SigComm | Significant Communication

SigComm | Significant Communication one+ person ad agency / marketing / creativity for hire / PR / marketing designer // ashburn, va-based with customers & partners all over the place

creative business graphics • advertising • design • printing • web & e-mail campaigns • SPECIALIZING in cutting through the cutter with sophisticated humor

Mission: DIY promotion ideas & graphics assist for busy business owners & marketing pros > > > to spread smiles . . . taming the world of graphics and business > > > ginning up creative & pertinent story-telling to make a diff.

SigComm | Significant Communication's cover photo
01/07/2020

SigComm | Significant Communication's cover photo

a few samples of advertising I have produced...
11/13/2019

a few samples of advertising I have produced...

a few samples of advertising I have produced...

Creative branding & conference collateral & Talk Triggers:  conversation buttons "TALK TO ME ABOUT..." and THIS IS MY___...
11/12/2019

Creative branding & conference collateral & Talk Triggers: conversation buttons "TALK TO ME ABOUT..." and THIS IS MY_______ CONFERENCE" Custom sharpies with inspiring messaging: "make your mark"

11/12/2019

It was my 8th ACRM Conference handling marketing, graphics, storytelling, event branding. I love working with this group — incredibly, inspiringly smart & caring & FUN + all doing such important work to make the world better & IMPROVE LIVES ACRM ACRM - American Congress of Rehabilitation Medicine

Event branding need not be expensive.
Event branding should be recognizable, colorful & fun.

If you would like quick advice or consultation deep-dives please reach out to me email: [email protected] = )

"...If you want to buy creative work that’s exceptional, you’ll need to pay for it (and accept the risk that it might no...
10/14/2019
“This is mediocre”

"...If you want to buy creative work that’s exceptional, you’ll need to pay for it (and accept the risk that it might not work out as planned)."

Large organizations seek to decrease variability. Starbucks wants the very best latte you buy from them to be exactly the same as the worst one. If you define a spec and work hard to meet it, you c…

Curious about the Seth Godin altMBA? @alt_MBA  "It truly was a thirty-day sprint. It was really hard. And it was 100% wo...
07/09/2019
9 July

Curious about the Seth Godin altMBA? @alt_MBA "It truly was a thirty-day sprint. It was really hard. And it was 100% worth it" Really nice summary by Jemma Balmer here: Seth Godin Seth Godin's altMBA

It was one year ago today that the prompts got released for altMBA23.

Loving my comfy new ThunderShirt!  🇺🇸 Bring it on fireworks 💥 & storms ⛈ #thundershirt @thundershirtcompany #dogsofinsta...
07/04/2019

Loving my comfy new ThunderShirt! 🇺🇸 Bring it on fireworks 💥 & storms ⛈ #thundershirt @thundershirtcompany #dogsofinstagram #goldenretriever #whitegoldenretriever #insanelyCalm #SmileMore

06/30/2019

A little public service announcement (posting a lil’ vid to see if this helps, or maybe we aren’t supposed to divulge such fb tips on fb.).... A n y w a y s...

“Have you noticed a massive number of video posts in your Facebook feed of late? That’s likely because Facebook has been algorithmically favoring video posts. The company says user preferences are driving the shift away from text.” —the legendary marketer-writer-hero, Ann Handley from blog post: https://annhandley.com/calling-bs-facebooks-edict-writing-dead/

...Video VS Writing: “One is not inherently superior to the other as a storytelling medium. Both have strengths. And both are flawed”

This is what the summer of 50 looks like — surfing 🏄‍♀️ & skiing ⛷ & living colorfully 🌈  With a new race suit from  @fu...
06/28/2019

This is what the summer of 50 looks like — surfing 🏄‍♀️ & skiing ⛷ & living colorfully 🌈 With a new race suit from @fuxiracingusa — just like that — I’m a ski racer again. @jlo & Jennifer Aniston & me & all my fellow 69-ers — we are in some good company. Wahoo — so psyched for the better 2nd half of my life! Winter 2020 here I come: Masters ski racer competitor #skiracing #fuxiskiracing @usskiteam #overthehill #aarp #ageproud #yay @ Government Camp, Oregon

Photos from SigComm | Significant Communication's post
06/27/2019

Photos from SigComm | Significant Communication's post

Photos from SigComm | Significant Communication's post
06/27/2019

Photos from SigComm | Significant Communication's post

Nothin like working in a lovely comfy historic lodge while my daughter & brother get their ski racing skills ON. Mt hood...
06/27/2019

Nothin like working in a lovely comfy historic lodge while my daughter & brother get their ski racing skills ON. Mt hood Timberline Lodge

huge honor to help out with design & collateral needs for this super event fundraiser.  If you can, please consider — pa...
06/24/2019

huge honor to help out with design & collateral needs for this super event fundraiser. If you can, please consider — participating, donating to help raise funds for pediatric cancer research: http://hopefaster.org

