Vertical Nerve

Vertical Nerve Digital Marketing Company: Digital Analytics, Search Marketing, Conversion Rate Optimization. Only Google Analytics Certified Partner in North Texas.
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Operating as usual

Looking to create a profile of who your top customers are, Google Analytics can provide a wealth of knowledge. http://bi...
09/25/2017
The Steps to Creating a Top Customer Profile Via Google Analytics

Looking to create a profile of who your top customers are, Google Analytics can provide a wealth of knowledge. http://bit.ly/2vHSDWk

If you are looking to create a profile of who your top customers are, Google Analytics can provide a wealth of knowledge. For the sake of simplicity, I’ll use an eCommerce website as an example of how to accomplish this. Create Your Customer Profile Next, create a user segment for your top customers...

Want to create a profile of who your top customers are? Google Analytics can provide a wealth of knowledge. http://bit.l...
09/12/2017
The Steps to Creating a Top Customer Profile Via Google Analytics

Want to create a profile of who your top customers are? Google Analytics can provide a wealth of knowledge. http://bit.ly/2vHSDWk

If you are looking to create a profile of who your top customers are, Google Analytics can provide a wealth of knowledge. For the sake of simplicity, I’ll use an eCommerce website as an example of how to accomplish this. Create Your Customer Profile Next, create a user segment for your top customers...

Google Data Studio is increasingly becoming one of our favorite tools for reporting. http://bit.ly/2xh0JoI
09/11/2017
4 New Functions to Google Data Studio

Google Data Studio is increasingly becoming one of our favorite tools for reporting. http://bit.ly/2xh0JoI

Google Data Studio is increasingly becoming one of our favorite tools for reporting, and the Data Studio team continues to add new features to improve the user experience. Below you’ll find some of our favorite new features in Data Studio:

Are you uncertain if your website is easy to understand & drives visitors toward your purchasing goals? http://bit.ly/2n...
08/29/2017
Testing for Success: Impact of CRO on Engagement

Are you uncertain if your website is easy to understand & drives visitors toward your purchasing goals? http://bit.ly/2nleyx8

Does CRO really work? Have you ever wondered if your website could help you acquire more customers? Have you ever been curious to see whether changing small elements of your website could make a big difference on how visitors interact with your brand? Are you uncertain if your website is easy to und...

This holiday season will be one of churn & change. Forecasts show total spending will rise by 3.1% http://bit.ly/2v8SUwK
08/28/2017
How Retail Prepares For The Holiday Shopping Season

This holiday season will be one of churn & change. Forecasts show total spending will rise by 3.1% http://bit.ly/2v8SUwK

In the retail world it's never too early to start preparing for Black Friday, Cyber Monday, Christmas and all the special days throughout the holiday shopping season. Retailers have to get their marketing, deals and sales exactly right to keep up with the fierce competition during the biggest sales ...

When ad copy is created, the information presented should be essential to the advertiser's product, and the message shou...
08/22/2017
3 Ways to Reduce Cognitive Loading for Paid Search Marketing

When ad copy is created, the information presented should be essential to the advertiser's product, and the message should resonate with the user. http://bit.ly/2opIFBR

As more people use their smartphones to find information on the go, paid search marketers know that to be successful they must create ad copy that is quick, straightforward, and easy to understand. But how can you convey the ad message to your targeted audience clearly and make it memorable? Easy! H...

Holidays are a time of year that can make or break a business. They don’t call it Black Friday for nothing. http://bit.l...
08/18/2017
How Retail Prepares For The Holiday Shopping Season

Holidays are a time of year that can make or break a business. They don’t call it Black Friday for nothing. http://bit.ly/2v8SUwK

In the retail world it's never too early to start preparing for Black Friday, Cyber Monday, Christmas and all the special days throughout the holiday shopping season. Retailers have to get their marketing, deals and sales exactly right to keep up with the fierce competition during the biggest sales ...

From a business standpoint, it’s obvious why understanding the Millennial mindset is so important. http://bit.ly/2rBjzoD
08/15/2017
3 Things Millennials Can Teach You About Marketing

From a business standpoint, it’s obvious why understanding the Millennial mindset is so important. http://bit.ly/2rBjzoD

Articles about working with, marketing to, and just plain understanding Millennials are a dime a dozen these days. Not only does this giant generation currently make up the bulk of the population, but they also hold the most consumer purchasing power. Consequently, they have become the target demogr...

Everyone wants their site to rank number one in organic search, right? But what does it take to get there? http://bit.ly...
08/14/2017
SEO: How Can You Keep Up?

