Media Logic

Media Logic Proven experts at healthcare, financial services and technology marketing.
We are the strategic marketing partner of choice for leading global, national and regional organizations in the financial services, healthcare and technology industries. Our unique industry specialization means that we "get it quickly" -- we understand your business, we speak your language, we are ready to get started.

We deliver a full range of solutions for branding, demand generation and customer retention, and direct marketing is in our DNA. Everything we do – brand campaigns, mobile, social, content marketing and beyond – is focused on driving measurable results…and our clients’ business. We were founded more than 30 years ago, but we approach everything with fresh energy and ideas. We are over 40 marketing experts with a variety of talents who love what we do. Collaboration is built into our culture, and every client and project gets our full attention and our best work.

Media Logic's cover photo
06/30/2020

Media Logic's cover photo

04/28/2020
Stay Home Stay Safe | Try Telemedicine First

We've lived & worked in the Capital Region for more than three decades. When the #pandemic hit our community, we wanted to help in the best way we knew how. So, we teamed up with MVP Health Care to build an online search tool to could encourage our friends & neighbors in NY & VT to #TryTelemedicineFirst so we could ease the burden on regional hospitals. http://trytelemedicinefirst.com

Telemedicine is a simple and convenient way to ask questions and get advice from medical professionals, just as you would at a regular in-person appointment.

How does the Media Logic team stay productive as we #workfromhome? We each have our own creative fuel (and special mugs)...
04/20/2020

How does the Media Logic team stay productive as we #workfromhome? We each have our own creative fuel (and special mugs), of course!

We're *so* proud to share that Nicole Johnson has been named to the FOLIO: 2020 Class of Top Women in Media! It's wonder...
04/07/2020

We're *so* proud to share that Nicole Johnson has been named to the FOLIO: 2020 Class of Top Women in Media! It's wonderful to see this recognition for the incredible talent & skill she shares with clients & with all of us on a daily basis. Congrats, NJ!

Visit https://bit.ly/34kQf6n for a list of honorees!

It's all paws on deck for the Media Logic team while we #workfromhome.
04/06/2020

It's all paws on deck for the Media Logic team while we #workfromhome.

On Friday, to mark the end of our first week of #socialdistancing, we gathered for happy hour via Zoom. This morning, we...
03/23/2020

On Friday, to mark the end of our first week of #socialdistancing, we gathered for happy hour via Zoom. This morning, we continue to #workfromhome, doing what we can to support clients & each other. It's times like these when you learn how lucky you are to be surrounded (at a safe distance!) by so many great folks!

Social media is a dynamic field! Caitlin was part of a panel of that spoke to other local marketers about social media. ...
03/06/2020

Social media is a dynamic field! Caitlin was part of a panel of that spoke to other local marketers about social media. Thank you to both the American Marketing Association/New York Capital Region Chapter for inviting us and the Urban Co-Works for hosting the event.

Our landscape's unlikely to turn green this month, but thanks to St. Patrick's Day -- & Caitlin's picture of Ireland for...
03/02/2020

Our landscape's unlikely to turn green this month, but thanks to St. Patrick's Day -- & Caitlin's picture of Ireland for our March desk calendars -- we'll be seeing green all month!

02/26/2020

LOTS of anniversaries to celebrate this month! Congrats to Caitlin for 2 years with ML, Natasha for 7, Mike for 13, Nicole M. for 16, Tom G. for 21, Silvy for 22 & Christie for 23!!

Valentine's Day treats from Team Mojo are helping us feel warm & fuzzy on the c-c-coldest day of the year so far! 💕
02/14/2020

Valentine's Day treats from Team Mojo are helping us feel warm & fuzzy on the c-c-coldest day of the year so far! 💕

We're kicking off our 2020 company goals today & rallying around "What If We" ... as this year's theme. It's a reminder ...
01/24/2020

We're kicking off our 2020 company goals today & rallying around "What If We" ... as this year's theme. It's a reminder to be open, agile & curious while delivering more great work for clients!

ML'ers celebrated the season on Friday at our annual holiday party! It was a fun and festive evening complete with life ...
12/23/2019

ML'ers celebrated the season on Friday at our annual holiday party! It was a fun and festive evening complete with life size Jenga and Connect Four, wine tasting, delicious food and a caricature artist.

