Covalent Logic

Covalent Logic Covalent Logic is an interactive public relations, corporate communications and creative services firm. Covalent Logic is an integrated communications firm providing web design, brand identity and PR strategy and execution for business and government.
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The word covalent from the strongest and most-stable chemical bond, combined with forethought and rationality of logic, we create a new philosophy of marketing that reflects our style and values. Covalent Logic exists when strategic marketing, business process and creative design share elements of consistent thought. Covalent Logic is a strong, stable bond between: * Business goals and artistic design. * Solid programming and creative expression. * Our Clients and Our Team. INTERACTIVE: Web strategy, design & maintenance IDENTITY: Logos, brochures & stationery STRATEGY: Communications process development

Mission: Adaptive Communications: Web / Design / Strategy

06/03/2020

To congratulate graduates,
we thought, "What to do?"
So the kids at Covalent
made a movie for you!

06/02/2020
Team Gleason

It’s officially Give NOLA Day! This 24-hour giving event is the perfect opportunity for individuals, families and businesses to support local charities and make a difference in the region and beyond. Our client, Team Gleason, is one of those local charities, providing an average of 187 game-changing equipment, technology or expedition requests each month. And despite COVID-19’s unprecedented impact, Team Gleason has continued its mission to help people affected by ALS through the pandemic. Right now, Team Gleason has set a goal to raise $80,000 on Give Nola Day, and your $10 donation could help them go all the way! Please visit Team Gleason’s Give Nola page and show your support for this incredible cause. https://www.givenola.org/teamgleason

After Steve was diagnosed with ALS in 2011, he and Michel founded Team Gleason to give the ALS community a greater voice. In doing so, we not only help provide a platform for the community, we give people living with the disease an actual voice, so their words can be heard. We know how important it is for all people to have a voice.

Help us today during GiveNOLA Day with a contribution of $10 or more. It's 24 hours of giving that can help others like Chris Beckette be heard. #EveryVoiceMatters

To donate visit - www.givenola.org/teamgleason

https://www.youtube.com/watch?v=Ia7oiVUS6J8&t=6s

Would you like to learn what to say and, just as importantly, what not to say in a crisis situation? Join Covalent Logic...
04/20/2020

Would you like to learn what to say and, just as importantly, what not to say in a crisis situation? Join Covalent Logic Founder and President Stafford Wood as she discusses the Seven Deadly Sins of Crisis Communications in a virtual meeting hosted by PRAL Baton Rouge tomorrow, Tuesday, April 21, from noon to 1:00. To attend, please click the following link and RSVP: https://pralstate.org/meetinginfo.php?id=126&ts=1586961851

Don't miss our virtual meeting on The Seven Deadly Sins of Crisis Communications on April 21! Register here: http://ow.ly/38hJ50zeS7J

The secret is out! For the first time ever, DoubleTree by Hilton has revealed the brand's iconic chocolate chip cookie r...
04/09/2020
For the First Time, DoubleTree by Hilton Reveals Official Chocolate Chip Cookie Recipe so Bakers Can Create the Warm, Welcoming Treat at Home

The secret is out! For the first time ever, DoubleTree by Hilton has revealed the brand's iconic chocolate chip cookie recipe to the world. If you're stuck in the house looking for something to do, this is one sweet opportunity to bring out your inner baker. Just be prepared for smiling faces when the smell of fresh-baked DoubleTree chocolate chip cookies fills your home. Get the recipe here: https://bit.ly/39YvBKy

For the first time ever, DoubleTree by Hilton is sharing the official bake-at-home recipe for the brand’s beloved and delicious chocolate chip cookie.

Our awesome client Valluzzo Companies, LLC is stepping up to the plate by offering a free meal to all first responders. ...
03/25/2020

Our awesome client Valluzzo Companies, LLC is stepping up to the plate by offering a free meal to all first responders. Firefighters, police officers, sheriff’s deputies and EMS staff can come to any Valluzzo McDonald’s location — in uniform — and receive a free meal. It’s their way of saying thank you for all that you do to keep us safe.

We are very grateful for those in our community that keep us safe every single day. During this time we are proud to remind Fire Fighters👨🏼‍🚒, Police Officers👮🏽‍♂️, Sheriff Deputies🚓, and EMS staff🚑 that we will provide one free meal to individuals in uniform all Valluzzo Companies locations.
THANK YOU for all that you do to keep us safe.

03/16/2020

In case you're in Austin, Texas...

