Derrick Smith Marketing Co

Derrick Smith Marketing Co We help people build better brands by creating better messaging. Finding the right words + Telling the right stories = more customers
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Business In Review featured three of my favorite business leaders and human beings, but there are tons more out there!Do...
05/03/2020
Do you know a great business leader?

Business In Review featured three of my favorite business leaders and human beings, but there are tons more out there!

Do you know a great business mentor who could be on a future episode of Business In Review? If so, I have a favor to ask! Help make season 2 a reality for all of us who need some more mentorship in our lives.

This form will allow you to submit a name and help make that connection:
https://forms.gle/EMpLXrSnHv8MGnTh9

A lot of businesses exist without any mentors in their life. On Business In Review interview great business leaders who can give practical advice on growing your business.

The last episode of Business In Review has been posted. Did you watch all three? Did you take any notes? This free Key T...
05/02/2020

The last episode of Business In Review has been posted. Did you watch all three? Did you take any notes?

This free Key Takeaways PDF was made just for you! It includes a recap from all three Business Mentors and highlights pulled from the videos.

You can sign up to download it here 👇

https://bit.ly/key-takeaways-business-in-review

05/01/2020
How to Grow Your New Business with Nyenye Jordan

Can you believe it? Officially a 3rd episode of Business In Review. And because this season only had three interviews...that makes your next business mentor the season finale episode!

Let me introduce you to Nyenye Jordan. If you are wanting to start a business for the first time, this is the person you want to call.

In this interview, Nyenye gives us a peek behind the curtains of running a business and a non-profit simultaneously.

Making Our Relationships Extraordinary MORE
Raising A Village

From all three Business In Review Season One interviews, we compiled this Key Takeaways PDF. This contains a recap and all the highlights of your new business mentor's advice. Sign up to get the download today! 👇

https://bit.ly/key-takeaways-business-in-review

If you have dreams of starting a business, it's time to quit dreaming and start doing! Nyenye Jordan is the person you w...
04/30/2020

If you have dreams of starting a business, it's time to quit dreaming and start doing! Nyenye Jordan is the person you want to talk to. She's been there and done that, and is in the process of doing that again.

With a business (Making Our Relationships Extraordinary MORE) and a non-profit (Raising A Village), she's got a wide perspective on what it takes to grow a business and a movement. You don't want to miss her interview tomorrow!

04/29/2020
How To Serve Your Customers Exceptionally Well withShannon Haynes

Meet your newest business mentor, Shannon Slayton Haynes. As the Director of Customer Development at Emmaus Consulting, LLC, she knows a thing or two about how to treat your people well.

With a business model that few others are bold enough to emulate, they have grown exponentially, and primarily through word of mouth referrals.

Whether your a solopreneur, a small business, or a large enterprise, there's definitely something in this episode for you!

As a bonus, download the free Key Takeaways PDF that accompanies this interview series 👇

https://bit.ly/key-takeaways-business-in-review

If you're in Crockett County, you know who Shannon Slayton Haynes is. She's so involved in our community doing 49,652 th...
04/28/2020

If you're in Crockett County, you know who Shannon Slayton Haynes is. She's so involved in our community doing 49,652 things, that you might have missed she's the incredibly successful Director of Customer Development at Emmaus Consulting, LLC.

I consider her a business mentor. And you can too! Catch her on tomorrow's episode of Business In Review to hear the twist-filled path that got her to where she is and how she helps clinic owners grow their practice like never before.

If you're a podcast person, you can listen to the Business In Review mentor interviews on the podcast 🎧https://anchor.fm...
04/27/2020
What Does It Take to Be In Business? with Kyle East by Business In Review • A podcast on Anchor

If you're a podcast person, you can listen to the Business In Review mentor interviews on the podcast 🎧
https://anchor.fm/derricksmithco/episodes/What-Does-It-Take-to-Be-In-Business--with-Kyle-East-ed6hlf

Proudly introducing Episode One of Business In Review! A lot of business leaders, freelancers, and side hustlers try to exist without any mentors in their life. I created Business In Review so I wouldn't be one of them. And now you don't have to be either. Join me in episode one and meet your new bu...

04/27/2020
What Does It Take to Be In Business? with Kyle East

Proudly introducing Episode One of Business In Review!

A lot of business leaders, freelancers, and side hustlers try to exist without any mentors in their life. I created Business In Review so I wouldn't be one of them. And now you don't have to be either.

Join me in episode one and meet your new business mentor, Kyle East. As a bonus, download the free Key Takeaways PDF that accompanies this interview series 👇

https://bit.ly/key-takeaways-business-in-review

04/27/2020
This is Kyle East. He's my Financial Representative at WoodmenLife - Tennessee West Alamo Chapter 488. He's also a busin...
04/26/2020

This is Kyle East. He's my Financial Representative at WoodmenLife - Tennessee West Alamo Chapter 488. He's also a business mentor of mine.

Want him to be yours too? You're in luck! Kyle is the first Business Mentor on the Business In Review series that releases TOMORROW! 🎉🥳

Tune in to hear him give advice on what it takes to be in business.

04/25/2020
Business In Review Season One Trailer

Special Update!

