RUNNER

RUNNER We're a Dallas healthcare & medical marketing agency. We're RUNNER, a Dallas digital marketing agency that relies upon its unique goal-oriented consultative approach, experience in proven lead nurturing strategies, training in marketing automation tools, and its relentless commitment to crafting creative marketing campaigns to realize a positive impact on our clients' growth.
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Operating as usual

Is your practice positioned to grow in 2021? Ask these 5 questions to find out. #digitalmarketing #strategy #medicalmark...
11/04/2020
5 Questions to Grow Your Medical Practice in 2021

Is your practice positioned to grow in 2021? Ask these 5 questions to find out.

#digitalmarketing #strategy #medicalmarketing #growyourbusiness #growyourpractice #marketing #leadgeneration #patientacquisition #marketingstrategy

2021 is poised to be a year of growth for medical practices. Ask these 5 questions to position your practice for growth.

The holy grail of building trust with patients is online reviews. Learn how patients are using reviews in a world with #...
10/30/2020
How Medical Practice Reviews Have Been Impacted by COVID-19

The holy grail of building trust with patients is online reviews. Learn how patients are using reviews in a world with #COVID19.

#medicalmarketing #healthcaremarketing #reputation #reviews #digitalmarketing #medicalmarketingtips #coronavirus

COVID-19 has changed the way patients leave practice reviews and use them in their medical decisions in 3 powerful ways.

The right marketing technology stack is a competitive differentiator that can take your practice growth to the next leve...
10/28/2020
The Ideal Medical Practice Marketing Technology Stack

The right marketing technology stack is a competitive differentiator that can take your practice growth to the next level. Here are the tools you need.

#digitalmarketing #strategy #medicalmarketing #marketing #marketingtechnology #martech #techstack

The right marketing technology stack is critical to accelerated practice growth for any medical practice. Here are the tools we recommend.

No ordinary website will do. Your #medicalpractice needs a high-performing website to achieve growth through #patientacq...
10/23/2020
Building A High-Performing Medical Practice Website

No ordinary website will do. Your #medicalpractice needs a high-performing website to achieve growth through #patientacquisition.

#digitalmarketing #strategy #medicalmarketing #marketing #leadgeneration #patientacquisition #marketingstrategy #websitedevelopment #medicalwebsite

There are medical website best practices that can turn your site into a high-performing patient acquisition machine. We’re sharing them here.

No ordinary website will do. Your #medicalpractice needs a high-performing website to achieve growth through #patientacq...
10/23/2020
Building A High-Performing Medical Practice Website

No ordinary website will do. Your #medicalpractice needs a high-performing website to achieve growth through #patientacquisition.

#digitalmarketing #strategy #medicalmarketing #marketing #leadgeneration #patientacquisition #marketingstrategy #websitedevelopment #medicalwebsite

There are medical website best practices that can turn your site into a high-performing patient acquisition machine. We’re sharing them here.

Practices paid more than $12 million for HIPAA violations in 2019. How secure is your medical marketing? #medicalmarketi...
10/21/2020
Best Practices for Secure Patient Marketing

Practices paid more than $12 million for HIPAA violations in 2019. How secure is your medical marketing?

#medicalmarketing #growyourpractice #marketing #leadgeneration #patientacquisition #marketingstrategy #HIPAA #HIPAAcompliance #securedata

In marketing your medical practice, you’re collecting PHI of future patients. Follow these best practices for secure medical marketing.

Practices paid more than $12 million for HIPAA violations in 2019. How secure is your medical marketing? #medicalmarketi...
10/21/2020
Best Practices for Secure Patient Marketing

Practices paid more than $12 million for HIPAA violations in 2019. How secure is your medical marketing?

#medicalmarketing #growyourpractice #marketing #leadgeneration #patientacquisition #marketingstrategy #HIPAA #HIPAAcompliance #securedata

In marketing your medical practice, you’re collecting PHI of future patients. Follow these best practices for secure medical marketing.

"Without an unlimited budget, the way to win in this climate is to market smarter."  -John Keehler, Partner, Director of...
10/19/2020
Council Post: What You Should Know Before Starting A Telehealth Business

"Without an unlimited budget, the way to win in this climate is to market smarter." -John Keehler, Partner, Director of Strategy & Insights

#Marketing telehealth has many unforeseen challenges. There's a lot to learn, but here is what we know so far.

#forbesagencycouncil #forbes #telehealth #telemedicine

We're still early in the telehealth boom. The businesses created now will chart the path ahead.

