Mary Schaaf Design

Mary Schaaf Design Mary Schaaf Design is a full service graphic design studio, specializing in logo design, corporate identity, advertising, marketing and more.
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Week 6 of social distancing (but who's counting 😉 ) Family time has been rewarding, but distancing from extended family,...
04/21/2020

Week 6 of social distancing (but who's counting 😉 ) Family time has been rewarding, but distancing from extended family, grandparents, friends, classmates, teachers, and coworkers can really make life feel lonely! I've been thinking of the nursing home residents and how hard this must be for them. Here's a project that started out as something to do with my kids, but with the number of residents, we sure could use your help to make them smile! 😊 If you'd like to join us, I created some easy fillable cards for adults and kids to color (or color your own on the blank template). Fill in the message 👉🏻 We're Sending You: "smiles • a rainbow • a wish • a joke, • hugs • hope • thanks • love • smiles", etc! Get creative! Just print, color and drop it off in the envelope at the top of the back steps at Oakcrest Funeral Services in Algona by Friday, April 25. Each page has 2 cards (I can cut them apart for you). I'll mail them together to make sure each resident receives one. This is meant to be easy, and even coloring one card will make a difference!

Shoot me a message if you're out of town and would like to participate...you can color, take a photo and email/message it to me. Let's flood the nursing homes with well wishes ☀ 💕

Art project with Ella today 😊 I forgot how fun it is to draw with chalk in the sunshine! ☀️ This is also from one of my ...
03/31/2020

Art project with Ella today 😊 I forgot how fun it is to draw with chalk in the sunshine! ☀️ This is also from one of my all time favorite songs, which I've heard twice on the radio this week -- I always take that as a positive sign. Anyone know who's sings it and what it's called? 😉✌🏼🎶

Congratulations, Farmers State Bank on celebrating 125 years of banking in our community. Thanks for reaching out to me ...
02/20/2020

Congratulations, Farmers State Bank on celebrating 125 years of banking in our community. Thanks for reaching out to me for the logo design 🤗 I always enjoy working with your team!

My designer friends will giggle...😂
02/18/2020

My designer friends will giggle...😂

🔹confidence🔹stability🔹comforting🔹relatable🔹reassuring🔹calming🔹dependable🔹trustworthy🔹credible🔹constancy🔹Introducing Pant...
01/07/2020

🔹confidence🔹stability🔹comforting🔹relatable🔹reassuring🔹calming🔹dependable🔹trustworthy🔹credible🔹constancy🔹

Introducing Pantone's 2020 Color of the Year……..Classic Blue 🔵 The color represents the dawn of a new era. Take notice as you’ll soon see this color trend emerging - ranging from home decor to high fashion. Here is an interesting read about why this traditional color selection was chosen as we start this new decade: https://time.com/5744039/pantone-color-of-the-year-2020/https://time.com/5744039/pantone-color-of-the-year-2020/

Hello 2020! I was fortunate to work with many clients in 2019, and I look forward to several new projects currently in d...
01/02/2020

Hello 2020! I was fortunate to work with many clients in 2019, and I look forward to several new projects currently in development for 2020! I wish all the best to my clients, friends, family, co-workers, and everyone I will come in contact with this year. Happy happy new year :)

Oakcrest Funeral Services
10/31/2019

Oakcrest Funeral Services

🎃 Happy Halloween from Oakcrest! 🎃

Looking for a way to distinguish yourself from your competition or the busy marketplace? Take a good look at your brandi...
10/30/2019
What Is Branding And Why Is It Important For Your Business? | Brandingmag

Looking for a way to distinguish yourself from your competition or the busy marketplace? Take a good look at your branding. Are your messages clear and from a consistent voice? Is your logo strong, recognizable and frequently visible to customers? Does your social media content reflect your branding? Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.
https://www.brandingmag.com/2015/10/14/what-is-branding-and-why-is-it-important-for-your-business/

Branding is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.

10/17/2019
Columbia Events Center

Congratulations to Columbia Events Center as they have officially begun construction! I've enjoyed working with manager Ruth Ludwig and love her passion when it comes to making aesthetic improvements to enhance the facility for her guests. Can't wait to see the finished product!

🚧 Happy Monday from Columbia Events Center! 🚧 The awnings are down and construction has officially begun!

10/06/2019

Does your business need a spark? Does your logo, business materials or social media need a refresh? Visit www.maryschaafdesign.com for a portfolio of my work. I can help!

Good design will help your business make a positive, lasting impression. The first time a visitor interacts with your br...
10/02/2019

Good design will help your business make a positive, lasting impression. The first time a visitor interacts with your brand in any capacity will set the tone for the rest of your business relationship. I was proud to work with AFES Athletics For Education and Success on a recent project...they were applying for a very important grant and wanted something visually appealing to supplement their written application. This is a great example of presenting information in a simple way, making it easy to read and interesting to look at.

