White Ocean Consulting

White Ocean Consulting Targeted communications. Experienced approach. http://www.whiteoceanconsulting.com

White Ocean Consulting is based in Dallas, Texas. We focus on digital marketing communications, digital advertising and internal communications, primarily for corporations and medium- to large-sized businesses, and also provide technical writing services, project management, professional photography, graphic design, WordPress maintenance/updates, and digital marketing support.

About two weeks ago I asked people to identify companies that are treating their employees right during this pandemic. H...
04/15/2020
Companies That Care - COVID-19

About two weeks ago I asked people to identify companies that are treating their employees right during this pandemic. Here is the result. Feel free to add comments with additional companies (or with disagreements), and let's get this circulating so we can patronize these businesses now and in the future. https://docs.google.com/document/d/1qkSs8_R_O1aPVenPsP_XgeMticXX7QtGfi9ZPs0p7Ok/edit?usp=sharing

Below are the results of my informal poll on LinkedIn. These are companies that care about their employees and have tried to do them right during the COVID-19 pandemic. Please be sure to patronize them now, and in the future. Note: If you recommended your OWN company, without sufficient explanati...

06/07/2018

Focusing hard on my personal writing projects, which are my passion, and pondering a significant career change.

When the world changes you have to change with it. When people say they want writing for free (or cheap), you have to decide if working in the field is worth it anymore.

Creative work is NOT easy to do. Some days I'd rather put that energy into my book projects instead of giving it all away. Other days I know I'm very good at my job and I don't want to give it up.

So much to think about.

05/29/2018
www.linkedin.com

"Say what you're looking for, identify the major tasks you need done (not ALL of them that may be possible), and state your minimum and preferred qualifications. And please, just put a salary range."

"I both love the gig economy and I hate it. And I'm still in the process of deciding what I should do about it."
05/24/2018
What I've Learned In The Gig Economy

"I both love the gig economy and I hate it. And I'm still in the process of deciding what I should do about it."

I have been independent for almost five years and admittedly, I have wavered lately on whether or not I wish to stay that way. The lure of steady,

05/14/2018

There are those who help others, and those who don't. Be someone who helps others.

"A good piece of copy or a good piece of documentation requires a blend of education, talent, experience and finesse to ...
04/28/2018
What It Means To Write

"A good piece of copy or a good piece of documentation requires a blend of education, talent, experience and finesse to get it just right; it's not like writing an email to a buddy. And yet, companies go out there and find the people who can write emails to buddies and ask them to do complex work. Or, they ask professionals to do complex work at buddy email rates."

I'm at a sort of fork in the road with my career. I'm a successful writer and have proven my ROI time and again, but trying to find companies who

04/18/2018

This week I started work on a few small projects for construction giant CertainTeed. I'm focusing on their ceilings division.

I like that they target healthcare and education projects, and that they are deeply committed to sustainability. All of these things are important to me and so far I am enjoying working with the team.

I am still on the lookout for more work, however, preferably in the healthcare sector. Please message me or share my information with your network! Thanks!

03/29/2018

We signed another new client today. Super excited to begin working with CertainTeed on some case studies and project highlights for their Ceilings division. They are a huge company and are a leader in North America for building products.

10/19/2017

Got a really nice recommendation on my technical writing today. It's live on LinkedIn: "Elizabeth worked on my team at MedAssets during the deployment of Workfront, a PPM workflow and task management solution. Her style of collaboration and communication gave us complete confidence that we were in good hands. Her ability to absorb and digest software functionality and its overarching strategy was inspiring. I could not believe how complete and well thought out her technical writing was after having just learned the software. I still reference Elizabeth's work and highly recommend her to any technical writing engagement."

09/19/2017

Excited to start work next week with my newest client, Crazy Ventures! Entrepreneurs and business owners, keep your eyes peeled for updates about this cool company. :)

We're excited to start work next week with a local architecture firm, A Plus Design Group! One of our writers has a degr...
08/04/2017
Building Home - APDG

We're excited to start work next week with a local architecture firm, A Plus Design Group! One of our writers has a degree in architecture so if you need help in that space, please reach out! Happy Friday. :) http://www.apdg.us

A Plus Design Group is a full-service commercial Architecture and Interior Design firm. Our clients and projects have taken us all over the nation. A Plus Design Group emphasizes design excellence and a commitment to your needs. With deep experience delivering specialized solutions to meet our clien...

07/21/2017

We are in the process of signing with an architecture firm in Flower Mound, Texas. We'll be helping further develop out their new website. Very excited about it! And still accepting new clients. Please reach out if you or someone you know needs communications assistance.