We reviewed hundreds of #PPC ads from before and during #COVID19. This is what we learned. #digitalmarketing #strategy #...
10/16/2020
3 Principles for Paid Search Advertising During COVID-19

We reviewed hundreds of #PPC ads from before and during #COVID19. This is what we learned.

#digitalmarketing #strategy #medicalmarketing #growyourbusiness #growyourpractice #marketing #leadgeneration #patientacquisition #marketingstrategy #googleads #ppc #covid19

COVID-19 turned our world upside down. That doesn’t mean you should turn your paid search upside down, too. Follow these 3 principles for Paid Search Advertising During COVID-19.

Here's the hard truth. You can't rely on physician referrals alone to grow your medical practice. Some of these 35 strat...
10/14/2020
35 Ways to Attract New Patients to Your Practice in 2020

Here's the hard truth. You can't rely on physician referrals alone to grow your medical practice. Some of these 35 strategies to acquire patients will surprise you.

#digitalmarketing #strategy #medicalmarketing #growyourbusiness #growyourpractice #marketing #leadgeneration #patientacquisition #marketingstrategy

Here are 35 ways you can use digitial marketing to reliably grow your practice and attract new patients.

These 3 principles are the key to success for B2B Healthcare marketers on LinkedIn.#digitalmarketing #strategy #medicalm...
10/06/2020
B2B Healthcare Marketing Strategies for LinkedIn

These 3 principles are the key to success for B2B Healthcare marketers on LinkedIn.

#digitalmarketing #strategy #medicalmarketing #growyourbusiness #growyourpractice #patientacquisition #marketingstrategy #linkedinads #socialmediaadvertising #b2b

A LinkedIn guide for B2B healthcare marketers. Learn how to use both paid and organic LinkedIn marketing strategies to reach healthcare decision makers.

Don't set it and forget it. Your #COVID19 safety messaging must evolve along with the #pandemic. #medicalmarketing #digi...
10/02/2020
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Don't set it and forget it. Your #COVID19 safety messaging must evolve along with the #pandemic.

#medicalmarketing #digitalmarketing #marketing #marketingstrategy #coronavirus #patientretention

This is a 403 error, and it's not as ominous as it sounds. Bitly can only show this page to people who have permission to see it. Maybe what you are looking for can be found at Bitly.com.

We're setting the record straight and uncovering the myths that are holding you back from continued practice growth. #di...
09/29/2020
5 Medical Marketing Myths

We're setting the record straight and uncovering the myths that are holding you back from continued practice growth.

#digitalmarketing #strategy #medicalmarketing #growyourbusiness #growyourpractice #marketing #leadgeneration #patientacquisition #marketingstrategy

There are myths surrounding medical marketing that, if believed, limit your opportunities for medical practice growth. Learn the truth here.

Social media is where your patients spend the most time. These 4 strategies separate the high-performing practices from ...
09/22/2020
4 Social Media Best Practices for Healthcare

Social media is where your patients spend the most time. These 4 strategies separate the high-performing practices from everyone else.

#medicalmarketing #healthcaremarketing #reputation #reviews #digitalmarketing #marketingbestpractices #socialmediamarketing #bestpractices

Make the most out of social media for your medical practice or healthcare branad with these 4 best-in-class strategies.

The average site #conversionrate in healthcare is 2.4%, but we've outlined the how the highest performing practices blow...
09/15/2020
What's A Good Conversion Rate for Medical Practices?

The average site #conversionrate in healthcare is 2.4%, but we've outlined the how the highest performing practices blow this out of the water.

#digitalmarketing #strategy #medicalmarketing #marketing #leadgeneration #patientacquisition #marketingstrategy

Find your industry benchmarks, set proper expectations and learn different marketing tactics to increase your landing page conversion rates.

Determining your digital marketing budget shouldn’t be subjective. Here are 3 simple ways to establish a budget based on...
09/11/2020
Council Post: Three Ways To Determine Your Digital Marketing Budget

Determining your digital marketing budget shouldn’t be subjective. Here are 3 simple ways to establish a budget based on data.

#medicalmarketing #healthcaremarketing #digitalmarketing #marketingbudget #digitalmarketingbudget

Here are three simple ways to establish a budget based on data.

The coronavirus has amplified the importance of patient reviews. Here’s the approach practices must take.#medicalmarketi...
09/09/2020
How Medical Practice Reviews Have Been Impacted by COVID-19

The coronavirus has amplified the importance of patient reviews. Here’s the approach practices must take.

#medicalmarketing #healthcaremarketing #reputation #reviews #digitalmarketing #medicalmarketingtips #coronavirus #COVID19

COVID-19 has changed the way patients leave practice reviews and use them in their medical decisions in 3 powerful ways.

