The Richards Group

The Richards Group A client once told us, “You guys do the kind of work that sticks to the roof of your mind.” We liked that.
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We do that kind of work by telling the truth. The truth, as you know, can set you free. It can hurt. It can make you laugh. It never fails to make you think, and it always makes you listen. In over three decades of building brands, we’ve always told the truth. Not once did we settle for simply saying what we thought people wanted to hear. That’s talking at them, not with them – and while it sometimes makes a splash, it never makes a difference. You want to build a relationship? You start by telling the truth. That’s when the real fun starts. The Richards Group has a staff of over 700 and annual billings over $1 billion. Creativity is our passion, but we do have another love – independence. With zero absentee owners or outside investors, we’re free to focus solely on our work. Which is good, because there’s a lot of work to focus on: advertising, digital, relationship marketing, retail, brand, business-to-business…there isn’t a form of branding at which The Richards Group doesn’t excel. Truth be told, there isn’t a form your business can overlook.

Here’s to all the furry coworkers keeping us company at our respective home offices.
05/05/2020

Here’s to all the furry coworkers keeping us company at our respective home offices.

Groupers Kurt Watkins and Stacie Barnett were recently featured by the TIME’S UP Legal Defense Fund for their work in he...
04/23/2020

Groupers Kurt Watkins and Stacie Barnett were recently featured by the TIME’S UP Legal Defense Fund for their work in helping empower sexually harassed women. Born from the #MeToo movement, the TIME’S UP Legal Defense Fund comprises lawyers and PR agencies that work together to highlight gender injustice in the workplace and give a megaphone to the voices of millions in primarily low-income jobs. http://spr.ly/61841NaKq

In the latest episode of “Loud and Clear” from Lerma Agency, digital strategy director Chris Ferrel joins the team to ta...
04/23/2020

In the latest episode of “Loud and Clear” from Lerma Agency, digital strategy director Chris Ferrel joins the team to talk about the role of ad agencies in a pandemic. Listen to the podcast episode on Spotify: http://spr.ly/61871NaKZ

04/17/2020
#TeachersCan 2020.mp4

We are thankful for all the teachers going above and beyond in conditions they never planned on. Here’s to those who can. #TeachersCan

If we could, we’d turn our entire building blue. Here’s a virtual salute to all the heroes leading, fueling, and deliver...
04/10/2020

If we could, we’d turn our entire building blue. Here’s a virtual salute to all the heroes leading, fueling, and delivering on the fight against COVID-19. #LightItBlue

Hopeful.
03/20/2020

Hopeful.

With the rise of more private social media platforms, media planner Aubri Elliott explores how brands need to adapt to i...
03/10/2020

With the rise of more private social media platforms, media planner Aubri Elliott explores how brands need to adapt to intimate social experiences.
Read ➡️ http://spr.ly/61801qWs6
Listen ➡️ http://spr.ly/61831qWsD

What do social justice, memes, and chicken sandwiches have in common? Black Twitter. This past week, Groupers Brittany B...
03/06/2020

What do social justice, memes, and chicken sandwiches have in common? Black Twitter. This past week, Groupers Brittany Barnes, Reggie Singletary, and Helina Seyoum discussed the impact Black Twitter has on creating cultural movements, curating global trends, and shaping the marketing landscape that we know today.

From Best in Show and Judges’ Choice to six gold, 12 silver, and five bronze awards, Thursday was an all-around good nig...
02/28/2020

From Best in Show and Judges’ Choice to six gold, 12 silver, and five bronze awards, Thursday was an all-around good night for us and our clients. #aafdallas

02/25/2020
IMG_0004.mov

Saying goodbye to our next-door neighbor. Very. Slowly. #LeaningTowerofDallas

The Anti-Aesthetic presents an opportunity for the courageous to reveal their unvarnished reality. Brand planner Lauren ...
02/19/2020

The Anti-Aesthetic presents an opportunity for the courageous to reveal their unvarnished reality. Brand planner Lauren Kaindl dives into Gen Z’s rising style and how brands can learn from a new generation.
Read ➡️ http://spr.ly/61801cYM0
Listen ➡️ http://spr.ly/61811cYMF

Our clients from Stryve Biltong are passionate about healthy snacking. That’s why they want you to know that biltong is ...
02/18/2020

Our clients from Stryve Biltong are passionate about healthy snacking. That’s why they want you to know that biltong is Beef Done Better. (It’s like jerky without the junky.) Our in-house content studio captured these awesome visuals to show off their fun new packaging.

