Globe Runner

Globe Runner Globe Runner is a Dallas-based digital agency with specific expertise in SEO, content marketing and digital advertising. Globe Runner’s mission is simple: to provide the best results possible for our customers.
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Our mission may be simple, but attaining it takes dedication, expertise, and a willingness to innovate. The Globe Runner team offers that and more. We build and maintain strong relationships with our clients. We learn from the past, while focusing on tomorrow’s consumer trends and standards. CEO Eric McGehearty sits on the board of DFWSEM (Dallas/Fort Worth Search Engine Marketing Association), where he keeps abreast of best practices and educates the community about the opportunities presented by SEO. Our team members are highly skilled in all areas of online marketing and commerce. By keeping our work 100% in-house, we maintain the highest level of quality. If we don’t have an answer, we find one. If a solution doesn’t yet exist, we create it. In addition, we understand business as well as the business of the Internet. We not only recognize the opportunities of this new online world, but know how to use them to grow your company. At Globe Runner, we turn the virtual reality of the Internet into concrete success for your business. After all, your success is our goal.

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Operating as usual

87% of consumers search online before making a purchase decision.  To be considered in that process, your website has to...
12/04/2020

87% of consumers search online before making a purchase decision. To be considered in that process, your website has to show up on page one when your potential customers search for your products/services online. That's what SEO is all about! https://ecs.page.link/owgCh

As the technology evolves, small and medium sized businesses are using virtual & augmented reality to sell products, tra...
12/02/2020
Augmented and Virtual Reality: Uses For Small Business

As the technology evolves, small and medium sized businesses are using virtual & augmented reality to sell products, train employees, and engage with customers. Facebook, Shopify, Instagram & Snapchat offer free AR tools to boost engagement and sales. https://ecs.page.link/zmuJm

VR and AR offer a way to expand your customer base and train your employees more effectively from a distance.

Clients value our innovative ideas and digital marketing expertise.  They rely on us because we go the extra mile to del...
11/30/2020
Hoot! Books - Globe Runner

Clients value our innovative ideas and digital marketing expertise. They rely on us because we go the extra mile to deliver results. Take a look at what one client has to say about Globe Runner: https://ecs.page.link/8Ns4q #digitalmarketing #casestudy #webdevelopment #websitedesign

Successful start-up launch, with 1,500 visitors on the first day of site launch.

Happy Thanksgiving from all of us to all of you.
11/25/2020

Happy Thanksgiving from all of us to all of you.

We sure miss our annual GR Thanksgiving! This year we opted for small get togethers on our porch, while wearing masks of...
11/20/2020

We sure miss our annual GR Thanksgiving! This year we opted for small get togethers on our porch, while wearing masks of coarse.
Let the count down to 2021 begin!

We're pleased and excited to have our new site up and running!  https://globerunner.com/ #digitalmarketing #websitedesig...
11/18/2020
Globe Runner | Rocket Fuel for your Business!

We're pleased and excited to have our new site up and running!
https://globerunner.com/ #digitalmarketing #websitedesign #WebDevelopment

Read more about our proactive responses to COVID-19Your Business. Powered by Rocket Fuel.Let us take your brand beyondMAKE CONTACTWhat happens when marketing meets rocket fuel?We’ve discovered that most of the people we talk to are juggling their business with several different agencies, and they ...

Do you use Pinterest as part of your social media strategy? It's different from other platforms in that content posted t...
11/18/2020

Do you use Pinterest as part of your social media strategy? It's different from other platforms in that content posted there has more staying power. Our clients use it to sell products, generate brand awareness & drive website traffic. #socialmediamarketing #digitalmarketing

TikTok is offering big ad credits to entice new advertisers to open accounts before year's end. With an estimated 80 mil...
11/13/2020

TikTok is offering big ad credits to entice new advertisers to open accounts before year's end. With an estimated 80 million active US users there is a lot of opportunity there. However the President wants to ban the app if it is not at least partially owned by a US company. Here is the latest on the ban: https://ecs.page.link/bmFvX

Business owners, are you sticking with the same marketing tactics, or the same messaging over and over?  If so, your cli...
11/11/2020

Business owners, are you sticking with the same marketing tactics, or the same messaging over and over? If so, your clients may be tuning you out. It's essential to refresh your creative regularly, and to constantly reexamine your marketing strategy to see what's working and what could be better. https://globerunner.com/

If your product or service solves a problem, potential customers are united in seeking a solution. Make it your mission ...
11/06/2020

If your product or service solves a problem, potential customers are united in seeking a solution. Make it your mission to educate them on the problem & your product. Add pages, blogs, videos, infographics & FAQs to make your site an authority and up search engine rankings.