A medical practice with an average website will get average results. Transform your site into a patient acquisition mach...
09/01/2020
Building A High-Performing Medical Practice Website

A medical practice with an average website will get average results. Transform your site into a patient acquisition machine using these 6 strategies.

#digitalmarketing #strategy #medicalmarketing #marketing #leadgeneration #patientacquisition #marketingstrategy #websitedevelopment #medicalwebsite

There are medical website best practices that can turn your site into a high-performing patient acquisition machine. We’re sharing them here.

"Look at your data, make sure you’re solving a patient’s problem, and let patients know what you are doing to keep them ...
08/25/2020
3 Principles for Paid Search Advertising During COVID-19

"Look at your data, make sure you’re solving a patient’s problem, and let patients know what you are doing to keep them safe."

#digitalmarketing #strategy #medicalmarketing #growyourbusiness #growyourpractice #marketing #leadgeneration #patientacquisition #marketingstrategy #googleads #ppc #covid19

COVID-19 turned our world upside down. That doesn’t mean you should turn your paid search upside down, too. Follow these 3 principles for Paid Search Advertising During COVID-19.

1 in 5 patients will switch providers over unclear COVID safety measures. Learn how RUNNER built a plan for practices to...
08/17/2020
COVID-19 Safety Messaging for Medical Practices

1 in 5 patients will switch providers over unclear COVID safety measures. Learn how RUNNER built a plan for practices to both brand and clearly communicate safety measures.

#medicalmarketing #growyourbusiness #growyourpractice #digitalmarketing #marketing #leadgeneration #patientacquisition #marketingstrategy #googleads #ppc

For healthcare providers, developing a well-defined COVID safety protocol that can be easily relayed to patients across various marketing channels is key to getting them “in the door.”

How do you evaluate influencer partnerships? RUNNER Partner John Keehler shares his advice in this latest Forbes Agency ...
07/07/2020
Council Post: 13 Critical Steps When Partnering With An Influencer

How do you evaluate influencer partnerships? RUNNER Partner John Keehler shares his advice in this latest Forbes Agency Council expert panel.

For a business, just seeing the numbers that an influencer can impact is only the tip of the iceberg. Here are some important steps to take when partnering with an influencer on your marketing campaigns.

Learn the 6 strategies all medical practice websites should follow. One generated a 750% increase in phone calls. #medic...
06/26/2020
Council Post: Building A High-Performing Medical Practice Website

Learn the 6 strategies all medical practice websites should follow. One generated a 750% increase in phone calls.

#medicalmarketing #growyourpractice #digitalmarketing #marketing #leadgeneration #patientacquisition #marketingstrategy

So many potential patients are lost to a bad website experience.

Is your medical practice content marketing falling flat? Learn the 4 must-haves for every content strategy here.
06/25/2020
4 Must-Haves in a Healthcare Content Marketing Strategy

Is your medical practice content marketing falling flat? Learn the 4 must-haves for every content strategy here.

Healthcare content marketing is your practice’s opportunity to engage with prospective patients. Are you overlooking these 4 content strategy must-haves?

RUNNER's John Keehler weighs in with other experts on ways to increase reach and impression for your Facebook ads. #medi...
06/17/2020
Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve | Databox Blog

RUNNER's John Keehler weighs in with other experts on ways to increase reach and impression for your Facebook ads.

#medicalmarketing #growyourbusiness #growyourpractice #digitalmarketing #marketing #leadgeneration #patientacquisition #marketingstrategy #facebookads

Reach and impressions are two of the most underrated Facebook Ads metrics. In this guide, experts share how they use them to improve their campaigns.

We've driven thousands of leads for spine practices. Here are the top 3 CTAs that get QUALIFIED leads. #medicalmarketing...
06/15/2020
3 Proven Calls-To-Action for Spine Practices

We've driven thousands of leads for spine practices. Here are the top 3 CTAs that get QUALIFIED leads.

#medicalmarketing #growyourbusiness #growyourpractice #digitalmarketing #marketing #leadgeneration #patientacquisition #marketingstrategy

It’s critical that your spine practice website have multiple patient generation focused calls-to-action. Here are the top 3 CTAs for spine practices.

What's your Account-Based Marketing strategy? RUNNER Partner and Director of Strategy, John Keehler, is featured in this...
06/04/2020
Council Post: 13 Top Tips For Creating An Effective Account-Based Marketing Strategy

What's your Account-Based Marketing strategy? RUNNER Partner and Director of Strategy, John Keehler, is featured in this Forbes Agency Council panel on ABM.

