Bent Business Marketing & Advertising

Bent Business Marketing & Advertising A marketing and advertising firm implementing small business promotional tactics that work. http://bentbusinessmarketing.com 815.441.2219

I have a confession to make. When I started Bent Business Marketing back in 2012, I was seriously wet behind the ears. I just came home from a huge marketing conference in Texas. I met hundreds of successful marketers who seemed to have this “game” all figured out. They dressed nicely, their hair perfectly coiffed, and their watches were the size of dinner plates. Back then, I was amazed by such success. And I had to have it! I had just left eleven years nestled in the financial safety of Uncle Sam’s bosom. My pay arrived predictably on the 1st and 15th of every month. Why did I leave? I grew to become a cold person. My jovial spirit was exhausted. I had dreams of living a life where I could dedicate myself to the betterment of humankind. So in November of 2011, I punched out of the military, and sought to answer the ever-so pressing question…What do I want to be when I grow up? If you are a friend or connection on Facebook, you will notice that this profile summary is a re-write. The old words painted a picture of some dude with swagger overload just looking to make a fast buck. But that wasn’t me! I was blindly following the lead of people I didn’t even know. And it lured me into a world where I was expected to give very little value but request a ton of cash in return. Every time I sat across the table looking at some young start-up entrepreneur in the eyes, I yearned to share every bit of my knowledge with them, but struggled with what to ask in return. I was incapable of charging someone $500 for a logo designed online for $5. This action may be viewed as a bad business decision, but I felt like I just wasn’t giving more than I was going to receive (thanks to the book the Go-Giver!). So I continued to study marketing, but began concentrating more on personal and leadership development. Another book, StrengthsFinder 2.0 completely changed my life, and now I am pursuing the goal of becoming a Certified Gallup Strengths Coach.

What’s the big idea? What makes your product or service different? If you sell Product A and three other places sell Pro...
08/25/2017
How Loud Is Your Bullhorn?

What’s the big idea? What makes your product or service different? If you sell Product A and three other places sell Product A and there’s no definitive difference, you need to create one. You need to sell me your passion and uniqueness…not just your product. “Need electrical repair? Call Bob.” Okay. That’s great, Bob. But why should I call YOU, and not your competitor? [ 82 more words ]

http://www.bentbusinessmarketing.com/how-loud-is-your-bullhorn/

What’s the big idea? What makes your product or service different? If you sell Product A and three other places sell Product A and there’s no definitive difference, you need to create one. You need…

People want to know what you know. ~Andy
08/23/2017
Educate & Sell More

People want to know what you know. ~Andy

Educate and sell. Share your genius on a specific topic, product, or service, and people will realize that you’re not one of those smarmy salesmen with greased-back hair. Buyers trust those that ar…

Educate and sell. Share your genius on a specific topic, product, or service, and people will realize that you’re not on...
08/23/2017
Educate & Sell More

Educate and sell. Share your genius on a specific topic, product, or service, and people will realize that you’re not one of those smarmy salesmen with greased-back hair. Buyers trust those that are able to explain how their product or service works. Author an information packed PDF. Create a one page document that explains what it is you do, expose the tools of the trade, share hints, and provide how-to tips. [ 117 more words ]

http://www.bentbusinessmarketing.com/educate_sell-more/

Educate and sell. Share your genius on a specific topic, product, or service, and people will realize that you’re not one of those smarmy salesmen with greased-back hair. Buyers trust those that ar…

Disclaimer: You will need to call me if you're not generating new content. My contact info is below.  Content. Content. ...
08/18/2017
Content. Content. Content.

Disclaimer: You will need to call me if you're not generating new content. My contact info is below. Content. Content. Content. That’s the stuff Google eats up! If you want your site to rank north of your competitor, you need to MUST create it. Examples of content: Blog posts Inforgraphics Videos Social media updates White papers eBooks Pictures w/alt tags… [ 251 more words ]

http://www.bentbusinessmarketing.com/content-content-content/

Disclaimer: You will need to call me if you’re not generating new content. My contact info is below.  Content. Content. Content. That’s the stuff Google eats up! If you want your site to rank…

Do you have these 7 traits that make up an AWESOME person?
08/08/2017
7 Traits That Make You An Awesome Person

Do you have these 7 traits that make up an AWESOME person?

How do you define awesome? Someone can be cool, interesting or fun, but at what point do you reach awesome status? Everyday I meet people who blow me away with their awesomeness! They captur…

Want to know what you should charge for your services?
08/07/2017
What should I charge for my services?

Want to know what you should charge for your services?