This is why content mills don't work and why people like me exist (and are worth hiring). "SEO has changed. It doesn’t r...
07/20/2017
Marketers: This Is Why We Can’t Have Nice Things

This is why content mills don't work and why people like me exist (and are worth hiring). "SEO has changed. It doesn’t reward content for the sake of keywords anymore. SEO in today’s world comes down to architecture and quality content more than it does keywords. And this is a very good thing for readers. It means that instead of writing mountains of content, our new goals should be about creating more value out of less content." https://blog.hubspot.com/marketing/marketers-this-is-why-we-cant-have-nice-things

The next evolution of marketing is upon us. Here's what marketers can do to not ruin it for once.

Pretty excited to do some ghostwriting for a couple of physicians for a book they want to publish. This will be my first...
07/14/2017

Pretty excited to do some ghostwriting for a couple of physicians for a book they want to publish. This will be my first!

07/12/2017

"Treat others as you would want to be treated." It's not a schoolyard saying to keep kids in line. It's how you should live your life and run your business.

"Finding and attracting quality creative content team members is a job unto itself. It’s a challenge faced by 45% of adv...
07/05/2017
Content Marketers: What’s Happening in Hiring

"Finding and attracting quality creative content team members is a job unto itself. It’s a challenge faced by 45% of advertising and marketing executives, according to a survey of 400 U.S. industry leaders." I believe it. This is why I struck out on my own (I knew I had what it took to succeed) and also why my team is small and laser focused (finding professional writers who really know how to write is HARD). So many people misrepresent what they can do. http://contentmarketinginstitute.com/2017/06/content-marketing-industry-hiring/

Learn about the state of hiring in the content marketing industry – top market, salaries, skillsets, and retention activities – Content Marketing Institute

In July, I celebrate 4 years as a small business owner. Most people don't know that I had two major abdominal surgeries ...
06/30/2017

In July, I celebrate 4 years as a small business owner. Most people don't know that I had two major abdominal surgeries in the fall of 2015. Two years later I'm still facing significant health challenges, but I also still manage to run my business successfully (and have even grown during that time!). I attribute everything to working hard, having some actual talent as a writer, treating people right, and refusing to give up. Luck plays a role, too. As does persistence. I'm also finally returning to some of my personal creative work after a year long hiatus. Sometimes it's good to count your blessings and focus on your successes, especially on the super hard days.

White Ocean Consulting's cover photo
06/29/2017

White Ocean Consulting's cover photo

06/29/2017

Today I went off and had some creative thinking time while battling some of my health challenges. Part of this involved plowing through a professional book about digital marketing stuff, and part of it involved watching my potted tomato plant blow over for the 20th time on my balcony. I implemented a massive rebrand and re-do of my homepage and parts of my website today. I decided to just be myself, to be honest, and to let my personality shine through because...why not? Things are still in progress as I've been developing my niche over the last 4 years, but I feel like I'm slowly getting there. http://whiteoceanconsulting.com

We've just published our second case study: White Ocean Consulting created a full library of targeted blog/article topic...
06/06/2017
Case Studies | White Ocean Consulting

We've just published our second case study: White Ocean Consulting created a full library of targeted blog/article topics and designed a detailed editorial calendar to achieve content marketing initiatives for a regional dental chain. Click the link to read more. http://whiteoceanconsulting.com/our-work/case-studies/

Read case studies to learn more about our work. We will be updating this page on an ongoing basis.

03/03/2017

We have grown in the last 6 months! We now have the founder plus two writers and a graphic designer. It's been a lot of hard work, for sure! I don't post on Facebook much, but the company is alive and well. Send us a direct message if you have a need. :)

01/10/2017

Most small businesses fail in the first few years. I see it coming all the time. The big causes I observe are lack of adequate planning (everyone is in a rush, which then becomes more important than doing things properly), being a cheapskate (copy matters, websites matter, marketing strategy matters, branding matters), and taking on more than you can handle (because you got greedy and tried to grow before you were ready).

12/01/2016

Looking for someone who can perform Wordpress maintenance tasks (cleanup, updates, etc.), and who enjoys this sort of thing. Please send me a message or let me know if you know of someone!

11/02/2016
Employment | White Ocean Consulting

I'm looking for a freelance SEO copywriter (1099 basis). More info at the link.

White Ocean Consulting is looking to bring on a 1099 resource for part-time work. Flexible hours, work from home, paid on time (direct deposit is available). I just ask that you know your stuff, meet all deadlines, and return quality work.

08/26/2016

Growing fast! 2016 has been a great year for my business. I'm very proud, and grateful.

Address

Dallas, TX
75202

General information

Service Offerings: Communications consulting Project management Website copywriting Digital marketing support Google AdWords Blogs and articles Press releases Technical writing Instructional design Photography Graphic design Wordpress maintenance

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