In the fall of 2019 I announced I was going to release a video series called Business In Review. The idea was that I would interview business leaders I look up to and consider a mentor, while also describing steps I was taking in my own business. Each episode would include advice from the mentors as well as how I executed it in my own business.

The intended initial release date was October 2019. Several months of twists and turns later, and here we are in a social distancing quarantine with the perfect opportunity to stay home and edit videos all day.

So now, I'm proudly presenting what will hopefully be known as Season One of Business In Review! Set to release on Facebook and YouTube this upcoming Monday 4/27/2020.

I've benefitted not only from the great interviews with these outstanding business people, but also from putting together this content in a way that you can enjoy it with me.

I can't wait to show you what I've made.

I hope you like it.

👋

04/09/2020
the CO

How are you pivoting your brand during this unprecedented time??

Excited to see how these businesses level up their social media strategy! Thank you to all the participants and to the C...
03/06/2020

Excited to see how these businesses level up their social media strategy!

Thank you to all the participants and to the Crockett County Chamber and TN Small Business Development Center for hosting this event for local businesses.

A lot of businesses struggle to talk about themselves - what they offer - why you should care about it. I help businesses communicate by creating messaging guides they can use on their website, in their next networking event, or for their social media strategy.

If you missed this social media event - here’s just one tip that I think can dramatically change your social media strategy:

ONE TAKEAWAY TIP:
Follow the 80/20 rule.
-80% of the time post awesome content that your followers enjoy. Totally free. Totally for them.
-20% of the time ask them for action very clearly. Whether it be for them to come to your store, join your email list, or buy your product, clearly call them to action.

03/03/2020

If you want to use social media as part of your business strategy, then you need to check out this free event from the Crockett County Chamber of Commerce.

Tomorrow I'll be leading the 2-hour Workshop on Social Media Strategy for your business that will help you feel confident on social media, plan your long-term strategy, and earn more customers.

If the only thing you left with were the handouts from the workshop, it would be a value to your business. But you won't only get the social media resources, you'll also leave with the understanding of...
-how to use social media
-which platform will work best for you
-how to write better captions
-and more!

Imagine being less stressed by using social media, and at the same time benefitting with real results because of your efforts. Don't stay confused about this area of your business any longer. Let's get it squared away tomorrow from 10am-12 at the chamber.

All they ask is simple:
1. Call or email them to let them know you plan to come
2. Come prepared to learn!
3. Grow your business in Crockett County

Be part of the people who are actively taking steps to improve their business within the community of other business owners right here in your hometown.

call - (731) 696-5120
email - [email protected]

02/27/2020

When is the last time you added a new offer to your business?
How did it go??

Here's to tackling new things. And to re-tackling things that I dropped the ball on. It appears once again that life is ...
02/25/2020

Here's to tackling new things. And to re-tackling things that I dropped the ball on. It appears once again that life is about stretching yourself as well as mastering what you're good at.

Get the Business Training you need without having to go in debt or take out a loan! This is my favorite online business ...
10/28/2019

Get the Business Training you need without having to go in debt or take out a loan! This is my favorite online business course to date and I can't recommend it highly enough.
Check it out at http://businessmadesimple.com/

10/22/2019
Gov. Bill Lee

We’re excited about the kind of people that Crockett County produces! It’s fun to see our governor in our schools.

‪Brushing up on my welding skills at Crockett Co. High School this afternoon! They are providing students with invaluable hands-on experience to prepare them for success in Tennessee's workforce. ‬

09/20/2019

Proud supporter of Crockett County High School!
Let’s go Cavs!! Homecoming 2019

I’m watching @amyporterfield masterclass recap! If I wasn’t motivated to create an online course before, I sure am now. ...
09/19/2019

I’m watching @amyporterfield masterclass recap! If I wasn’t motivated to create an online course before, I sure am now. Any other Amy Porterfield followers in the house??

You should come! The next one is on Monday 9/23
09/18/2019

You should come! The next one is on Monday 9/23

Derrick Smith Marketing Co is currently hosting Marketing Meetup: Website Audits at theCO. All meetups are free to attend and will help you communicate better -- on your website, in your emails, on your social media, anywhere you use words. The next meetup is scheduled for September 23, 5:30-6:30pm. RSVP at bit.ly/mmwebaudits.

How many of you still prefer paper and pen when it *really* comes to getting work done? ⁣⁣I always have it with me and I...
09/17/2019

How many of you still prefer paper and pen when it *really* comes to getting work done? ⁣

I always have it with me and I tend to use it for getting ideas out of my head initially and then creating a google doc or Evernote to develop it. ⁣

Also, the Pilot G-2 pens ammiright? My fav is the .38

09/16/2019

I’ve been doing Facebook Live more often. Has anybody else incorporated this into their business strategy and found success??

09/15/2019

Business Mastermind Group update

Hope you’re having a great weekend! If you’re with your family, working on your dreams, trying something new, or resting...
09/15/2019

Hope you’re having a great weekend! If you’re with your family, working on your dreams, trying something new, or resting and taking care of yourself, whatever it is I hope it’s great! I’m at a point where I’m understanding what it means to build your life and how to choose your values and what you pursue.

