Lehigh Mining & Navigation

Lehigh Mining & Navigation Lehigh Mining & Navigation is an advertising agency offering brand research, advertising, design, digital marketing, public relations, media and more.
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Great setting for @boyle_construction photoshoot, high over the old Bethlehem Steel site. Photo of the crew: @johnsterli...
06/17/2020

Great setting for @boyle_construction photoshoot, high over the old Bethlehem Steel site. Photo of the crew: @johnsterlingruth, @ekrogh and @dimp1ns

Scouting a photoshoot for  @boyle_construction in the old Bethlehem Steel headquarters in south side Bethlehem, PA. Beau...
06/17/2020

Scouting a photoshoot for @boyle_construction in the old Bethlehem Steel headquarters in south side Bethlehem, PA. Beautiful post-industrial spaces.

06/16/2020

I begin with a caterpillar and then it becomes a pinwheel.⁣

I begin with an egg and then it becomes a marigold.⁣

I begin with chaos and then it becomes more chaos.⁣

I begin with 7 a.m. and then it becomes 12 midnight.⁣

I begin with an idea and then it becomes something else. That’s the transformative beauty of the creative process. ⁣

And that's pretty damn cool.​⁣

Our office has been mostly quiet except for the occasional quick visit by one of our team. However, partner/creative dir...
06/09/2020

Our office has been mostly quiet except for the occasional quick visit by one of our team. However, partner/creative director/copywriter, Scott Byers, has been keeping the lights on. Scott is one of few writers who love to stare at a blank sheet of paper for as long as it takes to solve an advertising problem. Chalk it up to a strong Puritan work ethic​ and the creative magic of latenight.⁣ ⁣ ⁣

The photos captured were from video and images taken by Lehigh Mining & Navigation participants in the massive protest m...
06/02/2020

The photos captured were from video and images taken by Lehigh Mining & Navigation participants in the massive protest march in Bethlehem, Pennsylvania on May 30, 2020.⁣

#blackouttuesday

Cathy Wagner is our Account Director, but we like to call her our Field Marshal. Having served four years in the United ...
05/27/2020

Cathy Wagner is our Account Director, but we like to call her our Field Marshal. Having served four years in the United States Army, most of that time as a sergeant, she is a master at ground-based operations. She has five-star chops at heading up our troops and keeping all projects moving in a perfectly coordinated, synchronized fashion.​​ Under Cathy's watchful eye, projects are embarked upon, schedules are met, and deadlines are accomplished. She understands both clients and creatives, and easily commands both languages​. We are grateful for Cathy's natural leadership and we happily follow her into battle.⁣

Some years ago, we helped create Martin — The Journal of Acoustic Guitars, a beautifully designed magazine that builds b...
05/14/2020

Some years ago, we helped create Martin — The Journal of Acoustic Guitars, a beautifully designed magazine that builds brand loyalty. This impressive, 100-page annual publication covers everything going on in the Martin brand universe, including new guitars, artist profiles, music history and more. ⁣

One of the features in Volume 9 of 2019 was Sailor Jerry Custom Guitars. That article, designed by Laura Dubbs, is simply gorgeous. Sailor Jerry went on to win big at this year’s ADDY awards: It won a gold locally and then on to score a silver at the highly coveted regional awards, a competition that includes both New York and Philadelphia metro. In addition, the Journal Volume 9 picked up a silver at the local ADDYs.⁣

You can view Volume 9 and the Sailor Jerry feature at the Martin Journal archive online.⁣

Everyone at LM&N wishes Happy Mother’s Day to all who identify as mothers! To honor the women who gave us life, we decid...
05/09/2020

Everyone at LM&N wishes Happy Mother’s Day to all who identify as mothers! To honor the women who gave us life, we decided to share with you some of the wisdom we learned from them. What meaningful statement did your momma tell you that still guides you today?⁣

04/29/2020

This is a time of serious challenge for every individual on this planet. Squarely on the front line of this global saga are doctors, nurses, EMTs, healthcare workers and first responders. These are the people working around the clock, across the nation, many in dire circumstances—all making an extraordinary effort to keep our society moving forward. With their unflagging example, our daily goal should be to put one foot in front of the other. Our mission is to take heart, have courage and follow our heroes. The American pioneering spirit landed us on the moon, and that same galvanized tenacity will get us through this.​ Onward and Upward!​⁣

04/20/2020

We're fortunate to work from LMN's satellite locations [i.e., our homes] but we miss the magic of working in our office! ⁣

Check out the film we produced for C.F. Martin in 2016 and learn how they invented the iconic American Dreadnought guita...
04/16/2020

Check out the film we produced for C.F. Martin in 2016 and learn how they invented the iconic American Dreadnought guitar. (You can find it on our website under the work page.)