Sometimes professionals get so caught up in the day-to-day work routine that they don’t stop to take care of their healt...
02/21/2020

Sometimes professionals get so caught up in the day-to-day work routine that they don’t stop to take care of their health, but that doesn’t mean those health needs go away. At Covalent Logic, we were proud to work with our client, Mary Bird Perkins - Our Lady of the Lake Cancer Center, for the launch of the Prevention on the Go Workplace Program, which brings cancer screening, early detection measures and preventative care to the workplace. Each screening takes ten minutes or less, and since 2016, 138 precancerous lesions have been detected and removed from 3,100 participants, and 41 cancers have been diagnosed, helping participants take action sooner than they otherwise would have. Learn more about this lifesaving program: https://bit.ly/2SPEyjX

Plans change, and the people who make those plans change right along with them. It’s often said that time brings wisdom ...
02/06/2020

Plans change, and the people who make those plans change right along with them. It’s often said that time brings wisdom and a keener understanding of what matters most in life — but is that really the case, or do we sometimes lose sight of what’s important along the way? With that question in mind, what would you want to ask in a Q & A with an 18-year-old you? http://bit.ly/2sOpXel

It may seem like the natural next step after high school graduation, but a college education doesn't just happen — it ta...
01/15/2020

It may seem like the natural next step after high school graduation, but a college education doesn't just happen — it takes a plan to make it happen. And, while it never hurts to begin thinking about colleges and careers throughout high school, the second semester of sophomore year is a great time to give those topics serious consideration. Applying these three tips can help you get your ACT together and give you a major advantage. http://bit.ly/2QSLwn9

Unless your New Year’s resolution was to never make another New Year’s resolution, you could probably use a little extra...
01/07/2020

Unless your New Year’s resolution was to never make another New Year’s resolution, you could probably use a little extra help sticking to the goal. Thankfully, for realistic resolutions with reasonable goals, there are several simple steps you can take today to keep your goals on track in 2020 and beyond. http://bit.ly/2txM6O4

It's not what you say, it's how you say it. And if you have a strong understanding of rhetoric, you know how to say it. ...
12/16/2019

It's not what you say, it's how you say it. And if you have a strong understanding of rhetoric, you know how to say it. Here are some of the top rhetorical devices to help you get your point across. http://bit.ly/35gblCu

Semantics — it's not just for trivial arguments anymore! Find out how semantic noise can be a copywriter's worst nightma...
12/02/2019

Semantics — it's not just for trivial arguments anymore! Find out how semantic noise can be a copywriter's worst nightmare, and learn how today's AI is using semantics to transform SEO. http://bit.ly/34vDWU0

From the French biais, bias means slanted or going against the grain. And, whether it’s applied in religion, politics, e...
11/18/2019

From the French biais, bias means slanted or going against the grain. And, whether it’s applied in religion, politics, ethnicity or lifestyle, it has filled every corner of our society. We're taking a look at the unreasonable reasoning behind bias. http://bit.ly/33ZqyHp

Movebr
11/13/2019

Movebr

Happening Now: The MOVEBR Program Management Team is discussing the MOVEBR Program and upcoming projects at today's Transportation Design Workshop. Visit www.movebr.brla.gov to stay updated.

Aristotle sums up deductive reasoning nicely with this example: "All men are mortal. Socrates is a man. Therefore, Socra...
10/24/2019

Aristotle sums up deductive reasoning nicely with this example: "All men are mortal. Socrates is a man. Therefore, Socrates is mortal." This week, we're taking a deep dive into the three types of reasoning: deductive, inductive and abductive. http://bit.ly/2MLiggd

10/17/2019
Gurwin Family of Healthcare Services

It’s a whole new ball game for ventilator patients! Thanks to our client, Ventec Life Systems, and VOCSN, their breakthrough innovation, patients dependent on ventilators caught a Mets game live. Providing five therapies in one compact, portable device, the cutting-edge technology of the VOCSN brings newfound freedom and movement for those who need ventilators for life support. Catch this amazing article http://bit.ly/2OQwSwg to see why the VOCSN is such a hit!

Four residents on the #ventilator unit at Gurwin Jewish Nursing & Rehabilitation Center had the opportunity of a lifetime when they attended a New York Mets game this week, courtesy of Ventec Life Systems, maker of the portable/ integrated ventilator called VOCSN which was rolled out at Gurwin earlier this month. The cutting-edge vents make it possible for our residents to be more mobile, and attending the game with family members was a dream come true. It took a village to make this outing a possibility -- shout-out to Emergency Ambulance Service and Care and Comfort Associates Inc.for their assistance with transportation, Modell's Sporting Goods for the Mets swag and of course the Ventec and Gurwin staff for ensuring a smooth and memorable evening with the Amazins at Citi Field! More photos/info at bit.ly/GurwinMets #BrightenUpLTC #morningboost #goodnews #sharethegood #ALS #TBI #LGM

