AMS Pictures Creative Strategy

AMS Pictures Creative Strategy Work with us and you’ll experience a truly committed creative partner with decades of experience in the dynamic marketing landscape.

We understand the subtle art of persuasion and how to use the tools of digital storytelling to drive an audience toward a desired change in perspective or behavior. Working primarily in the B2B and B2C spaces, our portfolio is diverse and our work includes brand communications, experiential (events) marketing, and internal marketing. From targeted video and digital displays to engaging experiential events, our well-crafted stories connect with your target and motivate action toward your desired result. We work across media platforms, leveraging multiple channels for both internal and external campaigns, with a singular focus on what happens next. The measure of effective communication is that it conveys a message that achieves understanding. In our experience, meaningful, engaging stories are a powerful way to connect with an audience and motivate people to change their perspectives. Brands are about people and relationships and making connections. We’ve found that our style of digital storytelling does just that… Connects people with actions, ideas with innovation, and goals with results.

10/07/2014
Alchemy at AMS

For those of you loyal friends of AMS Pictures Creative Strategy...

As we announced last week, we have changed our name and our page over to Alchemy at AMS. If you haven't liked the new page, please do as we'll be shutting this account down soon!

To learn more: http://alchemyams.com/

Not by prodding them with facts and data. Not by bribing them to like you. Not by tricking them with clever copy that disappoints.

ANNOUNCEMENT: For months we have worked diligently to not only better define who we are as an advertising agency, but wh...
10/01/2014

ANNOUNCEMENT: For months we have worked diligently to not only better define who we are as an advertising agency, but what kind of partner we want to be to our clients. While we haven't strayed from our content production roots that have allowed us to thrive and grow as storytellers, we have looked for new ways to express our craft, deepen our relationships, and bring more to our clients.

AMS Creative Strategy is now...

Alchemy at AMS

(Click through and "Like" our new page, and be sure to check out the new site! http://alchemyams.com/)

UPDATE: As our Creative Strategy division continues to evolve as a marketing and advertising agency, it's time for us to...
09/29/2014

UPDATE: As our Creative Strategy division continues to evolve as a marketing and advertising agency, it's time for us to forge a separate identity that reflects this new reality.

We're almost ready for the "reveal." Two more days.
#Storytelling #Advertising #Reveal

Spotted in the office.  Not sure if this is a prank or the real deal but...gonna play it safe. #WalkAway #Pranks #TGIF
09/26/2014

Spotted in the office. Not sure if this is a prank or the real deal but...gonna play it safe. #WalkAway #Pranks #TGIF

We're changing the story here at AMS Pictures Creative Strategy.  We believe that everything is possible through the pow...
09/24/2014

We're changing the story here at AMS Pictures Creative Strategy.

We believe that everything is possible through the power of great storytelling. So we've done a lot of brain-storming and process-refining about how we help brands tell their stories.

Stay tuned. Big things are coming.

Hello there, Cindy!We won 2 CINDY Awards (Aka Cinema in Industry Awards) for our work with HP Enterprise Services on our...
09/23/2014

Hello there, Cindy!

We won 2 CINDY Awards (Aka Cinema in Industry Awards) for our work with HP Enterprise Services on our "Innovation Story" project! We received a Gold in the Customer Communications category and a Special Achievement award in the Interactive Interface category.

Read more about the work and the CINDY Awards on our blog: http://cs.amspictures.com/blog/and-the-cindy-award-goes-to/

A shot from Day 2 of another very important day of shooting for us.  Big things are coming to AMS Pictures Creative Stra...
09/22/2014

A shot from Day 2 of another very important day of shooting for us. Big things are coming to AMS Pictures Creative Strategy. #VideoShoot #SetLife #Advertising

On location for another video we're cooking up.  It's a beautiful day, isn't it? #VideoShoot
09/16/2014

On location for another video we're cooking up. It's a beautiful day, isn't it? #VideoShoot

Hosting the Creativity Cures event with The BOSS Group tonight at our place. Networking, tacos, charity and wine. Mighty...
09/10/2014

Hosting the Creativity Cures event with The BOSS Group tonight at our place. Networking, tacos, charity and wine. Mighty fine.

