I help business owners generate 20 to 30 new customers a month by creating predictable ad campaigns that produce leads and new customers.
Helping businesses to stop wasting money on ineffective marketing techniques one client at a time. I do this by using multiple software tools to build customized digital systems that seek out and find potential customers on the internet and send them directly to your door.
18 Fun Social Media Marketing Ideas to Spice Up Your Social Media Campaigns
1. Share user-generated content from your fans and followers.
2. Hold a giveaway or contest.
3. Create “tag a friend” content.
4. Post behind-the-scenes photos and videos.
5. Take advantage of “reactions” on Facebook.
6. Use more emojis.
7. Create a how-to video.
8. Poll your audience.
9. Run a Facebook Live or live Instagram Story campaign.
10. Partner with another brand.
11. Repurpose content like blogs and videos.
12. Curate third-party content.
13. Jump on trending topics.
14. Share tips.
15. Participate in Throwback Thursday.
16. Post video testimonials.
17. Host an AMA series.
18. Host a social media takeover.
8 Step Social Media Marketing Strategy for Businesses in 2019:
1. Set Relevant and Realistic Social Media Marketing Goals
2. Understand Your Social Media Audience
3. Determine Your Most Relevant Metrics
4. Investigate How Your Competitors Approach Social Media
5. Create Suitable Content to Share with Your Followers
6. Engage With Your Audience
7. Establish the Best Times to Post and Set up a Content Calendar
8. Track Your Results and Adapt
A few benefits of a killer social media strategy:
*Increased brand awareness
*Grow a larger audience
*Connect with your audience better
*Increased website traffic
*Generate more leads
*Make more sales and money
There’s no doubt about it – social media should be a vital component of your overall marketing efforts.
Social Media Statistics for Marketers
-Facebook has 1.5 billion daily active users (DAU), 2.3 billion monthly active users (MAU), and 300 million Stories DAU.
-Facebook is consumers’ second favorite platform for video consumption (behind YouTube).
-The average Facebook Ads CVR across industries is 9.21%.
-Instagram has 1 billion MAU and 500 Stories DAU.
72% of teenagers use Instagram.
-Brands who reach consumers on Instagram enjoy a relatively high engagement rate of 1.73% per post.
-LinkedIn has 260 million MAU.
-The average LinkedIn visitor-to-lead CVR across industries is 2.74% (vs. 0.69% on Twitter).
-LinkedIn drives 80% of social media B2B leads.
37% of consumers find purchase inspirations through social media. No other channel (digital or otherwise) inspires consumers at such a high rate.
Here are six tips for improving your social media presence in 2019.
-Use the right tools. ...
-Focus on customer service. ...
-Promote your social media accounts. ...
-Pay attention to what's trending. ...
-Focus on eye-catching visuals. ...
-Actively engage with your audience.
Start the new year off right with a new marketing plan. Whether it’s a social media strategy or improving your SEO, all businesses can use a little help now and then.
I can help.
Book a call with a professional today. Use the link below to schedule your one-on-one strategy session.
DO NOT STOP MARKETING OVER THE HOLIDAY
Instead of using this period as ‘down-time,’ we suggest taking steps to maximize the momentum you’ve created during the year using holiday campaigns and themed content that will increase your brand’s online exposure and engagement. Social Media platforms, for the most part, have scheduling capabilities so even if you’re taking time off, it doesn’t mean your Marketing has to!
Some ideas or suggestions (depending on your business) could be –
-A holiday campaign asking your followers to contribute their favorite holiday traditions or memories, and incorporating this content into your Social Media strategy.
-Using the fact that you are on holiday in a humorous way, such as, we might be out of the office but we’re still thinking of you! Leave us a message and we’ll get back to you as soon as we can.
-Holding an event once you are back at work for everyone who was interested in connecting with you over the holiday season, or even a 2018 kick off for potential clients or anyone who would like to know more about your business and using the holiday period to build up to that.
7 Reasons Why You Shouldn’t Stop Advertising Over Christmas
The Holiday Season is a time for family and fun, but for many small business owners across the country it is the time of year where many experience a surge in revenue and online traffic incomparable to any other time of the year. Making this short period of time count equals extra stress and pressure, and this is only one of the reasons why you should not stop marketing over Christmas. Here I have collated a series of reasons to back-up my case:
Traffic Volume Increases
This is the time of year when people actually have time to search for things on the Internet. People are on holidays; their time is not spent in their day jobs from 9-5 Monday to Friday. That time is obviously spent on other activities, including spending time on the Internet.
