SigComm | Significant Communication

SigComm | Significant Communication one+ person ad agency / marketing / creativity for hire / PR / marketing designer // ashburn, va-based with customers & partners all over the place

creative business graphics • advertising • design • printing • web & e-mail campaigns • SPECIALIZING in cutting through the cutter with sophisticated humor

Mission: DIY promotion ideas & graphics assist for busy business owners & marketing pros > > > to spread smiles . . . taming the world of graphics and business > > > ginning up creative & pertinent story-telling to make a diff.

Operating as usual

“Work should be fun” —Signy =)“Changes are easily made” Creativity for hire. Content factory for fun-making — bringing o...
09/02/2020

“Work should be fun” —Signy =)

“Changes are easily made”

Creativity for hire. Content factory for fun-making — bringing on the FEELS & the smiles =)
#SmileMore #adagency #contentmarketing #eventmarketing

Respectable lead capture magnet 👍 (this is not a political statement not endorsement — simply a marketing observation) =...
08/07/2020
Joe Biden

Respectable lead capture magnet 👍 (this is not a political statement not endorsement — simply a marketing observation) =)

Serving as President Obama’s Vice President was the honor of a lifetime. Now I’m getting ready to announce my VP pick, and I want you to be the first to hear who she is. If you sign here now you’ll get an alert the moment I announce. Add your name today:

05/23/2020
SAGE Event Management

TIP: this is Fab. The real deal: SAGE Events. I took this free course twice & I’m signed up for their — Virtual Events on Virtual Events next week

VIRTUAL events ARE outperforming LIVE events 🤯

If you had asked me 8 weeks ago if a virtual event could generate the type of Purpose Driven Pay Days that we see with live events, my answer would have been a resounding NOOOOO!

But here I sit, 8 weeks later, corrected. 🙄

Virtual events ARE in fact outperforming their Live event counterparts in almost every way.

Keep in mind...we're talking about the same exact event that has been held LIVE for the last few years (pre-March 2020), but now has been converted to a VIRTUAL event due to our current circumstances.

Blue, myself and the team here at SAGE just finished producing our second virtual experience in a month, and in both cases, the virtual events have:

✅ Had better attendance
✅ Had a better experience
✅ Had more impact, and
✅ Generated more profit that we ever could have thought possible.

And here's the good news, that profit didn't require a massive pivot.

You see, what works for live events, also works for virtual events. They're about 80% the same, with the 20% difference being all about tech and touch.

So what does all this mean for you? 🤔

Well, it means that you can host your first (or next) live event much sooner than you thought!

It also means that getting into the "Live Event Business" is much easier than before, as there are no big hotel contracts to think about, no food & beverage minimums, and virtually no travel expenses!

And you want even better news? 😊

Blue and I are providing a FREE Training for YOU where we cover exactly what we did from START to FINISH...so you can do the same in your business.

Register for FREE here --> https://sagehub.com/virtual-event-training/

On this free training, we're going to share with you:

✅ The single biggest mistake that people are making when it comes to virtual events
✅ How to transition your content to virtual
✅ How to engage your audience to create an experience just as impactful the live events you're used to,
✅ And much more!

Whether your thinking of a small virtual event for 30 people, or a big one for 300, 3000, or more...

What we're going to share with you on this call will help you step into your next (or first) virtual event knowing you have the strategies that are being used to 2x and 3x profits from live events, from the people on the front lines doing it!

Here's that link to register once more >>>>> https://sagehub.com/virtual-event-training/

We look forward to seeing you there!

04/24/2020
MasterClass

Let’s talk about brilliant vid production. Gotta love Masterclass trailers — especially this one. Need a nice vid made but don’t know where to start? I can help from A to B or from A to Z. Script to publishing — or wherever you may be stuck. Ping me: [email protected] Text/Call: 703-798-9300

Buy one annual membership, share one free. Stay connected and engaged with 80+ classes. Offer terms apply.

03/26/2020
Seth Godin

Seth asks, What did you ship? How did you act? Who did you help?

This is repost of Seth's blog. It's hard for him to keep up with email, but there's something new every day at sethgodin.typepad.com, subscribe for free!

02/22/2020
MasterClass

Gosh these are good ads. Lots to glean from this ❤️ Jodie Foster. Marketing = storytelling = content = makes community. Community IS the new marketing

Two-time Oscar winner Jodie Foster brings her experience on both sides of the camera to guide you through every step of the filmmaking process.

SigComm | Significant Communication's cover photo
01/07/2020

SigComm | Significant Communication's cover photo

a few samples of advertising I have produced...
11/13/2019

a few samples of advertising I have produced...

a few samples of advertising I have produced...

