Alexis Damen

Alexis Damen I'm a freelance digital marketer and photographer here to help you grow your business 🚀 Brooklyn, NY based photographer. People, places, fitness, fashion and more!
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Operating as usual

I finally got around to adding a page to my site with articles I wrote for Shopify, We Are Women Owned, and Clipping Pat...
05/13/2020
Articles — ALEXIS DAMEN

I finally got around to adding a page to my site with articles I wrote for Shopify, We Are Women Owned, and Clipping Path India. Now you can find (most of them) here. 👇

Alexis Damen has written articles for Shopify, We Are Women Owned, Envision Horizons, and more.

Small Business Week has been postponed, but you can still do your part in supporting small businesses right now. Learn m...
05/04/2020
9 Ways to Support Small Businesses During the Coronavirus Outbreak — ALEXIS DAMEN

Small Business Week has been postponed, but you can still do your part in supporting small businesses right now. Learn more about how you can show your support during this time + there's a list of 50+ awesome small businesses at the end of the article. :)

The coronavirus crisis means small businesses need your support now more than ever. Here are nine ways you can show your love for shopping small today!

I'm sending out a newsletter once a month (or at least trying to) with digital marketing & ecommerce tips, news, and thi...
04/21/2020
Alexis' Digital Marketing & Ecommerce Digest - April 2020

I'm sending out a newsletter once a month (or at least trying to) with digital marketing & ecommerce tips, news, and things I'm currently working on. Here's the latest: https://mailchi.mp/1327ceacfc58/alexis-digital-marketing-ecommerce-digest-april-2020

What can you do if you're on the decline? Don't hide. Focus on how you can come back with a bang once we get through this time. I like what Neil Patel said in this article, "This is the time for you to double down. Don't be fearful when others are also afraid." Think about how you want to SHINE once...

My latest interview for We Are Women Owned is JUICY! Meet Leslie Wong, founder of Burgundy Fox and learn more about how ...
05/14/2019
Burgundy Fox Disrupts The Lingerie Industry With Its Size-Inclusive Subscription Ecommerce Business | We Are Women Owned

My latest interview for We Are Women Owned is JUICY! Meet Leslie Wong, founder of Burgundy Fox and learn more about how she's disrupting the lingeries industry with her size-inclusive subscription ecommerce business.

https://www.wearewomenowned.com/burgundy-fox-size-inclusive-lingerie-subscription-ecommerce/

Burgundy Fox lingerie retailer and lifestyle brand is disrupting the lingerie industry with its size-inclusive subscription ecommerce business.

Happy #SmallBusinessSaturday! I enjoyed writing this article with Lisa Nicole Rosado for We Are Women Owned. As a small ...
11/24/2018
WAWO's Small Business Saturday Roundup 2018 | We Are Women Owned

Happy #SmallBusinessSaturday! I enjoyed writing this article with Lisa Nicole Rosado for We Are Women Owned. As a small biz owner myself, I deeply value the hard work and effort that goes into starting and growing a business. What many people/customers don't know is, we do MOST of it ourselves. That's worth celebrating every day!

This Small Business Saturday we're celebrating the fearless founders of women-owned businesses with a little boost between Black Friday and Cyber Monday!

This one's for all the #Ladybosses we know. It's hard work, probably the hardest you’ve ever worked. EVER. Am I right? T...
10/16/2018
Self-Care: 7 Tips To Take Care Of Yourself This #BossesDay | We Are Women Owned

This one's for all the #Ladybosses we know. It's hard work, probably the hardest you’ve ever worked. EVER. Am I right? Today we're celebrating #bossesday with 7 tips to help you take care of yourself on the We Are Women Owned blog.

Self-care tips for female entrepreneurs to take care of themselves this #BossesDay.

If you're running your brand alone (or even with a team) creating and publishing content on the daily can feel like an i...
10/09/2018
How To Create A Content Strategy For Your Fashion Brand

If you're running your brand alone (or even with a team) creating and publishing content on the daily can feel like an immense task. Hopefully these tips I shared on the We Are Women Owned blog will help you avoid the "content scaries." Read on if you wish!

Achieve your marketing goals with these tips to help create a content strategy that can make the task of content creation and marketing less daunting.

