M. Shannon Hernandez - Marketing Strategist

M. Shannon Hernandez - Marketing Strategist We help established online coaches and consultants JOYFULLY market and sell their programs (w/o paid advertising), so they make multi-six figures and have AMPLE time off.

M. Shannon Hernandez is not your average entrepreneur. After a 15 year public teaching career, she jumped feet first into her journey as a business owner, and within just a few years, she had built a multi-six figure business. A sought after expert in the world of content marketing and strategy, Shannon is known globally as the creator of the Content Personality™ Wheel. She is a voice and role model for Thought Leaders around the world, teaching them how to market their innovative ideas in a way that honors who they are and what they believe. In 2016 Shannon founded The Confident Expert Program, where she champions and rallies entrepreneurs, teaching them how to market their businesses from a place of intuition, integrity, and JOY--and make a sh*t-ton of money in the process. Shannon has been featured on CBS, ABC, The Boston Globe, The Huffington Post, FOX, Identity Magazine, and NBC. When she is not speaking and teaching globally, you will find her practicing yoga, snuggling her cat, traveling the world, whipping up new recipes in her kitchen, and hanging with the love of her life. To learn more about M. Shannon Hernandez and discover how she can help you market yourself as a Thought Leader in a way that feels good and honors who you are and what you believe, visit www.mshannonhernandez.com/speaking

M. Shannon Hernandez is not your average entrepreneur. After a 15 year public teaching career, she jumped feet first into her journey as a business owner, and within just a few years, she had built a multi-six figure business. A sought after expert in the world of content marketing and strategy, Shannon is known globally as the creator of the Content Personality™ Wheel. She is a voice and role model for Thought Leaders around the world, teaching them how to market their innovative ideas in a way that honors who they are and what they believe. In 2016 Shannon founded The Confident Expert Program, where she champions and rallies entrepreneurs, teaching them how to market their businesses from a place of intuition, integrity, and JOY--and make a sh*t-ton of money in the process. Shannon has been featured on CBS, ABC, The Boston Globe, The Huffington Post, FOX, Identity Magazine, and NBC. When she is not speaking and teaching globally, you will find her practicing yoga, snuggling her cat, traveling the world, whipping up new recipes in her kitchen, and hanging with the love of her life. To learn more about M. Shannon Hernandez and discover how she can help you market yourself as a Thought Leader in a way that feels good and honors who you are and what you believe, visit www.mshannonhernandez.com/speaking

Operating as usual

Testimonial Tuesday - Check out what Alex had to say about the Confident Expert Program."Before joining The Confident Ex...
11/24/2020
Student Spotlight: Alex Iglecia, Creator of Being Epic - Confident Expert Program

Testimonial Tuesday - Check out what Alex had to say about the Confident Expert Program.

"Before joining The Confident Expert Program, my biggest struggle was selling my unique body of work and signature method, the Global Contribution Map, and feeling good about marketing it. The work was amazing, fun, and occasionally profitable. But I wasn’t marketing it most days. When I was doing marketing, I felt stupid and bad. I felt trapped by marketing and powerless to change my situation.

This program helped me realize there was a disconnect between my abilities to a) create lots of fun content and b) dive deep into authenticity with my priority of being effective with marketing on purpose. I was stuck in a deeply rooted belief that “authenticity” and “marketing” weren’t allowed in the same sentence.

The Confident Expert Program contained all the strategy and practical stuff – branding, time management, sales; all of the components of marketing authentically. It was liberating. I had to uncouple from everyone’s beliefs and expectations on how I should do business and allow myself to be me.

As a result of implementing the program material, my Global Contribution work has become clearer and more powerful with successful business owners who are NOW doing their legacy work. My price per session has gone up from $400 to $1250." -Alex Iglecia

Check out Alex’s full interview and learn more about The Confident Expert Program at the link.

The Academy helped me realize there was a disconnect between my abilities to a) create lots of fun content and b) dive deep into authenticity with my priority of being effective with marketing on purpose. I was stuck in a deeply rooted belief that “authenticity” and “marketing” weren’t all...

M. Shannon Hernandez - Marketing Strategist
11/24/2020

M. Shannon Hernandez - Marketing Strategist

M. Shannon Hernandez - Marketing Strategist's cover photo
11/24/2020

M. Shannon Hernandez - Marketing Strategist's cover photo

11/21/2020
obstacleswhenyouarethefirstentrepreneurinyourfamily

I’m excited to share my interview on The Entrepreneur Unleashed Show with Patti Keating! During our chat, we talked about my journey as an entrepreneur and what it takes to make it, from my own personal growth to the tools and gadgets I use to make life easy. If you are ready to be inspired to design life on your own terms, then you won’t want to miss this show!