Our own Margo Jolet was a speaker at the two-day Staff Convocation hosted by our client, Southern University and A&M Col...
10/09/2019

Our own Margo Jolet was a speaker at the two-day Staff Convocation hosted by our client, Southern University and A&M College - Baton Rouge, LA. Attended by more than 600 staff members, Margo spoke about the university-wide social media accounts and best practices in professional and personal use — all designed to better serve the students. A special thank you to Dr. Robyn Merrick for allowing us to speak to this wonderful group — and a big “way to go” to Margo! (Photo Credit: Naville Oubre/SU Communications)

It’s been a TRIumphal year for our own Stafford Wood, as she received her THIRD lifetime achievement award of 2019! Toda...
09/30/2019

It’s been a TRIumphal year for our own Stafford Wood, as she received her THIRD lifetime achievement award of 2019! Today, Stafford was inducted into the prestigious Southern Public Relations Federation (SPRF) Hall of Fame. But wait, there’s more! In April, Stafford also received the Lifetime Achievement First Circle Award from the Public Relations Association of Louisiana - Baton Rouge Chapter. And in February, she was honored with the lifetime achievement E. A. “Pete” Goldsby Award from the AAF-Baton Rouge (American Advertising Federation). We’re thrilled (but not surprised) to see Stafford recognized for her distinguished career and amazing contributions to her industry and community.

Congratulations to Stafford Wood, APR, of Covalent Logic upon her induction to the 2019 Southern Public Relations Hall of Fame! Public Relations Association of Louisiana - Baton Rouge Chapter
#SPRF2019 #PRinParadise

Continuing our look into logic, this week we're slicing up Occam’s Razor. It states that when all pieces of evidence are...
09/25/2019
Occam’s Razor: Cutting Through the Clutter, Getting to the Point | Covalent Logic | Integrated Strategic Communications

Continuing our look into logic, this week we're slicing up Occam’s Razor. It states that when all pieces of evidence are examined, the easiest, shortest (and let’s not forget, most rational) explanation always wins. http://bit.ly/2mEmcVo

Headquartered in Baton Rouge, Louisiana, Covalent Logic is an award-winning integrated strategic communications agency focused on the intersection of graphic design, web development and corporate communications. We bring dynamic strategies to life through solid creative and technical execution.

Great article in The Advocate (Baton Rouge, LA) on Covalent’s own Lauren Grossman, who turned her DIY skills into a “fun...
09/20/2019
Watch: See why this LSU grad loves her DIY investment home in the Garden District

Great article in The Advocate (Baton Rouge, LA) on Covalent’s own Lauren Grossman, who turned her DIY skills into a “fun” shui project. She re-imagined her Garden District condo, elevating it to a perfect blend of whimsical and practical. Whether she’s taking on interior design or public relations, Lauren is a woman of many talents! http://bit.ly/2kvdQPl

Lauren Grossman bought her first home as an investment, but it has turned out to be a really fun do-it-yourself project.

There’s no debating Stafford Wood’s enthusiasm and support for WRKF-FM 89.3. She’s not only Vice Chair of the Board of D...
09/13/2019

There’s no debating Stafford Wood’s enthusiasm and support for WRKF-FM 89.3. She’s not only Vice Chair of the Board of Directors for WRKF, but for the third year in a row, Covalent Logic is the presenting sponsor for WRKF's Founders Luncheon. Those who elected to attend saw her passion in action, providing opening remarks before introducing the guest speaker, NPR political correspondent Mara Liasson. Many thanks to Mara, Stafford and WRKF for making today’s event such a landmark success.

Over the next several months we’ll be taking an illuminating look at the logic, laws, methods, theories and reasonings t...
09/11/2019

Over the next several months we’ll be taking an illuminating look at the logic, laws, methods, theories and reasonings that help us get to the truth... and hopefully stay there! First up, we’re going to jump to the wrong conclusion with a look at fallacies. http://bit.ly/2jZd9gN

PR News has recognized our client and colleague, Lou Dubois, for his expertise and strategic vision for the Hilton Onlin...
09/06/2019
How Hilton Combined 14 Media Centers to Make One Epic Brand Newsroom

PR News has recognized our client and colleague, Lou Dubois, for his expertise and strategic vision for the Hilton Online Newsroom. Under Lou’s leadership, Hilton combined fourteen media centers into one epic newsroom, resulting in increased article traffic, site interaction and story placement. Kudos to Lou for this much-deserved recognition! http://bit.ly/2lCqqwe

Hilton's director of content, Lou Dubois came to understand the need for a global brand, like Hilton, to wrangle hundreds of stories into one central space.

