MADEO We are a different kind of creative agency. We are a team of 15 designers, strategists, storytellers, and engineers. We blur the lines between outside consultants and in-house teams to help companies and organizations grow faster and smarter.
Madeo produces websites, campaigns, apps, and branding projects. Our office is in New York City, but we collaborate with clients all over the world. We believe that companies that invite multidisciplinary design teams to join them on their roadmap grow faster and smarter.

We are a different kind of agency. We are a team of 15 designers, strategists, storytellers, and engineers. We blur the lines between outside consultants and in-house teams to help companies and organizations grow faster and smarter.

05/07/2020

Thank you to everyone that voted for our work that's nominated for 2 International Webby Awards 🙏 Today is the last day to vote. It takes a moment and means the world to us. Here's the link to vote for both: linktr.ee/madeo

03/05/2020

We are so excited to launch and share our latest project with @echoinggreen

We designed and built a robust platform that showcases the inspiring work of the hundreds of incredible Echoing Green fellows that work on critical issues around the world.

The new platform, as a new extension of the organization’s website, allows potential social impact investors and partners to filter, search, and curate unique lists of fellows based on geography, issues they tackle, and so many other variables that all sync seamlessly in the background with different databases and content sources that relates to the 800+ fellows.

We are so happy to not only have this new platform support Echoing Green’s work, but also to see it support the work the fellows are doing on climate change, education, healthcare, poverty, and human rights in so many countries around the world 🌍

To visit the new platform, visit 👉🏼 fellows.echoinggreen.org

MADEO's cover photo
02/19/2020

MADEO's cover photo

We are so happy to see the new Legacy Pavilion by @eji_org open its doors to the public for the first time this MLK week...
01/20/2020

We are so happy to see the new Legacy Pavilion by @eji_org open its doors to the public for the first time this MLK weekend. We are so honored to have contributed, even in the smallest way, to this new cultural and historic landmark in Montgomery, Alabama.

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The northern facade and entrance to the pavilion welcomes guests with four important words: Hope, Truth, Mercy, and Justice. These are some of the key values we reflect on today, they are as much needed in 2020 as they were during the civil rights era.

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We contributed our tiny part to the project by providing the chosen minimal design for that particular northern facade, which is a small part of a much larger project that we are in awe of and all it’s other designers and contributors.
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Recognizing the power of these four words along with the elegance of the metal as a material, we wanted to make use of the varying sizes of laser-cut punctures in the metal, to create a design that does not get in the way of these powerful elements. The words are placed at the bottom of the facade to be closer to the guests in welcoming them. There is a vertical gradient in the metal that allows a dramatic contrast for emphasis with varying lighting throughout the day.
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We invite you to visit the new pavilion and to learn more about the Equal Justice Initiative’s inspiring and important work. Today is a powerful day for remembering Martin Luther King Jr and all of his values and influence, but it’s also a day of service and a reminder that the fight for a better society continues.
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Photographs by Mickey Welsh for the Montgomery Advertiser. @ Montgomery, Alabama

01/09/2020

Yeah “buddy system 🙌🏼 -- we got so many positive reactions when we shared it in our year-in-review (link in the bio) so we thought of sharing more on it, if you’re curious.

Here’s the thing, we are not a “big” company. We are a total of 15 strategists, designers, and engineers. But, when you have a team of more than 10 people collaborating on a single project -- that’s a big team! So we get more specific about how we collaborate, because we genuinely think complicated work like branding, websites, and interactive experiences all need a lot of really good collaboration for them to turn out really well, and sometimes a lot of different skill sets, which is why we sometimes have up to 10 people work on the same project -- but we don’t have account managers or typical agency layers, so the team gets bigger, simply to get better.
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Comes the buddy system: It’s already so much fun and effective to have a designer collaborate with a strategist on the logic of a design, direction and hierarchy of information and so on, but even better when they also collaborate with developers so that the overall user experience is thought out in a very intentional way. Take this to a next level and we have every team member having a partner to lean on, to split responsibilities with, and to learn from!
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Take Alex & Alani 👆🏼both are Madeo strategists, they complement one another. Alani focuses on strategy for marketing; marketing campaigns, social media & paid Ads to help grow brands and non-profits. Alex focuses on content and digital strategy; website architecture, relationship between the website and signups, relationship between marketing and product or programming, and much more. Their work overlaps a lot and both are familiar with each other’s roles, so they bounce tactics, share experiments, and share their own plans to get technical feedback. If one of them is stuck, they go to each other first.