#medicalmarketing #growyourbusiness #growyourpractice #referrals #digitalmarketing #marketing #leadgeneration #patientacquisition #growth #strategy #marketingstrategy #forbes #forbescouncil #runneragency #medicalpractice #spinepractice #ABM #tips

Account-based marketing (ABM) is often cost-effective and can yield great ROI, when it's done properly. Agency pros offer their insights and tips on creating an effective ABM strategy for your business.

Sales email responses rates have fallen by 33% amidst #coronavirus. Here are 4 methods #b2bmarketers can use gain some l...
05/14/2020
Four B2B Email Marketing Strategies for Sales Teams During COVID-19 | RUNNER Agency

Sales email responses rates have fallen by 33% amidst #coronavirus. Here are 4 methods #b2bmarketers can use gain some lost ground.

#emailmarketing #salesleads #emailmarketingstategy #covid19marketing

This week, Hubspot released a COVID-19 performance benchmark tool based on aggregated data from 70,000 global customers. It tracks deals created and closed, sales email sends and response rates, marketing email sends and open rates and much more. The goal is to understand how these key metrics are b...

Has #COVID19 stalled your conference marketing? Learn how to replace your in-person events with an Account-Based Marketi...
04/21/2020
Account Based Marketing for B2B: How to Replace Conference Marketing

Has #COVID19 stalled your conference marketing? Learn how to replace your in-person events with an Account-Based Marketing strategy.

Learn how shifting your conference marketing to an account based marketing strategy enables your B2B business grow qualified leads and sales.

Physician referrals are an unpredictable strategy to get new patients. Take control of your practice growth with these 3...
04/08/2020
Council Post: Growing Beyond Physician Referrals For Your Medical Practice

Physician referrals are an unpredictable strategy to get new patients. Take control of your practice growth with these 3 proven strategies.

#medicalmarketing #growyourbusiness #growyourpractice #referrals #digitalmarketing #marketing #leadgeneration #patientacquisition #growth #strategy #marketingstrategy #forbes #forbescouncil #runneragency #medicalpractice #spinepractice

There's a real opportunity for medical practices to take control of their patient growth through self-referrals.

Two strategies to implement #telehealth into your practice and keep seeing patients.  #socialdistancing #coronavirus #to...
03/23/2020
How to Quickly Implement Telehealth for Your Medical Practice

Two strategies to implement #telehealth into your practice and keep seeing patients.

#socialdistancing #coronavirus #togetherapart #flattenthecurve #healthnews #COVID19 #medicalmarketing #telemedicine

Telehealth platforms provide a way for medical practices to keep both their patients and businesses healthy. Learn two strategies to quickly implement for your practice.

There are #marketing strategies you can implement to minimize the impact of #COVID19 on your #medical practice and we're...
03/18/2020
Should I Change My Medical Practice Marketing During COVID-19?

There are #marketing strategies you can implement to minimize the impact of #COVID19 on your #medical practice and we're sharing them here.

#socialdistancing #coronavirus #togetherapart #flattenthecurve #healthnews #medicalmarketing

Five essential medical practice marketing strategies in 2020 to best position your medical practice for growth in the coming months and beyond.

RUNNER
03/16/2020

RUNNER

Why should your medical practice consider programmatic advertising? . ..#healthcare #marketing #automation #growmybusine...
02/18/2020
Programmatic Advertising For Medical Marketing

Why should your medical practice consider programmatic advertising?
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#healthcare #marketing #automation #growmybusiness #growmypractice #runneragency #medicalmarketer #digitalmarketing #advertising
https://hubs.ly/H0n2NHj0

Programmatic can sound very complex compared to most digital advertising, but like all other digital advertising, it requires a sound strategy before starting.

Megan Van Someren of Edelman on how to build consumer trust in brands: 57% of buyers in the US are “belief-driven buyers...
02/06/2020

Megan Van Someren of Edelman on how to build consumer trust in brands: 57% of buyers in the US are “belief-driven buyers” and have a sense of agency to use their dollar as their vote, and they vote every day. Brands have to “be the change” to earn that vote.

Address

5307 E Mockingbird Ln, Ste 475
Dallas, TX
75206

RUNNER Agency is located in Mockingbird Station. From Dallas Tollway (north): Take Dallas Tollway South to NW Highway/TX-12 Loop. Turn left onto TX-12 Loop E and right onto US-75 S. Take exit 3 toward Mockingbird Ln/Monticello. From Downtown: Take US-75 N. Take exit 3 toward Mockingbird Ln/Monticello.

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

(214) 396-8500

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