Just so you know what you’re potentially getting yourself into with your favorite vices, we’ve put together a brief revi...
08/22/2019

Just so you know what you’re potentially getting yourself into with your favorite vices, we’ve put together a brief review of the 7 deadly sins and what type of welcome you can expect in the afterlife if you choose to indulge. http://bit.ly/2L5xMkU

What’s in a name? For a lot of companies, it’s a number. And we have a few prime examples of how they’ve totally worked ...
08/15/2019

What’s in a name? For a lot of companies, it’s a number. And we have a few prime examples of how they’ve totally worked in their favor. Find out how numbers add up to big business and brand building: http://bit.ly/31FjM8k

Our very own Stafford Wood was invited to speak to Southwest Louisiana PROs about Online Digital Public Relations at the...
08/14/2019

Our very own Stafford Wood was invited to speak to Southwest Louisiana PROs about Online Digital Public Relations at the SEED Center Business Incubator, part of the SWLA Economic Development Alliance. Thank you to Amanda White for the invitation to speak to a wonderful group of people about how to get and keep the limited media attention span with automagical solutions!

This month, we're doing polygons by the number. While the suffix “gon” defines a shape with a specific number of sides a...
08/07/2019

This month, we're doing polygons by the number. While the suffix “gon” defines a shape with a specific number of sides and angles, the root “agon” comes from the Greek word meaning “to struggle or fight” (as in agony or antagonist). Read more at http://bit.ly/2Tbe0YY.

Our final thought on The Mighty Quin focuses on the Pentagon, one of America’s most iconic and enigmatic structures. The...
07/24/2019

Our final thought on The Mighty Quin focuses on the Pentagon, one of America’s most iconic and enigmatic structures. There were a lot of opinions about the Pentagon during its initial planning and construction phases in the early 1940s. Here are just a few. http://bit.ly/2OgGOk2

Companies have long been using the star to build their brand and customer base -- from RockStar Energy Drink to the Dall...
07/16/2019

Companies have long been using the star to build their brand and customer base -- from RockStar Energy Drink to the Dallas Cowboys. But for all the companies who found success by hitching their wagon to a star, the backstories of Converse, Macy's and Paramount Pictures were our absolute favorites. http://bit.ly/2SiEVSa

The Chinese philosophy of Wu Xing (better known as the Five Elements) dates to 770 B.C. and was widely used to explain t...
07/10/2019

The Chinese philosophy of Wu Xing (better known as the Five Elements) dates to 770 B.C. and was widely used to explain their relationship with the world’s “primary elements” which were water, wood, fire, earth and metal. Here are some fun facts about the glamorous pentamerous. http://bit.ly/2G6J5HZ

What’s the best way to provide feedback to colleagues and talk to workers about their performance? Our very own Stafford...
07/08/2019
Managing: What is good feedback? - Baton Rouge Business Report

What’s the best way to provide feedback to colleagues and talk to workers about their performance? Our very own Stafford Wood weighs in.

What’s the best way to provide feedback to colleagues and how best to talk to workers about their performance? Even the Harvard Business Review can’t seem to decide. One of its recent stories argues that constructive criticism won’t help and that highlighting shortcomings can hinder learning. ...

Because of its universal inclusion and its dynamic visual sense of movement and action, the triangle has been universall...
06/18/2019

Because of its universal inclusion and its dynamic visual sense of movement and action, the triangle has been universally adopted into the corporate world. Here are some triumphant examples. http://bit.ly/2MTNGmO

Address

1111 South Foster Drive, Suite C
Baton Rouge, LA
70806

Opening Hours

Monday 08:30 - 17:30
Tuesday 08:30 - 17:30
Wednesday 08:30 - 17:30
Thursday 08:30 - 17:30
Friday 08:30 - 17:30

Telephone

(225) 389-1010

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Comments

Thank you so much for hosting a group of Rotarians today--including a couple of retired baby boomers--and for telling us your story. Wow.....such talent and brilliance in Baton Rouge spells real promise for our future. I think I would have no trouble with you guys being in charge!!
It's great when we get to share in the fruits of our labor. Thanks, Jeremy! I promise we'll save some for Daniel...
Tis the season
May your days be merry and bright, and may all your Christmases be white! (Well, in South Louisiana you’ll have to shake our 3-D snow globe for that last part....)
Sleigh Bells 🔔
Let it snow
We are getting into the holiday spirit!
Christmas and Christmas in the upside down 🎄
Winner winner chicken dinner.
Passing along in case your firm is interested...