The Forte Marketing Group

The Forte Marketing Group Get Forté. Increase Your Volume.
Brands grow and become more profitable through intelligent strategy, brand development, market insight and creative execution. Rarely do companies and organizations have all of this in-house. This is why clients engage The Forte’ Marketing Group. We’re a branding agency based in Birmingham that serves the retail, healthcare, real estate, non-profit and other industries.
(2)

As water shortages threaten our economic growth, one company has a bold solution to the problem. We're proud to work wit...
04/23/2015
Network H2O: Providing Solutions to the Water Crisis

As water shortages threaten our economic growth, one company has a bold solution to the problem. We're proud to work with AMERICAN as they offer visionary solutions to an issue that will only become even more chronic in the years to come.

http://news.american-usa.com/2015/04/22/network-h2o-providing-solutions-to-our-water-crisis/

Every day we hear news about drought and water restrictions, but where are the solutions? We actually have all the water we have ever had and will ever have. It’s just not where we need it.

What is Brand Extension? Read about the when, why and how at Business2Community:
02/07/2013
Brand Extension: The When, Why, & How | Business 2 Community

What is Brand Extension? Read about the when, why and how at Business2Community:

When business is booming, it’s easy to get starry-eyed about growth. And when it comes to growth, what better way is there to grow than by expanding your

"Brand building remains the single most important undertaking for any small business, large company, agency or firm."
02/01/2013
Signs of the Times: How to Build a Better Brand this 2013

"Brand building remains the single most important undertaking for any small business, large company, agency or firm."

First Up, What is Branding? In holticulture, people marked their cattle with a hot iron stamp to denote ownership and identity, that is, to set them apart from other similar packs of species a cattle might mix themselves in so that at the end of the day, these grazing animals can go back home to th...

Can Lance Armstrong rebuild his brand? From @entmagazine:
01/30/2013
Can Lance Armstrong Rebuild His Brand?

Can Lance Armstrong rebuild his brand? From @entmagazine:

The former professional cyclist whose mythic comeback story captivated the world now faces a crisis of trust and an opportunity for redemption. Here's...

"Sometimes a brand is memorable because of the little things." Forbes' take on branding:
01/28/2013
Why A Brand Matters - Forbes

"Sometimes a brand is memorable because of the little things." Forbes' take on branding:

In one sense, perhaps the most important sense, a brand is a promise. Think of some top brands and you immediately know what they promise: McDonald’s, Coca Cola, Budweiser, Ford, Apple, MetLife. You know what you’re going to get with a well-branded product or service. In another sense, a brand is a...

The Cola Wars continue. Will Diet Pepsi's new sweetener help their brand - and market share? From AdWeek:
01/22/2013
Pepsi Looks to Sweeten Diet Brand

The Cola Wars continue. Will Diet Pepsi's new sweetener help their brand - and market share? From AdWeek:

Tweaks formula ahead of major campaign

Make it to the "happily ever after." Four great ways to tell your brand's story. From MarketingProfs:
01/15/2013
How to Tell Your Brand's Story: Four Questions You Must Answer

Make it to the "happily ever after." Four great ways to tell your brand's story. From MarketingProfs:

Content - Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content have changed, so you must change, too—and answer ...

"Brands are communities of people driven by a common belief." Great article on branding the (Un)brand from Forbes:
12/26/2012
Branding The (Un)Brand - Forbes

"Brands are communities of people driven by a common belief." Great article on branding the (Un)brand from Forbes:

Muji (Photo credit: loosoonkoon) In this week’s New York Times Magazine, writer (and fledgling psychotherapist) Lori Gottlieb bemoans her entry into the grim circus of capitalism. Recently graduated, she finds herself in a Manhattan market chockfull of psychotherapists (go figure). She must now, to...

Branding is becoming more and more important in higher education. The University of Minnesota is excelling at it:
12/20/2012
U for sale: branding in higher ed

Branding is becoming more and more important in higher education. The University of Minnesota is excelling at it:

As competition increases, colleges and universities are ramping up efforts to brand themselves.