Listen in here: https://buff.ly/2ITHzgs

Thinking about joining The Confident Expert Program? Bonnie has a little advice for you:"The Confident Expert Program pr...
11/17/2020
Student Spotlight: Bonnie McDermid, Editor and Book Doula - Confident Expert Program

Thinking about joining The Confident Expert Program? Bonnie has a little advice for you:

"The Confident Expert Program provides a step-by-step structure to actually spend time putting my own marketing together. The curriculum is rich, very well organized, and delivered in a practical way. I’ve also benefited from meeting and collaborating with so many other students. There are opportunities to interact with members multiple times a month and what we learn from each other is remarkable. It’s a very supportive environment where everyone is helpful with their input and where I can contribute to others in a meaningful way." Bonnie McDermid

Check out Bonnie’s full interview and learn more about The Confident Expert Program at the link.

The Content Strategy Academy provides a step-by-step structure to actually spend time putting my own marketing together. The curriculum is rich, very well organized, and delivered in a practical way.

11/16/2020
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We are committed to delivering simplified marketing advice that gets YOU results.

Episode 22: The Power of Using Personal Stories in your Brand/Marketing

What is the key to deep connection and relationship building in the online world?

In this episode, we cover:
*Deep connection and repeatability - through the use of stories!
*Why crafting stories about your personal life keeps you top of mind to your clients and future clients.
*How to get more clients through simple story telling techniques.

Join us in the Marketing and Selling for Coaches & Consultants Facebook Group for practical marketing and selling advice that works:
http://mshannonhernandez.com/fb

Say what is.��When writing copy, this is a great mantra to follow. Buyers are sick and tired of trying to “read between ...
11/16/2020
Magnetic Messaging Workshop

Say what is.�

�When writing copy, this is a great mantra to follow. Buyers are sick and tired of trying to “read between the lines” and figure things out.�

�Make it easy for them! Many ppl are scared to do this. I often hear - it doesn’t feel fancy enough. Or, that doesn’t seem like I said enough.�

�Your right-fit ppl will understand you. Trust that. Trust you.

If your messaging isn’t specific and clear, conveying your value and illustrating to future customers the results you help your clients achieve, then it is not doing it’s job–and your entire business ecosystem is at risk of failing.

I'm so excited--and I hope you are too!Check this out:I know that selling out your program starts with powerful messagin...
11/15/2020
Magnetic Messaging Workshop

I'm so excited--and I hope you are too!

Check this out:
I know that selling out your program starts with powerful messaging!
And I also know you do NOT need to waste any more time with messaging that isn’t landing you clients.

Do you recall the short summer classes back in our college days? Where we got in, did the work, and got out? AHHH - so refreshing!

I’ve modeled the Magnetic Marketing Workshop after that vibe.

Join me in a powerful two-week workshop in our #JoyfulMarketing Zoom Classroom. We kick off on September 22nd at 2p ET.

Read about and register for the Magnetic Messaging Workshop below!

If your messaging isn’t specific and clear, conveying your value and illustrating to future customers the results you help your clients achieve, then it is not doing it’s job–and your entire business ecosystem is at risk of failing.

Sound the trumpets! For those of you registered for the upcoming Magnetic Messaging Workshop, you will be getting my mon...
11/12/2020
media.giphy.com

Sound the trumpets! For those of you registered for the upcoming Magnetic Messaging Workshop, you will be getting my money-making sales page template!

As soon as I quit putting all that extra sh*t on there that the gurus had me including--I started making sales! This is the same template I use with my private clients - and it's yours, with the workshop!

You'll never have to guess again what to put on your sales page or how to order the page to optimize sales. Now this IS #JoyfulMarketing at it's finest.

https://media.giphy.com/media/IvCCYsT4XBX5m/giphy.gif

Today is the last day to enter to win the Magnetic Messaging Giveaway!We are going to teach you how to create simple, ef...
11/10/2020

Today is the last day to enter to win the Magnetic Messaging Giveaway!

We are going to teach you how to create simple, effective messaging, so that you attract your ideal clients, build deep relationships, and sell your programs.

Winners will be contacted tomorrow!

https://mshannonhernandez.com/magnetic-giveaway/

Tuesday Testimonial"Before joining The Confident Expert Program, my biggest struggle was selling my unique body of work ...
11/10/2020
Student Spotlight: Alex Iglecia, Creator of Being Epic - Confident Expert Program

Tuesday Testimonial

"Before joining The Confident Expert Program, my biggest struggle was selling my unique body of work and signature method, the Global Contribution Map, and feeling good about marketing it. The work was amazing, fun, and occasionally profitable. But I wasn’t marketing it most days. When I was doing marketing, I felt stupid and bad. I felt trapped by marketing and powerless to change my situation.