ML'ers celebrated the season on Friday at our annual holiday party! It was a fun and festive evening complete with life size Jenga and Connect Four, wine tasting, delicious food and a caricature artist.

12/23/2019

This year's Media Logic holiday card is an eco-friendly shopping bag that's CARRYING IT FORWARD! The bags, decorated with festive pencil sketches by everyone at ML, are more than a practical seasonal greeting. They also represent donations -- the equivalent of FIVE HUNDRED bags of food! -- from Media Logic to Action Against Hunger USA, Feeding America and the Regional Food Bank of Northeastern New York. We're delighted to be able to share with you the gift of carrying it forward and wish you the happiest of holidays.

Tracy's Heart
12/16/2019

Tracy's Heart

Tracy taught us that one of the most important things we can do is show each other how much we care, and our annual holiday giving in her name is an expression of that love and compassion. We're happy to share that Tracy's Heart recently sent donations to:

* Action Against Hunger USA
* Capital City Rescue Mission
* City Mission of Schenectady
* The Community Hospice
* Epilepsy Foundation of Northeastern New York
* Equinox, Inc.
* Feeding America
* Foundation for Women's Cancer
* Homeless Action Committee
* Mohawk Hudson Humane Society
* National MS Society, Upstate New York Chapter
* Regional Food Bank of Northeastern New York
* Rosie's Love
* Two Together
* Unity House of Troy, Inc.
* Wildwood Programs
* World Outreach Ministries, Inc.

12/13/2019

Happy ML anniversaries to Kirsten & Christian, celebrating one year & 12 years, respectively!

In case all the snow – sooooooo much snow! – hasn't put you in the holiday spirit, this month's desk calendar should do ...
12/04/2019

In case all the snow – sooooooo much snow! – hasn't put you in the holiday spirit, this month's desk calendar should do the trick. "Cheers," from Vicki (who sketched the image for December) and from all of us at Media Logic!

The Capital Region's first BIG snowfall of the season inspired a bonus work from home day! Stay safe and warm, everyone!
12/02/2019

The Capital Region's first BIG snowfall of the season inspired a bonus work from home day! Stay safe and warm, everyone!

11/19/2019

Congrats to Patrick, Lloyd & Jim S.! They're celebrating work anniversaries this month of 16, 20 & 23 years, respectively!

Ready or not, it's November! As Arte's desk calendar image expresses, it's the season of dried leaves and cold air. It's...
11/01/2019

Ready or not, it's November! As Arte's desk calendar image expresses, it's the season of dried leaves and cold air. It's also a time for gratitude, so here's to finding beauty in all the days between this weekend's time change and the Thanksgiving holiday at month's end!

Our family Halloween party is a long-standing annual tradition. Just look at these little ML-ers! On behalf of the cutes...
10/31/2019

Our family Halloween party is a long-standing annual tradition. Just look at these little ML-ers! On behalf of the cutest crew in marketing, we hope you have a SPOOKTACULAR & safe celebration!

"We don't see how a pumpkin patch can be more sincere than this one." Quoting It's The Great Pumpkin, Charlie Brown. Fig...
10/24/2019

"We don't see how a pumpkin patch can be more sincere than this one." Quoting It's The Great Pumpkin, Charlie Brown. Fighting zombie hoards on the desktop. Lining walkways with jack o'lanterns. Giving neighborhood kids a fright. So fun to see how Logicians do it up for Halloween!

10/18/2019

How amazing is this? We're celebrating EIGHT anniversaries this month! Congrats to Elicia (7 years), Jim M. (7), Fred (13), Vicki (13), Arte (18), Phyllis (24), Denise (29) and Jen (32).

As a fall staple, pumpkin spice lattes may be controversial, but there's no questioning the affection for Upstate fall f...
10/03/2019

As a fall staple, pumpkin spice lattes may be controversial, but there's no questioning the affection for Upstate fall foliage! This month's desk calendar – photo and caption by Shana – says it best: "Our favorite color is October."

We had a lot of fun with designs for tomorrow's 25th Anniversary of the Chefs and Vintners' Harvest Dinner. The fundrais...
09/25/2019

We had a lot of fun with designs for tomorrow's 25th Anniversary of the Chefs and Vintners' Harvest Dinner. The fundraiser helps the Regional Food Bank of Northeastern New York feed our community, and we're honored to have the chance to contribute to the really great vibe being created for the event at The Glen Sanders Mansion.