Finishing off the week with...you guessed it...one more photo shoot.  We can't wait to tell you what it's for! #TGIF #Se...
08/29/2014

Finishing off the week with...you guessed it...one more photo shoot. We can't wait to tell you what it's for! #TGIF #SetLife #StudioA #Photoshoot

The busy week of on location shoots continues...this time at the wonderful music laboratory Empire Sound Studio in Carro...
08/28/2014

The busy week of on location shoots continues...this time at the wonderful music laboratory Empire Sound Studio in Carrollton, TX. #MusicVideo #CantStopWontStop #SetLife

We're on location today filming something pretty important to us. If you don't like it you can #GoFlyAKite.
08/27/2014

We're on location today filming something pretty important to us. If you don't like it you can #GoFlyAKite.

Happy 6th and 23rd anniversaries to our wonderful graphic artist, Lyndsey Bushong, and Executive Producer, Tim Wylie! Ca...
08/19/2014

Happy 6th and 23rd anniversaries to our wonderful graphic artist, Lyndsey Bushong, and Executive Producer, Tim Wylie! Can you guess which anniversary is whose?

On a side note, that cake was consumed at a record-setting pace.
#Celebration

Some of us were up pretty early this morning to catch the inaugural DART Orange Line train, which now officially connect...
08/18/2014

Some of us were up pretty early this morning to catch the inaugural DART Orange Line train, which now officially connects to DFW International Airport. Needless to say we've got that 2:30 feeling #DART2DFW #5HourEnergy

Wait...is this Rio or the Las Colinas DART station?  Our #DART2DFW campaign is popping up everywhere!
08/13/2014

Wait...is this Rio or the Las Colinas DART station? Our #DART2DFW campaign is popping up everywhere!

Let's go!  AMS Pictures Creative Strategy, in partnership with our client Dallas Area Rapid Transit (Official DART page)...
08/12/2014

Let's go! AMS Pictures Creative Strategy, in partnership with our client Dallas Area Rapid Transit (Official DART page), is excited to launch the DART to DFW campaign. Be sure to keep an eye out for it around town. The Orange Line direct to DFW International Airport starting Monday, August 18th. #DART2DFW

Oh how we love Taco Tuesdays! #tacotuesday #Fuzzys #tacos
08/05/2014

Oh how we love Taco Tuesdays! #tacotuesday #Fuzzys #tacos

Our friends at the Dallas Zoo just launched their blog ZooHoo!  With so much good going on behind (and in front of) the ...
08/04/2014
Dallas ZooHoo! | A blog gone WILD

Our friends at the Dallas Zoo just launched their blog ZooHoo! With so much good going on behind (and in front of) the scenes, a fresh, new blog gives them a chance to highlight more of what's going on.

Don't act like you're not a little curious...

http://zoohoo.dallaszoo.com/ #DallasZoo #Blogs #Animals

Quito, an endangered double yellow-headed Amazon parrot, is a special bird who loves to sing, make animal noises, and send out kisses to her audience.

Remember that "Dumb Ways to Die" train-safety PSA no one could stop singing along to?  Not only was that song extremely ...
07/29/2014
Dumb Ways To Die: The Campaign Case Study | Digital Buzz Blog

Remember that "Dumb Ways to Die" train-safety PSA no one could stop singing along to? Not only was that song extremely catchy, it looks like it actually worked:

http://www.digitalbuzzblog.com/dumb-ways-to-die-the-campaign-case-study-video/ #DumbWaystoDie

You’ve all seen the video, but given it’s success at the Cannes Lions 2013 Festival of Creativity, I thought we needed to put up the award winning case study video for everyone to see exactly how this thing played out! We may never see a piece of work win across so many categories again…

We teamed up with our client HP Enterprise Services to create The Insights Room.  Check out their blog post to learn abo...
07/28/2014
Putting The Spotlight On Our People, In The Insights Room

We teamed up with our client HP Enterprise Services to create The Insights Room. Check out their blog post to learn about the 5 themes that drive the experience: Collaborative, Committed, Experienced, Focused, and Innovative.

http://h30507.www3.hp.com/t5/Enterprise-Services-Blog/Putting-The-Spotlight-On-Our-People-In-The-Insights-Room/ba-p/167330#.U9ZZdONdVQ- #HP #Collaborative #Committed #Experienced #Focused #Innovative

“The Frontlines.” “The heart of the company.” “The innovators, culture-setters, and system-enablers.” However you refer to your employees, there’s no denying they are not only essential to your company. They are also an enterprise’s most valuable asset, most essential investment, and the best showca…

"Talk in stories, not in bullet points.  It’s what we’re wired for."In our newest blog post, our Content Director, L...
07/23/2014
Why Stories Resonate - AMS Pictures Creative Strategy

"Talk in stories, not in bullet points. It’s what we’re wired for."

