Primate Studio

Primate Studio Primate Studio. Inc. is the freelance shop of Paul Benson. Primate Studio is engaged and passionate about improving experience over a wide spectrum of environments, both physical and digital.

Primate is contracted for: environmental strategy, interactive space & place concepts, architectural renderings and graphic design. Reach out!

Operating as usual

Happy to share some pictures of the studio we helped HD Studio design for MSNBC. More photos on the site! HD Studio is B...
12/23/2020

Happy to share some pictures of the studio we helped HD Studio design for MSNBC. More photos on the site! HD Studio is Bryan Higgason, Paul Benson, and Sid Wichienkuer #set #setdesign #scenery #scenicdesign #productiondesign #studio #design #interiordesign #msnbc #nbcnews #news

Facing unprecedented changes to our public spaces - the question emerges: will we remake the same mistakes of the past o...
12/03/2020

Facing unprecedented changes to our public spaces - the question emerges: will we remake the same mistakes of the past or design more equitable spaces. Enjoy this quick dive:

#design #architecture #urbanplanning #streetdesign #strategicdesign #equity #publicspace #nyc #covid19 #design #innovation CC: @selwynrocha @gpaulbenson

This week we investigate Oslo's vision zero success. Enjoy#primatestudioinc #expertise #urbanplanning #visionzero #oslo ...
11/19/2020

This week we investigate Oslo's vision zero success. Enjoy

#primatestudioinc #expertise #urbanplanning #visionzero #oslo #streetdesign #bicycles #pedestrian #planning #design #strategy #planning #government #norway #policies #safety CC: @selwynrocha @gpaulbenson

This week we dive into the previously distinct transit hubs at Herald Square and Penn Station, now proposed as one gigan...
11/12/2020

This week we dive into the previously distinct transit hubs at Herald Square and Penn Station, now proposed as one gigantic and fully accessible station called the Empire State Complex. Enjoy!

#primatestudioinc #expertisethursdays #learn #grow #urbanplanning #pennstation #heraldsquare #moynihan #cuomo #nyc #newyork #construction #architecture #buildings #realestate #officespace #residential #design #trains #subway

This week we dive into the United Nations' sustainable development goals. Enjoy!#primatestudioinc #expertise #unsdgs #un...
11/05/2020

This week we dive into the United Nations' sustainable development goals. Enjoy!

#primatestudioinc #expertise #unsdgs #unitednations #sustainabledevelopment #sustainabledevelopmentgoals #growth #education #poverty #peace #planet #people #inequality #economicgrowth #earthsummit #climatechange #dogood CC: @gpaulbenson @selwynrocha

This week we look into #Ar #Vr #Mr & #Xr for business 👨‍🔬 #primatestudioinc #expertise #thursdays #augmentedreality #vir...
10/22/2020

This week we look into #Ar #Vr #Mr & #Xr for business 👨‍🔬 #primatestudioinc #expertise #thursdays #augmentedreality #virtualreality #mixedreality #space #interior #architecture #design #environments #spaces #designers @selwynrocha @gpaulbenson

Zero waste or package free retail and grocery is happening. This week we're looking at some inspiring entrepreneurs. Enj...
10/15/2020

Zero waste or package free retail and grocery is happening. This week we're looking at some inspiring entrepreneurs. Enjoy!

#expertisethursdays #primatestudio #design #systems #zerowaste #packagefree #innovation #retail #grocery #experience #systemsdesign #supplychain #sustainability @gpaulbenson @selwynrocha

Welcome to another Expertise Thursdays! ⚗️📏✏️🔭This new @primatestudioinc initiative spearheaded by @selwynrocha hopes to...
10/01/2020

Welcome to another Expertise Thursdays! ⚗️📏✏️🔭

This new @primatestudioinc initiative spearheaded by @selwynrocha hopes to share a bit of industry news and expertise. This week @gpaulbenson looks at empathetic leadership.

