The Radial Group

The Radial Group Radial offers strategy, marketing and content to health, fitness and wellness businesses who sell to consumers and employers. Tips and how-to's that help health, wellness, fitness and medical businesses grow their companies while they change people's lives.

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Key survival steps for local brick-and-mortar health  wellness businesses.https://radialgroup.com/covid-19-action-plan-f...
04/01/2020
The COVID-19 Action Plan for Health & Wellness Businesses - Radial: SEO + Local + PPC For Health, Wellness & Medical

Key survival steps for local brick-and-mortar health wellness businesses.

https://radialgroup.com/covid-19-action-plan-for-health-wellness-businesses/

Brick-and-mortar health clubs, yoga studios, wellness centers and medical offices suddenly find themselves facing existential challenges. Your customers, clients and members have suddenly vanished, thanks to their own good judgement or governmental stay-at-home and shelter-in-place orders. It will b...

Word 2 the wise for sports training, conditioning, rehab. Doublecheck your kinesiotaping marketing claims. Our advice: p...
08/15/2019
Athletic Tape Maker Feels the Pain, Settles Misleading Advertising Suit

Word 2 the wise for sports training, conditioning, rehab. Doublecheck your kinesiotaping marketing claims. Our advice: per KT's 2017 misleading advertising settlement, stop claiming pain relief, injury prevention.

https://zcu.io/0Dx8

Seeking to "wrap up" a misleading advertising class action suit, a class of plaintiffs and athletic tape maker KT Health Holdings LLC and KT Health, LLC ("KT Tape)" have agreed to

Got 5 minutes? Do something nice for your website & social presence. No joke! #wespeakwellness
06/20/2019
10 Simple Things Your Wellness Business Can Do Right Now to Improve Online Engagement - Radial: SEO + Local + PPC For Health, Wellness & Medical

Got 5 minutes? Do something nice for your website & social presence. No joke! #wespeakwellness

The best part? None of these involve coding and very few of them take longer than an hour — some less than 5 minutes! 1. Add a temporary website promotional banner It doesn’t even have to be for a new program or product — just a “change of scenery” to let folks know you that…

8 mistakes we see Every.Day. that explain why your website doesn't attract clients. #KindaObviousWhenYouThinkAboutIt #Do...
06/12/2019
Eight Reasons Fitness & Health Websites Don't Work - Radial: SEO + Local + PPC For Health, Wellness & Medical

8 mistakes we see Every.Day. that explain why your website doesn't attract clients.

#KindaObviousWhenYouThinkAboutIt #DoThisNotThat #wespeakwellness

Wondering if your yoga, fitness, weight loss or medical website has the right stuff? Watch out for these landmines. 1. Superficial, generic content or marketing “fluff” Your wellness business’s website content exists for a reason: to compel visitors to take action. Every piece of content shoul...

The thing about being the boss is this: no one gives YOU a review. So if you’re the boss/manager, reflect on these lesso...
05/20/2019
Lessons I Learned From My Bosses - Radial: SEO + Local + PPC For Health, Wellness & Medical

The thing about being the boss is this: no one gives YOU a review. So if you’re the boss/manager, reflect on these lessons b/c how you treat your staff & handle certain situations influences your business & ultimately your success. #WellnessManagement #GoodBoss #WeSpeakWellness

I worked for a top partner at Arthur Andersen who would HURL individually-wrapped domino-sized Chuckles candies at audit staff - hard. Not charming or funny, just obnoxious and dangerous. Other partners would routinely have audit staff -- people with masters' degrees and CPA licenses -- retrieve the...

Share j-u-u-u-s-t enough expertise to turn prospects into paying customers by convincing them you're the real deal. Thes...
05/18/2019
How Much Expertise Should We Share Without Charging For It? - Radial: SEO + Local + PPC For Health, Wellness & Medical

Share j-u-u-u-s-t enough expertise to turn prospects into paying customers by convincing them you're the real deal. These 5 guidelines help clarify how much is enough/too much. #WellnessExpertise #CustomerAcquisition #WeSpeakWellness

Convincing potential customers that you can help them nearly always requires sharing your expertise at no charge before they buy. This kind of expertise-sharing usually takes the form of a free seminar, a tip sheet or similar guide, a downloadable e-book, or a free assessment or consultation. Now, ...

