proterrablog.com
A full-service multicultural communication agency that specializes in brand, PR, social media, digital & direct marketing
Proterra means “for the world” in Latin, and it signifies the crossing of barriers, the bridging of divides, and the joining of cultures that we’ve always aspired to. We were created in 1992 with the conviction that the bold concepts and eye-candy creative of traditional advertising could be successfully fused with the precise targeting and detailed performance metrics of direct marketing. The result? We quickly built an impressive portfolio of satisfied clients such as GE, State Farm, Blockbuster, JC Penney, and the Eye Care Centers of America, and garnered awards from institutions as diverse as the SMU Cox School of Business, the Department of Commerce, the Communicator Awards, and the Dallas Business Journal (repeatedly). Since then, the dazzling evolution of IT capabilities has transformed the face of business worldwide, given birth to the field of Business Intelligence, and revolutionized marketing and advertising. In keeping with our organizational commitment to data and analysis, we’ve stayed abreast of the new sciences and technologies that offer unprecedented insights into consumer behavior. Our command of these powerful tools lets us understand buyers, create messages that resonate with them, and optimize the movement of those messages through all available sales channels, maximizing our clients’ efforts to acquire and retain customers. Today, Proterra continues on a path of bold innovation. Our Retail Division develops sophisticated advertising and marketing concepts that integrate seamlessly with the hardware, software, and human resources that storefront enterprises depend on. Our Foundational Marketing and Advertising program helps growing companies align every element of their branding, communications, web presence, marketing and advertising efforts with a strategic concept designed to build solid long-term growth. The Public Relations division at Proterra delivers cornerstone PR products including Marketing Communications, Corporate Reputation and Executive Visibility, Multimedia Communications, Copywriting and Editorial Development, Social Media Marketing, Crisis Planning, and Event Management and Publicity. With over 35 years of combined consulting experience, Proterra Public Relations can assist you with a full spectrum of services for all of your communications, marketing, and multimedia needs. And our proprietary “Hecho en USA” (“Made in the USA”) process gives clients essential insights into the many segments of the rapidly-growing, and increasingly important, Hispanic market. It makes us a pioneer in the blossoming field of Hispanic Marketing, and is a natural outgrowth of the commitment to diversity that our name embodies. Building business, these days, is about bringing diverse things together - artistry and analysis, traditions and technologies, companies and customers. We made a commitment to do just that on day one, and we’ve had a passion for it ever since. It’s why we’re called Proterra.
16415 Addison Rd, # 250
Addison, TX
75001
Follow us on Twitter: @proterra_usa Office Locations: Proterra Advertising Dallas 16415 Addison Rd Suite 250 Addison, TX 75001 972.732.9211 Proterra Advertising San Antonio Public Relations Division 2318 San Pedro Avenue San Antonio, TX 78212 210.731.6646 Proterra Advertising Houston Small Business Marketing Division 5514 Society Lane Houston, TX 77084 281.463.7500
| Monday | 08:00 - 17:00 |
| Tuesday | 08:00 - 17:00 |
| Wednesday | 08:00 - 17:00 |
| Thursday | 08:00 - 17:00 |
| Friday | 08:00 - 17:00 |
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