#primatestudioinc #expertise #design #innovation #designresearch #research #designstudio #studio #hbr #harvard #business #leadership #empathy #covid19 #wfh #burnout #jennifermoss #empatheticleadership

Welcome to another Expertise Thursdays! ⚗️📏✏️🔭This new @primatestudioinc initiative spearheaded by @selwynrocha hopes to...
09/24/2020

Welcome to another Expertise Thursdays! ⚗️📏✏️🔭

This new @primatestudioinc initiative spearheaded by @selwynrocha hopes to share a bit of industry news and expertise. Enjoy this brief look into the history of NBC’s logo.

CC: @gpaulbenson

#primatestudioinc #expertise #design #innovation #designresearch #research #designstudio #studio #creative #logo #graphicdesign #communicationdesign #nbc #history #designhistory #telvision #news #evolution

Welcome to another Expertise Thursdays! ⚗️📏✏️🔭This new @primatestudioinc initiative spearheaded by @selwynrocha hopes to...
09/17/2020

Welcome to another Expertise Thursdays! ⚗️📏✏️🔭

This new @primatestudioinc initiative spearheaded by @selwynrocha hopes to share a bit of industry news and expertise. Enjoy this brief look into the new outdoor dining experiment in New York City!

CC: @gpaulbenson

#primatestudioinc #expertise #design #innovation #designresearch #research #designstudio #studio #creative #streeteries #outdoor #dining #covid #rockwell #architecture #interiordesign #streetdesign #streets #sidewalks #urbanplanning #cityplanning #brooklyn #nyc

🚨 Welcome to another Expertise Thursdays! This new @primatestudioinc initiative spearheaded by @selwynrocha hopes to sha...
09/10/2020

🚨 Welcome to another Expertise Thursdays! This new @primatestudioinc initiative spearheaded by @selwynrocha hopes to share a bit of industry news and expertise. ⚗️📏✏️🔭 Enjoy this brief look into the origin of the “I Love NY” logo and let us know your thoughts!
CC: @gpaulbenson
#primatestudioinc #expertise #design #innovation #designresearch #research #designstudio #studio #creative #art #logodesign #logo #iloveny #miltonglaser #graphicdesign #communicationdesign

🚨 Welcome to Expertise Thursdays! This new @primatestudioinc initiative spearheaded by @selwynrocha hopes to share a bit...
09/03/2020

🚨 Welcome to Expertise Thursdays! This new @primatestudioinc initiative spearheaded by @selwynrocha hopes to share a bit of industry news and expertise. ⚗️📏✏️🔭 Enjoy this first brief look into the origin of the modern Olympics and let us know your thoughts! #primatestudioinc #expertise #design #innovation #olympics #history #modernolympics #greece #designresearch #research #designstudio #studio #creative #art

🚨 Welcome to Expertise Thursdays! This new @primatestudioinc initiative spearheaded by @selwynrocha hopes to share a bit...
08/27/2020

🚨 Welcome to Expertise Thursdays! This new @primatestudioinc initiative spearheaded by @selwynrocha hopes to share a bit of industry news and expertise. ⚗️📏✏️🔭 Enjoy this first brief look into an interesting virtual environment by @nike and let us know your thoughts! #virtual #retaildesign #retail #primatestudioinc #expertise #interiordesign #ar #vr #smartphone #nike #design #architecture #innovation @ Brooklyn, New York

08/25/2020

If you can believe it our @giphy gifs have 1.3 million views! Our top gif is our research icon with a quarter of a million views. We’re proud of this. Ultimately to best help improve the human experience, sound research, should guide design solutions.

Find our gifs by searching “primatestudioinc” on @giphy connected gif search engines!

Animation by @selwynrocha and @gpaulbenson of @primatestudioinc

#primatestudioinc #research #design #studio #shop #strategic #environmentaldesign #researchbased #giphy #animations #c4d #aftereffects #spatialdesign #interiordesign #setdesign #productiondesign

07/03/2020

So excited to announce our virtual conference event - F*ck This. Make That.

The world of art, music, sports, and events are all shifting. Join us as we gather the creative community and inspire conversations on how we create impact in these chaotic times.

RSVP now for July 16th www.ftmt.info

Free and Charity Donation Ticket Options
Speakers announced July 8th and Zoom link to follow.