Using video on a website or social media account can be a game changer, dramatically increasing viewership and engagemen...
11/04/2020

Using video on a website or social media account can be a game changer, dramatically increasing viewership and engagement, yet many small businesses don't. Why not? Our clients who add video see dramatic results. https://globerunner.com/ #video #videomarketing

Per Entrepreneur,  paid social media is a best practice for SMBs because it offers efficient targeting and is relatively...
10/30/2020

Per Entrepreneur, paid social media is a best practice for SMBs because it offers efficient targeting and is relatively affordable. But which platforms? Audiences? Ads? Globe Runner can help you with paid social media strategy + execution. https://ecs.page.link/Y1ZNA #socialads

Use of voice search has grown as Siri, Alexa & the like are gaining in popularity. These searches often take the form of...
10/29/2020

Use of voice search has grown as Siri, Alexa & the like are gaining in popularity. These searches often take the form of a question, such as "which dry cleaners near me offer same day service?" Globe Runner's #SEO service optimizes sites for #voicesearch. https://ecs.page.link/KFaFS

More and more, consumers look for services in their area by adding "near me" to their search. Online reviews and busines...
10/28/2020

More and more, consumers look for services in their area by adding "near me" to their search. Online reviews and business listings help search engines determine a local business's prominence within its community, so getting reviews & adding directory listings is key.

Google has been charged with antitrust violations in search and search advertising.  Google says people choose to use th...
10/22/2020
Google Responds to Antitrust Lawsuit

Google has been charged with antitrust violations in search and search advertising. Google says people choose to use their product because it's the best but know they have many other options. Read more of Google's response: https://ecs.page.link/f3sRT

Google responds to the US Justice Department’s antitrust lawsuit.

Do you use email marketing to promote your business?  Our latest blog spells out seven tips for writing a great email. h...
10/21/2020

Do you use email marketing to promote your business? Our latest blog spells out seven tips for writing a great email. https://ecs.page.link/FcBG1 #emailcampaigns #emailmarketing

You've probably seen the "people also ask" boxes on search results pages and have likely clicked to see the answers. App...
10/15/2020

You've probably seen the "people also ask" boxes on search results pages and have likely clicked to see the answers. Appearing in these boxes boosts a website's visibility, but how do you achieve this? Adding schema markup for FAQs (part of Globe Runner's SEO program) can help.

We are delighted to announce that Globe Runner CEO Eric McGehearty hosts the original series “The Curious Entrepreneur,”...
10/14/2020
Watch The Curious Entrepreneur Season 1 - Prime Video

We are delighted to announce that Globe Runner CEO Eric McGehearty hosts the original series “The Curious Entrepreneur,” now available on Amazon Prime Video. In each episode, Eric interviews an entrepreneur about their path to success and the obstacles and lessons along the way. https://ecs.page.link/Yj21Q #entrepreneurship #originalvideo #curiousentrepreneur

How do entrepreneurs push through the necessary failures to find success? Believing we learn best from each other, Eric McGehearty interviewed entrepreneurs who have been successful not just in business, but in life. Each person's story illuminates a different aspect of entrepreneurship: how to get....

10/09/2020

Social media can be a very effective marketing tool if it is used properly. But not every social media platform works for every brand and every marketing objective. If you need a social media partner, Globe Runner can help. #socialmediamarketing #socialmediaadvertising

Can your customers find you in an online search?  if your website isn't optimized for search engines, then it will not a...
10/07/2020

Can your customers find you in an online search? if your website isn't optimized for search engines, then it will not appear in (Google, Bing, etc) results. That's what #SEO is all about. Google's algorithm to determine search results has > 200 criteria! #SERP #GlobeRunnerSeo

One key reason many startups fail is a lack of appreciation of marketing expertise in the very earliest stages, during p...
10/02/2020
How Mismanaging Marketing Causes Many Startups To Fail (And How To Manage Marketing Better)

One key reason many startups fail is a lack of appreciation of marketing expertise in the very earliest stages, during product development or before. Companies who add a marketing expert after the product is built may realize they have no audience. https://ecs.page.link/i2c1Q

Startup failure is well documented. According to Matt Hirst, Partner at A venture studio that specializes in launching brands, one reason startups fail is because they undervalue the importance of marketing. This article provides insight on how to prevent this marketing problem.

Have you ever wondered how Google chooses what to include on a search results page?  It has algorithms that do the work,...
10/01/2020
Google Algorithm Updates & Changes: A Complete History

Have you ever wondered how Google chooses what to include on a search results page? It has algorithms that do the work, but they have to design they are complicated. This article explains: https://ecs.page.link/NFjyi

Learn about the biggest and most important Google search algorithm launches, updates, and refreshes of all time – from 2003 to today.

