Intermark Group

Intermark Group Intermark Group is a full service marketing firm with advertising, interactive, public relations, digital media and creative capabilities, headquartered in Birmingham, Alabama.

05/06/2020
We're Sold On Saving Time

Step 1: Make It Easier For Your Customers
Step 2: Use Marketing To Tell Them You Made It Easier.

Step 1: Make It Easier For Your Customers Step 2: Use Marketing To Tell Them You Made It Easier. SIGN UP AND WATCH OUR WEBINARS: ▶https://bit.ly/2KGKk2m LEAR...

05/01/2020
Personalization And Segmentation Increase Psychological Connection

We're going to see an acceleration of many preexisting trends going through 2020 and into 2021, including personalization and segmentation. Check this video to learn more and sign up for our next webinar to learn EVEN more: https://bit.ly/2KFBORu

This video is from our webinar on Psychological Insights And Marketing Trends. We're going to see an acceleration of many preexisting trends going through 20...

04/23/2020
Webinar-Strategic Spending And Effective Creative In Uncertain Times

Our latest webinar is out! We discussed strategic spending, 6 creative strategies marketers need to consider right now (not two weeks ago) and 5 ways to be smart with production while we're social distancing.

In this webinar we revealed 6 creative insights to guide marketing strategy, we discussed why advertising is important during economic downturns, and we disc...

04/02/2020
Webinar-The Psychology of Fear: Consumer Behavior and Marketing During A Pandemic

Thanks to everyone who tuned in to our webinar yesterday and thanks for all the great feedback! We discussed 5 creative strategies marketers can leverage and 9 key changes in consumer behavior that your brand should consider during and following this crisis. Click the link if you missed it:

Are you generating goodwill for your customers during #COVID19? In this #webinar we discuss 5 creative strategies marketers need to consider and 9 key change...

We just released a new blog article highlighting 3 Social Media Marketing Tips During COVID-19. We'll be talking about t...
03/31/2020
3 Social Media Marketing Tips (During COVID-19) | Intermark Group

We just released a new blog article highlighting 3 Social Media Marketing Tips During COVID-19. We'll be talking about this and more at our webinar tomorrow (April 1st) at 10 AM. Sign up by clicking on the link in the comments below.

There will likely be many long-term changes in consumer behavior and psychology that we'll see as the COVID-19 crisis comes and goes.

Are you generating goodwill for your customers during COVID-19? Join our upcoming webinar this Wednesday to learn about ...
03/30/2020
Welcome! You are invited to join a webinar: The Psychology of Fear: Consumer Marketing and Behavior During Difficult Times. After registering, you will receive a confirmation email about joining the webinar.

Are you generating goodwill for your customers during COVID-19? Join our upcoming webinar this Wednesday to learn about consumer behavior and marketing best practices for delivering value to your customers and brand. Sign up here:

We are hosting a ‘The Psychology of Fear: Consumer Behavior and Marketing During Difficult Times’ webinar on April 1, 2020 from 10-11 AM CST to discuss the business implications of the coronavirus and how brands can respond with positive, meaningful, and impactful marketing. During this time, it...

03/27/2020
3 Social Media Marketing Strategy Shakeups (During COVID-19)

We just released a new podcast on 3 Social Media Marketing Strategy Shakeups (During COVID-19). To learn more, check out the comment below to sign up for our webinar on April 1st, 10 AM Central.

On April 1st at 10 AM Central, we're hosting a webinar on consumer behavior and marketing during these difficult times. In the webinar we'll discuss how mora...

03/23/2020
Digital Experiences Are On The Rise (Experiential Marketing)

Digital experiences are on the rise. In this video we talk about some recent examples including museums in China going digital, Wuhan hospitals in Minecraft, and "digital theme parks"

We're hosting a webinar on Consumer Behavior and Marketing During Difficult Times, where we'll talk about the rise in digital experiences and other trends th...

What will you be doing as an intern at Intermark Group? Producing real work, for real clients. Sound good? Thought so. A...
03/09/2020

What will you be doing as an intern at Intermark Group? Producing real work, for real clients. Sound good? Thought so. Applications close in FOUR days! Visit http://www.intermarkinternship.com/ to apply.

02/28/2020
How Patagonia and Vanguard Built A Tribe Around Their Brands

We have a natural tendency to bond together over common ideas and values.

In this new video in our Social Tribes series, check out how Patagonia and Vanguard built fans around their brands. https://youtu.be/2JvBjnPTGMs

Humans have a natural tendancy to bond together over common ideas and values. Brands can help shape this process by creates spaces for their followers to gat...

02/12/2020
The Psychology Behind Sounds in Marketing: Sonic Branding

Many companies think carefully think about the sounds associated with their brand. And they appreciate that these sounds can convey complex psychological messages. It's called sonic branding, check out the video to learn more
https://youtu.be/5cP8LD4-Y_0

Want to improve your brand's success? Join Intermark Group's upcoming 'Psychology Insights Driving Business Marketing Growth in 2020' webinar to learn about ...