Brought to you By:

Brooklyn Creative Club, Plotting & Scheming, & Gypsy, Inc.

cc:

Garrett Paul Benson

#FTMT #Creative #Virtual #Community

now •  Just nowRemembering this spatial research policy piece we produced to advocate for involvement in Brooklyn's annu...
06/15/2020
#PSDearNYC

now • Just now

Remembering this spatial research policy piece we produced to advocate for involvement in Brooklyn's annual participatory budgeting exercise. Check it out! Many city improving ideas to make our city more livable and equitable. Video here: https://lnkd.in/d-W3P22

Details here: https://lnkd.in/dtWjRJv

#PSDearNYC
Agency: Primate Studio
Designers: Garrett Paul Benson, Anna Lu, & Selwyn Rocha

Expertise & Special Thanks: Laura Mueller-Soppart, Graham Cavanagh, Sid Wichienkuer, Channing Ritter, Aliza Nordin

Music: Royalty Free Music from Bensound
#design #designstudio #cityplanning #urbanplanning #socialjustice #civicparticipation

#PSDearNYC by Primate Studio is a collection of ten city improving ideas. From our city streets to the iconic subway, we explored simple to game-changing ideas.…

On the topic of "ethics in broadcast set design," I found this 2014 article discussing state controlled media from the W...
05/05/2020
Authoritarian regimes retool their media-control strategy

On the topic of "ethics in broadcast set design," I found this 2014 article discussing state controlled media from the Washington Post:

"In democracies, open media are the lifeblood of politics. In authoritarian regimes, state-controlled media seek to isolate..."

"...most authoritarian regimes today do not seek total domination of all means of mass communication. Instead, they want “effective media control”"

"...authoritarian regimes are shaping an entirely different understanding of “breaking the news.”"

https://www.washingtonpost.com/opinions/authoritarian-regimes-retool-their-media-control-strategy/2014/01/10/5c5bfa6e-7886-11e3-af7f-13bf0e9965f6_story.html

Thoughts?

#ethics #setdesign #productiondesign #broadcastsetdesign #design #designfornews #designmatters #broadcastnews

- Garrett Paul Benson of Primate Studio

Control of state-run media allows regimes to rein in other messages.

05/05/2020

I should say it louder. American set designers need to stop building news sets for autocratic controlled news organizations. We can do better. Our talented designers need to show leadership on this issue. This should not be controversial. - Garrett Paul Benson of Primate Studio

#ethics #designethics #leadership #designer #productiondesigner #setdesigner #news #freedomofpress #designstudio #designcommunity #designmatters

05/04/2020

We're excited to show Brooklyn Creative Club's interview series promo for: “10 Questions, 10 Experts!” ✏️ So much excellent advice and a lot of heart from our talented experts! We’ll release clips every Monday & Wednesday on Brooklyn Creative Club's Instagram page here:

https://www.instagram.com/brooklyncreativeclub/

Thank you to our talented experts: Andres Valencia, Via Collective, AJ Handly, Katherine Moncrief, Angela del Sol, Hana Sato, Joshua Danforth, Selwyn Rocha, ZIPENG ZHU, & Merrie Cherry! And a huge thank you to Selwyn Rocha for his hard work editing.

Join Brooklyn Creative Club by following on Instagram. Bcc has your back and shares tips & tricks. I hope you’re lifted and inspired by this interview series - Garrett Paul Benson, Director of Brooklyn Creative Club.

Royalty free music from Bensound.

#creative #brooklyn #inspiration #expert #tipsandtricks #advice #designer #recruiter #freelance #wfh

On the topic of "broadcast news set design ethics" there is little online. (And therefore space for America's talented d...
05/04/2020

On the topic of "broadcast news set design ethics" there is little online. (And therefore space for America's talented designers to lead.)

The ethics of architecture, however, has been much discussed. Such as this 2015 article:

https://www.architectsjournal.co.uk/news/ethics-and-architecture-where-do-you-draw-the-line/8689785.article

"‘Famous international architects wield a lot of influence and should not fall into the role of enablers of oppression and ecological damage,’ she said.