In sports, keep your eye on the ball. In business, keep your eye on reality. Use these 5 questions to separate your pass...
05/08/2019
Watch The Damn Game! Reality-Based Management Practices For Wellness Businesses - Radial: SEO + Local + PPC For Health, Wellness & Medical

In sports, keep your eye on the ball. In business, keep your eye on reality. Use these 5 questions to separate your passion & blind spots from the facts – and then adjust accordingly. #WellnessLeader #WellnessManagement #WeSpeakWellness

It’s not enough to love your wellness business. Not enough to be a fan. Have you ever heard a sports radio host say to fans, “Watch the damn game!”? It means your emotions have trampled right over your objectivity. To succeed as a wellness leader, you need to be an objective observer: 1. Are ...

There’s more than one way to increase revenue for your wellness biz. Which of these 7 strategies are the best fit for yo...
05/07/2019
Top Revenue Growth Strategies For Fitness, Nutrition and Healthy Lifestyle Businesses - Radial: SEO + Local + PPC For Health, Wellness & Medical

There’s more than one way to increase revenue for your wellness biz. Which of these 7 strategies are the best fit for your business? #Revenue #RevenueGrowth #GrowthStrategies #WeSpeakWellness

So you want revenue growth in your wellness business. More customers? Different customers? New programs? What’s the best answer? Which of these strategies best fits your business? 1. Sell new services or products Your wellness center decides to add new programs and services which are significantly...

Set-backs, failures – these are bad things, right? Not always, because not all failures are equal. See our case for how ...
04/24/2019
5 Reasons Why Failure Should Be Part of Your Club's Online Business Strategy - Radial: SEO + Local + PPC For Health, Wellness & Medical

Set-backs, failures – these are bad things, right? Not always, because not all failures are equal. See our case for how certain business failures can actually make your biz better. #BizStrategy #SmartBusiness #WeSpeakWellness

There’s an old saying: “Sometimes you win, sometimes you learn.” Is failure part of your wellness business or health club’s online marketing strategy? If not, you’re missing out on crucial learning and innovation opportunities. The School of Hard Knocks You just launched a big Facebook adv...

Your wonderful weight loss program or unique twist on fitness programming really AREN'T the core reasons customers come ...
04/16/2019
Uncovering Customer Motivation: Eight Vital Questions - Radial: SEO + Local + PPC For Health, Wellness & Medical

Your wonderful weight loss program or unique twist on fitness programming really AREN'T the core reasons customers come to you. Make your messaging & services even better by understanding their true motivations. #CustomerMotivation #CustomerRetention

We always ask fitness, nutrition and wellness clients why their customers buy from them. But what do we really know about customer motivation? The answers usually sound like this: “We’ve reinvented the fitness experience.” “We’ve got top of the line equipment based on Complicated Scientifi...

You lock the doors to your wellness biz at closing, right? Don’t leave your cyber doors unlocked either– strong cyber se...
04/13/2019
Is Your Wellness Business Prepared for a Cybersecurity Breach? - Radial: SEO + Local + PPC For Health, Wellness & Medical

You lock the doors to your wellness biz at closing, right? Don’t leave your cyber doors unlocked either– strong cyber security isn’t optional, are you prepared? #CyberSecurity #CyberThreat #CyberSafety #WeSpeakWellness

Is your health club ready for a cybersecurity breach? Cybersecurity’s “three R’s” are the foundation for every plan that addresses potentially disastrous outside threats. These days no business can take cybersecurity for granted. Last year, we warned our clients about ransomware. One of th...

Each wellness business plan is unique – but these mistakes are widespread. Save yourself money and hassles by learning a...
04/11/2019
Build A Wellness Business Plan That Lets You Sleep At Night - Radial: SEO + Local + PPC For Health, Wellness & Medical

Each wellness business plan is unique – but these mistakes are widespread. Save yourself money and hassles by learning about these 10 mistakes. #WellnessBizPlan #WeSpeakWellness

Even experienced wellness managers make these ten common mistakes in creating and developing their business plan. Watch out for “to versus through”, invisible businesses, plus other missteps. How to torpedo your business plan: 1. Expecting day-to-day operations to fund a big expansion We routin...

What are they saying about YOUR wellness biz? Online reviews are not just a thing floating out there you can’t affect. H...
03/25/2019
How to Leverage Online Reviews: Power Tips for Health and Wellness Businesses - Radial: SEO + Local + PPC For Health, Wellness & Medical

What are they saying about YOUR wellness biz? Online reviews are not just a thing floating out there you can’t affect. Here’s why online reviews s/b your #1 marketing priority. #WellnessOnlineReviews #OnlineReviews #WeSpeakWellness

Reviews should be the #1 marketing priority for gyms, health clubs, yoga, weight loss, healthy lifestyle coaching, medical practices and pretty much every other local health, fitness or wellness business. BrightLocal reports that 86% of consumers — and 95% of millennials — read an average of ten...

