
02/05/2021
What gets focused on gets improved... but everything can't be focused on at once.
Props for the fun made up word that may be coming to a performance review near you soon though...😜👊🏽
Rogue Marketing is a (digital) marketing strategy agency that helps growth-oriented businesses move further faster™ The Rogue team uses proven and emerging tools and approaches to build brands, amplify channels and minimize risk.
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The greatest capability this team has is the ability to help mid-size, growth-oriented businesses achieve amplified performance faster. The talented team at Rogue has experience and skill in many marketing disciplines. This team builds web and commerce sites, produces and places digital media, runs social campaigns, creates videos, writes content, designs award-winning creative, develops mobile messaging campaigns, nurtures customers, optimizes sites, drives leads… and a whole lot more. Every day.
Operating as usual
What gets focused on gets improved... but everything can't be focused on at once.
Props for the fun made up word that may be coming to a performance review near you soon though...😜👊🏽
Have you noticed a decreased #B2B presence on Twitter? Does some of your #content seem to catch like wild fire and others get measly reaction? Are you the "best" at something? Saying so might negatively impact you... This long report is worth your time because it sheds light on reasons why.
https://buzzsumo.com/reports/creating-engaging-content/view/?vgo_ee=LYIsAZ7A2HEEdxuoC2W2oA%3D%3D
This very well could be the greatest indicator of whether this year (or any year) will be a success for you.
Here's a Rogue #marketingidea to consider:
Revealing what your #brand can't do just might make what you CAN DO even more believable. 🤔
It's not only lazy, it's ineffective.
Here's a Rogue #marektingidea to consider: Your best #personas will describe not only what your target likes... but what they hate. Nothing bonds a prospect to you as fast as a shared dislike. 🧐
Ever wonder what it's like working with Rogue? Click play to "eavesdrop" in on a recent client conversation explaining why more experiments = more success.
If you liked that, you can hear even more at: gorogue.net/two-minutes
2 Minutes With Rogue: More Experiments = More Success10,000 hours of practice was probably more relevant 10 years ago than it is today. You don't need 10,000...
There's more where that came from...
HEAR for yourself at: gorogue.net/testimonials
You can hear it in this client's voice: Rogue got her business, and understood the path a prospect was on. How does she feel as a result? Well, you can hear for yourself.
All your marketing efforts should be built off a buyer journey you have this much confidence in.
Just don't.
You can be compelling when you know your elements of #value and do the digging to know what you offer that a buyer can't get anywhere else. Need help? We live for this stuff! https://gorogue.net/contact
We often ask our clients: "would you buy you?"
One thing's for sure: It's never a good thing for your message to send a prospect to la la land. 😴💤
Your #content has three types of audiences. They may all have value... but when it comes to creation 𝟏 should be more prioritized than the others... if you want to eventually sell something that is.
https://copyblogger.com/hyper-relevant/
In order to continually appeal to the people who are most likely to become your clients and customers, take a look at this sub-group of your audience.
You know you've done relevant work when you get the greatest hits album...
Check out Rogue's Volume 1 with hits like: "Science and Art,""On a Different Level" and "You Get It." Hear 'em all at http://bit.ly/RogueGreatest
Major #Creativity Alert... thumbs up if you agree this is a pretty genius idea.
[email protected]" rel="nofollow" target="_blank">https://www.morningbrew.com/marketing/stories/2021/01/25/barillas-spotify-playlists-ensure-youll-never-burn-water?email=[email protected]
Simplifying and speeding up strategy execution... that's Rogue's something.
BETTER is always in the eye of the beholder. And that's hard to control.
Better's not enough. You want #different.
Rogue fans know we believe different is better than being better. Standing out is definitely where it's at.
That said, this makes an equally valid point. 💯
Follow up question... how are you keeping it?
Proof that #marketing is as much science as art...
If you're frustrated with #results, maybe this approach is what you didn't even know you were looking for.
Rogue can help: https://gorogue.net/contact
It's one thing for your marketing materials to say you're outcome driven... it's another to have a client say it for you. Tired of set and forget results?
Click play to hear a Rogue client speak.
#Business has to keep swimming... There's #opportunity for any business willing to push past #fear.
If that's you, we know some rogue marketers you need to meet.
You'll need some time with this one, but McKinsey provides research leaders would be wise to take note of. Like how COVID actually unleashed statistically greater productivity... how shopping behavior was altered in ways you know, but also probably didn't consider... and how the savvy got savvier and what that means for M&A. Hint: there's a lot more in here.
https://www.mckinsey.com/featured-insights/leadership/the-next-normal-arrives-trends-that-will-define-2021-and-beyond#
The COVID-19 pandemic has changed the world, and its effects will last. Here are some trends for the next normal that business leaders should keep in mind.
This podcast (gorogue.net/roguethink/site-visibility) is an oldie, but just as relevant today as the day it was recorded.
Without an audience you've got nothing.
A sign that #marketers will always matter. Play your role well.
Rogue has a vision to be the #marketing team that's so valuable you'd fight everyone and their mama to keep us around... 😜
Hear for yourself why this client is bought into her Rogue team. Are we the team you've been looking for?
Real talk from a CMO that you just might relate to...
When you think about your agency do you use words like transparent, invested, engaged, adaptive and gets it? This Rogue client does.
What else do Rogue clients say?
Great question. Hear for yourself at: gorogue.net/testimonials
Statistically, most #resolutions have been broken by today.
If you need some encouragement to keep going, here's how the Rogue team inspires ourselves to make pivotal changes.
This could just as easily say "business" executives, right?! 😂😉
Every customer, for any #brand we've ever talked to, says they want simplicity, transparency... and to just understand what they're buying.
Have you done the hard work to make what you do easy to buy?
It doesn't work in meetings... or in your content creation... or in your advertising... or on your social channels... or...
Ever wonder what it's like working with Rogue? Click play to "eavesdrop" in on a recent client conversation we had about the balance between building awareness and driving conversion.
If you liked that, you can hear even more at: gorogue.net/two-minutes
Right?!
Business leaders & #marketers seeking messages that resonate would be wise to apply THIS test. Its simplicity is what makes it so revealing.
As you read, you'll also better understand why your #SEO champion advocates for the things they do... https://moz.com/blog/blank-sheet-of-paper-test-optimize-natural-language-processing?ck_subscriber_id=615229793
The Blank Sheet of Paper Test determines if what you’ve written has meaning to someone who has never encountered your brand or content before. But what if we’re performing the BSoPT on a machine instead of a person? Does our thought experiment still apply?
We're kinda picky about who we work with... that's why we LOVE getting to hear from clients how much they think "we get it... (and get them)"
Isn't this the kind of team you are hoping to work with? See if it makes sense: gorogue.net/grow-with-us
For #marketing to be invaluable, the #focus must be right.
4890 Alpha Road, Suite 250
Dallas, TX
75244
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Wednesday | 09:00 - 17:00 |
Thursday | 09:00 - 17:00 |
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