RD&F Advertising

RD&F Advertising Driven by strategic creative, RD&F excels at the art of connecting companies with their customers. We build brands that build business.
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We build custom brands that get real world results. Full-service or project, our senior level teams work with each of our clients to create a custom voice, integrated strategy, and unique media channel to reach customers when they’re ready to buy. If you’re serious about growing your business, call, click or stop by today. We’re easy to work with, and tough to beat.

Apple's latest facial recognition technology may present valuable emotional response data to advertisers and content own...
09/13/2017
Can You See Me Now: Apple iPhone's Facial Recognition Excites Brands

Apple's latest facial recognition technology may present valuable emotional response data to advertisers and content owners.

Apple revealed the iPhone X, its next-generation device packed with high-tech add-ons like Face ID, which recognizes a person's face to unlock the phone.

iSpot.tv can gather information about what distracts consumers from paying attention to ads on TV with their new analyti...
09/11/2017
iSpot.tv launches attention-getting analytics for TV ads

iSpot.tv can gather information about what distracts consumers from paying attention to ads on TV with their new analytics.

Its three new modules track viewers’ attention by measuring when they change the channel or otherwise show lack of interest.

If your brand's social media presence is strong, consider creating a User Generated Content campaign to increase followe...
09/07/2017
Eight Steps for Running an Awesome UGC Marketing Campaign

If your brand's social media presence is strong, consider creating a User Generated Content campaign to increase followers & brand awareness.

User-generated content marketing is here to stay. As the marketing landscape begins to shift to a more user- and UGC-centric direction, how can you capitalize on this authentic marketing tactic?

The Atlantic offers a new subscription model that is focused on exclusive content & ways for members to interact with ot...
09/06/2017
The Atlantic launches $100-a-year membership program - Digiday

The Atlantic offers a new subscription model that is focused on exclusive content & ways for members to interact with other subscribers and editors.

The politics and ideas magazine is trying to get more consumer revenue by offering an upsell to its most loyal readers.

Converse gives youth a voice in their new video series on Twitter that will be hosted by YouTube.
09/05/2017
Converse hopes to court Gen Z with a new Twitter video series

Converse gives youth a voice in their new video series on Twitter that will be hosted by YouTube.

The series — the first two episodes of which will be hosted by Miley Cyrus and Maisie Williams (of "Game of Thrones") – was inspired by the casual, off-the-cuff format of public access TV in the ‘80s and ‘90s. It is said to be a platform for today’s youth to express themselves as they see fit.

09/05/2017
Deprag USA

DEPRAG USA, one of our amazing clients, is offering their help in the effort to rebuild the cities in South Texas that were affected by Hurricane Harvey.

If you know anyone who is connected to organizations on the Federal, City, or State level (as well as construction companies who are contracted with this effort) and they are in need of air-operated saws due to the immense flooding, DEPRAG USA is looking to donate their available stock upon verification. Help us spread the word!

Donating Air Operated Saws For #HurricaneHarveyRelief

Whether you were born and raised in Texas or found your way here, the Texan mentality is simple: every city is your neighbor and every neighbor is family.

DEPRAG USA is a Texas corporation, and as such, we are Texans. So in the aftermath of Hurricane Harvey, we pledge our support to help with the rebuilding of the cities affected in South Texas.

We manufacture air-operated reciprocating saws and chain saws, which are often a better solution than electric saws in wet environments.

While we do not have many of those in stock, we will provide all available stock saws to federal, city, and state emergency personnel, or reputable construction companies tasked with this effort - at no charge.

Please contact Lori Logan directly at the contact information provided below. Shipping can be made within 4-hours of receiving your request during standard working hours.

972-353-3806 (Direct)
[email protected]

For more information about the saws we have available, follow the links below:
Chain Saw – air operated: http://ow.ly/JF5d30eR8ak
Reciprocating Saw – air operated: http://ow.ly/ihoS30eR8bB

As magazine sales take a dive, brands consider editorial partnerships and a blend of digital & print creative for magazi...
09/01/2017
How brands are switching up their approach to magazine advertising

As magazine sales take a dive, brands consider editorial partnerships and a blend of digital & print creative for magazines.

Brands are finding new ways of working with magazine brands, with closer editorial partnerships and personalised digital activity at the heart.

ComScore predicts by 2020, 50% of all searches will be voice searches, which brings advertisers back to the radio glory ...
08/30/2017
Voice Search Changes Media Buying, Attribution, Publishing

ComScore predicts by 2020, 50% of all searches will be voice searches, which brings advertisers back to the radio glory days as they find new ways to draw in consumers without visual creative.

Voice search will fundamentally change ad delivery and ad models, writes Jay Friedman, chief operating officer at Goodway Group.

Tiffany & Co. looks to attract younger customers by revamping their in-store experience & designing new pieces of jewelr...
08/28/2017
Tiffany Makes Inroads With Millennials as Hepburn Era Fades

Tiffany & Co. looks to attract younger customers by revamping their in-store experience & designing new pieces of jewelry from their Lady Gaga fashion line.

Tiffany's Q2 revenue boost shows that with Lady Gaga as its muse, it can attract millennial consumers.

For brands that have a story to tell, digital advertising alone is not enough, but rather a blend of both digital & trad...
08/24/2017
Why traditional media are trusted to deliver

For brands that have a story to tell, digital advertising alone is not enough, but rather a blend of both digital & traditional creative may better optimize your brands success.