Most people, and I was one of them, scour the internet trying to find the right dollar amount to charge their customers or clients. We collect at least a dozen pricing examples, and determine what …

04/28/2017

Is your marketing message confusing? Allow me the opportunity to inject some clarity in your pitch. Affordable consulting rates, with trackable results. Set up your appointment today. Email [email protected] or call 302-382-0410

I just wanted to let you know about my featured interview on Podcasting Success Secrets for Authors and Entrepreneurs wi...
08/20/2015
Podcasting Success Secrets

I just wanted to let you know about my featured interview on Podcasting Success Secrets for Authors and Entrepreneurs with D'vorah Lansky. Listen in as I talk about: How to successfully line up guests for your podcast and some of the benefits I've experienced by broadcasting my passion via a podcast. I'll also provide you with action steps to further your podcasting success. [ 38 more words. ]

http://www.bentbusinessmarketing.com/podcasting-success-secrets/

I just wanted to let you know about my featured interview on Podcasting Success Secrets for Authors and Entrepreneurs with D'vorah Lansky. Listen in as I talk about: How to successfully line up gue...

I had an awesome time being interviewed on the hit podcast, Podcasting Success Secrets for Authors and Entrepreneurs! It...
08/17/2015
Checkout this Podcast!

I had an awesome time being interviewed on the hit podcast, Podcasting Success Secrets for Authors and Entrepreneurs! It allowed me an opportunity to talk about my passions! ~Andy

Hello fellow lovers of Strengths! I just wanted to let you know about my featured interview on Podcasting Success Secrets for Authors and Entrepreneurs with D'vorah Lansky. Listen in as I talk abou...

Research experts have come to the conclusion that by far the strongest sense in humans is sight. It is also widely accep...
08/12/2015
Color Psychology & Its Effect on Website Success

Research experts have come to the conclusion that by far the strongest sense in humans is sight. It is also widely accepted that colors can have psychological properties. They can affect our moods, our thought processes and how we perceive different things. If this is the case it is vital to ensure that you are using color psychology effectively to ensure the success of your website. [ 786 more words. ]

http://www.bentbusinessmarketing.com/color-psychology-its-effect-on-website-success/

Research experts have come to the conclusion that by far the strongest sense in humans is sight. It is also widely accepted that colors can have psychological properties. They can affect our moods,...

Research experts have come to the conclusion that by far the strongest sense in humans is sight. It is also widely accep...
08/12/2015
Color Psychology & Its Effect on Website Success

Research experts have come to the conclusion that by far the strongest sense in humans is sight. It is also widely accepted that colors can have psychological properties. They can affect our moods, our thought processes and how we perceive different things. If this is the case it is vital to ensure that you are using color psychology effectively to ensure the success of your website. [ 786 more words. ]

http://www.bentbusinessmarketing.com/color-psychology-its-effect-on-website-success/

Research experts have come to the conclusion that by far the strongest sense in humans is sight. It is also widely accepted that colors can have psychological properties. They can affect our moods,...

Our websites are custom created to ensure they capture your brand in the best way possible. Contact us for a free consul...
08/10/2015
Website Design & Development

Our websites are custom created to ensure they capture your brand in the best way possible. Contact us for a free consult if you are looking to boost your website into overdrive.

Your website acts as your online business card! When someone lands on your site are they welcomed by a fun, attractive, and engaging design, or is it a hard to navigate, jumbled mess? When it comes...

Some research experts believe that we make our initial impressions about something that we see within the first 30 secon...
07/27/2015
How to Select the Right Image for Your Website

Some research experts believe that we make our initial impressions about something that we see within the first 30 seconds and websites are no exception. The impact of imagery can make or break our decision to read further or click the back button, so ensuring that your website has the right images is critical to grabbing and keeping the attention of potential customers. [ 1019 more words. ]

http://www.bentbusinessmarketing.com/how-to-select-the-right-image-for-your-website/

Some research experts believe that we make our initial impressions about something that we see within the first 30 seconds and websites are no exception. The impact of imagery can make or break our...

07/27/2015

Motivated, forward thinking, exciting, high energy and skilled. Just a few of the ways clients have described Andy's speaking style. If you are looking for a facilitator or speaker for your next event, consider Andy from Bent Business Marketing and UnleashStrengths.

06/30/2015

Excited to celebrate my new status as a DeWitt Chamber & Development Co. member! Also super pumped for tonight's dinner at Tycoga Vineyard & Winery :) A double-shot of awesomeness!

06/17/2015

Nighty night! Tomorrow I'll be teaching a large group of tourism professionals about the awesome power of blogging. #thisisiowa

Facebook is an awesome marketing tool.....but you need to play smart.
06/05/2015
Facebook users BEWARE! There's a whole lot of Phishing going on

Facebook is an awesome marketing tool.....but you need to play smart.

Wikipedia.org defines Phishing as follows: Phishing is the act of attempting to acquire information such as usernames, passwords, and credit card details (and sometimes, indirectly, money) by masqu...

06/03/2015

How often should you post content to your blog? As often as you are inspired! Don't force it-relevant and sincere posts will always resonate with your followers better than forced, rushed posts.

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721 S 2nd St
Clinton, IA
52732

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