William Ryan Group Aviation

William Ryan Group Aviation William Ryan Group Aviation specializes in improving marketing and sales performance - and tracking results - for companies that sell business aviation products and services

Especially relevant with new General Electric CEO's decision to forgo its aircraft fleet and move to charter jets -
09/28/2017
What can kill a new business aircraft order – fast

Especially relevant with new General Electric CEO's decision to forgo its aircraft fleet and move to charter jets -

“It takes years to get them to agree to buy, but it can take ten minutes to kill it.” Corporate flight department manager A new corporate aircraft costs millions, or tens of millions, and we all kn…

Exhibiting at NBAA?  Here's the first of several write-ups on how to get the most out of an aviation show - https://wrg-...
09/13/2017
Aviation Trade Shows: Face-to-Face Selling

Exhibiting at NBAA? Here's the first of several write-ups on how to get the most out of an aviation show - https://wrg-av.co/2jne9tY #NBAA

(This is the first of a brief series of what we hope are helpful posts leading up to next month’s NBAA-BACE in Las Vegas.) If it seems to you there’s an aviation trade show held nearly every …

Are OEMs building too many business jets? Read the latest blog from WRG-Aviation: "2016 Business Jet Deliveries - Was it...
03/14/2017
2016 Business Jet Deliveries – Was it really a disappointing year?

Are OEMs building too many business jets? Read the latest blog from WRG-Aviation: "2016 Business Jet Deliveries - Was it really a disappointing year?"

Rightly or wrongly, the business aviation industry seems to view annual deliveries as the benchmark for industry health. When deliveries are higher year-over-year everyone feels optimistic and when…

Does Marketing lead the strategic discussion at your company or does it follow a pre-set course sent down by the C-Suite...
01/25/2017
MARKETING: NAVIGATING THE PLANE OR SITTING IN COACH?

Does Marketing lead the strategic discussion at your company or does it follow a pre-set course sent down by the C-Suite? Read our latest blog for what you can do to be included in the decision making process. @wrg-aviation.com

Findings from a 2013 joint Forrester Research, ITSMA, VisionEdge Marketing survey* revealed “Just 9% of CEOs and 6% of CFOs use marketing data to make strategic decisions.” That’s tragic. Not only …

Our eBook Business Aviation Marketing for the Next Ten Years is now written - It's free, check it out
01/10/2017
Business Aviation Marketing for the Next Ten Years

Our eBook Business Aviation Marketing for the Next Ten Years is now written - It's free, check it out

Mark Ryan and Chris Pratt have been involved with general and business aviation research and analysis, marketing, advertising, selling and promotion for more than 30 years. We’ve seen many c…

WRG just published its latest BlueSky blog: Five things that stood out at NBAA (BAXCE) 2016  @NBAA2016
11/09/2016
Five things that stood out at NBAA (BACE) 2016

WRG just published its latest BlueSky blog: Five things that stood out at NBAA (BAXCE) 2016 @NBAA2016

For veteran attendees of the National Business Aviation Association’s annual trade show (BACE), the atmosphere was, shall we say, low key. There was no real buzz to the show; perhaps this was appro…

Case of the #Cessna Denali - did Textron miss an opportunity to leverage its powerful #Beechcraft King Air brand?
10/12/2016
BRANDING: SHOULD THE CESSNA DENALI BE BRANDED BEECHCRAFT?

Case of the #Cessna Denali - did Textron miss an opportunity to leverage its powerful #Beechcraft King Air brand?

Textron’s decision raises some interesting strategic questions for marketers to debate It really should not have surprised me when Textron announced their new single engine turboprop would be brand…

NBAA Show 2016 - Are You Ready?  5 Tips for drawing more prospects to your booth  #NBAA2016
09/12/2016
READY FOR NBAA?

NBAA Show 2016 - Are You Ready? 5 Tips for drawing more prospects to your booth #NBAA2016

FIVE TIPS FOR LAST MINUTE THINGS YOU CAN DO AT YOUR BOOTH TO DRAW A CROWD AND LEVERAGE YOUR INVESTMENT If your duties include more than trade shows, it’s easy to get wrapped up in the “other duties…

Our take on business aviation "winners" since the Great Recession (we count Pilatus as one of them . . .)
09/06/2016
Chapter 6 – Winning in the Face of Adversity

Our take on business aviation "winners" since the Great Recession (we count Pilatus as one of them . . .)

With the market pressures resulting from the Great Recession of 2008-2009, one might think it difficult to find aviation businesses that can say they have “put things in the warehouse that are easy…

After last week in Oshkosh we're back this week with Chapter 3 of our business aviation marketing handbook
08/12/2016
Chapter 3 – New Aircraft Sales and Aircraft Utilization

After last week in Oshkosh we're back this week with Chapter 3 of our business aviation marketing handbook

In our previous chapter, we noted the importance of used aircraft inventory and its potential effect on used aircraft pricing. We also alluded to the influence of high inventory levels on new aircr…

Chris Pratt recently went to the Oshkosh Air Show for the 9th time in the last 12 years - here's his report
08/09/2016
2016 Oshkosh Air Show prompts some marketing insights

Chris Pratt recently went to the Oshkosh Air Show for the 9th time in the last 12 years - here's his report

I thought it would be worthwhile to take a break from our e-Book chapters this week and share some observations about my visit to this year’s Oshkosh Air Show and relate that to business aviation m…

Chapter 1 of "Business Aviation Marketing for the Next Ten Years" is published
07/28/2016
Section I: How the Business Aviation Market Has Changed

Chapter 1 of "Business Aviation Marketing for the Next Ten Years" is published

For marketers (we refuse to use the word “marketeers”) studying change is an integral exercise to the art and science of practicing marketing. Recognizing change in our chosen market, e…

Free Aviation Marketing e-Book: publishing "Preface" today - read about difference between marketing and sales -
07/26/2016
Business Aviation Marketing – Preface | William Ryan Group Aviation

Free Aviation Marketing e-Book: publishing "Preface" today - read about difference between marketing and sales -

I remember the first time I heard of Beechcraft’s Starship aircraft. It was the early 1980’s, I was the Director of Market Research for McCann-Erickson’s Texas

Just released. New e-book “Business Aviation Marketing for the Next Ten Years.” Business aviation experts at William...
07/20/2016
Business Aviation Marketing for the Next Ten Years | William Ryan Group Aviation

Just released. New e-book “Business Aviation Marketing for the Next Ten Years.” Business aviation experts at William Ryan Group (WRG) Aviation have published this free e-book to provide an up-to-date discussion on marketing in the post Great Recession of 2008-2009. WRG analyzes market factors to consider when creating strategic marketing plans and communications messages in today’s post recession business aviation environment. It’s available by signing up at http://buff.ly/2ahhJ4t/aviation-marketi…e-next-ten-years/ or visiting buff.ly/2ad3738.

Mark Ryan and Chris Pratt have been involved with general and business aviation research and analysis, marketing, advertising, selling and promotion for more than 30 years. We’ve seen many changes…

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3900 Willow St. Suite 250
Dallas, TX
75226

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