The holiday season is (almost) upon us. Start planning for your pop-up shops with this guide I wrote in collaboration wi...
10/08/2018
Pop-Up Shop Planning: 8 Tips to Help Retail Brands Get the Most Out of Their Next Event | We Are Women Owned

The holiday season is (almost) upon us. Start planning for your pop-up shops with this guide I wrote in collaboration with Lisa Nicole Rosado for her company blog We Are Women Owned. She's a great one to chat with/partner with for your next pop-up as well. ;)

Pop-up shops are an effective strategy to grow your brand. Here are 8 tips to help retail brands get the most out of their next event.

My latest on Shopify talks about what a merchandise marketing calendar is and why you need one. Once I created one for m...
10/02/2018
What Is A Merchandise Marketing Calendar (And Why You Need One)

My latest on Shopify talks about what a merchandise marketing calendar is and why you need one. Once I created one for my brand, I was able to define a more concise strategy and didn't feel pressure each day to figure out what to create, publish, share, etc. Check it out!

For many retail entrepreneurs, the idea of designing, developing, and producing a product is already overwhelming. Creating content to share alongside product launches can feel like an immense task. But a merchandise marketing calendar can help you create a plan and organize promotions, campaigns, a...

This week I'm sharing a quick guide to content blocks in my weekly content marketing bites newsletter. Yoast  MailChimp
09/25/2018
Quick Guide: Content Blocks

This week I'm sharing a quick guide to content blocks in my weekly content marketing bites newsletter. Yoast MailChimp

When I received an email from Yoast about Gutenberg, a new WordPress editor that has a "blocks" feature, I was enticed to read more and understand how this can affect SEO.

I'm still learning more about this topic myself, but here's my latest Content Marketing Bites newsletter:
09/18/2018
Growth Hacking Explained

I'm still learning more about this topic myself, but here's my latest Content Marketing Bites newsletter:

The term "Growth Hacker" is a relatively new job title that was coined by Sean Ellis, CEO at Growth Hackers and the OG (original growth hacker).  

I'm hoping my latest Shopify article will help you avoid the trade show scaries (and make some money).
09/12/2018
Trade Show Planning: How Retailers Can Get the Most ROI From These Sales Events

I'm hoping my latest Shopify article will help you avoid the trade show scaries (and make some money).

Trade shows can be an effective sales and marketing tool for small businesses and retailers. But they can also be a waste of time and more importantly, a waste of money. Trade show success can depend highly on how you prepare for them in advance.

I recently studied more about 10x content and now you can learn more, too. 🤓 Click below for this week's bite-size conte...
09/11/2018
What Is 10x Content?

I recently studied more about 10x content and now you can learn more, too. 🤓 Click below for this week's bite-size content marketing tip.

10x Content Works Best For "Know" Search IntentKnow queries are high level and involve your audience wanting to get knowledge or understand the real problem they have. You can learn more about user search intent in this article.   

My interview with AndieandErin co-founders for the We Are Women Owned blog is live. With bold names like, “Queen of Medi...
08/30/2018
Andie and Erin is Celebrating Women One Fashionable Necktie at a Time

My interview with AndieandErin co-founders for the We Are Women Owned blog is live.

With bold names like, “Queen of Media” (Oprah Winfrey) and “Parton Our Fringe” (Dolly Parton), these ladies are disrupting the necktie market, bringing women a fresh new take on an accessory that was once only worn by men.

Read on, if you'd like (and pick up a necktie for the office).

This National Bow Tie Day, we're acknowledging We Are Women Owned brand, Andie and Erin and their neckties that celebrate women.

Hopefully my latest Shopify article can help make the daunting task of inventory management easier.
08/30/2018
How to Create an Inventory Management System That Scales as You Grow

Hopefully my latest Shopify article can help make the daunting task of inventory management easier.

The day-to-day of inventory management and planning can be different for each retailer. But the components you need to build a scalable inventory management system are generally the same. Part of an inventory management system is tracking what comes into your warehouse or store, as well as what leav...

I started a weekly newsletter as a resource, not only for myself but for anyone who wants to learn more about content ma...
08/23/2018
Alexis' Content Marketing Bites

I started a weekly newsletter as a resource, not only for myself but for anyone who wants to learn more about content marketing. I’m intrigued by the ever-changing digital landscape and the need to continually learn and adapt. I receive ten or more emails a day with new tips and tricks for content marketing and I almost always get lost in a rabbit hole (good content marketing) when I start reading the articles. I hope this series will serve as a bite-size digest that you can refer to for quick tips and more resources. Learn more about it/sign up below.