The Ballad of the Dreadnought is a 40-minute short film that chronicles the 100-year history of the legendary Martin guitar and the impact it had on the development of American music. The film features interviews with artists including Steve Miller, David Crosby, Roger McGuinn, Rosanne Cash and Sturgill Simpson with narration from actor and Martin enthusiast, Jeff Daniels. In 2017, the Ballad of the Dreadnought won a prestigious Telly Award from a film competition that attracts more than 20,000 entries worldwide. It was shown at nine film festivals throughout the United States and Canada.​

#throwbackthursday

04/08/2020
Logic will get you from A to B

Five regional distilleries, spurred by their humanity and love of community, turned their creativity on the pandemic. In response to an unprecedented shortage, these distilleries have restructured their operations to produce hand sanitizer for mission-critical organizations. They are providing sanitizer for first responders in Lehigh and Northampton counties as well as the Lehigh Valley Health Network and St. Luke’s University Health Network.

We applaud the compassion-fueled creativity of these Lehigh Valley-based enterprises. Black River Farms Vineyard and Winery and Wardog Spirits in Bethlehem @blackriverfarms; Christmas City Spirits at the Sun Inn in Bethlehem @1758suninn; Eight Oaks Farm Distillery in New Tripoli @eightoaksdistillers; Social Still in Bethlehem @socialstilldistillery; and Triple Sun Spirits in Emmaus @triplesunspirits_emmaus. We encourage you to patronize these companies when and how you can. Visit their instagram pages and find them on facebook to see how you can contribute. And please do comment below if you know of any other local distilleries who are providing sanitizer.

Did you know LM&N provides Digital Services? In addition to our web design and digital marketing services, we also offer...
04/02/2020

Did you know LM&N provides Digital Services? In addition to our web design and digital marketing services, we also offer a CRM and Marketing Automation platform to help manage and automate your sales and marketing needs. Reach out to schedule a call with Curtis Johnson to learn more.

The Greatest Generation was shaped by the 1918 pandemic, the Great Depression and then shipped overseas to fight fascism...
03/31/2020

The Greatest Generation was shaped by the 1918 pandemic, the Great Depression and then shipped overseas to fight fascism in World War II. Every generation has had its crises, but this particular generation is remembered as having overcome some of the most serious challenges in the history of the United States.

With the COVID-19 pandemic unfolding, who better than the Greatest Generation to look to for inspiration. United we stand—albeit six feet apart. With confidence, love and strength, from our homes to our hospitals, together we can kick this thing.

Fifteen years ago, we were fortunate to work with George Paxos on the branding and development of his grillhouse project...
03/24/2020

Fifteen years ago, we were fortunate to work with George Paxos on the branding and development of his grillhouse project, blue. Since then, blue has become a star in the Lehigh Valley restaurant world, a beloved destination, as well as a place to see and be seen. During the pandemic lockdown, blue has risen to the occasion and ceased its dine-in service while providing both curbside pickup and drive-up sandwiches. Visit their website for blue’s takeout menu and special hours Wednesday through Sunday. bluegrillhouse.com

McDonald’s Brazil worked with ad agency DPZ&T to remind everyone about social distancing. We’re watching to see how crea...
03/21/2020

McDonald’s Brazil worked with ad agency DPZ&T to remind everyone about social distancing. We’re watching to see how creative folk reflect on this situation. (Story and art from @adage.)
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#coronamemes #adagency #creativedirector #agencylife

We are sending out positive vibes to all of our friends, clients and loved ones, wishing you strength, fortitude, health...
03/20/2020

We are sending out positive vibes to all of our friends, clients and loved ones, wishing you strength, fortitude, health and a well-stocked pantry.