Well this sure brightened my day when I found this on my doorstep! 🍕 A long time client sent me the best thank you "note...
09/06/2019

Well this sure brightened my day when I found this on my doorstep! 🍕 A long time client sent me the best thank you "note"...how did they know this was my favorite pizza? 😋 Thank you, o ya Restaurant!

08/23/2019
Columbia Events Center

Get noticed! Dynamic facebook posts are more eye-catching than static ones. Does your business page need some refreshing? Contact Mary Schaaf Design to learn more about re-energizing your social media content and graphics so customers tune in to your message rather than scroll through it.

Happy school year! Let the fun begin! How many kids did you send off to school this year and to what school? 🍎

Just back from a trip to my favorite city (think "windy", Cubs, pizza, traffic and 7¢ shopping bag tax *crazy*). We play...
08/08/2019

Just back from a trip to my favorite city (think "windy", Cubs, pizza, traffic and 7¢ shopping bag tax *crazy*). We played tourists for 3 days and enjoyed the city in full bloom! I highly recommend an Architectural Boat Tour...the buildings are beautiful but sometimes it's the unique reflections that make for a different view! This year we also kayaked the river - you definitely see things from a different perspective!

Sneak peek at some super fierce ladies...the Bishop Garrigan softball team posters have arrived! These girls have been k...
06/25/2019

Sneak peek at some super fierce ladies...the Bishop Garrigan softball team posters have arrived! These girls have been kicking BUTT all season long - keep it up! 👊🏻 #weaboveme

I absolutely *LOVE* when my projects come to life and I get to see the finished, printed product. Today I received these...
05/31/2019

I absolutely *LOVE* when my projects come to life and I get to see the finished, printed product. Today I received these cool Bishop Garrigan baseball posters - one of my recent jobs. I really enjoyed partnering with photographer, Lisa Muller who composed the shot (can you believe the players were shot in a gym?!). I took it from there with the design and retouching to make it look "cool" (cue the smoke and lights). Hope the players and fans love these posters on their walls - go Bears! ⚾️ If you're a team/school that would be interested in team posters and banners give me a ring and let's get you looking FIERCE! (Available for any sport)

Took advantage of a gorgeous night in downtown Des Moines on Wednesday. Had a fabulous dinner at DjangoDSM, right across...
05/24/2019

Took advantage of a gorgeous night in downtown Des Moines on Wednesday. Had a fabulous dinner at DjangoDSM, right across from the Pappajohn sculpture park. Couldn’t resist the beautiful sunset behind these cool sculptures!

05/22/2019
Columbia Events Center

Very excited to announce one of my newest clients ~ Columbia Events Center. I've been busy helping them re-brand, starting from the ground up with their logo. The website and page JUST went live so please "like", "share" and check back for updates. This is really going to be a fresh, modern and convenient event venue for Algona and surrounding areas! www.columbiaeventscenter.com

The Columbia Events Center seats up to 500 guests, making it a perfect venue for wedding receptions, parties, showers, corporate events and more. With a full service bar, catering kitchen and ample parking, we're ready for your next special occasion.

The Bishop Garrigan Boys *and* Girls golf teams BOTH qualified for the State Tournament! I was able to quickly design a ...
05/21/2019

The Bishop Garrigan Boys *and* Girls golf teams BOTH qualified for the State Tournament! I was able to quickly design a tshirt for both teams...with a rich history in state appearances and state titles it was only fitting to play off of Jim Nantz's famous Masters quote "A Tradition Unlike Any Other" ⛳️Thank you to Threads for the quick turnaround for our t-shirts. A big thank you to Iowa State Bank for donating the full cost of the t-shirts so this can be an amazing fundraiser for our team. Good luck to my son, Kyle and all the BG golfers this week!

I had the pleasure of judging the Bishop Garrigan Schools Student Art Show today with Tara Brandt. All I can say is WOW ...
04/30/2019

I had the pleasure of judging the Bishop Garrigan Schools Student Art Show today with Tara Brandt. All I can say is WOW 🤩 We have so many talented and creative kids at Garrigan! I encourage you to attend the show tomorrow (Wednesday) from 6-7pm at the high school. View photography, pottery, drawings, paintings, mixed media, jewelry design and more. Vote for People's Choice! You'll leave inspired and impressed! 👏🏻

Who's with me? 😂🖤
04/23/2019

Who's with me? 😂🖤

I discovered this store in Orlando last fall. It features all sorts of inspirational quotes from famous people and books...
03/25/2019

I discovered this store in Orlando last fall. It features all sorts of inspirational quotes from famous people and books. The quotes are pressed onto handmade paper and creatively displayed. What struck me was how beautiful the messages were. Check out the website sometime! 💕

Monday motivation from Hafiz #365gatheredtruths

I'm proud to have worked on the poster and t-shirt design for another creative play presented by the Bishop Garrigan stu...
03/20/2019

I'm proud to have worked on the poster and t-shirt design for another creative play presented by the Bishop Garrigan students. It's a fun storyline about random people stranded in an airport on Christmas Eve. What could possibly happen? Watch as families, friends and strangers experience a Christmas they'll never forget. Make sure to plan on an entertaining night out! March 22 & 23 - tickets at the door

