Marketing professional with 6+ years of agency and inhouse experience. Skills and Knowledge cover digital marketing, account management, brand/event activation, product management, marketing research, data analysis and business development.
SKILLS, EXPERTISE & COMPETENCIES
Adobe Creative Suite
Brand Marketing & Consumer Communication
CMS Content Marketing
New Product & Brand Development
Strategic Marketing & Branding
Social Media Marketing
Successfully develop, manage and optimize 70+ programmatic advertising campaigns for startups and fortune 500 companies, in B2B and B2C environment working through multiple DSPs and ad exchanges. Manage an active porfolio of 45+ clients worth $2 million in revenue. Increased site quality traffic by up to 40%.
Increased service usage and brand presence 4% MoM by ensuring the proper execution of digital marketing campaigns, 300+ event activations, email communications, sponsorship contracts and coordinating with internal/external teams, 3+ vendors and agencies with a focus on acquiring/retaining customers and promoting restaurants. Supported 3 major cities in the the North-East region for GrubHub and Seamless. Provided support to the blog and influencer marketing initiatives. Effectively managed budget of $480,000 over 3 months.
Promoted to Trade Marketing Manager within 1 year from a Brand/Product Manager position in a CPG company. Launched digital and traditional marketing strategies by identifying key trends and uncovering consumer, retailer and wholesaler insights. Crafted 1 comprehensive sales/ field marketing strategic approach increasing sales by 29% in 1 year. Acted as POC for global suppliers for both product/brand and business development.
Planned and executed digital strategies for top ad agency in Haiti. Acted as Digital Account Director and Senior Project Manager. Employed analytical methods and tools with emphasis on consumer behavior and market trends. Creatively used DAWs, visual production software and applied technical skills to optimize content for all marketing channels. Promoted from Digital Marketing Coordinator. Additional roles include: Sponsorship and Artist relations Chairman.
English, French, Creole, Intermediate Spanish