Save the date! On Wednesday, August 21, we will host our SEVENTH annual HOPE FASTER! Share with family and friends, bring the whole squad. All are welcome and there will be activities for every member of the fam! #HOPEFASTER2019 Thank you @signyroberts for this awesome graphic💛

BEE-utiful nature 🌼  Natural creative retreating always inspires = )   HAPPY DAY 🌞
06/24/2019

BEE-utiful nature 🌼 Natural creative retreating always inspires = ) HAPPY DAY 🌞

06/24/2019
Blooming

happy sparkly summer day

Nothing like learning new tricks & being in the ocean to help recharge the ol' batteries.  Can not believe how fun this ...
06/21/2019

Nothing like learning new tricks & being in the ocean to help recharge the ol' batteries. Can not believe how fun this was & that I hadn't tried this sooner

Nothing like learning new tricks & being in the ocean to help recharge the ol' batteries. Can not believe how fun this was & that I hadn't tried this sooner

creative break
06/21/2019

creative break

So this just won at Cannes. No surprise. How GREAT is this?!?!  Off the charts for me, it's right up there with the life...
06/20/2019
Nike - Dream Crazy

So this just won at Cannes. No surprise. How GREAT is this?!?! Off the charts for me, it's right up there with the life-changing Apple's "Here's to the crazy ones"

Don’t ask if your dreams are crazy. Ask if they’re crazy enough. #justdoit

Have Big Macs will travel
06/13/2019

Have Big Macs will travel

Good grateful sparkly Memorial Monday morning ✨ Stop & smell the flowers 🌺 Celebrate RED, WHITE & BLUE + YOU ❤️🌈 💙
05/27/2019

Good grateful sparkly Memorial Monday morning ✨ Stop & smell the flowers 🌺 Celebrate RED, WHITE & BLUE + YOU ❤️🌈 💙

SigComm | Significant Communication
05/16/2019

SigComm | Significant Communication

SigComm | Significant Communication
05/16/2019

SigComm | Significant Communication

05/15/2019
Celebrating 20 YEARS

Happy sparkly SMILEY DAY! And the sun returns here in VA just in time to solar power this SigComm 20 YEAR anniversary. Started May 1999 with credit card & my first Big Mac Apple and Epson America Inc. and Adobe products (Photoshop version 2) & rotating jokes on my fax cover sheets & penny candy in my zip disk FedEx packages to vendors.

What started as Significant Communication shortened to *SigComm*. Meanwhile, signy went to Signy and grew to be SIGNY. Ahhhh the changes of life. Soaking it up. GRATEFUL.

HUGE THANK YOUs to all my wonderful customers over the years. Here's to LIFE & celebrating!

"WORK SHOULD BE FUN" —SIGNY =) CHEERS y'all!
SigComm since 1999

how great is this ad?   Your creative has to be arresting. First & foremost.  I have no idea about this service. Yet. I ...
05/14/2019
Here's How the Uber of Cleaning Services Works

how great is this ad? Your creative has to be arresting. First & foremost. I have no idea about this service. Yet. I will check it out. But just had to share. Go for the unusual. Make people smile. Work + life should be fun = )

These days, I barely find time to make my own bed, much less give the oven a scrub down. After a long work day, I come home to cook, help the kids with homework and indulge in any little "me" time I can find. While I try to tidy up here and there, it seems like the list of household chores never e.....

Happy International Women's Day! Celebrating 20 years in business (this May) & 10 years on Twitter https://twitter.com/s...
03/08/2019

Happy International Women's Day! Celebrating 20 years in business (this May) & 10 years on Twitter https://twitter.com/sigcomm CHEERS =) "WORK SHOULD BE FUN" so says me

02/27/2019
psyched for Sir Richard Branson at Traffic & Conversion Summit
02/26/2019

psyched for Sir Richard Branson at Traffic & Conversion Summit

02/26/2019

Psyched to be at Traffic & Conversion Summit & seeing Brendan Burchard

02/26/2019
SigComm sample...  I designed this logo for ACC some 15+ years ago & the banner stands and they are going strong -- thei...
02/19/2019

SigComm sample... I designed this logo for ACC some 15+ years ago & the banner stands and they are going strong -- their exhibit booth at the Airport Planning, Design & Construction Symposium. Yay Airport Consultants Council

Really great & fun business tips here... enjoy. You're welcome =)
02/06/2019
8 lessons on building a company people enjoy working for

Really great & fun business tips here... enjoy. You're welcome =)

Most companies operate on a set of policies: mandated vacation days, travel guidelines, standard work hours, annual goals. But what happens when a company looks less to control and more to trust? Patty McCord, the iconic former chief talent officer at Netflix, shares the key insights that led her to...