Visited 'The Bean' in Chicago over Christmas break. It's such a popular attraction, probably because it looks different ...
01/11/2019

Visited 'The Bean' in Chicago over Christmas break. It's such a popular attraction, probably because it looks different every time you go! It was an oddly cold, foggy and snowy day - I snapped this picture and really love how it captured the essence. Art is all around us :) #colorphoto #thebean

The start of a new year is an energizing time for businesses! It's a great time to look forward and set goals for the up...
01/05/2019

The start of a new year is an energizing time for businesses! It's a great time to look forward and set goals for the upcoming year. Take a look at your logo and marketing materials - is it time to refresh? For strong branding, make sure you have a consistent look for your customer that showcases your business in a professional way. Maybe you need help extending your brand to other materials and social media...or you're looking for a new logo design altogether...now is the time! Book any project in January for 10% off design services. Call 515-320-0366 or email [email protected]. To see a digital portfolio, visit www.maryschaafdesign.com.

The power of good (and bad) package design. Which would YOU rather eat?!
12/17/2018

The power of good (and bad) package design. Which would YOU rather eat?!

Design 101: The importance of letter s p a c i n g....😂😳
12/02/2018

Design 101: The importance of letter s p a c i n g....😂😳

This is so true! 🍁 🍂 🍃
10/05/2018

This is so true! 🍁 🍂 🍃

I've always loved designing logos. Whether it's a new business or an established business looking for a refresh, it's fu...
09/27/2018
Company Logo: Why It Matters More Than You Think

I've always loved designing logos. Whether it's a new business or an established business looking for a refresh, it's fun to take a vision and translate that into a logo design. Logos work hard for your business - they portray you professionalism and personality, while being inviting and memorable. Your logo ties your branding materials together, providing a consistent look and feel.

Check out this article -- there are some surprising facts about famous logos that we all recognize!

If you're interested in a new logo, I'd love to hear your vision and provide you with a design estimate. To check out some of my logo designs visit www.maryschaafdesign.com

https://www.inc.com/issie-lapowsky/why-company-logo-matters.html

From color choice to font size, your logo says a lot about your company--so choose wisely.

I'm finally doing some organizing with my photos! Here are some pics from our trip to NYC last month and our visit to th...
09/17/2018

I'm finally doing some organizing with my photos! Here are some pics from our trip to NYC last month and our visit to the Metropolitan Museum of Art. I was like a kid in a candy store...others in my family didn't have quite the artistic stamina that I did 😉 but holy cow, even if you're not a huge art lover, these famous masterpieces right in front of your eyes makes you stop in your tracks...Picasso, Monet, Van Gogh, Matisse, Warhol and so many more! So glad I forced the kids to go here...no other art museum like it!

This is so true!
07/27/2018

This is so true!

Check out this beautiful artwork by a local artist and friend! I love how artwork can transform a space and create such ...
06/30/2018

Check out this beautiful artwork by a local artist and friend! I love how artwork can transform a space and create such a positive vibe! Amazing job, Mindy!!

Results of day 4. A day cut short due to extreme heat! Looking forward to a weekend of R&R with my family! Thank you Thad, Avery Jean, and Grandpa Denny Lichter for your help today! ❤️

Look at this stunning new carousel at Arnold's Park. The animals are so beautifully painted - wow!
06/29/2018

Look at this stunning new carousel at Arnold's Park. The animals are so beautifully painted - wow!

All of the carousel animals are settling in to their new home in Arnolds Park! 🎠

We are so grateful to have this beautiful ride in our Park. Each of the animals are unique and have fascinating details.

Be sure to come down and check it out for yourself! We plan to have it ready for rides by this Friday.

Ella’s gift to Brian and me today 💕 she was inspired by an art project the Garrigan high school art students had at thei...
06/20/2018

Ella’s gift to Brian and me today 💕 she was inspired by an art project the Garrigan high school art students had at their art show. Stitched canvas. You never know when inspiration will strike. So sweet!

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Algona, IA

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Bringing Ideas to Life!

I love my career as a graphic designer, especially working with businesses, large and small. My career has spanned over 20 years and I’ve worked at companies that specialized in menu design, package design and marketing. I was a Senior Art Director at a large marketing and promotion firm where I worked on promotions, advertising and design for large clients such as the United States Postal Service and Frito-Lay. I’ve designed menus and logos for restaurants and hotels in major cities as far away as Puerto Rico and the Dominican Republic. Some of my work can even be seen in grocery stores, where I have created package design for frozen foods, canned vegetables and beverages.

Although some of my past projects have been for large companies, most of my clients are small business owners. I love working with them to help their vision come alive. Whether it’s a new business or an established business wanting a fresh look, their passion is always contagious. I enjoy collaborating with owners to give them a final product that is personal, unique and professional.

Every client is unique…some know exactly what they want, while others leave the concepts up to me. In any case, we will work together to bring the personality of your business to life. It’s an exciting process!

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