Everyone wants their site to rank number one in organic search, right? But what does it take to get there? http://bit.ly/2p1DPgG

I’m reminded daily that Search Engine Optimization is still a bit of a mystery to most — me included. Here it is 2017 and you still can’t enroll in a University and claim a SEM major with an SEO minor. How, in this uber-tech-centric age can something so critical to a website’s organic success not be...

CRO to the rescue! For this client, A|B testing resulted in a 17% increase in conversions and increased annual sales.   ...
08/07/2017
Making an Impact for an eCommerce Brand

CRO to the rescue! For this client, A|B testing resulted in a 17% increase in conversions and increased annual sales. http://bit.ly/2ly7olf

CRO to the rescue! Faced with a shopping cart abandonment rate as high as 70%, this international cosmetic eCommerce brand worked with Vertical Nerve's conversion rate optimization (CRO) expert to determine why customers were exiting their website without making a purchase.

Google released a new Google Analytics 360 beta report called 'Model Explorer' http://bit.ly/2tSnsTN
07/31/2017
GA360: The New Data-Driven Attribution Model Explorer

Google released a new Google Analytics 360 beta report called 'Model Explorer' http://bit.ly/2tSnsTN

Recently, Google released a new Google Analytics 360 beta report called Model Explorer, which I geeked out over as soon as I laid eyes on it. As a digital analyst that has a personal affinity for marketing attribution, I love anything that helps me understand the influence marketing channels have on...

Are you brave enough to test your intuition for CRO & A/B tests? http://bit.ly/2vPXTUt
07/29/2017
We built it, they came, and they converted

Are you brave enough to test your intuition for CRO & A/B tests? http://bit.ly/2vPXTUt

The true cost of CRO If you read our last post, If you build it, they will come… but will they convert?, you learned a bit about CRO, or Conversion Rate Optimization. without a long development process and a costly redesign.

The more you know about your customers, the better you can market to them. http://bit.ly/2pSqMfg
07/28/2017
5 Tactics Marketers Use to Understand their Customers

The more you know about your customers, the better you can market to them. http://bit.ly/2pSqMfg

The more you know about your customers, the better you can market to them. Standard practice is to build a fictional representation, or persona, of your target market as a single person to help achieve effective marketing.

So what tool can you use to help make your AdWords maintenance more manageable? http://bit.ly/2nITa2f
07/27/2017
The Best Scripts to Get Your AdWords Account Up and Running

So what tool can you use to help make your AdWords maintenance more manageable? http://bit.ly/2nITa2f

Maintaining an AdWords account can take hours of tedious, manual work if you don’t have some sort of management system to help you out. And while Google does offer help in the account maintenance process by alerting you to major problems, disapproved ads and site links when a URL isn’t working, Goog...

Shortcuts remember your settings so you don't have to create a report each time you open it. http://bit.ly/2m3dpIn
07/26/2017
Save Time with Shortcuts in Google Analytics

Shortcuts remember your settings so you don't have to create a report each time you open it. http://bit.ly/2m3dpIn

We’re big fans of report shortcuts. Shortcuts remember your settings so you don't have to create a report each time you open it. Any setting you apply to a report, like adding a segment or a new metric, stays applied in a shortcut until you manually change the settings. All report customizations and...

Paid search marketers know that to be successful they must create ad copy that is quick, straightforward, and easy to un...
07/26/2017
3 Ways to Reduce Cognitive Loading for Paid Search Marketing

Paid search marketers know that to be successful they must create ad copy that is quick, straightforward, and easy to understand. http://bit.ly/2opIFBR

As more people use their smartphones to find information on the go, paid search marketers know that to be successful they must create ad copy that is quick, straightforward, and easy to understand. But how can you convey the ad message to your targeted audience clearly and make it memorable? Easy! H...

The average eCommerce conversion rate is 2%, but what if it increased to 4% or even 6%? http://bit.ly/2kAXn7A
07/25/2017
Why Your #1 Digital Marketing Resolution Should Be CRO

The average eCommerce conversion rate is 2%, but what if it increased to 4% or even 6%? http://bit.ly/2kAXn7A

The average eCommerce conversion rate is 2%, but what if it increased to 4% or even 6%? That would double or even triple the number of transactions on an eCommerce site. By using a hefty serving of Conversion Rate Optimization (CRO).

Google makes over 500 changes to its algorithm in a year, & most of them are unannounced. http://bit.ly/2p1DPgG
07/25/2017
SEO: How Can You Keep Up?

Google makes over 500 changes to its algorithm in a year, & most of them are unannounced. http://bit.ly/2p1DPgG

I’m reminded daily that Search Engine Optimization is still a bit of a mystery to most — me included. Here it is 2017 and you still can’t enroll in a University and claim a SEM major with an SEO minor. How, in this uber-tech-centric age can something so critical to a website’s organic success not be...