Marketing channels such as direct mail are enjoying higher consumer trust, as digital saturation grows.

RD&F Eclipse Party 2017! 🌒 Join us for the next one in 2024? 🌑
08/21/2017

RD&F Eclipse Party 2017! 🌒
Join us for the next one in 2024? 🌑

Public radio stations look to increase millennial engagement by investing in podcasts and becoming a main source of info...
08/18/2017
Public Radio Can Reach Millennials With Local Digital Content.

Public radio stations look to increase millennial engagement by investing in podcasts and becoming a main source of information & news.

As public radio stations look to attract younger listeners, they may want to think less about broadcasting and more about delivering content to smartphones. Millennials—adults 18-34—primarily use their smartphones and

Sephora creates the beauty insider social platform as a way to "nurture, prod and entice" their consumers.
08/16/2017
Sephora looks to grow brand affinity with exclusive social platform

Sephora creates the beauty insider social platform as a way to "nurture, prod and entice" their consumers.

Building upon its existing loyalty programs, beauty juggernaut Sephora launched a new members-only digital platform called Beauty Insider Community, designed for its most engaged makeup enthusiasts.

Apple and Disney are among the top 2 brands that have a strong emotional connection with their consumers. Both brands ra...
08/08/2017
The 10 Brands US Consumers Feel Most Intimately Connected With

Apple and Disney are among the top 2 brands that have a strong emotional connection with their consumers. Both brands ranked #1 in categories such as: age, gender, and "can't live without."

Consumers in the US say Apple and Disney are the brands they feel most intimately connected with. Amazon, Harley-Davidson, Netflix, and Nintendo also make the cut. See much more from the study.

Happy Birthday, Katie Nardecchia!!
08/07/2017

Happy Birthday, Katie Nardecchia!!

Getting consumers to tune into your TV spot or show can be difficult, but YouTube statistics show promise for viewership...
08/07/2017
YouTube's Fastest-Growing Audience Is In the Living Room and Advertisers Want in

Getting consumers to tune into your TV spot or show can be difficult, but YouTube statistics show promise for viewership on TV screens now and in the foreseeable future.

YouTube's fastest-growing audience is in the living room thanks to over-the-top devices and internet-connected TVs, and some advertisers prefer the big screen.

Coca-Cola debuts their new Fantana's and millennials may recognize their faces from the screen to social media. Will thi...
07/31/2017
Fanta Launching Multi-flavor Effort Via 'The Fantanas'

Coca-Cola debuts their new Fantana's and millennials may recognize their faces from the screen to social media. Will this new creative strategy make you, Wanta Fanta?

The brand is enlisting youthful stars of stage, screen and social media to be the faces of Fanta Orange, Fanta Strawberry, Fanta Grape, Fanta Pineapple and Fanta Orange Zero.

Ivie
07/27/2017
Ivie

Ivie

It's National Intern Day! Time to meet Liz and Mackenzie at our RD&F Advertising office! #IvieInterns

Radio ads are still successful in campaigns because radio is primal, which could explain why it is better for our brains...
07/27/2017
Emotion is why radio still packs a punch

Radio ads are still successful in campaigns because radio is primal, which could explain why it is better for our brains than TV or Facebook.

The connection we have with radio is primal, which is why it is better for our brains than Twitter or TV.

Programmatic CTV advertising is quickly changing the face of TV marketing by allowing advertisers to personalize their a...
07/26/2017
The living room big screen: How marketers reach audiences with connected TV - Digiday

Programmatic CTV advertising is quickly changing the face of TV marketing by allowing advertisers to personalize their ads.

More than half of all Americans will soon own a connected TV device. Marketers will soon be able to target digital audiences at scale with customized messaging on the big screen in the living room. The precision of digital finally meets the impact of high-definition creatives for the most coveted au...

Happy Birthday, Morgan Weidner & Jalen Parton!!
07/11/2017

Happy Birthday, Morgan Weidner & Jalen Parton!!

AI applications can more accurately uncover patterns within data & analytics, which allow marketers to focus on the crea...
07/10/2017
“Pursue the creative part of the job:” How automation is changing the marketer’s role - Digiday

AI applications can more accurately uncover patterns within data & analytics, which allow marketers to focus on the creative aspects of a campaign or brand.

There’s never been more pressure for marketers to know every part of the marketing process–from analyzing metrics to coming up with Cannes Lions-winning creative ideas. Metrics and ROI are crowding out the creative aspect of the job but AI offers a solution. Sponsored content by Turn

Brands such as Kayak & Yelp have begun to implement emoji search within their websites as a way to create responsive & c...
07/07/2017
War on words: Emoji search is spreading - Digiday

Brands such as Kayak & Yelp have begun to implement emoji search within their websites as a way to create responsive & cross-channel experiences.

More brands are likely to adopt emoji search features, experts say.

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14901 Quorum Dr, Ste 400
Dallas, TX
75254

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Hi guys! I think of you every Super Bowl and wish I could be at Monday’s morning meeting to discuss all the commercials with you. Happy Super Bowl Sunday! #bestfirstjobever #imissyall Mark Davis Jimmy Richardson J Frederick Patti Jo Young