We sure do miss our twice daily visits to the Downtown Allentown Starbucks. The K-Cups aren’t cutting it. #starbuckswith...
03/18/2020

We sure do miss our twice daily visits to the Downtown Allentown Starbucks. The K-Cups aren’t cutting it. #starbuckswithdrawal #coffeeculture

These are strange days indeed. We're all adjusting to the shifting landscape: struggling to follow the latest news relea...
03/17/2020

These are strange days indeed. We're all adjusting to the shifting landscape: struggling to follow the latest news releases and wondering what the days, weeks and months ahead will bring.

Our primary focus right now should be the health of our friends and loved ones. This is the time to be courageous.​

Stay safe everyone.

With creative partners, Velaspan and John Sterling Ruth, we won a total of seven American Advertising Awards for nationa...
03/09/2020

With creative partners, Velaspan and John Sterling Ruth, we won a total of seven American Advertising Awards for national and regional clients including: Olympus, C.F. Martin, Velaspan and Boyle Construction. Thanks to all of our clients the opportunities.
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#artdirector #allentownpa #creativedirector #creatives #art #create #photography #adlife #adagency #advertising #brand
#copywriter #lvmadepossible

03/04/2020

Ideas are easy. Editing is hard.
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#artdirector #allentownpa #creativedirector #creatives #art #create #photography #adlife #adagency #advertising #brand
#copywriter #lvmadepossible

Reviewing a big RFP for the 20th time. There’s a fine line between obsession and attention to detail. And that line blur...
02/27/2020

Reviewing a big RFP for the 20th time. There’s a fine line between obsession and attention to detail. And that line blurs during a late-night, final design/copy check.
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#artdirector #allentownpa #creativedirector #creatives #art #create #photography #adlife #adagency #advertising #brand
#copywriter #madepossiblelehighvalley

It’s a mysterious grey day in downtown Allentown. Anything can happen, even the PPL building disappeared...#DowntownAlle...
02/26/2020

It’s a mysterious grey day in downtown Allentown. Anything can happen, even the PPL building disappeared.
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#DowntownAllentown #madepossiblelv #iglehighvalley

02/24/2020

Is it really work if you’re doing something you love with people you dig?
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#artdirector #allentownpa #creativedirector #creatives #art #create #photography #adlife #adagency #advertising #brand
#copywriter #madepossiblelehighvalley

We're proud of our ten-year creative partnership with C. F. Martin & Co. and coincidently we're thrilled to publish our ...
02/18/2020

We're proud of our ten-year creative partnership with C. F. Martin & Co. and coincidently we're thrilled to publish our tenth Martin Journal. It's a gorgeous lifestyle publication filled with guitars, music, history and vintage photography—for diehard guitar collectors and appreciators of beautiful things alike.
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#artdirector #allentownpa #creativedirector #creatives #art #create #photography #adlife #adagency #advertising #brand #martinguitar @ Downtown Allentown, Allentown

We're proud of our ten-year creative partnership with C. F. Martin & Co. and coincidently we're thrilled to publish our ...
02/18/2020

We're proud of our ten-year creative partnership with C. F. Martin & Co. and coincidently we're thrilled to publish our tenth Martin Journal. It's a gorgeous lifestyle publication filled with guitars, music, history and vintage photography—for diehard guitar collectors and appreciators of beautiful things alike.
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#artdirector #allentownpa #creativedirector #creatives #art #create #photography #adlife #adagency #advertising #brand #martinguitar @ Downtown Allentown, Allentown

02/14/2020

And in the end. Thank you Sir Paul.
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#love #valentinesday2020 #thebeatles #artdirector #allentownpa #creativedirector #creatives #art #create #photography #adlife #adagency #advertising #brand

We're thrilled to have the accomplished Gina Naseef as our creative intern. She's a Communication Design major from Kutz...
02/12/2020

