Rogue Marketing

05/07/2020

Paper People | Harry Baker | TEDxExeter

B2B, B2C, P2P… it’s all people. Business people have to solve business problems, and consumers have to solve day-to-day problems, but it’s always people making the decision. It’s always people you interact with. In that spirit, enjoy some slam poetry from one of our new favorite poets, Harry Baker.

You can get the full transcript (he speaks fast) at: https://www.wattpad.com/689374180-poetry-speaks-purple-paper-people-by-harry-baker

Link to the full presentation https://www.youtube.com/watch?v=cxGWGohIXiw

05/07/2020

It's one thing for your marketing materials to say you're outcome driven... it's another to have a client say it for you. Tired of set and forget results?

Click play to hear a Rogue client speak.

05/06/2020

When sales are down and business is in a tough spot, marketers are often forced to utilize some lead generation tactical hacks...and some are guaranteed to hurt your future opportunities. Here are the top 5 harmful hacks, along with a different approach to increase performance (in the short term!) without sabotaging long-term success.

Get the full list, with explanations and WAY better hacks, on RogueTHINK at: gorogue.net/roguethink/5-lead-generation-tactics-that-wreck-campaign-performance

05/06/2020

How To Measure Campaign Success The Right Way

How are conversions in your revenue roadmap increasing?

This post from RogueThink may have you second guessing how you measure success... and give you a few templates/tools to help you do it. #conversionrates #effectivemarketing #measurewhatmatters

It's easy to get lost in the wrong metrics, so here's the right way to strategically measure campaign success with conversion rates that matter.

05/05/2020

Here's a Rogue #marketingidea to consider:

Revealing what your #brand can't do just might make what you CAN DO even more believable. 🤔

05/05/2020

Location data is the future for marketers and it’s changing

Article Worth Paying Attention To:

Geo-location is all the rage with #marketers today. We like it too.

We found the regulation and policy questions you should be asking particularly interesting. https://www.smartbrief.com/original/2020/04/location-data-future-marketers-and-it%E2%80%99s-changing?utm_source=brief

Wrapify’s Jared Morante looks at the growing trend of location-based data, the challenges marketers face using it and questions they should ask to best leverage it.

05/04/2020

Marketers Beware: Ignore TCO at Your Own Peril - Rogue Marketing

Marketers need to speak in terms the rest of the analytical business understands. A great miscalculation is the maintenance (and ongoing investment) required for marketing success. Talking about TCO isn't common marketing practice but it should be.

Understanding total cost of ownership isn't common marketing practice, but it should be. Too many strategies are implemented without counting all the costs

05/04/2020

Special edition of Funny Friday... on Monday.
Cuz, you know, #maythe4thbewithyou 😜

05/01/2020

Everyone likes the idea of a quick fix, but how often does it pan out?

While it almost always takes time to build the real thing, the #outcome is so much more impressive. If you're ready to work on building a #marketingsystem that can sustain ongoing growth, we know a team: www.gorogue.net/grow-with-us

05/01/2020

Your customer may have some extra time on their hands that they don't normally.
NOW could be a great time to get their feedback. While #Marketers know they should get it, the data says they rarely ever do.

Has our current situation dropped a powerful opportunity in your lap?

04/30/2020

How Different Generations of Consumers Use Social Media [Infographic]

There's only ONE #social platform that all generations choose to spend time on?
Did YOU guess correctly? Better question: are you visible on it?

https://www.socialmediatoday.com/news/how-different-generations-of-consumers-use-social-media-infographic/576243/

Where is your audience spending its social media time, and finding out about new products? Animoto recently conducted a survey to find out. 

04/30/2020

If this reminds you of how strategic decisions are being made at your company... you're gonna love the tools and templates you'll find in Rogue's Speedy Strategy Bundle. Click the link if you'd like to simplify and speed up your strategic choices: https://gorogue.net/speedy-strategy-bundle-request

04/29/2020

There's more where that came from...
HEAR for yourself at: gorogue.net/testimonials

04/29/2020

Right?!? #MarketingLeaders must do better. 👊🏽

This free differentiated message bundle has templates, tools and ideas you'll like: gorogue.net/differentiated-message-bundle-request

04/28/2020

The truth is, even Rogue Marketers can mess this up from time to time... but when we do it bites us in the you know where.

If you hate to miss client expectations like we do, then you absolutely must have (and communicate) a hypothesis.

So when a client agrees to invest #marketing dollars, we ask:
1. What outcome do we want?
2. What will we measure?

This 45 second video has more insights you might like:

04/28/2020

What Happens When You Embrace Strategic Versus Tactical Marketing - Rogue Marketing

Too often strategy gets thrown out the window because it takes too long and costs too much. What if it didn't?

(This RogueTHINK post is worth it for the speedy strategy downloads alone.)

Agencies are all the same. Or so you might believe. What is the difference between strategic and tactical marketing? Is it time to go Rogue?

04/27/2020

Your business should be leveraging cash reserves during times of #EconomicUncertainty to CASH IN on the opportunity your competitors are almost certainly creating by hitting pause on theirs. (It's what humans so often do.) You want to swim against the current while everyone is getting out of the market!

Now, if you don't have those reserves... resolve today that when things do stabilize you'll create a line item in your budget to set aside funds to be used specifically for #marketing during future times of uncertainty.

