasts, make it easy to listen ...
09/25/2018
6 Best Podcasts Business Owners Should be Listening To | Globe Runner

From overcoming your introversion to mastering online marketing, these 6 entrepreneur #podcasts, make it easy to listen while you work. #TipTuesday

We’ve taken the guesswork out of your search for the best of the earbuds. Ahead is a concentrated mix of six podcasts from businesses small and large that we consider to be compulsory.

09/22/2018

We love our clients and are dedicated to take their brand to new levels. #CustomerTestimonial

09/19/2018
Musical.y

In today’s video, Eric McGehearty discusses Musical.y and the possibilities it may hold in the future for those of us in the marketing ‘biz. Right now, it’s only “heavy hitters” like Disney that are running ads; the ability to advertise is still pretty experimental. But you’d be wise to keep your eye on it, especially if you sell a product or service that’s aimed at the “Women Under 24” demographic. Part of being in marketing is staying on top of trends. And a year from now, Musical.y could become a real, genuinely viable platform for marketers.

These brief precursors are no small matter. They’re arguably the most significant determinant for whether or not your ...
09/19/2018
Harnessing the Magic of Meta Descriptions for Increased Web Traffic | Globe Runner

These brief precursors are no small matter. They’re arguably the most significant determinant for whether or not your site gets visited or passed over by a potential customer.
#SEOTips #SearchEngineResults

Meta descriptions are the short block of text that sits below a suggested website on the search engine results page (SERP) – see below. The space in which they appear is limited, and so are your characters.

Hey end-user!  Have you thanked your bit ’n’ bytes virtuoso lately?  Your IT professional does not live on caffeine ...
09/18/2018
National IT Professionals Day 2018 | Globe Runner

Hey end-user! Have you thanked your bit ’n’ bytes virtuoso lately? Your IT professional does not live on caffeine and trouble tickets alone!
#NationalITProfessionalsDay #ITProDay

IT professionals are becoming ever more critical to the core functions of all businesses in all sectors. The Bureau of Labor Statistics predicts that the number of IT jobs will grow by about 500,000 positions in the next seven years.

09/13/2018
Netflix Invests Big in Billboards

As the old saying goes, “Content is king.” And Netflix is eager to become the kings of all content!

In today’s video, we’ll discuss Netflix’s recent $100 million purchase—and more importantly, we’ll explain why one of the country’s most well-known media services would want to get its proverbial hands on a billboard company of all things. Simply put, billboards are among the most efficient way to advertise a product or service; a single board can be seen by thousands of drivers (and pedestrians) every single day. Netflix has taken this medium one step beyond by incorporating digital videos and animated gifs instead of traditional static images in their ads.

In a world of shrinking attention spans, there’s never been a better time for high-quality audio content. Looking for ...
09/11/2018
Should you Start a Podcast for your Business? | Globe Runner

In a world of shrinking attention spans, there’s never been a better time for high-quality audio content. Looking for a new way to promote your business? These podcast tips will help your brand story take center stage.

#Podcast #TipTuesday

Podcasts have multiple distribution channels. If you have a Mac, you know that iTunes search results often populate before you ever finish typing a query into Safari. Google Play, Sticher, iHeartRadio, and even Soundcloud are all examples of other podcast hosting platforms.

09/06/2018

In recent years, streaming audio has surged in popularity, giving traditional, “terrestrial” radio a serious run for its money. Still, the two aren’t mutually exclusive; some media firms produce content for both podcasts and terrestrial radio stations. NPR is one such company; folks who enjoy the popular shows “Radiolab” and “This American Life” can choose to access new episodes through either traditional radio or the internet.

In this video, we discuss NPR’s recent acquisition of the streaming app Pocket Casts. We’ll also briefly touch on the nature of podcasts and the role they play in an evolving media landscape.

Address

16415 Addison Rd., Ste 550
Addison, TX
75001

General information

Globe Runner offers digital marketing goodness to help your business stand out in a crowded field. Our portfolio includes: Search Engine Optimization Services: Keyword research, on-page optimization, URL rewrites for dynamic sites, blog implementation, 301 redirects, site map creation, local SEO, and more. SEO website development: Website, graphic and logo design, static page development, dynamic site development, XML integrations, customized shopping carts, blog implementation, content management systems (CMS). Content marketing: Content audits, content repurposing, content generation, pitching and distribution to all media, from mainstream outlets to niche bloggers, social media strategy, management and maintenance. Our SEO-informed copywriting makes a world of difference. Pay-per-click (PPC) advertising: PPC campaign management can help you discover which keywords will be profitable for your business—and which will waste your money. Serving businesses throughout the DFW Metroplex: Dallas, Fort Worth, Carrollton, Irving, Denton, Arlington, Garland, Plano, Mesquite, Lewisville, Duncanville and surrounding areas, as well as internationally. We have 70+ B2C and B2B clients across four continents. Free no-obligation SEO analysis: Tips to improve on-page and off-page optimization, written analyses of your site’s structure and presence on the web; an ROI projection, to show the potential revenue resulting from an SEO campaign

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00

Telephone

(972) 538-0260

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