Xopaa Close More Deals, Faster
Why don’t your client records, marketing, and sales information interact effectively? At Xopaa, they do! Our all-in-one marketing platform maintains client data, tracks interactions, triggers marketing campaigns, and tracks potential sales and deals. Set up custom sales processes to combine automated and manual touches, providing the best possible sales experience from your team. Utilize social and behavioral data to better understand your clients and prospects and improve the likelihood of closing deals. Our customized lead scoring system ensures you’re pursuing the right leads first. Xopaa – helping you close more deals, faster.
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Xopaa is an easy-to-use marketing platform combines a CRM, sales pipeline management tool, and email marketing to help businesses build brand awareness, foster customer relationships and increase sales through marketing automation. Whether it's as simple as a monthly newsletter or as complex as a multi-step drip campaign, Xopaa helps simplify email and social media marketing and allows clients to track and evaluate the success of their campaigns. Develop relationships, drive sales and create lifelong customers with ease using Xopaa!

Looking to spruce up your marketing?  Why not use these great stock photos for your next campaign?  We're kidding, sort ...
03/04/2015

Looking to spruce up your marketing? Why not use these great stock photos for your next campaign? We're kidding, sort of, but what a great PR/marketing gag for their upcoming movie!

Vince Vaughn and his Unfinished Business costars pose for idiotic stock photos you can have for free - http://adweek.it/1aK6bBS

Had a chance to write an article for an insurance site about the benefits of automating tasks: http://ifn.insurance-foru...
02/13/2015
Insurance Forums | Automation, more automation, and even more automation

Had a chance to write an article for an insurance site about the benefits of automating tasks: http://ifn.insurance-forums.net/practice-building/insurance-leads/automation-more-automation-and-even-more-automation/

Industry email automation expert Stewart Logan covers the nuts and bolts of automated campaigns, including why they work, whom to target, when to send them, and some great examples of how they can be used to build your book of business.

Xopaa's cover photo
01/16/2015

Xopaa's cover photo

Xopaa
12/29/2014

Xopaa

Many workers and businesspeople "check out" mid-day on Friday in anticipation of the weekend (especially during the summ...
08/22/2014
10 Things Successful People Do On Friday Afternoon

Many workers and businesspeople "check out" mid-day on Friday in anticipation of the weekend (especially during the summer). Here's a great article on how to make the most of your Friday afternoon and set yourself up for success in the coming week and beyond.

http://www.businessinsider.com/successful-people-do-friday-afternoon-2014-5

How you end your workweek not only has a huge impact on how productive you are the following week, but also how relaxed you are over the weekend.

So, according to the National Day Calendar, today is National Relaxation Day.  What is one of YOUR favorite ways to rela...
08/15/2014

So, according to the National Day Calendar, today is National Relaxation Day. What is one of YOUR favorite ways to relax?

Photo credit: www.flickr.com/photos/anieto2k/ via Flickr

As tempting as it may be to take the weekend to get caught up on work or check off one more thing from your "to do" list...
08/08/2014

As tempting as it may be to take the weekend to get caught up on work or check off one more thing from your "to do" list, make sure to take time and "unplug" and enjoy time with friends, family or even just a good book. Your sanity will thank you!

For some reason, we here at Xopaa love browsing cheesy stock business photos (but never for use in any real marketing ca...
08/07/2014

For some reason, we here at Xopaa love browsing cheesy stock business photos (but never for use in any real marketing campaign!) So every Thursday, we're going to have a cheesy stock photo "Caption This" contest (winner will get a virtual gold star and the respect of their peers). This week's photo? See below and caption in the comments!

A little motivation to get you through to the Friday at 5:00 homestretch.  Like or share with someone who could use a bo...
07/31/2014

A little motivation to get you through to the Friday at 5:00 homestretch. Like or share with someone who could use a boost today!

We've always been intrigued by the psychology of using particular colors in your marketing and branding to evoke certain...
07/30/2014
The Psychology of Color in Marketing and Branding

We've always been intrigued by the psychology of using particular colors in your marketing and branding to evoke certain feelings in consumers. What message do you want YOUR brand to convey and are you incorporating the right colors to evoke that feeling or emotion?

http://www.entrepreneur.com/article/233843

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.

