How to Particpate in a Focus Group
Your opinions are valuable to us, we'll even pay you for them!
Fieldwork Dallas is a marketing research firm that specializes in collecting opinions from consumers of all ages on a wide variety of products and service. We have done research on everything from food to insurance to video games.
The research is sponsored by major manufacturers who are interested in receiving input from consumers regarding their products and services.
When invited to one of our locations, you may find yourself in a discussion group with several other people like yourself, watching television commercials, looking at ideas for advertising or tasting a new product.
We select respondents for participation based on basic demographic requirements for each individual study. At the time of the call, we will provide you with specific information regarding the focus group such as the date and time. If it seems convenient for you we will ask you some classification questions and invite you to attend the group if all the qualifications are met.
If you are interested in participating in this important research you can register with us to receive phone calls and emails when a possible project comes up. In addition, be sure to check this page regularly for updates on the latest studies taking place. Groups are held at our Dallas facility, located at 15305 Dallas Parkway, Suite 850, Addison, TX 75001-4637.
How To Register:
1. Visit us at www.fieldwork.com.
2. Click on “Join a Focus Group” in the right-hand corner.
3. Choose “Dallas” from the list of locations.
4. Take a few minutes and fill out as much information as possible. While all questions are optional, we have found that the more we know about you and your family, the more opportunities you will have to participate in a study.
Or, simply click here!
Q. What’s a focus group?
A. A focus group is a round-table discussion on products and services that you use. The discussions are moderated by market research professionals and usually last between 1-2 hours. When you’re done, you are compensated for your time and opinions! Fieldwork hosts focus groups on every kind of topic, from video games to breakfast cereal to real estate.
Q. You guys never call me but I’m in your database, why is that?
A. When a study first comes in we take a look at the basic demographic specifications which include age, gender, income, marital status, family size, etc. The computer then randomly selects people to be called based on these guidelines. Unless your file is missing some of this information you have an equal chance of being called as anyone else.
Q. You guys always call me but I never qualify, why is that?
A. Most focus groups have many qualifications that need to be met before we can invite you to a study. Every study is different, sometimes we are looking for you to purchase one specific brand and other times we need people who don’t purchase that brand. The best thing you can do is answer every question honestly so that when you are invited to a focus group you can contribute fully in the discussion.
Q. I just did a study, when is the next time I can come in?
A. Each client sets this guideline for their study. The most common time frame we see is at least 6 months. However, some can be as long as a year ago and others have no requirements at all. We even have studies looking for first-time participants.