Focus on these four areas and your local health/wellness biz (probably) won't go wrong in 2019. #WeSpeakWellness #Fitnes...
03/20/2019
The 2019 Small Business Guide to Health, Fitness & Wellness Marketing - Radial: SEO + Local + PPC For Health, Wellness & Medical

Focus on these four areas and your local health/wellness biz (probably) won't go wrong in 2019. #WeSpeakWellness #FitnessMarketingTrends #SmallBizMarketing

Marketing continues to change for the health and wellness industry as new ways to engage with members and potential members emerge and existing methods change. Here are four marketing trends to watch in 2019: 1. What comes after Facebook? It’s one thing for people to know that Facebook shows you a...

Do you hear that? As voice search gains momentum, be sure your website is optimized to *listen* to folks looking for bus...
03/13/2019
“Alexa, Tell My Health, Fitness, & Wellness Business How To Get Ready for Voice Search” - Radial: SEO + Local + PPC For Health, Wellness & Medical

Do you hear that? As voice search gains momentum, be sure your website is optimized to *listen* to folks looking for businesses like yours. #WellnessMarketing #VoiceSearchWellness #WeSpeakWellness

Voice search has been increasing in general for awhile. What started as basic voice search on phones, now includes searches via Amazon Echo, Google Home devices, and other smart speakers hitting the market. It’s not a huge game changer so far, but it’s on trend to grow to over 50% of total searc...

Wellness is definitely not pizza or a haircut, so you can't sell it the same way. #wespeakwellness
03/11/2019
"Book Now": Best Health & Wellness Call To Action Ever? - Radial: SEO + Local + PPC For Health, Wellness & Medical

Wellness is definitely not pizza or a haircut, so you can't sell it the same way. #wespeakwellness

“Book now” is the perfect call to action for health and wellness, right? NO. It’s great for an oil change. And “buy now” is great if you’re Nordstrom and you’ve got great year-end prices on cashmere sweaters. But it’s often a lousy call to action when people are thinking about losing...

Prospects are searching for your business in new ways & your content better be ready & present in all channels. #MobileS...
03/07/2019
Mobile, Voice, IOT: The New Health & Wellness Website Content Rules - Radial: SEO + Local + PPC For Health, Wellness & Medical

Prospects are searching for your business in new ways & your content better be ready & present in all channels.

#MobileSearchWellness #InternetOfThingsWellness #WeSpeakWellness

People searching online for gyms, doctors, weight loss programs and wellness centers are raising the bar for your marketing content strategy. A million years ago, content was easy. Your website was the only game in town. Stuff the right keywords in your meta tags, sprinkle them liberally on every pa...

Want more customers? Diagnose your sales funnel & plug the gaps. #wespeakwellness #WellnessSales #WellnessMarketing
03/07/2019
How to Get More Health, Fitness & Wellness Clients: Fix Your Sales Funnel - Radial: SEO + Local + PPC For Health, Wellness & Medical

Want more customers? Diagnose your sales funnel & plug the gaps. #wespeakwellness #WellnessSales #WellnessMarketing

Every single business leader we’ve ever talked to wants more clients, patients or members for their wellness center, their corporate wellness practice, their medical practice or their fitness center. Yet hardly anyone actually knows why their customer growth has stumbled. Here’s how to to diagno...

Online ads grab the attention, but the landing page does the heavy lifting. #wespeakwellness
03/05/2019
The Best Landing Pages for Health, Fitness & Wellness Businesses - Radial: SEO + Local + PPC For Health, Wellness & Medical

Online ads grab the attention, but the landing page does the heavy lifting. #wespeakwellness

What’s the best landing page for a health club, corporate wellness program, weight loss center or yoga studio? For a healthy lifestyle program or a women’s wellness center? The right answer aligns your marketing campaign objective with your target customer’s buying process and position in your...

Now is not the time to hire a digital marketing agency if this describes your wellness business.  #WellnessDigitalMarket...
03/05/2019
Pt. 2: When Is A Digital Marketing Agency The Right Answer? - Radial: SEO + Local + PPC For Health, Wellness & Medical

Now is not the time to hire a digital marketing agency if this describes your wellness business. #WellnessDigitalMarketing #WellnessMarketing #WeSpeakWellness

In Part 1, we looked at big-picture financial and business reasons that wellness businesses should consider an outside marketing agency. This week, we look at reasons not to go with a digital agency — at least, not right now. 6. You know who your ideal client isn’t. If you’re not clear on the ...