01/28/2019
Creative retreat in Vermont DEC 2018. Photo by Lee Roberts
01/25/2019

Creative retreat in Vermont DEC 2018. Photo by Lee Roberts

Vermont creative retreat
01/25/2019

Vermont creative retreat

Creativity break at park city. Getting loads of marketing ideas here — following their crazy new price modeling & the co...
01/06/2019

Creativity break at park city. Getting loads of marketing ideas here — following their crazy new price modeling & the community & culture building. Fascinating. Love to work while skiing ❤️ can’t wait to use these insights with my customers 😊 GRATEFUL

12/18/2018

SigComm creative retreat Vermont day #2 thankful for a squeaky fresh snow day 💙🧡🙏💙🧡 “WORK SHOULD BE FUN” -SIGNY

12/17/2018

SigComm Vermont = OPEN. Note the 2 Big Macs with a view. GRATEFUL. Smiling 🙏🧡💙💛💚

That's what I'm talking about... =D LOVE RITA
11/19/2018

That's what I'm talking about... =D LOVE RITA

Dear Head of Security,

I love Ed Sheeran. I have seen him in concert multiple times and every single time, he captivates me with his looper pedal and out-of-this-world guitar playing abilities. But the other night, I was more captivated by something else—someone else, I should say. It was one of your security guards dancing joyfully as she monitored her area with observant eyes, fancy footwork, and incredible energy.

This very special security guard radiated so much joy that every person who walked by stopped to soak her up. It didn’t matter what these passerbys looked like, where they came from, or where they were going, the smiling security guard embraced every single one like a long-lost friend.

Throughout the concert, I noticed the people in our section watching the security guard with pure delight. Her joy was contagious! She undoubtedly brightened the mood and outlook of hundreds of people that was then carried out into the world.

After the concert, I made a beeline for this beautiful human being. She immediately took my hands in hers and leaned in close.

“What is your name?” I asked.

“Rita,” she said beaming.

“Rita, you are love. You LOVE like it’s your job, and you enhanced the experience of an incredible concert by just being you. Thank you,” I gushed.

“Oh, my goodness!” the beautiful woman exclaimed, embracing me. “Tell my boss!” she laughed.

And so after much digging, I hunted down a name and address, and I’m hoping my letter reaches you.

You need to know the profoundly positive impact your employee had on a large number of guests at your venue.

I’m absolutely certain there are only a few people in this world that could outshine Ed Sheeran.

Rita is one of them.

And she is the reason I will be coming back to this venue — but only to section E & D where Miss Rita protects with abundant joy and makes all us want to love like it’s our job too.

Only love today,

Rachel Macy Stafford
New York Times bestselling author of Hands Free Mama, Hands Free Life, and Only Love Today

--------------------------------------------

Friends, I don’t have to tell you the world is hurting in so many places, in so many ways. But Rita reminds us that one person can GREATLY enhance any moment, elevate any mood, and offer hope that sticks to us as we travel through life.

Who’s in your section? Look around as you work, live, and travel in the week ahead. How might you bring acceptance, love, positivity, and delight to others? Let’s all be like Rita. Let’s love like it’s our job. Thank you for being part of The Hands Free Revolution.

#belikeRita #outshineEd #WhosInYourSection #lovelikeitsyourjob #OnlyLoveToday #kindnessiscontagious #belove

Nothing like ❄️ for creative inspiration
11/15/2018

Nothing like ❄️ for creative inspiration

indeed Happy Labor Day!  LOVE SethGodin. Another reason why. Here's to the courage to fly. And to fail. And to try again...
09/03/2018
The new Labor Day

indeed Happy Labor Day! LOVE SethGodin. Another reason why. Here's to the courage to fly. And to fail. And to try again. And repeat. The new Labor Day https://seths.blog/2018/09/the-new-labor-day/ … #SmileMore

One day a year isn’t much to spend honoring the folks that built everything. One day a year for the more than twenty that died from the heights and in the caissons as they built the Brooklyn …

Address

Ashburn, VA
20147

General information

signy's business = creative marketing communications and design solutions. Marketing-minded design services + thoughtful copywriting = the whole package. Or — with client's direction — facilitating the design production. Quick turnarounds. Staying up on social media & communication technology & the tsunami of changes... so my customers stay focused on their core biz. SPECIALTIES branding :: logos, Identity, advertising, direct mail design, newsletter layout/design, copywriting to fit design and communication goals, trade show exhibit design, marketing communications specialist, print production management PRINT & WEB brokering :: I have trade relationships with all kinds of vendors all over the place for super quality & pricing — from printing to web hosting / platforms to email marketing service and event app providers...

Opening Hours

Monday 15:00 - 18:00
Monday 08:00 - 14:30
Tuesday 15:00 - 18:00
Tuesday 08:00 - 14:30
Wednesday 15:00 - 18:00
Wednesday 08:00 - 14:30
Thursday 15:00 - 18:00
Thursday 08:00 - 14:30
Friday 15:00 - 18:00
Friday 08:00 - 14:30

Telephone

(703) 539-2089

Website

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creative content generator >>> This is a creative shop

business graphics • advertising • design • printing • web & e-mail campaigns • SPECIALIZING in cutting through the cutter with HUMOR =D

In a continuing effort to live up to the company name 10% of profits are donates to non-profit organizations. This is more than just design & marketing. This is Significant Communication. SigComm. Trying to give back. #SmileMore

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