You didn’t go to school to learn how to run errands and set up meetings. And at Intermark, that’s not what we’re hiring ...
02/07/2020

You didn’t go to school to learn how to run errands and set up meetings. And at Intermark, that’s not what we’re hiring you to do. Visit intermarkinternship.com to apply for our summer internship today.

01/27/2020
The Secret To Viral Videos

A lot of the ways we connect with each other in real life relate to how we connect on social media.

Viral videos are a good example.

Check out the full talk for more: youtu.be/tyrOXYXo07k
Birmingham Video Creators

In this video we look at the secrets to making viral videos and what this reveals about human behavior and marketing. It turns out that the features that lea...

We want to congratulate a very special employee, Rick Blevins, for 25 years at Intermark Group! Thank you for all of you...
01/17/2020

We want to congratulate a very special employee, Rick Blevins, for 25 years at Intermark Group! Thank you for all of your hard work!

01/06/2020
Taking Social Listening To The Next Level, Pt.1: An Introduction

Conversations on social media are similar to conversations in real life. It's important to listen and understand before responding.

In this video we're taking a step back and considering what social listening means from a psychological perspective. https://youtu.be/jDiAcaW1jDA

In this video we're taking a step back and considering what social listening means from a psychological perspective. LEARN MORE ABOUT INTERMARK GROUP: ▶Websi...

Turkey, dressing and lots of great conversation at our annual Thanksgiving potluck!
11/22/2019

Turkey, dressing and lots of great conversation at our annual Thanksgiving potluck!

We are thankful for all the heroes who keep us safe every day and have served our country! Especially, our very own CFO,...
11/11/2019

We are thankful for all the heroes who keep us safe every day and have served our country! Especially, our very own CFO, Billy Sanford, who also just celebrated his 30th anniversary at Intermark Group. Thank you for all you do! #VeteransDay

11/06/2019
How Much Does A Commercial Cost?

We're frequently asked how much it costs to make a TV commercial. In our latest video, we talk about the many factors involved, including commercial length, the details of audio, video and post-production, and whether the commercial will air nationally, regionally, or locally.

11/01/2019
The Science of Awe: How Images Can Transform

Awe is an emotion that individuals often report experiencing when they are out in nature, when they go to concerts, or when they see prominent figures give talks. Recent scientific work has begun to study the notion of "awe" as a distinct emotion, and to understand the psychological changes that result from experiencing it.

Dacher Keltner and Jonathan Haidt first explored the notion of awe as a distinct emotion in the early 2000s. According to their 2003 paper, they believe that there are two things necessary for experiencing awe. The first is that you must experience something vast, and the second is that you must experience something beyond your worldview.

They believe that awe is an adaptive emotion that helps us process complex experiences. The emotional experience of awe prompts reverence and devotion to powerful leaders, and group cohesion. This helps to enforce hierarchies and to reduce conflict.

In our work with Alabama Tourism we included detailed images of nature that can evoke awe and prosocial emotions. You can learn more about our work on our website and we encourage you to think about how you can add awe to your daily life.

One of our favorite Halloween traditions! Spreading some spooktacular cheer at Children's of Alabama!
10/30/2019

One of our favorite Halloween traditions! Spreading some spooktacular cheer at Children's of Alabama!

10/30/2019
Disruption: It's The Rare Ad That Stands Out That Captures Our Attention

Here's another clip from Jake McKenzie's recent talk: https://youtu.be/RjleVDr3-M0

"When there's something new, we're hardwired to pay attention. Novelty gets people engaged and motives them to share information. Just take a look at your Facebook feed and you'll notice that we often share information that's unexpected."

A segment of Jake McKenzie's talk on The Psychology of Great Marketing, presented at the PRSA Diversity Symposium at Ross Bridge in Birmingham, Alabama. He t...

Our People Scientist, David Bridwell, had a great time giving a talk on the psychology of digital marketing at Auburn Un...
10/25/2019

Our People Scientist, David Bridwell, had a great time giving a talk on the psychology of digital marketing at Auburn University. To listen to what he has to say on this topic, visit https://youtu.be/7d1QpuNsHxM.

Behind the scenes of our shoot with Alabama Tourism today!
10/24/2019

Behind the scenes of our shoot with Alabama Tourism today!

Address

101 25th St N
Birmingham, AL
35203

Opening Hours

Monday 08:30 - 17:00
Tuesday 08:30 - 17:00
Wednesday 08:30 - 17:00
Thursday 08:30 - 17:00
Friday 08:30 - 17:00
Saturday 08:30 - 17:00

Telephone

(205) 803-0000

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