This program helped me realize there was a disconnect between my abilities to a) create lots of fun content and b) dive deep into authenticity with my priority of being effective with marketing on purpose. I was stuck in a deeply rooted belief that “authenticity” and “marketing” weren’t allowed in the same sentence.

The Confident Expert Program contained all the strategy and practical stuff – branding, time management, sales; all of the components of marketing authentically. It was liberating. I had to uncouple from everyone’s beliefs and expectations on how I should do business and allow myself to be me.

As a result of implementing the program material, my Global Contribution work has become clearer and more powerful with successful business owners who are NOW doing their legacy work. My price per session has gone up from $400 to $1250." -Alex Iglecia

Check out Alex’s full interview and learn more about The Confident Expert Program at the link.

The Academy helped me realize there was a disconnect between my abilities to a) create lots of fun content and b) dive deep into authenticity with my priority of being effective with marketing on purpose. I was stuck in a deeply rooted belief that “authenticity” and “marketing” weren’t all...

Your sales copy needs to emotionally connect with your peeps! We are teaching you how to write Magnetic Messaging in our...
11/09/2020

Your sales copy needs to emotionally connect with your peeps!

We are teaching you how to write Magnetic Messaging in our upcoming worksop.

Enter to win a partial scholarship for this workshop that will be a game changer for your business!

https://mshannonhernandez.com/magnetic-giveaway/

Do any of these resonate with your soul? 1. You would love to sell more seats (or sell it out!) in your existing program...
11/05/2020

Do any of these resonate with your soul?

1. You would love to sell more seats (or sell it out!) in your existing program (1:1 or group). A copy refresh often does this!

2. You would love to get some help from a professional copywriter and world-renowned marketing strategist (woohoo – that’s me!) to help you spice up your program (1:1 or group) messaging.

3. You would love a simple and effective way to call in the right-fit clients and illustrate the value your clients receive from working with you.

We often use messaging that is not reaching the clients we want to be serving – let me help you craft copy that reaches the right peeps.

Join us for the Magnetic Messaging Workshop. It's time to call in your SOUL-CLIENTS!

https://mshannonhernandez.com/magneticmessaging/

Your marketing is only as good as your messaging copy. Did you know that your messaging will do 95% of the marketing and...
11/04/2020

Your marketing is only as good as your
messaging copy.

Did you know that your messaging will do 95% of the marketing and selling for you--when it connects with your ideal clients?

This isn’t talked about too much in the online world. In fact, over the years, mentors have told me NOT to lead with “messaging”, but instead to talk more about marketing strategy. They said it was “more sexy”.

Confession time: So, I did that...I was that person talking so much about strategy and selling. And guess what happened?

Many coaches and consultants were attracted by that messaging, and when we got to work, guess what we found?

Their messaging was atrocious: It was vague, lacked any kind of emotional connection, and sounded like what every other coach was saying. No wonder they were having trouble selling their programs!

So, we joyfully dove into their messaging and created copy that started landing them clients.

Here’s what one student had to say about Magnetic Messaging:

“I loved the collective, creative process that happened with the other students during the workshop. It was so juicy and valuable to my messaging work. I now have a ton more clarity about my offer and a lot more conviction in my message and story. I used the new messaging to announce a big pivot in my business on both social media and to my email list—and the response and engagement has been great.” ~ Dr. Minette Riordan, Creative Depth Coach

Will you be joining us?

Registration is open for the Magnetic Messaging Workshop. Read more and grab your seat here!

https://mshannonhernandez.com/magneticmessaging/

"I have almost filled my therapy practice. I had four clients before I joined the [Confident Expert] program, and now, f...
11/03/2020
Student Spotlight: Liba Lurie, CEO of Motherhood in the Making - Confident Expert Program

"I have almost filled my therapy practice. I had four clients before I joined the [Confident Expert] program, and now, four months in, I have 11 clients. I’ve nurtured a cohesive, supportive community that is not only an incredible resource to its members but an invaluable marketing tool for my brand, as well as growing recognition.

I am clear in what I want my business to be, and I am confident in who I want to be as a leader.

The most important step I made, and continue to make, is valuing myself enough to invest in myself and my business. It is always a leap of faith, but the decision to invest in oneself ALWAYS pays dividends."

Check out Liba’s full interview and learn more about The Confident Expert Program at the link.

Initially, by going through the first few modules of the CSA, I was able to begin clarifying and forming my brand message; which was the springboard for me owning my message and my value.

How do you reach more clients? Ohhh baby! Check this out!  I know that selling out your program starts with powerful mes...
11/02/2020

How do you reach more clients?