In our newest blog post, our Content Director, Laura Neitzel, digs into the effect stories have on the human brain and why brands should care.

http://cs.amspictures.com/blog/why-stories-resonate/

There has been much ado in the ad press and blogosphere about brand storytelling. Telling brand stories is not a new idea, but with the explosion of social media and online platforms like Vine, Instagram, and Snapchat, there is a lot of new territory that a brand can and needs to explore. It’s wher…

We were at Safari Nights this weekend supporting our clients, the Dallas Zoo.  Petty Theft put on a great show, and seei...
07/21/2014

We were at Safari Nights this weekend supporting our clients, the Dallas Zoo. Petty Theft put on a great show, and seeing the Zoo at night is pretty incredible. Don't miss their final concert of the summer this next Saturday (7/26) with The O's.

For tickets, go here: http://www.dallaszoo.com/safarinights

All is quiet in the town square today.  Mondays, am I right? #Mondays #TownSquare
07/14/2014

All is quiet in the town square today. Mondays, am I right? #Mondays #TownSquare

There's something epic going on in Studio A this week...
07/09/2014

There's something epic going on in Studio A this week...

AMS Pictures celebrated 4th of July a day early with BBQ, American pie, tiny little hats, a dramatic limbo contest and a...
07/03/2014

AMS Pictures celebrated 4th of July a day early with BBQ, American pie, tiny little hats, a dramatic limbo contest and an epic watermelon seed spitting contest (grape-spitting because we ran out of watermelon). Happy Birthday America!

Don't miss the newest edition of People Magazine to see a nice write-up on our client, Dallas Zoo, and their cheetah, Wi...
06/27/2014

Don't miss the newest edition of People Magazine to see a nice write-up on our client, Dallas Zoo, and their cheetah, Winspear, with his best bud, Amani, the black lab. #BFFs

Super excited around the office today for the USA vs. Germany game!  Another good thing about working in a production st...
06/26/2014

Super excited around the office today for the USA vs. Germany game! Another good thing about working in a production studio is we're never short TVs :) Let's go boys! #LetsDoThis #OneNationOneTeam #WorldCup

The "Innovation Story" that we created with our wonderful client, HP Enterprise Services, was just named "Installation o...
06/24/2014
Installation of the Week: AMS Pictures Helps HP Share Innovation Story

The "Innovation Story" that we created with our wonderful client, HP Enterprise Services, was just named "Installation of the Week" by Digital Signage Connection. Click here to learn how we brought our ideas to life like never before:

http://www.digitalsignageconnection.com/installation-week-ams-pictures-helps-hp-share-innovation-story #HP #Innovation #Storytelling

The interactive installation, consisting of a custom 3D application, features HP's take on how technology may converge in the near future.

Perks of having a winery for a client? Post-work Monday wine tastings. #Wine #Perks
06/24/2014

Perks of having a winery for a client? Post-work Monday wine tastings. #Wine #Perks

#tbt to when AMS Pictures went on an inspiring field trip to Disneyland. That handsome mustache in the middle would go o...
06/19/2014

#tbt to when AMS Pictures went on an inspiring field trip to Disneyland. That handsome mustache in the middle would go on to become the VP of AMS Pictures Creative Strategy many years later #ThatHairDontCare #Disneyland #Mustache #80s

Our account executive, Jonathan Armstead, dives into the debate of whether brand positioning is really worth the effort ...
06/16/2014
AMS Pictures Creative Strategy | Why Brand Positioning Matters - AMS Pictures - Creative Strategy

Our account executive, Jonathan Armstead, dives into the debate of whether brand positioning is really worth the effort or not.

Spoiler: it's worth it. Read why here:

http://cs.amspictures.com/blog/why-brand-positioning-matters/ #Brands #Marketing #Advertising

Does brand positioning really matter? Does it exist? Or is it just some illusion that marketers made up to sell more shoes during the...

Happy (early) Father’s Day to our dads here at AMS Pictures - Creative Strategy, and to all the other fathers out ther...
06/13/2014

Happy (early) Father’s Day to our dads here at AMS Pictures - Creative Strategy, and to all the other fathers out there as well! #FathersDay #Dads #TGIFD

Aqui vamos nós!  The World Cup officially kicks off in 4 minutes!  Here are some digital ways to keep up with the match...
06/12/2014

Aqui vamos nós! The World Cup officially kicks off in 4 minutes! Here are some digital ways to keep up with the matches over the next month:

http://tinyurl.com/njjn25n #WorldCup2014 #Rio

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