Plans on October 5? The speaker lineup for #CreativeBrew, a half-day conference hosted by AIGA Upstate New York looks pr...
09/24/2019
Creative Brew Conference

Plans on October 5? The speaker lineup for #CreativeBrew, a half-day conference hosted by AIGA Upstate New York looks pretty awesome! ML is a sponsor. Check out more details --> http://bit.ly/2mC3pKl

Creative Brew, a semi-annual conference for creatives hosted by AIGA Upstate New York, is a must-attend for informed, forward-thinking creative communications and design professionals. This inspiring half-day event will offer in-depth creative thinking, with a range of opportunities to exchange idea...

09/16/2019

Help us congratulate Maddie, who is celebrating her 1-year anniversary with Media Logic this month, and Brooke, who is celebrating #11!

"Team Bride" celebrating Sheila's last day in the office before she gets married on Saturday!
09/04/2019

"Team Bride" celebrating Sheila's last day in the office before she gets married on Saturday!

The photo Sheila shared for our September calendar has special meaning. Not only do sunrises and Septembers stand for ne...
09/03/2019

The photo Sheila shared for our September calendar has special meaning. Not only do sunrises and Septembers stand for new beginnings (days, seasons, school years, etc.), but also the location – Stratton Mountain in Vermont – is where Sheila will celebrate an important beginning: it’s where she’s getting married in a few days!

#WFWF -- Work From Wherever Friday! -- means a change of scenery. Here's a peek at our office spaces for today!
08/30/2019

#WFWF -- Work From Wherever Friday! -- means a change of scenery. Here's a peek at our office spaces for today!

Happy #WFWF (Work From Wherever Friday)! Silvy has the coffee on at 59 Wolf Road so those who choose to work from the of...
08/30/2019

Happy #WFWF (Work From Wherever Friday)! Silvy has the coffee on at 59 Wolf Road so those who choose to work from the office can stay happy and awake. Good morning, everyone!

From pups to porches, we're enjoying the perks of putting our feet up and working from home -- or other remote location ...
08/16/2019

From pups to porches, we're enjoying the perks of putting our feet up and working from home -- or other remote location -- today. Happy Work From Wherever Friday, everyone! #WFWF

08/15/2019

Congrats to Emily, who celebrates her 1-year anniversary with Media Logic this month!

Nicole J. says Cape Cod has been her happy place since she was a kid. Thankfully, she not only shares it with us here fo...
08/01/2019

Nicole J. says Cape Cod has been her happy place since she was a kid. Thankfully, she not only shares it with us here for Media Logic's August desk calendar but also IRL: the Cape is one of the most popular vacation spots for all of us at ML!

Sunny summer days call for #WFWF (that's Work From Wherever Friday)! A chance to break from the office norm and work fro...
07/26/2019

Sunny summer days call for #WFWF (that's Work From Wherever Friday)! A chance to break from the office norm and work from home, by the pool, at the coffee shop or any place that we choose. Ahhh… the perks of being an ML'er! Check out a few of the fun spots where the team is hard at work today:

07/19/2019

We are celebrating the work anniversaries of five awesome logicians this month! Congratulations to Shana on 3 years, Sheila on 4 years, David W. on 11 years, Ivan on 19 years and Greg on 19 years.

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59 Wolf Road
Albany, NY
12205

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Our Story

The agency that laughs, celebrates Happy Hours and eats bagels together works better together!

We are 4o-ish marketing pros with 440-ish years of marketing experience in financial services, healthcare and technology.

Collaboration is deeply embedded in our culture. Be it for brainstorming, problem solving or reinventing the power and potential of marketing.

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Comments

I can't believe It's been 10 years since I worked at Media Logic. I look back fondly on the people, the place and the memories that luckily still live in my heart. So grateful to have spent 25 years with you all. I still have my ML shirt! Miss the laughs and creativity energy that is so uniquely Media Logic. Thanks and hugs from Florida from an ex fellow ml'er!
Congrats on the gorgeous new website! (Not sure when, exactly, it launched -- but it's new to me!) Great vibe, great company.