‘They have the potential to promote the vision of undemocratic leaders by creating monuments to their power and to endorse a veneer of respectability to their projects, so this potential should be considered wisely.’"

Thoughts?

#designethics #ethics #architectureethics #dobetter #designforgood #designleadership

CC: Garrett Paul Benson

04/29/2020

American designers need to stop building news sets for autocrat controlled state media. Not sure where the line is but we can do better. Talented designers need to show leadership on this issue. Garrett Paul Benson owner, Primate Studio #designethics #setdesign #productiondesign #architecture #ethics

Happy Monday! Bittersweet to say, but this is my last "Ultimate Guide to Creative Freelancing" post! It's been fun shari...
04/20/2020
Ultimate Guide to Freelancing - Part 9: Advice — Primate Studio

Happy Monday! Bittersweet to say, but this is my last "Ultimate Guide to Creative Freelancing" post! It's been fun sharing my experiences, and I hope you found it helpful.

Check it out here!
https://www.primatestudioinc.com/psx/freelance-advice

Best,
Garrett Paul Benson of Primate Studio

Thank you to those who helped me with this series! Hana Sato, Aliza Nordin, Channing Ritter, Brendan Bergen, Chrissy Raftery, Anna Lu, & Selwyn Rocha

#creative #freelance #contractor #independent

In this section we discuss managing client relationships, best practices, & general advice! Dive in!

Greetings fellow dreamers and thinkers! In this section of our "Ultimate Guide to Creative Freelancing" we discuss the g...
04/15/2020
Ultimate Guide to Freelancing - Part 8: Administration — Primate Studio

Greetings fellow dreamers and thinkers! In this section of our "Ultimate Guide to Creative Freelancing" we discuss the gritty details of healthcare, retirement, and savings! Hope you find it helpful! And let me know your tips in the comments!

Check out the blog post here:
https://www.primatestudioinc.com/psx/freelance-administration

- Garrett Paul Benson of Primate Studio

Thanks to the experts who helped me with this series: Hana Sato Brendan Bergen Channing Ritter Aliza Nordin Anna Lu Chrissy Raftery & Selwyn Rocha

#freelance #contractor #independent #healthcare #retirement #savings #tipsandtricks #selfemployed #advice #independentcontractor #freelancework

In this section we discuss healthcare, retirement, and savings! Dive in!

Hello fellow independents! One of the biggest challenges of working independently is staying motivated. Research indicat...
04/13/2020
Ultimate Guide to Freelancing - Part 7: Motivation — Primate Studio

Hello fellow independents!

One of the biggest challenges of working independently is staying motivated. Research indicates maintaining a loose schedule is good for physical and mental health. Personally, if I'm not being productive, I change tasks to take advantage of that freedom or step outside. Check out our latest blog post for more tips on staying motivated, organizing your goals, staying on schedule, and organizing your files.

Best,
Garrett Paul Benson of Primate Studio

https://www.primatestudioinc.com/psx/freelance-motivation

Special thanks to our expert contributors: Hana Sato, Channing Ritter, Aliza Nordin, Brendan Bergen, Chrissy Raftery, Tero Honkala, Anna Lu, & Selwyn Rocha

#freelance #contract #contractor #motivation #workfromhome #wfm #selfemployed #workremotely #tipsandtricks #freelancing #creativebusiness

In this section we discuss staying motivated, tracking your goals, schedules, deliverables, and file organization. Dive in!

Greetings independents, freelancers, contractors, and creatives! The next part of our "Ultimate Guide to Creative Freela...
04/09/2020
Ultimate Guide to Freelancing - Part 6: Paperwork — Primate Studio

Greetings independents, freelancers, contractors, and creatives!

The next part of our "Ultimate Guide to Creative Freelancing" blog is up! Check out "Part 6: Paperwork!" This section includes contracts, non-disclosures, quotes, estimates, job numbers, invoicing, and book-keeping!

There are 6 free downloadable templates! Hope it helps. And remember to share your tips with me!