Also, to take into consideration that what Google has aptly named as ‘Micro-Moments’ are on the rise. These are the moments where people need instant answers and solutions to their queries. How many times a day do you Google something that comes up in your mind or in conversation? As a business owner you want to be there during those Micro-Moments.
Consumers are on holidays. They spend money. This is the time of year when people are buying up on things they need as they’ve now got the time to purchase those big ticket items they’ve been holding off on. Think about things people cannot buy online. Think about the empty gaps in their calendars, where they will fill those gaps with things to make them happy. Think about the socialising and family gatherings they are going to have to attend. People generally spend more during this period, so how can your business take advantage of that?
New Year’s Resolutions
People want to change their lives over this time of year. It’s time they got healthier, quit smoking, lost weight, joined a gym or went on that much needed holiday! Does your product or service improve people’s lives? Will people be specifically searching for your product or service over this time? Do you have gift cards? Utilise a remarketing campaign to re-capture an audience who have visited your site. If you can make a difference, you want people to be able to find you, and believe in your business and product. You can’t do that if you’re not advertising.
Trades and Services
Emergency tradesmen are in high demand over this period. If you’re a tradesperson, you need to be advertising. Keep your ads really specific to notify people you’re still working over the period. Or, if you want a break, maybe you could consider showing your ads on certain days, or after hours. If your competition is going on holidays, you’re one step ahead, because you’ll get the exposure and the business. It’s important to have call extensions active, and be near your phone at all times so that you can convert those phone calls!
Ad rank is the elusive rank that all AdWords campaigns have but are never advised of. It determines how often your ad shows and how you are shown. The better the ad rank the better your ad is going to be treated by Google in comparison to competitors with lower ranks. The score is determined by a few things, including quality scores, bids, use of extensions and also the length of time you’ve had an active campaign with Google.
Pausing your campaign over this period drastically diminishes your ad rank, not to mention it removes you completely from the auctions – giving all your competitors a rank up in their positions, meaning you have to fight longer and harder when you decide to come back and start advertising again after the holidays (that means more money out of your pocket to get it back).You’re better off reducing your budget to allow for one click a day, and consolidating your ad schedule to keep everything running. This maintains your average position and your ad rank.
If you drop your ads, and your competitors keep advertising – you lose your position. They go up a position without having to pay extra for that click. This means when you want to resume advertising you’ll need to increase your bids even higher to get back your position. If your competitors stop advertising, the same applies to you if you remain in the auction. The bidding on keywords reduces, and you’re able to bid lower to get the same position. Remember you only pay the amount for a click as the highest bid on the position below you. So if your competitors drop off, then you’re Cost Per Click (CPC) may reduce drastically!
Social media marketing can help with a number of goals, such as:
-Increasing website traffic.
-Raising brand awareness.
-Creating a brand identity and positive brand association.
-Improving communication and interaction with key
This made me laugh so I had to share.
5 Simple Marketing Tips For New Business
Now is the time of year people start thinking about what’s next in their careers. For some, there may be a next step up the ladder to consider, but for many others, the idea of starting a business is at the forefront of their minds. The new year is naturally a time to consider taking your hypothetical venture and testing it out to see whether there’s a viable business there.
Some people pool talents accumulated from their career to launch a niche business, while others simply have the entrepreneurial spirit to give anything a go. What we know for sure is, no new business will get off the ground without a structured and robust marketing plan, and the five tips in this article will help ensure your business starts off on the right foot.
No one should approach a new business thinking it will be a comfortable ride. Yes, your idea may be sound, and you may know it can work, but the legwork involved to get there shouldn’t be underestimated. There was a record 5.7 million private sector businesses in the UK and regions at the start of 2017, which marks a huge jump from less than four million in 2000. Small businesses make up approximately 99.3% of all those companies and it’s inspiring to see the resurgence in people taking their ideas to market and making them work.
The key to achieving success as a new business? Hard work, a structured go-to-market approach and a commitment to growing and efficiently promoting the business. Having the right marketing strategy, tools, and techniques are critical for succeeding in business. Some studies have shown up to 50% of all new companies and start-ups fail within 5 years.
Numbers like that certainly show entering the world of business isn’t easy, and you can’t just set up and expect to profit. You have to remain focused even when things are going well and keep the same level of enthusiasm you had on day one, when you’re on day 465.
Your marketing plan is absolutely essential to keeping your business afloat and ensuring your business idea is one that can stand the test of time.
Turning your idea into reality can be an exciting time, but remaining level-headed and practical about it is essential. From day one you need to have a long-term strategy. What do you want your business to achieve? From there you can pare it down into smaller, achievable goals to stay focused. Consider establishing three or four realistic, achievable goals to concentrate on so you don’t find yourself in a position of trying to wing it.