We’re excited to see Alejandra Robles perform tonight as we join our clients from Mercado369 at a one-of-a-kind Black Hi...
02/06/2020

We’re excited to see Alejandra Robles perform tonight as we join our clients from Mercado369 at a one-of-a-kind Black History Month event, Afro-Mexican Celebration: A Shared Cultural Journey. Proceeds from the event will benefit After8toEducate, a comprehensive initiative to support unsheltered Dallas ISD high school students and homeless youth in North Texas.

What impression do you have of Garfield? Is nothing standing out to you? Creative group head Andy Coulston challenges br...
02/04/2020

What impression do you have of Garfield? Is nothing standing out to you? Creative group head Andy Coulston challenges brands to take risks so we can be more than just likable. Read his piece in Adweek: http://spr.ly/6185150qN

02/03/2020
[email protected]

Stan has always said The Richards Group is a peaceable kingdom. This means everyone here is welcome and important – no matter our age, gender, sexual orientation, race and ethnicity, religious preference, job description, etc. We’d be nothing without the 752 Groupers who bring their diverse backgrounds, interests, and personalities to work every day. So we’re excited to introduce [email protected] – inclusive, employee-led groups offering new opportunities for us to meet, collaborate, celebrate, and have fun.

For many of us, Jason Raguso was the quirky guy in our gym who always had a kombucha in his hand and an off-the-wall yet...
01/31/2020
Raguso Family Fund organized by Quadratic Team

For many of us, Jason Raguso was the quirky guy in our gym who always had a kombucha in his hand and an off-the-wall yet insightful metaphor on his mind. For those of us who knew him best, he was all that plus so much more: Mentor. Life coach. Brilliant problem-solver. Our charismatic, thoughtful, selfless friend. He helped us grow in ways we never imagined. We are forever grateful that he made us all smarter, better, more peaceable Groupers.

Quadratic Team Raguso Family Fund Help us support Jason's family in this difficult time. We're hoping to cover upcoming medical expenses for their oldest dau

The flood of political content surrounding an election cycle mandates that brands be proactive in navigating this media ...
01/24/2020

The flood of political content surrounding an election cycle mandates that brands be proactive in navigating this media landscape. Brand manager Luke DaMommio provides practical guidance to plan with confidence.
Read ➡️ http://spr.ly/61861ekXs
Listen ➡️ http://spr.ly/61831ekXL

Google and Facebook are increasingly deploying machine learning in more comprehensive – and more opaque – ways than ever...
01/22/2020

Google and Facebook are increasingly deploying machine learning in more comprehensive – and more opaque – ways than ever before. Brand media group head Conor MacDowell and media planner Ann Peter explore the implications of this shift for media planning in 2020 and beyond.
Read ➡️ http://spr.ly/61841d4qE
Listen ➡️ http://spr.ly/61851d4q1

This is what putting creative talents to use looks like. Art director Collette Flowers designed these Australia-inspired...
01/16/2020

This is what putting creative talents to use looks like. Art director Collette Flowers designed these Australia-inspired prints to raise awareness and give back to those affected by the wildfires. DM us if you’re interested in learning more.

Digital strategists Patrick O’Neill and Kyle Davis explore how podcasts are rapidly becoming fertile testing grounds for...
01/14/2020

Digital strategists Patrick O’Neill and Kyle Davis explore how podcasts are rapidly becoming fertile testing grounds for connecting with new audiences, stretching the limits of brand authority, and experimenting with storytelling approaches.
Read ➡️ http://po.st/TVww0g
Listen ➡️ http://po.st/v44dLz

Our very own Groupers Trey Green and Helina Seyoum were recently featured in the 4A’s SmartBrief for their digital trend...
01/08/2020

Our very own Groupers Trey Green and Helina Seyoum were recently featured in the 4A’s SmartBrief for their digital trend Collab Fatigue Is Coming - Here’s What To Do About It. In their trend, they discuss how mutual vulnerability and shared vision can help brands stave off the impending collab fatigue, and instead launch authentic, attention-worthy collaborations in 2020.

Read: http://po.st/0woBKT
Listen: http://po.st/jKJSr5

After four years of sitting next to each other, John and Glenn finally became #Grouplicates.
01/07/2020

After four years of sitting next to each other, John and Glenn finally became #Grouplicates.

01/03/2020
How I Got Here - Helina Seyoum.mp4

We love our employees' stories. Different backgrounds, interests, and experiences make up the creative powerhouse that we embody. Digital strategist Helina Seyoum joined us with a background in the music industry, where she sees many parallels within advertising.