"Every company has a brand, whether or not it was created by design." 5 branding tips from @globeandmail:
12/12/2012
How to create a brand: Five tips

"Every company has a brand, whether or not it was created by design." 5 branding tips from @globeandmail:

Sadly, most small businesses have no idea how to create a look, feel or attitude for their firm

The cruising industry is all about white-glove service. How has the industry's brand has evolved over the years? From Ad...
12/10/2012
Perspective: All Hands on Deck

The cruising industry is all about white-glove service. How has the industry's brand has evolved over the years? From AdWeek:

On cruise ships, nothing says 'service' better than a young man in uniform

National panic may have ensued with the demise of Twinkies, but we can learn a lot from this brand. From Fast Company:
12/07/2012
The Twinkie Template For Building An Eternal Brand

National panic may have ensued with the demise of Twinkies, but we can learn a lot from this brand. From Fast Company:

In the last couple of weeks, have you ever heard so much about Twinkies? I mean, since you were six years old?In case you missed our recent national panic attack, America collectively gasped when it was announced that the Hostess snack food company was going out of business due to a labor dispute an...

What happens when your brand hits a plateau? Mashable has some tips:
11/30/2012
How Do You Push a Brand Past a Plateau?

What happens when your brand hits a plateau? Mashable has some tips:

Brands have difficulty getting past a plateau because they're too comfortable to take risks.

11/22/2012

Happy Thanksgiving! We wish everyone a blessed day with plenty of turkey and time with your loved ones.

11/21/2012

A great branding exercise is to think of 1 word that describes your brand. Check out brandtags.com and consider how you view other brands.

In this video from Inc., Josh Linkner of Detroit Venture Partners says you should make your company known for one thing:...
11/16/2012
What Makes Your Company Distinctive? [VIDEO]

In this video from Inc., Josh Linkner of Detroit Venture Partners says you should make your company known for one thing:

Josh Linkner, CEO of Detroit Venture Partners, says you should make your company known for one thing, or no one will remember you.

This is a great article from Entrepreneur Magazine about the connection between logo and brand, with cool before and aft...
11/14/2012
The Logo Mishaps of Giants Brands

This is a great article from Entrepreneur Magazine about the connection between logo and brand, with cool before and after examples:

Even the world's most iconic brands make mistakes. Here are five giant company logos that now serve as giant cautionary tales.

It's America's Favorite Cookie and a dynamo brand. Watch this video about the brand genius of Oreo. From AdWeek:
11/12/2012
Brand Genius 2012: Lisa Mann, Oreo

It's America's Favorite Cookie and a dynamo brand. Watch this video about the brand genius of Oreo. From AdWeek:

Brand Genius 2012: Lisa Mann, Oreo

10 iconic brands that disappeared. What can we learn from these now-defunct brands?
11/07/2012
Iconic Brands That Disappeared

10 iconic brands that disappeared. What can we learn from these now-defunct brands?

Some brands make such an impression on consumers that the notion of them disappearing from the marketplace is unthinkable. But disappear they do, the latest being Continental Airlines. Click ahead to see some other iconic brands that have vanished.

Want big-brand results with a small-business budget? Entrepreneur Magazine has some tips:
11/06/2012
Big-Brand Results with Small-Business Budgets

Want big-brand results with a small-business budget? Entrepreneur Magazine has some tips:

Use these three marketing principles that the world's most successful brands have incorporated into their strategies to win over customers.Get the...

What do some of the strongest brands do right? Keep it simple.
10/18/2012
Simplicity, The Most Powerful Branding Principle

What do some of the strongest brands do right? Keep it simple.

Google, Amazon, and Apple are among the strongest brands of the last decade. They have created billions in brand value and have industry-leading business performance. What else do they have in common? Their brand success can be directly tied to simplicity--to making life simpler for their users, tha…

Are you sure you know the difference between branding and rebranding? We take a close look at both in this blog post.
10/11/2012
Branding vs. Rebranding - Forte Marketing Group

Are you sure you know the difference between branding and rebranding? We take a close look at both in this blog post.

People throw the word “branding” around a lot. It’s one of the most misused terms in our industry as it’s often used to describe only visual

Address

PO Box PO Box 43676
Birmingham, AL
35243

Alerts

Be the first to know and let us send you an email when The Forte Marketing Group posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Forte Marketing Group:

Videos

Nearby advertising & marketing companies


Other Advertising Agencies in Birmingham

Show All