Globe Runner CEO, Eric McGehearty was recently featured in Shoutout DFW!  See his unique perspective on building a busin...
09/25/2020

Globe Runner CEO, Eric McGehearty was recently featured in Shoutout DFW! See his unique perspective on building a business. https://ecs.page.link/J9V5z #digitalmarketing #globerunner #shoutoutdfw

Why do we love infographics?  Probably because they break dense information down into bite-sized chunks.  People remembe...
09/24/2020

Why do we love infographics? Probably because they break dense information down into bite-sized chunks. People remember visual info about 65% longer than they remember information they have read in text form. Here are some examples. The creation of infographics can be part of a strong original content strategy that establishes your site as a subject matter authority and drives traffic. #infographics #digitalmarketing

09/23/2020
Armstrong Archives GlobeRunner Testimonial

Find out why Sherri Taylor, owner of Armstrong Archives, said working with Globe Runner helped her double the size of her business.

Here's a hint;
"The assistance in getting the right leads, and people to my doorstep is invaluable."
-Sherri Taylor, Owner of Armstrong Archives

Globe Runner's SEO and digital marketing strategy resulted in Armstrong Archives Doubling the size of their business during the course of our engagement.

What are people saying about your business online?  Have you checked your online reviews lately?  According to Yelp, 72%...
09/22/2020

What are people saying about your business online? Have you checked your online reviews lately? According to Yelp, 72% of consumers say they trust these reviews as much as personal recommendations.

If you have not used video advertising in the past, now is the time.  Video connects with people in a way other ads can'...
09/10/2020

If you have not used video advertising in the past, now is the time. Video connects with people in a way other ads can't and who isn't looking for more connection right now? People are searching for DIY and entertainment videos so audiences are larger than ever, yet costs are competitive because many marketers have pulled back.

Do you use phone call tracking?  Tracking services produce data that can be used to trace leads back to their source.  T...
09/02/2020

Do you use phone call tracking? Tracking services produce data that can be used to trace leads back to their source. This allows you to eliminate marketing activities that aren't paying for themselves and invest more in those that produce positive ROI. #calltracking #globerunner

Are you optimizing your website for frequently asked questions?  This establishes your website's expertise on a subject ...
08/28/2020
How to Identify Questions & Optimize Your Site for Q&A, FAQ & More

Are you optimizing your website for frequently asked questions? This establishes your website's expertise on a subject and may improve your search engine rankings. We do this regularly for our clients, through the use of structured data markup. https://ecs.page.link/Xtztt

Identifying and answering searchers’ questions should be a key component of any SEO strategy. Learn key tactics and tools to help you do it the right way.

Are you making the most of your search engine "knowledge panel"?  Also called a "business profile," this is the box on a...
08/27/2020

Are you making the most of your search engine "knowledge panel"? Also called a "business profile," this is the box on a search engine results page that displays your company name, address, phone number, hours, an interactive map, etc. If you have not already, make the most of this valuable online real estate by claiming it and optimizing! https://ecs.page.link/tBm7T

Are you doing everything you can to ensure your business shows up in online searches in your local area?  This means cla...
08/21/2020

Are you doing everything you can to ensure your business shows up in online searches in your local area? This means claiming Google, Yelp, Facebook, and other online accounts that already exist for your business. Then add images, respond to reviews, and update hours of operation and product/service offerings. Your customers are talking about your business online whether you participate or not! Join the conversation!

Address

16415 Addison Rd., Ste 550
Addison, TX
75001

General information

Globe Runner offers digital marketing goodness to help your business stand out in a crowded field. Our portfolio includes: Search Engine Optimization Services: Keyword research, on-page optimization, URL rewrites for dynamic sites, blog implementation, 301 redirects, site map creation, local SEO, and more. SEO website development: Website, graphic and logo design, static page development, dynamic site development, XML integrations, customized shopping carts, blog implementation, content management systems (CMS). Content marketing: Content audits, content repurposing, content generation, pitching and distribution to all media, from mainstream outlets to niche bloggers, social media strategy, management and maintenance. Our SEO-informed copywriting makes a world of difference. Pay-per-click (PPC) advertising: PPC campaign management can help you discover which keywords will be profitable for your business—and which will waste your money. Serving businesses throughout the DFW Metroplex: Dallas, Fort Worth, Carrollton, Irving, Denton, Arlington, Garland, Plano, Mesquite, Lewisville, Duncanville and surrounding areas, as well as internationally. We have 70+ B2C and B2B clients across four continents. Free no-obligation SEO analysis: Tips to improve on-page and off-page optimization, written analyses of your site’s structure and presence on the web; an ROI projection, to show the potential revenue resulting from an SEO campaign

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00

Telephone

+19725380260

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Our Story

Globe Runner’s mission is simple: we are driven to develop digital branding that reaches customers. Our mission may be simple, but attaining it takes dedication, expertise and a willingness to innovate. As a North Dallas marketing agency, we build and maintain strong relationships with our clients. Globe Runner learns from the past, while adopting the latest trends in customer experience, technology and customer acquisition. CEO Eric McGehearty sits on the board of DFWSEM (Dallas/Fort Worth Search Engine Marketing Association), where he educates the business community about the opportunities presented by SEO, SEM, digital advertising, and content marketing. Meet with Globe Runner in Addison or at your business headquarters for a complimentary coffee and discussion.

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