The life of the researcher...
A market research, strategic planning and marketing communications company with a unique Total Market focus and solid expertise in the Hispanic market.
The life of the researcher...
This year marks our 20th anniversary. We would not be here if it were not for our clients and supporters. Many thanks to San Antonio Regional Hospital. This is our 18th year serving you, and we are honored to be your preferred multi-cultural communications expert. Here's to another 18 years! We are also grateful for the support of countless others who have been with us along the way, like The California and Nevada Credit Union League/The CU Store, Community Bank of South Florida, Abilene Christian University, First Financial Bank, The Orange County Healthcare Agency and Baylor St. Luke's Medical Center/Baylor College of Medicine. Our commitment to your success is our way of life. Cheers!
Ahhh, the life of the researcher...
We were asked to help explain what "Total Market Approach" means. This is not a short conversation by any means, but if we had to summarize how we use this approach, it would have to be: "We use the Total Market Approach to identify areas of opportunity, regardless of how they look or sound. Then, we develop a plan that addresses those areas of opportunity. The TMA is not intended to create black or white scenarios, but rather capitalize on the endless shades of gray. TMA is not a formula and certainly not a magic bullet, it's a systematic approach and philosophy that helps deconstruct the broad spectrum of target possibilities so we can identify the areas of commonality. TMA is not a one-size-fits-all approach and the outcomes vary depending on the product or service category you're examining. TMA is not meant to cause the demise of segmentation, but rather the refinement of efficiencies and relevance". Want to learn more about this good stuff and how it applies to the reality of your business? A call and a cup of coffee is all it takes.
Happy Labor Day to all our friends and colleagues throughout the U.S.
And remember, when it comes to Multicultural Marketing Communications, you can trust ARC to help you do it right!
All it takes is a phone call: (909) 223 4548
Thank you Baylor St. Luke's Medical Center for all your support and for your great contributions in the field of oncology research and treatment. The good fight continues and we are there with you.
ARC, your friendly neighborhood multicultural expert, reminds you to not trust your translation or adaptation projects to just anyone. How you say something is just as important as what you say. This is particularly true in Spanish (a very rich language). Let us help you do it right. Show us what you need to adapt or translate and we will provide you with our recommendation on the best way to approach it. No obligation. We want to see it done right!
We do it all: Social, Digital, Print, Audio/Visual/TV/Radio, Collateral, Signage - If you can see it or hear it, we can do it!
(909) 223 4548
Busy and successful first quarter 2017. Thank you to all our clients, colleagues and friends for their ongoing support. Q2, here we come!
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If you're doing business in the U.S. and still have not looked closely into the Hispanic market, you may be missing your largest growth opportunity. If you want to know how the Hispanic market works and how it's relevant to your business, call us. We will show you areas of opportunity you have not yet considered.
Off to a great start in 2017 with lots and lots of qualitative research. Let's keep the great insights coming!!
Feeling the holidays! Wishing all our friends all the best life has to offer: Peace, health, happiness, love, and friendship. Here's to a great 2017!
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We were recently asked what we thought about substituting traditional focus groups for qualitative market research offered online. Here are some thoughts to consider:
When was the last time you spoke directly with your target audience, not at them? Admittedly, there are many ways of communicating and learning from your target audience, but nothing can take the place of an engaging and energetic focus group session! Over the last few years, qualitative research has at times shifted to online options. Although often perceived as a cost effective, convenient and interesting alternative, online studies cannot replace the proximity and level of engagement offered by a face to face meeting and real time discussion. Diaries, boards, stiff surveys or entries in journals do not give you a view of the immediate and instinctive reactions from your target audience. Without focus groups, you will miss the reactions more closely linked to the emotions of making a decision. You will also miss the non-verbal cues, the shrugging, the lip biting, the eye rolling, and the peer to peer interactions and spontaneous sound bites. In a focus group, the discussion can evolve and take you into new fields of insights you were not expecting. The controlled fluidity of a focus group is indeed a unique experience.
In a perfect world, we would conduct every type of research imaginable. After all, every decision you make should be informed by some sort of research. Think about it this way: When it comes to qualitative research, don't dismiss the online studies since valuable research comes in all forms, but realize you're not trading apples for apples. Perhaps some face to face time with your target audience can help inform and focus the questionnaire structure in a broader online study. These methodologies are not mutually exclusive, but rather complementary.
Every decision you make in business will impact your target audience in one way or another. You need to know what makes your target who they are and why they do what they do. Your target is a "moving target" and evolves frequently. Engaging with them allows you to make better informed decisions for communications, operations and general business.
Have questions or comments? Need more information? Call any time.
(909) 223 4548
A special thanks to San Antonio Regional Hospital, Baylor St. Luke's Medical Center, Automobile Club of Southern California and the California Credit Union League - Your CU Store, for their ongoing support and trust. We are honored and proud to serve such wonderful institutions.
Remember: Your brand is much more than cute slogans and pretty pictures. Your brand is everything you say, everything you do, the way you deliver on a promise, and the feelings you evoke from followers and admirers. Let's take a look at how you see yourself and how others see you. Which one do you think is more important? The answer should be obvious. ARC will help you find areas of opportunity that are easily overlooked when you're on the inside. It's time to have a conversation.
Thank you to all our friends in the digital world (and the analog world) for their kind thoughts and support. Since 1997, ARC has been improving the way we see the market in the U.S. Our Total Market Approach starts with commonalities first, but respects and acknowledges differences. It's a big and multi-layered country out there, and the opportunities are many. Let's go find them.
ARC Total Market Communications
1333 W. McDermott, Suite 150
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