Imagine not having to hold inventory, EVER. A dream come true for many brands and retailers. My latest article for Shopi...
07/30/2018
10 Ways On-Demand Manufacturing Can Help Retailers Streamline Their Operations

Imagine not having to hold inventory, EVER. A dream come true for many brands and retailers. My latest article for Shopify is about on-demand manufacturing.

Today, we live in an increasingly on-demand world. We watch TV shows and movies on-demand through various streaming services, we rent a car through Zipcar, and we hail a taxi (or Lyft) on-demand.With these changes, many companies aspire to become the on-demand version of the product or service they....

I never thought I’d be writing but here I am — and I’m really enjoying it too! The best part is that I’m learning, can w...
06/21/2018
8 Successful Examples of Pop-In Stores (And What You Can Learn From Them)

I never thought I’d be writing but here I am — and I’m really enjoying it too! The best part is that I’m learning, can write from anywhere (that I have WiFi), and I’m meeting lots of new people. Don’t expect a novel anytime soon though 🤪

As someone coming from the retail industry — chatting with various founders and representatives of product-based businesses about their “pop-in” shop success was interesting, inspirational, and relatable.

You can read my first piece for Shopify's retail blog below.

Thanks for sharing your experience with me — SEGARA SWIM, Tictail / Lonny magazine, IMBY / Sara Weinreb, Belle Force, styleNmotion, Social Sunday, Leah Weinberg, Color Pop Events for Johnny Cupcakes, and Squish Marshmallows

For merchants who sell only online, the idea of selling in-person can be overwhelming. Successfully selling online requires merchants to learn a variety of new skills, but the potential benefits usually far outweigh the downsides.Getting offline and physically in front of your customers is one strat...

A few of my favorites from the Wayfare Collective portrait contest.
05/22/2018

A few of my favorites from the Wayfare Collective portrait contest.

Alexis Damen's cover photo
05/21/2018

Alexis Damen's cover photo

Back at it Monday! This weekend was a quiet one! Márcio and I have been doing a lot of traveling while we're out in Seat...
05/21/2018

Back at it Monday! This weekend was a quiet one! Márcio and I have been doing a lot of traveling while we're out in Seattle, so it was nice to chill at home. Trying to take advantage of the beautiful Pacific NW while we're out here. I'm working on my website today and also finally getting around to starting that blog post about how to prepare for a photo shoot!

Alexis Damen
05/21/2018

Alexis Damen

Check out these photos I took for Class for a Cause. Pick up a tank/tee while you're at it! ;) Leslie McDonald, Kayla Kl...
04/09/2017
Class For A Cause for National Fitness Day, NYC

Check out these photos I took for Class for a Cause. Pick up a tank/tee while you're at it! ;) Leslie McDonald, Kayla Kleinman, Shanna Tyler, Samantha Cornell, Alexis Mera Damen, Kim Bielak, Kelsey Whallon

Fitness, NYC

A few of my favorites from last weeks fitness fashion shoot with Shanna Tyler
03/29/2017
Shanna Tyler, Tribeca, NYC

A few of my favorites from last weeks fitness fashion shoot with Shanna Tyler

Fitness, Tribeca, NYC

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About Alexis

I partner with founders of emerging and independent consumer brands to help them scale their business through strategic marketing, sales, and partnerships. I also write and take beautiful photos (in case you need that, too).

Why work with me? I've been there. I'm an entrepreneur at heart. I launched my activewear line in 2015 and was forced to be resourceful, scrappy, and manage all aspects of growing a business from the ground up. Starting my business was amazing, life-changing, and one of the most rewarding and educational professional decisions I've made.

Let's chat about your business. Contact me for a free biz strategy chat.

Find me on Instagram @alexisdamen.

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Comments

Great feature on the barre3 blog. Do you recognize the leggings? ;) Here's my response to the question... I am proud of my strong legs! Not only do they get me from point A to point B, but I am always surprised by what I can do in my workouts too! What do you love about your body? #empoweringwomen