Mondays can be tough, but YOU GOT THIS!!!- Happy Monday!
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What is the Customer Journey, why is it important?
What is the Customer Journey, why is it important?
There are 5 key stages of how people become your customers.
✅ Awareness - are people aware of your business, product or service
✅ Findability - are your potential new customers finding your business
✅ Reputation - what are customers & prospects saying about you
✅Conversion - they found you, contacted you & want to buy from you
✅ Advocacy - customers love you & want to tell everyone they know!
HOORAY!
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The 5th & Final Step in the Customer Journey
Step 5. ❤️Advocacy ❤️
A local business’ best advocates are their happy customers.
This step recommends that your business reach out to previous customers for reviews to improve an overall star rating on popular review sites and help inform the purchase decisions of other potential customers in the local market
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Customers ready to buy? Step 4. 🛒💜 Conversion
This step recommends that your business edit and update an existing website to reflect current offerings and provide relevant information to customers.
Having an informative and up-to-date website is crucial for helping customers find local businesses and learn more about their products and services. When people can easily find, contact, and buy from a business online, they’re far more likely to become customers.
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Customer Journey - Reputation
Next up on the Customer Journey... Step 3. ✴️ Reputation
Potential customers frequently use online reviews to guide their purchase decisions, particularly when deciding among competing businesses. This step recommends that your business monitor and respond to reviews frequently in order to rank above the competitors in online search and improve ratings online.
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Continuing the Customer Journey...
Step 2. ✅🔎 Findability
Potential customers may be aware of a business, but if they can’t find consistent and accurate information about that business online, they’re less likely to become customers. This step recommends that your business keep track of online listings and business information, like hours of operation, address, and contact information, and ensure that the information is up to date wherever it’s found.
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The Snapshot Report
Get A FREE Snapshot into your business online performance
The Snapshot Report is an award-winning marketing needs assessment with automated insights into a business’s online marketing performance.
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Davis Social Media Managers is a digital marketing agency that helps local businesses address the challenges they face online and in the marketplace. Our foundational marketing products allow businesses to build a stronger presence, connect with more customers, and grow a stronger brand. #digitalmarketing #localmarketing #shoplocal #supportlocal
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