Did you know that July is National Ice Cream Month?  We're big fans of the cold, creamy dessert (especially our marketin...
07/29/2014

Did you know that July is National Ice Cream Month? We're big fans of the cold, creamy dessert (especially our marketing director)- what's YOUR favorite ice cream flavor?

07/01/2014
USA vs. Belgium: #AreYouReady

Hope you're embracing World Cup fever today and watching the U.S. take on Belgium. Here's a little something to get you amped for today: https://www.youtube.com/watch?v=QC9FwLgDwwo

The USA meets Belgium in a second round match in Salvador on July 1, 2014. Watch live on ESPN, Univision and WatchESPN from 4 p.m. ET. Jurgen Klinsmann and t...

We're big World Cup fans here at Xopaa- how about you?  Will you be watching and cheering on Team USA?
06/18/2014

We're big World Cup fans here at Xopaa- how about you? Will you be watching and cheering on Team USA?

How will you be spending your Father's Day weekend?  Happy Fathers Day to all you dads out there- kick back, relax and e...
06/13/2014

How will you be spending your Father's Day weekend? Happy Fathers Day to all you dads out there- kick back, relax and enjoy your day!

With so much running through our minds each day and too many tasks and not enough time, it's critical to push pause ever...
06/11/2014
How to Clear Your Mind in 15 Minutes

With so much running through our minds each day and too many tasks and not enough time, it's critical to push pause every once in awhile to clear your head and allow room in your noggin for new ideas and sharper focus.

Are you having a crazy, distracting day? Here is a 15-minute approach to clearing the mind and regaining focus.

Talk about timely!  After yesterday's blog post that we shared, this showed up on our news feed.  Another great idea to ...
05/29/2014
Make a FREE Loyalty App

Talk about timely! After yesterday's blog post that we shared, this showed up on our news feed. Another great idea to help build that long-term client relationship and reward customers.

with Built-in Marketing Features

Converting a one-time purchaser into a repeat customer is much more cost-effective and time-saving than constantly tryin...
05/28/2014
The End is Only the Beginning (Keep a Customer For Life)

Converting a one-time purchaser into a repeat customer is much more cost-effective and time-saving than constantly trying to get new one-time clients. Why creating a "brand fan for life" is better in the long run- and some ideas on how to create that lifelong customer.

Customer retention, marketing basics, keeping customers, branding, rewards, sales and marketing cycle, customer relationships, loyalty programs, email newsletters

Happy Memorial Day to all!
05/26/2014

Happy Memorial Day to all!

05/22/2014
Reach Out And Touch Someone - It Takes 7 Touches to Create a Customer

The old adage that it takes at least 7 "touches" (at the bare minimum) to turn a cold lead into a purchasing customer still holds true. Think about the different ways you can get in front of your target audience and build a lasting (and profitable) relationship.

Seven touches, marketing basics, creating customers, branding, prospect plan, sales and marketing cycle, 7-Touch Plan

05/15/2014
Email Marketing Playbook for Insurance Agents

Although specific to insurance agents, this E-Mail Marketing Playbook webinar has valuable email marketing information for any business, regardless of industry. Check it out!

Email marketing can provide a solid Return On Investment when done properly, and Xopaa.com joined up with InsuranceLibrary.com to give insurance agents tips on how…

What business or personal development books have helped change your life?  What is the one book you'd recommend everyone...
05/13/2014
7 Business Books That Changed My Life

What business or personal development books have helped change your life? What is the one book you'd recommend everyone to read and why?

Many books claim they will change your life. These seven really did change mine.

What "Mad Men" and Don Draper can teach small business owners, one stylish suit and scotch at a time.
05/07/2014
Pour me a Drink: Small Business Lessons From Mad Men

What "Mad Men" and Don Draper can teach small business owners, one stylish suit and scotch at a time.

There's a lot you can learn from a "Don." So pour yourself a scotch and soda and get ready for some great business lessons you can take away from Mad Men.

05/06/2014
How a strong Unique Selling Proposition can make or break your business.

Does your business have a compelling Unique Selling Proposition ("USP") and can you easily define it in one or two sentences? Here's why it's important to have a strong, well-crafted USP to help beat out the competition.

http://xopaa.com/what-makes-you-so-special/

The foundation of a successful marketing strategy is your Unique Selling Proposition, or USP. Offering a clear, compelling reason to do business with your company often separates success from failure.

Xopaa's cover photo
01/31/2014

Xopaa's cover photo

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50 Center St
Algonquin, IL
60102

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