Here are five marketing tips that can help you centralize your vision to build your new business’ growth.
Tip One: Fail to Plan, Plan to Fail
Much like was said above, you have to structure your approach to your ideal customer. “Who do you want to target?” is a question many business people ask themselves when really, they should be more focused on questions such as:
What challenges does your service/product solve?
How do they make people’s lives better?
How do they benefit others? Do they add value?
With these questions in mind, you can get a clearer picture of your target audience, and really hone in on your ideal customer. Next, it’s time to ensure you know them inside out. Research and analysis of the market will help you draw a profile of your customer, allowing you to ensure both content and future products are created with them in mind.
Equally important is getting a full understanding of your competitors. A strategic approach to competitor analysis is vital. As stated in Sun Tzu’s The Art of War, one of the greatest strategy texts there is: “Though the enemy is many, he can be prevented from doing battle. Therefore, know the enemy’s plans and calculate their strengths and weaknesses.”
Your competitors’ strengths can be something you build on. Their weaknesses are your opportunity to show how you can be a better prospect for their customers. Are they succeeding on social media? Do they have quality content which people engage with? Anywhere they are lacking is a chance for you to inform your strategy in that direction.
All of this analysis can become part of your strategy and execution plan.
Tip 2: Build Your Own Website
The volume of website tools, support, and guidance out there means start-ups don’t need to invest significantly in their first website. Yes, it is your shop window and your chance to get noticed, but the quality of the tools on the market means you can effectively create a landing page with ease.
All websites are constantly changing, so don’t expect perfection. Simply having one will place you ahead of the crowed. According to Approved Index, nearly 2 million small businesses in the UK still do not have a website, costing the economy as much as £343bn a year. Creating a website for your business can result in a significant uplift in traffic. And in the current business climate, it should be one of the first things you do.
When it comes to designing your website, it’s important to be flexible. Your original vision may not be what you create. The main idea is to have a base for your brand that clearly states what you do and who you target. With so many ideas floating about for what direction to take your business in you need to be open-minded when it comes to your website.
There are some hard and fast rules that should be considered when designing your website. Elements such as SEO and branding should remain a focus throughout the design and content creation process.
Tip 3: Email Marketing—Build your List
Email marketing is a crucial part of any marketing plan, and it isn’t something that will go away anytime soon. It is one of the top three demand generation and awareness activities marketers use, and this is very unlikely to change. Building your list may seem like a difficult practice, especially if you’re starting from zero, but there are ways and means of getting people interested.
Using your social media channels, you can offer incentives and freebies to get people interested in your business. You can build landing pages on your website which provide premium content in exchange for email addresses. These are just some of the methods which help drum up interest and get people talking about your business.
Tip 4: Networking and Partnerships: The Sum is Greater Than its Parts
As well as pooling your own talents, there is nothing wrong with sharing the talents of others. Your network and connections from your career or working life may be perfectly positioned to help you in business.
What’s more, they may be able to offer insight and mentoring in a way you could never have imagined. You may find there are complementary elements of each of your businesses or practices, which allow for some collaboration. Partnerships can only serve to help boost your business.
Networking may seem like old hat, but it still works and can be hugely effective. By approaching people face-to-face in the right environment, you’re in the prime position to sell and promote your business. Breaking the ice with a couple of important contacts online can help in attending events and relationships only become stronger when they’re developed in the real world, as well as online.
The growth of social media means that you can position yourself ready for conferences, trade shows, and events, before you even arrive, warming up potential leads and arranging meetings to help give structure to your attendance.
Tip 5: Social Media—You May Be Surprised
It goes without saying that the modern business needs a social media presence to back up their website and other business activities. Social media is much more than those vanity metrics—likes and shares. It is something you can develop as a critical way to reach your audience and position your brand.
Social media is also one of the leading platforms for 21st-century customer service, and you can use it to develop further niche marketing strategies such as influencer marketing. Social media can also feed directly into the content and knowledge strategy of your business, as you can share your content with ease and set yourself up as an expert in your field, adding value and genuinely useful knowledge to the community and your followers.
There are 2.80 billion global social media users, and with this level of activity, there is scope for almost every kind of start-up to effectively find their audience and engage with them. As the new year unfolds, there is plenty of motivation to make this year the one your business gets off the ground. A measured and strategic approach sets you up most effectively for success. This goes for all elements of your business, but especially marketing, which can be the deciding factor as to how fast your business grows.
How will you grow your new business in 2018, and beyond? If you have an established company, what strategies and tactics have you used for growth?
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