I’m currently learning how important the “unwavering faith” aspect is in your business. I knew that this was something t...
09/13/2019

I’m currently learning how important the “unwavering faith” aspect is in your business. I knew that this was something that was involved, but the mental aspect of business can be tough! It takes a lot of introspection and pushing yourself. I’ve been unpleasantly surprised by how often I hear resistance and excuses coming from my own mind. This is where a lot of learning and discipline from the sports world is helping out! Instead of negotiating with yourself in your head, you have to tell yourself what’s about to go down and accept that reality and then do your best at it. ⁣

Thanks again to @realthread for the SUPER comfortable t-shirts they make and the nice surprise book they included. It’s already changed how I do things.

Could be a really great opportunity for someone who enjoys social media work!
09/10/2019

Could be a really great opportunity for someone who enjoys social media work!

09/09/2019

2 questions! 1. What are you excited about right now? What’s got you fired up and bringing you energy? and 2. What has you nervous right now?? Is there a source of stress or doubt?? I have an answer to both of these and would love to hear from you!!

09/08/2019

This is why you shouldn’t use “Insert Technical Jargon” on your website. ⁣

Here’s a brief preview of the Website Audits we’re doing during the upcoming Marketing Meetups @attheco

09/08/2019

This is why you shouldn’t use “Insert Technical Jargon” on your website. ⁣

Here’s a brief preview of the Website Audits we’re doing during the upcoming Marketing Meetups @attheco

Extraordinary Effort + Unwavering Faith. I’m learning that effort isn’t always enough. It takes prioritizing what is mea...
09/07/2019

Extraordinary Effort + Unwavering Faith. I’m learning that effort isn’t always enough. It takes prioritizing what is meaningful, being able to focus, having a precise clarity about what you are doing and why you are doing it. ⁣

I got this t-shirt from Real Thread t shirt company. I have been so impressed by their website and the extra special gift in the order they sent me confirmed that I definitely want to do business with them. I can tell that they are people who put an extraordinary effort in everything they do!

We’re currently trying to gauge the interest of having a mastermind group here I crockett County during the last quarter...
09/07/2019

We’re currently trying to gauge the interest of having a mastermind group here I crockett County during the last quarter of 2019! It’s all of my favorite things rolled into one.⁣
✅ Meeting new people⁣
✅ Learning new skills⁣
✅ Testing new business tactics⁣
If you're interested, fill out this short questionnaire and we'll keep you updated!
https://forms.gle/YmtN51i6pKMtgLLDA

Every year Adelsberger Marketing celebrates with Pretzel Day 🥨 as always it was a big hit! Looking to promote your busin...
09/06/2019

Every year Adelsberger Marketing celebrates with Pretzel Day 🥨 as always it was a big hit! Looking to promote your business or brand? Give them a call!

What are you doing to improve your business in the last quarter of 2019? It's exciting to always be building your biz bu...
09/05/2019
Business Mastermind Group

What are you doing to improve your business in the last quarter of 2019? It's exciting to always be building your biz but it can also feel exhausting and lonely! We're attempting to start and create a Business Mastermind Group in Crockett County/West TN so that we can grow together.

-learn new skills
-expand your business network
-see how other people operate.

To make this happen we're trying to gauge exactly how much interest is out there! If this is something that will help you become a more confident business owner or entrepreneur please fill out the form below and pass it on to others who would be a good fit!

https://forms.gle/HZK9U56SNJZJkp8J7

We're gauging the interest level for having a mastermind group here in Crockett County. A mastermind group is an opportunity to grow your business while also growing your network. It typically consists of monthly meetings either in-person or online to discuss a monthly topic and discuss the last mon...

This event checks all the boxes for me. You should come!✅ Self Development✅ Human Psychology✅ Personality Assessment✅ Ne...
09/05/2019
the CO

This event checks all the boxes for me. You should come!

✅ Self Development
✅ Human Psychology
✅ Personality Assessment
✅ New Friends
✅ Better Work Culture

Get to know yourself and the people around you better. I’ve already looked into this some and it’s helped me realize when I need to speak up and when I need to bring others into the conversation.

Interested in learning more about CO:munnicate: Team Edition starting next week? Today on the blog, James A. Christoferson shares about his upcoming meetup and a valuable resource for teams that can reduce frustration, accelerate acceptance and celebrate how others are wired.

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Alamo, TN

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Videos

“So What Do You Do?”

Many people in business have an awesome product/service, but they struggle to talk about it. Have you ever asked somebody at a networking event, “so what do you do?” and then the next 8 minutes is them giving you an answer that isn’t clear and you don’t remember it for more than two seconds? That’s the problem that most people run into. Our marketing efforts really ought to be an exercise in memorization. We need soundbites of super clear, story-like messages that we can use on our social media, on our proposals, on our business cards, and everywhere we talk about ourselves.

So let me ask you... “what do you do?” Send me your answer and let’s talk about how we can better promote your business so that you always stand out and are always remembered in the mind of your customer.

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Comments

thank you to derrick for a great meet-up at the co tonight. I learned so much and am looking forward to using what he taught us!