01/03/2020
Laura Desmond - Ad Blocking and the Future of Effective Advertising Student Perspectives

Laura Desmond, CEO of the Starcom Mediavest Group, shares her experience meeting with the passionate students at Texas Advertising & Public Relations. Watch to hear what she thinks about the next generation of ad professionals and their take on what is necessary to increase the effectiveness of advertising in the future. #StanTalks http://po.st/t7sRXq

The CEO of the Starcom Mediavest Group for 10 years, Laura Desmond reflects on students’ perspectives on ad blocking. More importantly, Desmond ponders what ...

“The President, a professor, and a pastor walk into a bar…” In a truly thought-provoking read, brand planning directors ...
12/27/2019

“The President, a professor, and a pastor walk into a bar…” In a truly thought-provoking read, brand planning directors Sarah Walker-Hall and Kelly Piland examine long-term trends that have led us to present reality, influencing brands’ roles in American life.
Read here ➡️ http://po.st/9tijd9
Listen here ➡️ http://po.st/BPXnDf

Stan often tells us, “There is little in your life that will not be improved when you prioritize your health.” And for b...
12/26/2019

Stan often tells us, “There is little in your life that will not be improved when you prioritize your health.” And for brand planner Kelsey Damon, her fitness routine is prioritized in a way that’s creative, challenging, and empowering.

Kelsey is an aerial fitness instructor who picked up the sport because she wanted to find a fitness community that promoted body positivity. What she found was a community focused on female empowerment and a unique approach to strength, endurance, and artistic expression. #GrouperHobbies

Our holiday card this year, “A Christmas Carol: II (with apologies to Charles Dickens)”, shared the stories behind sever...
12/24/2019

Our holiday card this year, “A Christmas Carol: II (with apologies to Charles Dickens)”, shared the stories behind several of the “Lesser Known Ghosts of Christmas”. Ghosts ranged from The Ghost of Regifting to the Original Gifter to The Ghost of the Overly Rummed Rummy Balls and of course, a ghost we’re all familiar with, The Ghost of Batteries Not Included. Happy Holidays from The Richards Group!

12/23/2019
Holiday Helper - Favor Delivery

Our friends at Favor Delivery are here to remind Texas that “Santa’s not the only one with helpers” this holiday season.

Favor is Texas's favorite holiday helper. When the holiday hustle gets too hectic, Favor it. #AnythingDelivered

For decades, e-commerce has grown through rising expectations for speed and connectivity. As that growth plateaus, digit...
12/23/2019

For decades, e-commerce has grown through rising expectations for speed and connectivity. As that growth plateaus, digital strategist Laken Faccio shares that brands are experimenting with wildly different models that may hold even greater potential.
Read here ➡️ http://po.st/u4QT0O
Listen here ➡️ http://po.st/NmKJSf

Oh what fun it is to ring the bell for our The Salvation Army USA client. #FightForGood
12/19/2019

Oh what fun it is to ring the bell for our The Salvation Army USA client. #FightForGood

In an era of content oversupply, brand planning director Mallorie Rodak proposes how memes and MAYA present the roadmap ...
12/18/2019

In an era of content oversupply, brand planning director Mallorie Rodak proposes how memes and MAYA present the roadmap for crafting campaigns, content, and brand positioning to capture attention.
Read here ➡️ http://po.st/09uhmw
Listen here ➡️ http://po.st/5IfJIB

12/11/2019
The Home Depot New Tagline

We’re excited to announce that our friends at The Home Depot have adopted a new tagline, "How doers get more done."

Our Fall 2019 intern class proudly represents over 15 universities from all over the country. We’ve greatly enjoyed watc...
12/10/2019

Our Fall 2019 intern class proudly represents over 15 universities from all over the country. We’ve greatly enjoyed watching them learn and grow over the past three months.

Our Angel Tree is officially filled with gifts that are ready to be delivered to The Salvation Army USA Angels.
12/05/2019

Our Angel Tree is officially filled with gifts that are ready to be delivered to The Salvation Army USA Angels.

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2801 N Central Expy
Dallas, TX
75204

Telephone

(214) 891-5700

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Visual storytelling can pack a punch in just a few minutes, and social media can keep it relevant for years! #causemarketing #Wanderful #Film4Good
I'm so proud of the company and the sensitivity of the Richards Group in airing "Praise" in coordination with their ad over Thanksgiving. Please post the poem online also. Thank you! Texas and America should be proud of the elegance of the advertisement.
Is this how you want your employees to behave? Is this how they talk? I wont be interested in using a company that has this type of person working for them!! Justin Kelly----" I swear Fox will certainly Pander to its W trash hick audience."
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