Creative branding & conference collateral & Talk Triggers:  conversation buttons "TALK TO ME ABOUT..." and THIS IS MY___...
11/12/2019

Creative branding & conference collateral & Talk Triggers: conversation buttons "TALK TO ME ABOUT..." and THIS IS MY_______ CONFERENCE" Custom sharpies with inspiring messaging: "make your mark"

11/12/2019

It was my 8th ACRM Conference handling marketing, graphics, storytelling, event branding. I love working with this group — incredibly, inspiringly smart & caring & FUN + all doing such important work to make the world better & IMPROVE LIVES ACRM ACRM - American Congress of Rehabilitation Medicine

Event branding need not be expensive.
Event branding should be recognizable, colorful & fun.

If you would like quick advice or consultation deep-dives please reach out to me email: [email protected] = )

"...If you want to buy creative work that’s exceptional, you’ll need to pay for it (and accept the risk that it might no...
10/14/2019
“This is mediocre”

"...If you want to buy creative work that’s exceptional, you’ll need to pay for it (and accept the risk that it might not work out as planned)."

Large organizations seek to decrease variability. Starbucks wants the very best latte you buy from them to be exactly the same as the worst one. If you define a spec and work hard to meet it, you c…

Curious about the Seth Godin altMBA? @alt_MBA  "It truly was a thirty-day sprint. It was really hard. And it was 100% wo...
07/09/2019
9 July

Curious about the Seth Godin altMBA? @alt_MBA "It truly was a thirty-day sprint. It was really hard. And it was 100% worth it" Really nice summary by Jemma Balmer here: Seth Godin Seth Godin's altMBA

It was one year ago today that the prompts got released for altMBA23.

Loving my comfy new ThunderShirt!  🇺🇸 Bring it on fireworks 💥 & storms ⛈ #thundershirt @thundershirtcompany #dogsofinsta...
07/04/2019

Loving my comfy new ThunderShirt! 🇺🇸 Bring it on fireworks 💥 & storms ⛈ #thundershirt @thundershirtcompany #dogsofinstagram #goldenretriever #whitegoldenretriever #insanelyCalm #SmileMore

06/30/2019

A little public service announcement (posting a lil’ vid to see if this helps, or maybe we aren’t supposed to divulge such fb tips on fb.).... A n y w a y s...

“Have you noticed a massive number of video posts in your Facebook feed of late? That’s likely because Facebook has been algorithmically favoring video posts. The company says user preferences are driving the shift away from text.” —the legendary marketer-writer-hero, Ann Handley from blog post: https://annhandley.com/calling-bs-facebooks-edict-writing-dead/

...Video VS Writing: “One is not inherently superior to the other as a storytelling medium. Both have strengths. And both are flawed”

This is what the summer of 50 looks like — surfing 🏄‍♀️ & skiing ⛷ & living colorfully 🌈  With a new race suit from  @fu...
06/28/2019

This is what the summer of 50 looks like — surfing 🏄‍♀️ & skiing ⛷ & living colorfully 🌈 With a new race suit from @fuxiracingusa — just like that — I’m a ski racer again. @jlo & Jennifer Aniston & me & all my fellow 69-ers — we are in some good company. Wahoo — so psyched for the better 2nd half of my life! Winter 2020 here I come: Masters ski racer competitor #skiracing #fuxiskiracing @usskiteam #overthehill #aarp #ageproud #yay @ Government Camp, Oregon

Photos from SigComm | Significant Communication's post
06/27/2019

Photos from SigComm | Significant Communication's post

Photos from SigComm | Significant Communication's post
06/27/2019

Photos from SigComm | Significant Communication's post

Nothin like working in a lovely comfy historic lodge while my daughter & brother get their ski racing skills ON. Mt hood...
06/27/2019

Nothin like working in a lovely comfy historic lodge while my daughter & brother get their ski racing skills ON. Mt hood Timberline Lodge

huge honor to help out with design & collateral needs for this super event fundraiser.  If you can, please consider — pa...
06/24/2019

huge honor to help out with design & collateral needs for this super event fundraiser. If you can, please consider — participating, donating to help raise funds for pediatric cancer research: http://hopefaster.org

Save the date! On Wednesday, August 21, we will host our SEVENTH annual HOPE FASTER! Share with family and friends, bring the whole squad. All are welcome and there will be activities for every member of the fam! #HOPEFASTER2019 Thank you @signyroberts for this awesome graphic💛

BEE-utiful nature 🌼  Natural creative retreating always inspires = )   HAPPY DAY 🌞
06/24/2019

BEE-utiful nature 🌼 Natural creative retreating always inspires = ) HAPPY DAY 🌞

06/24/2019
Blooming

happy sparkly summer day

Nothing like learning new tricks & being in the ocean to help recharge the ol' batteries.  Can not believe how fun this ...
06/21/2019