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Do you have a similar buddy system where you work? Tag your buddy or who you wish worked with you like that. And thank you all for the positive reactions and notes -- we love your input and ideas, so keep them coming! 🙏🏼

Happy new year🎉 We had so much fun in 2019 that we made a whole website about it! Take a moment and check out the photos...
01/02/2020
Madeo 2019 Year-in-Review

Happy new year🎉

We had so much fun in 2019 that we made a whole website about it! Take a moment and check out the photos, highlights, and random (but true) stats from the last 12 months → https://2019.madeo.is/

Now that 2019 is officially a wrap, we wanted to take a look back and share projects and moments that we’re most proud of. Even more, we really wanted an opportunity to say THANK YOU to everyone that hired us, partnered with us, applied to a job to join us (1,785 of you did!) and to everyone on the team that made this our biggest year yet.

Thanking you here is not enough, so check out our full 2019 Year-in-Review for celebrating all that we’ve done together and excited to do more of in 2020 🙌

See Madeo Studio's 2019 highlights and work. Select branding, websites, and campaigns with nonprofits, startups, and mission-driven brands.

New work ⚡️ We collaborated with the remarkable team at Echoing Green to reposition, redesign, and rebuild the organizat...
09/23/2019
Echoing Green Nonprofit Website Redesign by Madeo

New work ⚡️ We collaborated with the remarkable team at Echoing Green to reposition, redesign, and rebuild the organization's website.

Echoing Green is recognized as the leading social innovation organization. It is one of the first organizations to define and support social entrepreneurship.

Check out the case study for new visuals, lessons learned, and what went into the redesign.

https://madeostudio.com/work/echoing-green-website-redesign/

#webdesign #graphicdesign #nonprofit #socent

Website redesign and rebuild for the social innovation nonprofit. Madeo provided new strategy, UX/UI design, visual design, content, web development, and more.

New website and messaging for the Partnership Fund for New York City. We're big fans of PFNYC’s role in supporting the c...
08/22/2019
PFNYC — Madeo

New website and messaging for the Partnership Fund for New York City. We're big fans of PFNYC’s role in supporting the city. Their influence is everywhere, from funding NewLab, supporting Brooklyn Historical Society expanding Citibike to underserved neighborhoods, to providing business loans for women living in poverty in New York City.

They have invested more than 170 million dollars in nonprofits and startups that help build a more promising city for *ALL* New Yorkers.

They're also such a wonderful group of people to work with!

More on our website: https://madeostudio.com/work/pfnyc/

#website #newwebsite #nyctech #nyc #pfnyc

PFNYC Repositioning the organization leading New York City toward a stronger future Overview For over twenty years, the Partnership Fund for New York City has galvanized the city’s business community to invest their time and money into promising New York City-based companies. As the investment arm...

We are so excited to welcome Alani Bass as our newest Madeo team member! Alani is a strategist, with a focus on digital ...
11/01/2018

We are so excited to welcome Alani Bass as our newest Madeo team member!

Alani is a strategist, with a focus on digital marketing. She will consult clients through projects and by playing a marketing strategy role within our select client teams that we are lucky to be part of.
It’s her first day today! Welcome to Madeo Alani 👋🏻☺️ @ MADEO

We partnered with Visual Magnetics and created a new branding workshop using magnetic materials like you've never experi...
05/09/2018
Introducing Foster Brand Identity, a workshop by Madeo — MADEO

We partnered with Visual Magnetics and created a new branding workshop using magnetic materials like you've never experienced before. We also made it open to the public and absolutely free! 😮

https://madeostudio.com/foster-brand-identity-workshop-by-madeo/

We are excited to announce a new free and self-led branding workshop, based in Brooklyn, New York, designed by Madeo and in collaboration with Visual Magnetics. The workshop helps teams define what they do, how they do it, and why. It explores brand values, audiences, positioning, and even the futur...