Check it out on the blog here:
https://www.primatestudioinc.com/psx/freelance-paperwork

By Garrett Paul Benson of Primate Studio

Thanks to our expert advisors: Anna Lu, Selwyn Rocha, Channing Ritter, Chrissy Raftery, Tero Honkala, Hana Sato Thomas, Brendan Bergen, & Aliza Nordin Adam!

#contracts #templates #tipsandtricks #contracting #freelancing #guide #independentcontractor #freelance #selfemployed #creativebusiness #advice #freelancework #creatives #wfh

In this section we discuss contracts, non-disclosures, quotes, estimates, invoicing, hourly invoicing, and tracking income & payments. Lots of downloadable templates in this one! Dive in!

Hello Everyone, Happy Monday! I hope everyone is staying safe and healthy. I'm very proud to share this next portion of ...
04/06/2020
Ultimate Guide to Freelancing - Part 5: Determining Your Rate — Primate Studio

Hello Everyone,

Happy Monday! I hope everyone is staying safe and healthy. I'm very proud to share this next portion of our "Ultimate Guide to Creative Freelance" blog series: "Determining your Rate!"

View the blog here:
https://www.primatestudioinc.com/psx/freelance-rate

I have made a handy tool that automatically calculates what your rate should be! It's super helpful advice i was given and I'm very happy to share it as this can be a difficult process when you first consult or freelance. Hope it helps! And let me know your tips in the comments below!

- Garrett Paul Benson of Primate Studio

Special thanks to our advisors: Hana Sato Brendan Bergen Tero Honkala Aliza Nordin Chrissy Raftery Anna Lu, Channing Ritter, & Selwyn Rocha

#advice #tipsandtricks #creative #freelance #independentcontractor #contract #contractor #rates #hourlyrate #dailyrate #guide #freelancing #designer #selfemployed #creativebusiness #freelancework #creativework #freelancedesigner #designlife #wfh #workfromhome #workremotely

In this section we help you determine you rate by using a handy tool you can download for free! Dive in!

In this part of our "Ultimate Guide to Creative Freelancing" by Primate Studio's Garrett Paul Benson we discuss everythi...
04/02/2020
Ultimate Guide to Freelancing - Part 4: Taxes — Primate Studio

In this part of our "Ultimate Guide to Creative Freelancing" by Primate Studio's Garrett Paul Benson we discuss everything tax related. Hope it helps!

Check out the blog post here:
https://www.primatestudioinc.com/psx/freelance-taxes

Have any tips? Please share in our comments below!

Thank you to our expert contributors Hana Sato Aliza Nordin Brendan Bergen Channing Ritter, Selwyn Rocha, Anna Lu, & Chrissy Raftery

#freelance #consultants #tipsandtricks #freelancing #independentcontractor #creativebusiness #selfemployed #workremotely #freelancework #advice #freelancedesigner #creativedesigner

In this section we discuss taxes, accounts, W-2 vs. 1099, and business bank accounts. Dive in!

In this part of our "Ultimate Guide to Creative Freelancing" by Primate Studio's Garrett Paul Benson we discuss marketin...
03/31/2020
Ultimate Guide to Freelancing - Part 3: Marketing — Primate Studio

In this part of our "Ultimate Guide to Creative Freelancing" by Primate Studio's Garrett Paul Benson we discuss marketing, portfolio websites, and social media. Hope it helps!

Check out the blog post here:
https://lnkd.in/ecvv8n5

Have any tips? Please share in our comments below!

Thank you for the expert advise on this article Hana Sato, Channing Ritter, Aliza Nordin, Chrissy Raftery, Brendan Bergen, Selwyn Rocha, & Anna Lu

#freelance #consultants #marketing #portfolio #website #socialmedia #tipsandtricks #freelancing #independentcontractor #creativebusiness #selfemployed #workremotely #freelancework #advice #freelancedesigner #creativedesigner

In this section we discuss your portfolio website, social media, and marketing! Dive in!

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Primate Studio improves user-experience over a wide spectrum of environments - both physical and digital.

We are good-natured creatives who are invested in our clients' success.

Our research based approach is strategic and methodical.

Design solutions are innovative, effective and utilitarian.

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