You can now create a top paths to conversion analysis report in Google Analytics 360. http://bit.ly/2vBLpzQ
07/24/2017
The New Top Paths to Conversion Report

You can now create a top paths to conversion analysis report in Google Analytics 360. http://bit.ly/2vBLpzQ

Great news for GA360 clients, you now have the option to create a Top Paths to Conversion Analysis Report. Much like the transaction completion page or the thank you page, this report helps you understand the most common page paths or interaction patterns of users on your site before conversion. The...

40% of millennials will pay more for a product if it means spending money on a good cause. http://bit.ly/2rBjzoD
07/20/2017
3 Things Millennials Can Teach You About Marketing

40% of millennials will pay more for a product if it means spending money on a good cause. http://bit.ly/2rBjzoD

Articles about working with, marketing to, and just plain understanding Millennials are a dime a dozen these days. Not only does this giant generation currently make up the bulk of the population, but they also hold the most consumer purchasing power. Consequently, they have become the target demogr...

Paid search or display advertising? A word of advice: Don’t put your eggs into one basket. http://bit.ly/2u6lBNL
07/18/2017
3 Ways to Combine Paid Search and Display Advertising

Paid search or display advertising? A word of advice: Don’t put your eggs into one basket. http://bit.ly/2u6lBNL

Trying to decide between paid search and display advertising? A word of advice: Don’t put your eggs (aka marketing dollars) into one basket. Instead, consider combining the two tactics to maximize your digital efforts. While both digital strategies work well alone, integrating paid search and displa...

Paid search & display advertising combined helps you reach new customers and move them through your funnel. http://bit.l...
07/13/2017
3 Ways to Combine Paid Search and Display Advertising

Paid search & display advertising combined helps you reach new customers and move them through your funnel. http://bit.ly/2sRTkXQ

Trying to decide between paid search and display advertising? A word of advice: Don’t put your eggs (aka marketing dollars) into one basket. Instead, consider combining the two tactics to maximize your digital efforts.

In this busy world, everyone could use shortcuts. Especially in Google Analytics. http://bit.ly/2sQxzeI
06/24/2017
Save Time with Shortcuts in Google Analytics

In this busy world, everyone could use shortcuts. Especially in Google Analytics. http://bit.ly/2sQxzeI

We’re big fans of report shortcuts. Shortcuts remember your settings so you don't have to create a report each time you open it. Any setting you apply to a report, like adding a segment or a new metric, stays applied in a shortcut until you manually change the settings. All report customizations and...

Facebook recently added a GIF option in the comments section. Guess these pros were right. Click to see why. http://bit....
06/21/2017
Social Media Strategies The Pros Think You Should Know

Facebook recently added a GIF option in the comments section. Guess these pros were right. Click to see why. http://bit.ly/2soFBLQ

Love it or hate it, social media marketing is here to stay! With 1.860 billion active users a month on Facebook alone, it’s easy to see why brands are hitting it big with this digital marketing tactic. At the recent Texas Marketing Summit, I had the chance to sit in on a panel discussion featuring t...

If these social media trends aren't a part of your digital marketing strategy, it's not too late to add them. http://bit...
06/19/2017
3 Trends That Will Change Social Media in 2017

If these social media trends aren't a part of your digital marketing strategy, it's not too late to add them. http://bit.ly/2miUviQ

The lighter side of social and all that’s trending in 2017 The social media landscape continues to evolve in sometimes predictable, often surprising ways, as new technologies, platforms and methods of content delivery arise to grab hold of our imagination and continually alter how we communicate.

Understanding your target market is the best way to attract them and grow your brand. http://bit.ly/2soucvo
06/17/2017
5 Tactics Marketers Use to Understand their Customers

Understanding your target market is the best way to attract them and grow your brand. http://bit.ly/2soucvo

The more you know about your customers, the better you can market to them. Standard practice is to build a fictional representation, or persona, of your target market as a single person to help achieve effective marketing.

Address

8350 N Central Expy, Ste 1600
Dallas, TX
75206

General information

Vertical Nerve helps companies grow their online revenue through highly effective Search Marketing and improve their online conversions through Digital Analytics, Mobile and Web Design & Development. Serving national brands since 1999, Vertical Nerve is a Google Analytics Certified Partner and Premium Authorized Reseller, a Google AdWords Certified Partner and a Microsoft Advertising Preferred Agency. Learn more at www.VerticalNerve.com

Opening Hours

Monday 08:00 - 18:00
Tuesday 08:00 - 18:00
Wednesday 08:00 - 18:00
Thursday 08:00 - 18:00
Friday 08:00 - 18:00

Telephone

(800) 330-9450

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