Nothing like learning new tricks & being in the ocean to help recharge the ol' batteries. Can not believe how fun this was & that I hadn't tried this sooner

Nothing like learning new tricks & being in the ocean to help recharge the ol' batteries. Can not believe how fun this was & that I hadn't tried this sooner

creative break
06/21/2019

creative break

So this just won at Cannes. No surprise. How GREAT is this?!?!  Off the charts for me, it's right up there with the life...
06/20/2019
Nike - Dream Crazy

So this just won at Cannes. No surprise. How GREAT is this?!?! Off the charts for me, it's right up there with the life-changing Apple's "Here's to the crazy ones"

Don’t ask if your dreams are crazy. Ask if they’re crazy enough. #justdoit

Have Big Macs will travel
06/13/2019

Have Big Macs will travel

Good grateful sparkly Memorial Monday morning ✨ Stop & smell the flowers 🌺 Celebrate RED, WHITE & BLUE + YOU ❤️🌈 💙
05/27/2019

Good grateful sparkly Memorial Monday morning ✨ Stop & smell the flowers 🌺 Celebrate RED, WHITE & BLUE + YOU ❤️🌈 💙

SigComm | Significant Communication
05/16/2019

SigComm | Significant Communication

SigComm | Significant Communication
05/16/2019

SigComm | Significant Communication

05/15/2019
Celebrating 20 YEARS

Happy sparkly SMILEY DAY! And the sun returns here in VA just in time to solar power this SigComm 20 YEAR anniversary. Started May 1999 with credit card & my first Big Mac Apple and Epson America Inc. and Adobe products (Photoshop version 2) & rotating jokes on my fax cover sheets & penny candy in my zip disk FedEx packages to vendors.

What started as Significant Communication shortened to *SigComm*. Meanwhile, signy went to Signy and grew to be SIGNY. Ahhhh the changes of life. Soaking it up. GRATEFUL.

HUGE THANK YOUs to all my wonderful customers over the years. Here's to LIFE & celebrating!

"WORK SHOULD BE FUN" —SIGNY =) CHEERS y'all!
SigComm since 1999

how great is this ad?   Your creative has to be arresting. First & foremost.  I have no idea about this service. Yet. I ...
05/14/2019
Here's How the Uber of Cleaning Services Works

how great is this ad? Your creative has to be arresting. First & foremost. I have no idea about this service. Yet. I will check it out. But just had to share. Go for the unusual. Make people smile. Work + life should be fun = )

These days, I barely find time to make my own bed, much less give the oven a scrub down. After a long work day, I come home to cook, help the kids with homework and indulge in any little "me" time I can find. While I try to tidy up here and there, it seems like the list of household chores never e.....

Happy International Women's Day! Celebrating 20 years in business (this May) & 10 years on Twitter https://twitter.com/s...
03/08/2019

Happy International Women's Day! Celebrating 20 years in business (this May) & 10 years on Twitter https://twitter.com/sigcomm CHEERS =) "WORK SHOULD BE FUN" so says me

02/27/2019

Address

Ashburn, VA
20147

General information

signy's business = creative marketing communications and design solutions. Marketing-minded design services + thoughtful copywriting = the whole package. Or — with client's direction — facilitating the design production. Quick turnarounds. Staying up on social media & communication technology & the tsunami of changes... so my customers stay focused on their core biz. SPECIALTIES branding :: logos, Identity, advertising, direct mail design, newsletter layout/design, copywriting to fit design and communication goals, trade show exhibit design, marketing communications specialist, print production management PRINT & WEB brokering :: I have trade relationships with all kinds of vendors all over the place for super quality & pricing — from printing to web hosting / platforms to email marketing service and event app providers...

Opening Hours

Monday 15:00 - 18:00
Monday 08:00 - 14:30
Tuesday 15:00 - 18:00
Tuesday 08:00 - 14:30
Wednesday 15:00 - 18:00
Wednesday 08:00 - 14:30
Thursday 15:00 - 18:00
Thursday 08:00 - 14:30
Friday 15:00 - 18:00
Friday 08:00 - 14:30

Telephone

(703) 539-2089

Website

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creative content generator >>> This is a creative shop

business graphics • advertising • design • printing • web & e-mail campaigns • SPECIALIZING in cutting through the cutter with HUMOR =D

In a continuing effort to live up to the company name 10% of profits are donates to non-profit organizations. This is more than just design & marketing. This is Significant Communication. SigComm. Trying to give back. #SmileMore

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(SigComm Sample) For International PEACE day... SigComm made this for ACRM... H A P P Y P E A C E =)