Rogue Marketing

02/05/2021

What gets focused on gets improved... but everything can't be focused on at once.

Props for the fun made up word that may be coming to a performance review near you soon though...😜👊🏽

02/04/2021

Have you noticed a decreased #B2B presence on Twitter? Does some of your #content seem to catch like wild fire and others get measly reaction? Are you the "best" at something? Saying so might negatively impact you... This long report is worth your time because it sheds light on reasons why.
https://buzzsumo.com/reports/creating-engaging-content/view/?vgo_ee=LYIsAZ7A2HEEdxuoC2W2oA%3D%3D

02/04/2021

This very well could be the greatest indicator of whether this year (or any year) will be a success for you.

02/03/2021

Here's a Rogue #marketingidea to consider:

Revealing what your #brand can't do just might make what you CAN DO even more believable. 🤔

02/03/2021

It's not only lazy, it's ineffective.

02/02/2021

Here's a Rogue #marektingidea to consider: Your best #personas will describe not only what your target likes... but what they hate. Nothing bonds a prospect to you as fast as a shared dislike. 🧐

02/02/2021

More Experiments = More Success

Ever wonder what it's like working with Rogue? Click play to "eavesdrop" in on a recent client conversation explaining why more experiments = more success.

If you liked that, you can hear even more at: gorogue.net/two-minutes

2 Minutes With Rogue: More Experiments = More Success10,000 hours of practice was probably more relevant 10 years ago than it is today. You don't need 10,000...

02/02/2021

There's more where that came from...
HEAR for yourself at: gorogue.net/testimonials

02/01/2021

You can hear it in this client's voice: Rogue got her business, and understood the path a prospect was on. How does she feel as a result? Well, you can hear for yourself.

All your marketing efforts should be built off a buyer journey you have this much confidence in.

01/29/2021

Just don't.

You can be compelling when you know your elements of #value and do the digging to know what you offer that a buyer can't get anywhere else. Need help? We live for this stuff! https://gorogue.net/contact

01/29/2021

We often ask our clients: "would you buy you?"

One thing's for sure: It's never a good thing for your message to send a prospect to la la land. 😴💤

01/28/2021

Every Audience Has This in Common (Use It to Stay Hyper-Relevant) - Copyblogger

Your #content has three types of audiences. They may all have value... but when it comes to creation 𝟏 should be more prioritized than the others... if you want to eventually sell something that is.

https://copyblogger.com/hyper-relevant/

In order to continually appeal to the people who are most likely to become your clients and customers, take a look at this sub-group of your audience.

01/28/2021

You know you've done relevant work when you get the greatest hits album...

Check out Rogue's Volume 1 with hits like: "Science and Art,""On a Different Level" and "You Get It." Hear 'em all at http://bit.ly/RogueGreatest

01/27/2021

Just a moment...

Major #Creativity Alert... thumbs up if you agree this is a pretty genius idea.
[email protected]" rel="nofollow" target="_blank">https://www.morningbrew.com/marketing/stories/2021/01/25/barillas-spotify-playlists-ensure-youll-never-burn-water?email=[email protected]

01/27/2021

Simplifying and speeding up strategy execution... that's Rogue's something.

01/27/2021

BETTER is always in the eye of the beholder. And that's hard to control.
Better's not enough. You want #different.

01/26/2021

Rogue fans know we believe different is better than being better. Standing out is definitely where it's at.
That said, this makes an equally valid point. 💯

01/25/2021

Follow up question... how are you keeping it?

01/25/2021

Proof that #marketing is as much science as art...

If you're frustrated with #results, maybe this approach is what you didn't even know you were looking for.
Rogue can help: https://gorogue.net/contact

01/22/2021

It's one thing for your marketing materials to say you're outcome driven... it's another to have a client say it for you. Tired of set and forget results?

Click play to hear a Rogue client speak.

01/22/2021

#Business has to keep swimming... There's #opportunity for any business willing to push past #fear.

If that's you, we know some rogue marketers you need to meet.

01/21/2021

The next normal arrives: Trends that will define 2021--and beyond

You'll need some time with this one, but McKinsey provides research leaders would be wise to take note of. Like how COVID actually unleashed statistically greater productivity... how shopping behavior was altered in ways you know, but also probably didn't consider... and how the savvy got savvier and what that means for M&A. Hint: there's a lot more in here.
https://www.mckinsey.com/featured-insights/leadership/the-next-normal-arrives-trends-that-will-define-2021-and-beyond#

The COVID-19 pandemic has changed the world, and its effects will last. Here are some trends for the next normal that business leaders should keep in mind.

01/21/2021

This podcast (gorogue.net/roguethink/site-visibility) is an oldie, but just as relevant today as the day it was recorded.

Without an audience you've got nothing.

01/20/2021

A sign that #marketers will always matter. Play your role well.

01/20/2021

Rogue has a vision to be the #marketing team that's so valuable you'd fight everyone and their mama to keep us around... 😜
Hear for yourself why this client is bought into her Rogue team. Are we the team you've been looking for?

01/19/2021

Real talk from a CMO that you just might relate to...

When you think about your agency do you use words like transparent, invested, engaged, adaptive and gets it? This Rogue client does.

01/19/2021

What else do Rogue clients say?
Great question. Hear for yourself at: gorogue.net/testimonials

01/18/2021

Statistically, most #resolutions have been broken by today.
If you need some encouragement to keep going, here's how the Rogue team inspires ourselves to make pivotal changes.

01/15/2021

This could just as easily say "business" executives, right?! 😂😉

Every customer, for any #brand we've ever talked to, says they want simplicity, transparency... and to just understand what they're buying.

Have you done the hard work to make what you do easy to buy?

01/15/2021

It doesn't work in meetings... or in your content creation... or in your advertising... or on your social channels... or...

01/14/2021

Balance Between Building Brand And Driving Conversion

Ever wonder what it's like working with Rogue? Click play to "eavesdrop" in on a recent client conversation we had about the balance between building awareness and driving conversion.

If you liked that, you can hear even more at: gorogue.net/two-minutes

01/14/2021

Right?!

01/13/2021

Use the Blank Sheet of Paper Test to Optimize for Natural Language Processing

Business leaders & #marketers seeking messages that resonate would be wise to apply THIS test. Its simplicity is what makes it so revealing.

As you read, you'll also better understand why your #SEO champion advocates for the things they do... https://moz.com/blog/blank-sheet-of-paper-test-optimize-natural-language-processing?ck_subscriber_id=615229793

The Blank Sheet of Paper Test determines if what you’ve written has meaning to someone who has never encountered your brand or content before. But what if we’re performing the BSoPT on a machine instead of a person? Does our thought experiment still apply?

01/13/2021

We're kinda picky about who we work with... that's why we LOVE getting to hear from clients how much they think "we get it... (and get them)"

Isn't this the kind of team you are hoping to work with? See if it makes sense: gorogue.net/grow-with-us

01/12/2021

For #marketing to be invaluable, the #focus must be right.