We're thrilled to have the accomplished Gina Naseef as our creative intern. She's a Communication Design major from Kutztown University, and she hails from Schwenksville, Pa., home of the Philadelphia Folk Festival. She’s a graphic designer extraordinaire, dog lover and concert enthusiast. Gina has a sunny, can-do attitude, big heart and infectious laugh—she’s a joy to work with! Swipe for a peek at some of her work.
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#artdirector #allentownpa #creativedirector #creatives #art #create #kutztownuniversity #adlife #adagency #advertising @ Downtown Allentown, Allentown

We're thrilled to have the accomplished Gina Naseef as our creative intern. She's a Communication Design major from Kutz...
02/12/2020

We're thrilled to have the accomplished Gina Naseef as our creative intern. She's a Communication Design major from Kutztown University, and she hails from Schwenksville, Pa., home of the Philadelphia Folk Festival. She’s a graphic designer extraordinaire, dog lover and concert enthusiast. Gina has a sunny, can-do attitude, big heart and infectious laugh—she’s a joy to work with! Swipe for a peek at some of her work.
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#artdirector #allentownpa #creativedirector #creatives #art #create #kutztownuniversity #adlife #adagency @ Downtown Allentown, Allentown

02/05/2020

You can’t take things personally when brainstorming. But, man, things can get pretty passionate––especially with the Italians in our group. (Case in point: Donna Mugavero, incapable of talking without gesturing.)

02/02/2020

Today is a rare palindrome that hasn't happened in over 900 years. It works whether you write the date as "Month/Day/Year" or "Day/Month/Year," as many countries do.
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- #superbowl2020 #palindrome #artdirector #allentownpa #creativedirector #creatives #art #create #photography #adlife #adagency #advertising #brand
#graphicdesign #lehighvalley

02/02/2020

Today is a rare palindrome that hasn't happened in over 900 years. It works whether you write the date as "Month/Day/Year" or "Day/Month/Year," as many countries do.
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- #superbowl2020 #artdirector #allentownpa #creativedirector #creatives #art #create #photography #adlife #adagency #advertising #brand
#graphicdesign #lehighvalley

01/31/2020

Our heads exploded when we saw Burger King's 2019 Super Bowl ad. Art becomes advertising and advertising becomes art. And this is not CGI magic, it's actual footage of Warhol enjoying a burger. The full scene originally appeared in Jorgen Leth's 1982 film "66 Scenes From America." The concept came from Fernando Machado, Burger King's global chief marketing officer and the ad agency, David Miami.​

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#artdirector #allentownpa #creativedirector #creatives #art #create #photography #adlife #adagency #advertising #brand

01/23/2020

A mind blowing trade show booth feature at Fender’s booth at NAMM (National Assoc. Music Manufacturers) in Anaheim. This is an assembly of George Harrison Stratocasters.
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#fenderstratocaster #georgeharrison #artdirector ##allentownpa #creativedirector #creatives #art #create #photography #adlife #adagency #advertising #brand #graphicdesign #lehighvalley #citycenterallentown #copywriter #lmnswings #LehighMiningAndNavigation

We’re in sunny California visiting our favorite trade show for all things musical: the National Association of Music Mer...
01/17/2020

We’re in sunny California visiting our favorite trade show for all things musical: the National Association of Music Merchants or NAMM as it’s known. It’s a mad cacophony of electric guitars, acoustic guitars, zithers, harmonicas, DJ sound systems, engineers mixing classic rock songs, drum kit demonstrations, and the crush of a crowd eager to get in on the latest and greatest. Makes one’s head spin and yet it’s a totally invigorating scene. We plan to do a few live posts to share the madness. Love the left coast!
#nammshow

Address

600 Hamilton Street, Ste 210
Allentown, PA
18101

General information

Lehigh Mining & Navigation was founded in 2004 by Michael Drabenstott, Scott Byers and Denis Aumiller, who decided that working together was more invigorating, enjoyable and profitable than working for someone else. We sought an environment where we could develop compelling, evocative creative work that builds clients' brands and compels action. We're fortunate to have a like-minded, talented team dedicated to serving the needs of our clients in a professional, responsive and ethical manner. And we like to have fun while we do it.

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

(610) 351-7150

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Comments

Decided to learn how to play the guitar. I saw some nice ads for Martin, so picked up this bad boy.