Peters L&I

Peters L&I specializes in logo and identity design, providing affordable graphic design solutions with which individuals and small businesses can tell their stories with clarity, quality, and consistency.

Today’s special election in Richfield’s Ward 3 marks the end of another campaign for which I’ve been the lead designer. ...
02/12/2019
The new rules of political design

Today’s special election in Richfield’s Ward 3 marks the end of another campaign for which I’ve been the lead designer. With the 2020 race already off and running, however, here are the new rules of political design. https://www.cnn.com/2019/02/09/politics/the-new-rules-of-political-design/index.html

If there are any emerging design trends among the initial 2020 campaign logos, it's the use of words over symbols, and the embrace of color outside of the traditional red, white, and blue. Gone are the patriotic single-letter presidential logos popularized over the past decade.

Who among us *didn't* use "character spacing" in Microsoft Word to make that 12pt Times New Roman paper just a liiiiiiit...
09/20/2018
This is the perfect font for people who cheat at school

Who among us *didn't* use "character spacing" in Microsoft Word to make that 12pt Times New Roman paper just a liiiiiiittle bit longer?!

There’s now a font for that.

Put that double space down, there’s a new way to pad your school essays.

Want to find the best colors associated with a very specific Google search term? There's a (web) app for that!
09/19/2018
Google image search is now a design tool

Want to find the best colors associated with a very specific Google search term? There's a (web) app for that!

Picular analyzes the top Google image search results to suggest colors that relate to any topic you search for.

I've never taken an Uber. What are the chances they will have rebranded *again* by the time I take my first ride?
09/19/2018
Uber has a new brand. Again.

I've never taken an Uber. What are the chances they will have rebranded *again* by the time I take my first ride?

Less than three years after rebranding, Uber has a new logo and typeface called Uber Move that’s designed to evoke safety and accessibility–not masculine bravado.

“At a time when journalism itself is being outright attacked by the highest powers of our nation and the world, it makes...
07/18/2018
BuzzFeed unveils a sophisticated new look

“At a time when journalism itself is being outright attacked by the highest powers of our nation and the world, it makes a lot of sense for BuzzFeed to shift its look from American Apparel logo tees to a properly tailored suit.”

OMG. Heart emoji. Heart emoji.

‪“Designers are like doctors: You’re an authority, and people are trusting you to make them well. But in able to underst...
07/15/2018
Michael Bierut on how to reinvent a legacy brand

‪“Designers are like doctors: You’re an authority, and people are trusting you to make them well. But in able to understand how to remedy them, you have to be very empathetic and have good bedside manner in order to diagnose the problem.”‬

The Pentagram partner, who recently redesigned MIT’s century-old Technology Review, weighs in with some tips.

A little #murica design story for your Fourth of July.
07/04/2018
When Americans redesigned the American flag

A little #murica design story for your Fourth of July.

In the 1950s, thousands of Americans wrote to President Eisenhower with their own ideas for new flag designs.

‪While I'm in the midst of working with two local campaigns, this is a fun look behind the scenes at one of the most not...
07/02/2018
How the Alexandria Ocasio-Cortez campaign got its powerful design

‪While I'm in the midst of working with two local campaigns, this is a fun look behind the scenes at one of the most notable campaigns of the midterms.

Alexandria Ocasio-Cortez waged a wholly different political campaign–one that entailed a wholly different kind of visual identity.

‪The Strange Mystery of the Squiggles in the Disney Logo‬
07/02/2018
The Strange Mystery of the Squiggles in the Disney Logo

‪The Strange Mystery of the Squiggles in the Disney Logo‬

So, what’s the deal with the ‘D” in the Walt Disney logo, anyway? It’s got this odd squiggly flair to it that’s kind of hard to read. That’s just Walt’s signature, right? Well, actually, it’s a bit weirder than that.

06/28/2018
Vox on Twitter

You’ve probably seen this font on dozens of movie posters. Here’s how it became so universal.

“You’ve probably seen this font on dozens of movie posters. Here’s how it became so universal. https://t.co/Nav5f2MVj9”

‪How good are your eyes at seeing distinct colors? Take this test to see for yourself — I got a perfect score!
06/17/2018
These Tests Will Tell You Just How Good Your Eyes Are at Seeing Color

‪How good are your eyes at seeing distinct colors? Take this test to see for yourself — I got a perfect score!

Let’s talk about how you’re perceiving color. The idea came to me when a coworker asked if they should get the computer with 100-percent sRGB or 100-percent Adobe RGB, which displays more shades of green. I jokingly told him to take this X-Rite color perception test to see if he could even perce...

7 Reasons to Consider a Rebrand (and Why Research Matters)
06/14/2018
7 Reasons to Consider a Rebrand (and Why Research Matters)

7 Reasons to Consider a Rebrand (and Why Research Matters)

For many marketers, a rebrand is a tantalizing idea. It’s also a time-consuming process that you need to think deeply about before you dive in. Yes, a rebrand can feel like a fresh beginning, but i…

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