We looked at REAL local search & SEO data from REAL fitness centers & health clubs to see what REALLY works. #wespeakwel...
02/27/2019
The Local Search/SEO Guide for Gyms, Health Clubs & Fitness Centers - Radial: SEO + Local + PPC For Health, Wellness & Medical

We looked at REAL local search & SEO data from REAL fitness centers & health clubs to see what REALLY works. #wespeakwellness #WellnessSEO #WellnessMarketing #WellnessWebsites #LocalSearch

What local search and SEO best practices do the best-marketed gyms, health clubs and fitness centers get right? We dug into real data from fitness businesses in the 10 largest U.S. cities: Dallas, Houston, Chicago, New York, Los Angeles, Philadelphia, Phoenix, San Antonio, San Jose and San Diego. We...

We wrote these guidelines to help you match FB ad format to goals/budget. #wespeakwellness  #FacebookAds #WellnessMarket...
02/27/2019
How to Choose the Best Facebook Ad Format for Your Health & Wellness Business - Radial: SEO + Local + PPC For Health, Wellness & Medical

We wrote these guidelines to help you match FB ad format to goals/budget. #wespeakwellness #FacebookAds #WellnessMarketing

Facebook ads fall into 3 main types of formats. The one you choose will depend on your budget, the offer or service you want to promote, and whether you’re targeting the top or bottom of your sales funnel. 1. Single-Image Facebook Ad What it is: A single stock image or advertiser-provided image pl...

Does a digital marketing agency makes sense for your wellness biz right now? Maybe...maybe not. #wespeakwellness #Wellne...
02/26/2019
Pt. 1: When Is A Digital Marketing Agency The Right Answer? - Radial: SEO + Local + PPC For Health, Wellness & Medical

Does a digital marketing agency makes sense for your wellness biz right now? Maybe...maybe not. #wespeakwellness #WellnessDigitalMarketing #WellnessMarketing

Five reasons that health and wellness businesses might consider an outside agency. And in Part 2, five indicators that finding the right marketing agency probably shouldn’t be your top priority. 1. You’re ready to invest time. If we had a nickel for every time a prospective client came to us wit...

01/29/2019

"Book/Buy/Join Now!!!" Best call-to-action ever, right? W-e-e-e-l-l-l-l.....not so fast. Here's a guide to the best CTAs tailored to the health & wellness sales cycle.

#wespeakwellness #simplebutnoteasy #stagesofchangemarketing

The results of Radial's research into best local search and SEO practices for health clubs and fitness businesses.#wespe...
01/27/2019
The Local Search/SEO Guide for Gyms, Health Clubs & Fitness Centers - Radial: SEO + Local + PPC For Health, Wellness & Medical

The results of Radial's research into best local search and SEO practices for health clubs and fitness businesses.

#wespeakwellness #dothisnotthat

What local search and SEO best practices do the best-marketed gyms, health clubs and fitness centers get right? We dug into real data from fitness businesses in the 10 largest U.S. cities: Dallas, Houston, Chicago, New York, Los Angeles, Philadelphia, Phoenix, San Antonio, San Jose and San Diego. We...

Do you have a plan? You should have a plan. Churning through a long list of marketing initiatives is not a plan. Here’s ...
12/27/2018
Stop/Start/Continue: Wellness Marketing Priorities for 2019 - Radial: SEO + Local + PPC For Health, Wellness & Medical

Do you have a plan? You should have a plan. Churning through a long list of marketing initiatives is not a plan. Here’s a plan: our list of what you should start/stop/continue doing in 2019. #wespeakwellness #Wellness2019 #WellnessMarketing

Stop 1. Blogging or posting without a specific, strategic purpose The world has enough posts about drinking eight glasses of water/day. Please don’t pay someone to write another one. What is a strategic post? A post that addresses a common concern for potential clients. A post that shares the life...

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We speak wellness.

Health and wellness is special.

Nothing is more intensely personal than health & wellness. Whether they’re chasing Olympic gold or trying to manage diabetes, every client, member and patient arrives with a unique mix of life experiences, hopes and fears.

It’s a longer, more complex buying process, often slowed by fears, anxieties, and emotional baggage -- nothing like selling a sweater or a fancy cup of coffee.

Different rules apply, too.

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