Ohhh baby! Check this out!

I know that selling out your program starts with powerful messaging!

And I also know you do NOT need to waste any more time with messaging that isn’t landing you clients.

Do you recall the short summer classes back in our college days? Where we got in, did the work, and got out? AHHH - so refreshing!

I’ve modeled the Magnetic Marketing Workshop after that vibe.

Join me in a powerful two-week workshop in our #JoyfulMarketing Zoom Classroom. We kick off on November 18th at 2p ET.

Read about and register for the Magnetic Messaging Workshop here: https://mshannonhernandez.com/magneticmessaging/

Before the weekend consumes you with joy, grab a ticket for Magnetic Messaging. Registration opens today. Gonna be the b...
10/30/2020

Before the weekend consumes you with joy, grab a ticket for Magnetic Messaging. Registration opens today.

Gonna be the best thing you invested for this year, hands down. And I don’t make promises my ass can’t keep! ❤️

https://mshannonhernandez.com/magneticmessaging/

Have you wondered this before:What the hell is “messaging”?You might be asking yourself this question. I get it!Let’s be...
10/29/2020

Have you wondered this before:
What the hell is “messaging”?

You might be asking yourself this question. I get it!

Let’s be real, lots of “marketing people” throw this word around, with little to no explanation at all. (I’ve been guilty of doing that, too.)

Messaging is…
How you talk to people
What you email people
What you put on Facebook or LinkedIn or Instagram
How you respond to your social media network
How you describe your program and process
How you have sales calls
How you think about stories and marketing
How you pull people into your world and what is going on
How you coach and consult

What you say when you’re not saying anything at all - your silent messaging speaks volumes.

If your messaging isn’t specific and clear, conveying your value, showing that you are HUMAN, and illustrating to future customers the results you help your clients achieve, then it is not doing it’s job--and your entire business ecosystem is at risk of failing.
Messaging is THAT important, people!

We are opening registration for the Magnetic Messaging Workshop tomorrow! Today is the last day to join the first-to-notify list. If you join the first-to-notify list, you will get the early bird discount code to use when registering. This code will only be given to those who join this list. You don’t want to miss out on the $250 discount code!

https://mshannonhernandez.com/magnetic-messaging-waitlist

For years, mentors and coaches have told me NOT to lead with “messaging”, but instead to talk more about marketing strat...
10/29/2020

For years, mentors and coaches have told me NOT to lead with “messaging”, but instead to talk more about marketing strategy. They said it was “more sexy”.

So, I did that...I was *that* person talking so much about strategy and selling. And guess what happened?

Many coaches and consultants were attracted by that messaging, and when we got to work, guess what we found?

Their messaging was atrocious: It was vague, lacked any kind of emotional connection, and sounded like what every other coach was saying. No wonder they were having trouble selling their programs!

So, we joyfully dove into their messaging and created copy that started landing them clients.

Peeps have asked me for years to teach messaging as a stand alone workshop….and...I’ve decided the timing is right….

The Magnetic Messaging Workshop is happening again in November 2020. If you join the first-to-notify list, you will get the early bird discount code to use when registering. This code will only be given to those who join this list. You don’t want to miss out on the $250 discount code! This is gonna be JOYFUL!

https://mshannonhernandez.com/magnetic-messaging-waitlist

TESTIMONIAL TUESDAY“Jump into this because there’s a lot of content. There was a lot that I got. Even the stuff that I t...
10/27/2020
Student Spotlight: Kris Jordan

TESTIMONIAL TUESDAY

“Jump into this because there’s a lot of content. There was a lot that I got. Even the stuff that I thought that I already knew, reviewing it from a different perspective was just huge. Looking at it in a different way in my business was great. And I love that I can go back to it - I never felt rushed, I never felt graded, I never felt judged. I just felt like I could go in it and do it at my pace when I wanted when I had the time. And that the content was always good. there was always something that I learned. Whether I knew that module or not there was always something that I could take out of it and implement. And I had the time to implement it.” -Kris Jordan

Check out Kris’s full interview and learn more about The Confident Expert Program at the link.

Kris is a book coach who helps people write powerful memoirs to support their businesses and share their stories with the world. Kris has always been a writer, but her journey really started when she published her first novel.

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Opening Hours

Tuesday 09:00 - 16:00
Wednesday 09:00 - 16:00
Thursday 09:00 - 16:00

Telephone

1 (646) 397-1234

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Hello everyone! I'm looking for a copywriter for a friend. You would be taking dry info from OSHA and CDC and putting into everyday language for business owners. If you are interested, message me by sending me your name, email and web address. I'll pass it along to my friend. Thanks so much!
Happy Birthday, M Shannon Hernandez ! Hope it's amazing!