This website is our reaction to Trump pulling the US out of the #ParisAgreement. We made it because the list of countrie...
06/08/2017
Which Countries Signed the Paris Agreement?

This website is our reaction to Trump pulling the US out of the #ParisAgreement. We made it because the list of countries coming together on one issue for once is just incredible.

There are a lot of hardworking organizations fighting climate change. Let's turn our focus towards the organizations and how we can better support their work.

#resist

https://www.which-countries-signed-paris-agreement.com/

The U.S. is one of the top three countries with greenhouse gas emissions — the leading cause for global warming. Donald Trump is withdrawing the U.S. from the agreement claiming that it would hurt the economy, but clean energy already employs almost 3 times more people than the coal industry.

When Madeo interns successfully finish their internship, we think of them as Madeo alumni. Chris in the photo is one of ...
05/24/2017

When Madeo interns successfully finish their internship, we think of them as Madeo alumni. Chris in the photo is one of them and we are so excited to see him join Google's design team!

Congrats Chris 👏🏻😊

05/03/2017

Here's a screen recording from designing the security chapter for the 'Digital Foundation', our different approach to managing client websites, which combines tech and specific people on the team taking on key roles. Because, a website can be awesome, until it's hacked. 🤓

It's this little one's first day at Madeo. Say hi 👋🏻🌵#dayone
04/27/2017

It's this little one's first day at Madeo. Say hi 👋🏻🌵#dayone

We just launched a brand new website called TENNY. It allows New Yorkers to search any real estate property, to find out...
04/26/2017

We just launched a brand new website called TENNY. It allows New Yorkers to search any real estate property, to find out if they are overpaying for their real estate taxes.

The website highlights critical issues with New York's taxes when it comes to equality. The website is part of a larger campaign and a class action lawsuit that's bringing about real and tangible change.
The website is: www.TaxEquityNow.nyc

We enjoyed branding the coalition, creating the search platform that unveils data from over 800,000 city records, and the website to bring it to the press and the general public.

#tenny #taxequitynow #taxequitynowny #webdesign

Capterra just named zkipster among the top 3 event apps for "Most User Friendly". We'd like to think the #UX and #Design...
04/21/2017

Capterra just named zkipster among the top 3 event apps for "Most User Friendly". We'd like to think the #UX and #Design had something to do with that. We're so happy for the entire zkipster team, which we are proud to be part of.

More on zkipster: https://madeostudio.com/work/zkipster-startup-team/

As we approach #earthday this weekend, we have been thinking about some of our work and reflecting on how grateful we ar...
04/20/2017

As we approach #earthday this weekend, we have been thinking about some of our work and reflecting on how grateful we are to work for companies and organizations that help shape the world, whether in small or big ways, towards a direction we believe in.

This is a shot of the Highline Case study on the HR&A Advisors website. Learn more on www.madeostudio.com

We partnered with a New York startup to rethink fitness goals and daily habits. Here's a sneak peak from what we designe...
04/19/2017

We partnered with a New York startup to rethink fitness goals and daily habits. Here's a sneak peak from what we designed. More on that on the website www.madeostudio.com

#gooddesign #startup

Happy birthday to our one and only Alex! 🍻🎂
04/18/2017

Happy birthday to our one and only Alex! 🍻🎂

04/07/2017

Thursday night 👾
@jainmusic 🇫🇷 in New York.

04/04/2017
Digital Foundation: Intelligent Backups

Here's the latest screen recording from our work on a new concept for 'higher standards for the web'. We call it the Digital Foundation.

We believe that a critical element to any reliable digital foundation of a website is to have scheduled backups. Not all backups are equal. We're exploring their standards through this new project, and in this video you see some of the visual elements that will go together with the concept of intelligent backups.

What do you think?

#digitalfoundation #tech #backups #web #webdesign #design

Turning off for the night, and thinking back on the silent meditative experience at the Guggenheim by Doug Wheeler. #goo...
04/03/2017

Turning off for the night, and thinking back on the silent meditative experience at the Guggenheim by Doug Wheeler. #goodnight

04/02/2017

Meditating on a brand identity we're desiging. Each little element is manipulated and animated, each one... at... a... time...

#design #branding

If our office had a rooftop... 🙃
04/01/2017

If our office had a rooftop... 🙃

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