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"Experience is emotional; so is design." Great research from Gensler on the impact of design on our perceived experience of spaces.
The Gensler Experience IndexSM is the result of a multi-year research effort to identify and quantify the factors of design that impact the human experience.
A little retrospective from our client, Stacey Kessinger, as Willowsford enters its final year of sales. What a privilege it's been to help this visionary community tell its story!
As we enter what we expect to be our final year of new home sales I can’t help but take a moment to reflect on the years that brought us here. The idea began in 2010 with four non-contiguous pieces of ground, a group of people around a conference room table with lots of peanut M&M’s to sustain t...
May your holiday season sparkle with joy.
Getting in the holiday groove! Tammy couldn't resist this little guy's moves.
From all of us at Spookfire, we wish you a Happy Halloween!
Thanks to DPZ CoDesign and Senen M. A. Antonio for hosting such a memorable NTBA Roundtable in Miami! One of the best!
It was DPZ's honor, privilege, and pleasure to have hosted the National Town Builders Association 2019 Spring Roundtable, focusing on tactical and incremental placemaking, accommodating project evolution and adaptation, and building development agility. Many thanks to the NTBA Board, co-organizers Monica Van Dyke Johnson and Mary Vinson, our speakers and presenters, and SparkFire Branding, LLC for this fun video recap! Two weeks later, we still are hung over (from all the stimulating discussions), are you?
#NTBA #DPZCoDesign #TimeIsTheFourthDimension #Development #Planning #Urbanism #ThankYou #VideoRecap #SeeYouInLouisville #SeeYouInDenver
What a wonderful time at ULI in Nashville last week! The tours, the city, the music!
Just sharing brilliance.
https://www.adweek.com/digital/mikes-hard-lemonade-creates-a-happier-washington-post/
It’s part of a campaign to spread good news.
Just a "little" treat for great branding work on the Hershey Trust Company's new village. We work for chocolate!
We’ve been quiet because we’ve been busy! Check out our latest work, a new website for Lakewood Ranch, the country’s best-selling multi-gen community. www.LakewoodRanch.com
We'll be checking our brains for oxytocin during the commercials! But even a neuroscientist says it still comes down to getting attention and a good story arc. https://www.fastcompany.com/90300169/your-brain-is-lying-to-you-about-super-bowl-ads-this-neuroscientist-can-prove-it?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=02012019
Immersion Neuroscience CEO Paul Zak on what measuring unconscious emotional response tells us about your brain that you can’t.
National Town Builders Association
Having an informative, fun time at Biltmore Town Square with the NTBA, Jack Cecil, Terry Shook, and Bob Gibbs. Extraordinary story of development.
A silver & gold night at The Nationals! Such an honor to be with our friends from Willowsford (Silver, Direct Mail Campaign) and Lakewood Ranch (Gold, Lifestyle Director of the Year). Congratulations!
Pantone selects their color of the year. Who's game?
Terrifying or exciting? Ultra violet could be either.
Looks like Santa is preparing for his visit to one of our favorite clients...Virginia Village! Check it out, and please enjoy the very cool Santa graphic designed by our own Tammy Jo ;)
Santa spotted high above Virginia Village scoping out his landing spot for Dec. 16th! Head on over to www.santavirginiavillage.com to see what he has planned!
Everyone stay safe on black Friday! :) Here's a little light reading for some insight on using data analysis to improve BF marketing efforts. Grab a warm beverage and enjoy!☕
https://marketingland.com/customer-identity-brings-wow-factor-back-black-friday-228241
Black Friday may be losing its luster among shoppers, but don't lose hope just yet. Columnist Mike Sands believes brands can regain their Black Friday mojo by using data and identity to make it more meaningful.
Happy turkey day everyone!
It's beginning to look a little like......🌲
Proud and excited to announce Christopher Abbott's book (Don't Leave Me, French Fries) is available on Amazon. Cover by our Associate Creative Director. It's a good time of year to curl up with a good story!
https://www.amazon.com/Dont-Leave-Me-French-Fries/dp/1978452195/ref=sr_1_1?ie=UTF8&qid=1511213137&sr=8-1&keywords=books+-+dont+leave+me+....+french+fries&dpID=51SjD0ppmLL&preST=_SY291_BO1,204,203,200_QL40_&dpSrc=srch
Everyone came to Watson's... The secrets of a human heart can often only be unlocked by the generations before it. In a sweeping tale of love, loss, faith and forgiveness, Don’t Leave Me, French Fries, is set in Peck’s Beach, New Jersey’s famed Watson’s Restaurant. In his debut novel, Christopher...
A little Friday treat from our neighbors B. Doughnut
Because NOTHING is scarier than Comic Sans...
The future of urban housing? You be the judge. 😉
https://www.fastcompany.com/40482921/this-three-story-tiny-house-fits-in-the-footprint-of-a-parking-space
With a floor for working, another for sleeping, and a greenhouse on the top, the Tikku house is designed to replace a city’s parking spots with living space.
We are very proud to be part of such an amazing group of experts, and had the honor of developing a new website for our friends at the National Town Builders Association. Check it out! 😀
https://ntba.net/
The National Town Builders’ Association is organized to serve builders and developers throughout the nation in an effort to build the very best traditional neighborhoods and town centers.
SparkFire's newest employees. #FridayThe13th
HAPPY ANNIVERSARY to two of our talented and hilarious team members: Tammy & Cody! Cue the Tom Cruise "you complete me" music.
We had a great time at #GALA2017 last night! Thanks to the Great American Living Awards for our new bling and a great event! #BestWebsite #BestDirectMail
BEST website AND best direct mail? THANK YOU #GALAAwards
Wondering what we've been working on? Here's a little glimpse!
http://sparkfirebranding.com/our-work/
Willowsford Challenging the Status Quo How storytelling makes the difference Eastmore Design for All New Choices for Atlanta Hartness Leveraging the Power of Legacy A new icon of classic southern l…
Sugar is the ultimate creative motivator ;) #DonutMotivation #SparkFireBranding
Congrats to our friends at Lakewood Ranch for their well-deserved wins at the Manatee-Sarasota BIA awards last week!
In the category of things we wish we'd thought of - our urban design friends will love this! National Town Builders Association https://www.facebook.com/caitlin.bottoms/posts/1389993911078744
This project will change the way you see city streets.
Find prints from your favorite city: raubdruckerin
What a great experience and an amazing team. We loved every minute of working on the concept, design and launch of the Waterside at Lakewood Ranch website. Many thanks to the dedicated team at Lakewood Ranch, and our own talented team of designers & programmers. 😀🎉
You can ring my belllllllllllll! (New business bell gets a workout)
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