04/27/2020

Research shows that #salesleaders and sales professionals find prospecting their largest challenge. No surprise. But notice how drastically different perceptions are after that!

Bringing #value and understanding #buyerjourney decision processes is a Rogue superpower. If you're a sales leader that resonates with these findings, connect with us or at least download this helpful tool: gorogue.net/buyers-journey-download-request

04/24/2020

Having a strategy is one thing. Being aligned on it is another.

Download these helpful templates to identify:
* the metric that matters
* how to document your strategy and
* what to ask in customer interviews

http://ignite.gorogue.net/operational-alignment-bundle-request/

04/24/2020

It doesn't work in meetings... or in your content creation... or in your advertising... or on your social channels... or...

04/23/2020

Every week we meet someone who's not sure if #video is a medium that makes sense for their business. This interesting article from Morning Brew continues to show something different.
(You should totally sign up for this newsletter if you don't already: morningbrew.com/daily/r/?kid=10e2f5)

04/23/2020

If you haven't yet realized this, you've already lost.

#BuyerJourneys aren't bad, they're just not enough. Understanding what your customer is hiring your business to do... what they're feeling and trying to achieve... and using analytics to inform what you should do next... this is #marketing today.

This tool might help you consider all those pieces: gorogue.net/buyers-journey-download-request

04/22/2020

Sometimes you just have to write down what you're thinking about...

If you were able to get your hands on our journal, and could rifle through our thoughts... here's a sneak peek at an entry you would have read:

The thing you sell isn’t even what you provide—what you provide is a path to get someone from where they are now to where they’d rather be. The thing can always change. And maybe it always should.

Let’s say you’re a shoe company. You sell a covering for the foot, but are you really providing social status? Or are you providing an intelligent, scientific way to support the foot during hard training? Or are you providing comfort during injury? No matter which way you go, or what combination of value you provide, your universe of things to sell expands to fit the value you provide.

04/22/2020

We see companies take 3 approaches to #marketing. This clip outlines two popular, but short-sighted approaches. If you're ready to try something different, let's discuss the third: www.gorogue.net/grow-with-us

04/21/2020

Marketing Diary: Super Bowl Edition

It's just a few days to the big game and that got us remembering about a brand that had built a #marketingsystem that set them up for their big moment.

Hopefully these thoughts with resonate with other like-minded, #growth oriented leaders...

I'm not saying that I have a marketing diary..

04/21/2020

Social Media ROI: How to Measure Your Social Marketing

ARTICLE WORTH PAYING ATTENTION TO ALERT
A few gems inside like:
* Why ROI is not the same thing as results
* How attribution is like a poker game
* Why ROI is useless if not compared to something else
* How to talk to leaders about results
* The "least bad" of the "not great" attribution models in GA

Have you not started reading this article yet??
What else did you think was important?

Find out how return on investment (ROI) differs from return on ad spend (ROAS) and learn how to calculate ROI for your social media marketing.

04/20/2020

Have you started to realize just how undervalued the real "silver bullet" or "golden ticket" of business can be?

Rogue exists to work with businesses that have significant goals and need to turn a smart strategy into an achieved outcome.
If that's you... https://gorogue.net/contact

04/20/2020

Business leaders we meet want #growth. Brand Growth. Revenue Growth. Lead Growth. Loyalty Growth. It's never easy... but it's easier when you know where to shine a spotlight and look. https://gorogue.net/contact

04/17/2020

Found on a Rogue team member's social page this week...

Sound like the kind of person you want on your team?
We're certainly glad they're on ours!

04/17/2020

Back to School: Medical Students Practice Empathy Through Art

Article Worth Paying Attention To Alert...

Business people know that empathy matters. Here's a rogue way some medical students are cultivating it through art.

You'll like these innovative ideas:

As I walk into the Blanton Museum of Art on a cool, fall day, I laugh to think that the experience ahead of me—yes, in an art museum—is the closest I might ever come to studying medicine. Thanks to an ongoing series of interdisciplinary workshops for first-year Dell Medical School students, I’...

04/16/2020

If you're like 90+% of businesses, you don't have THIS critical marketing tool that:
1. Is foundational to all other marketing initiatives
2. Ignites and speeds up conversion

If you're willing to put in the work, you can download the thinking here: https://gorogue.net/buyers-journey-map-download

04/16/2020

There's a belief that if you ask prospects what they want/like they'll tell you information you can reliably act on.

This article about a new music playlist algorithm (https://alcalde.texasexes.org/2020/01/three-longhorns-want-to-change-the-way-your-streaming-playlists-act/), shows why that's not true and how some clever scientists are working around it.

04/15/2020

Customer Journey that Converts: What You Need to Know

Have you discovered your audience has an entire journey to take before they buy? Have you become a trusted resource in tune with buyer feelings & goals? This RogueTHINK post shows why you need more than a buyer journey... you need a journey that CONVERTS.

The right customer journey for your business is the one your prospect actually finishes! Increase conversions with insights you might not be thinking about.

04/15/2020

#Results take time.

That's true in #marketing too.

04/14/2020

On the road to revenue where could you do more... and what exactly should you be looking to optimize?

This free tool Rogue developed can point the way: https://gorogue.net/revenue-roadmap-download