Switch

Switch Switch provides unique and effective branding and interactive solutions through the combination of strategy, creativity, experience and talent.
Switch is built around the idea that a passionate group of smart, energetic people collaborating and working towards a shared goal is infinitely more effective than each of us going at it alone. We strive to cultivate an environment that fosters the creation of meaningful work for the benefit of both our clients and the world at large. Our creative team feels much more like a family than an office of coworkers. And while we may not always agree, the depth of our relationships gives us a level of honesty and freedom that produces truly great work.

Our in-house capabilities also include creative services outside branding and design--including user experience design and development for the web, integrated content management systems, project management, photography, copywriting.

Mark for @thenationaldallas⠀⠀⠀⠀⠀⠀⠀⠀⠀.⠀⠀⠀⠀⠀⠀⠀⠀⠀.⠀⠀⠀⠀⠀⠀⠀⠀⠀.⠀⠀⠀⠀⠀⠀⠀⠀⠀.⠀⠀⠀⠀⠀⠀⠀⠀⠀.⠀⠀⠀⠀⠀⠀⠀⠀⠀#branding #brandidentity #logodesi...
05/20/2020

Mark for @thenationaldallas⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#branding #brandidentity #logodesign #thenationaldallas #madebyswitch

Mark for @thenationaldallas⠀⠀⠀⠀⠀⠀⠀⠀⠀.⠀⠀⠀⠀⠀⠀⠀⠀⠀.⠀⠀⠀⠀⠀⠀⠀⠀⠀.⠀⠀⠀⠀⠀⠀⠀⠀⠀.⠀⠀⠀⠀⠀⠀⠀⠀⠀.⠀⠀⠀⠀⠀⠀⠀⠀⠀#branding #brandidentity #logodesi...
05/20/2020

Mark for @thenationaldallas⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#branding #brandidentity #logodesign #thenationaldallas #madebyswitch

Logo and texture for the team @thenationaldallas. The towering arches and immense restoration of the original marble in ...
05/20/2020

Logo and texture for the team @thenationaldallas. The towering arches and immense restoration of the original marble in the building that once housed First National Bank of Dallas served as key components of the final brand system. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Built in 1965, the former office tower, which sat vacant for more than a decade, will house a 219-room Thompson Hotel, 324 luxury apartment units, restaurants, retail, and offices. This immense restoration project is one that we all can't wait to visit when it officially opens. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#branding #brandidentity #brochuredesign #websitedesign #brandstrategy #artdirection #thenationaldallas #thompsonhotels #madebyswitch

Dreaming and scheming for @bradfordhouseokc. Looking forward to the day we can gather together in their beautiful space....
05/19/2020

Dreaming and scheming for @bradfordhouseokc. Looking forward to the day we can gather together in their beautiful space. Coming soon. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Photo by @elyfair⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#branding #brandidentity #hotelbranding #hospitalitydesign #hospitalitydesign #restaurantdesign #wayfinding #bradfordhouseokc #bradfordhouse #madebyswitch

Dreaming and scheming for @bradfordhouseokc. Looking forward to the day we can gather together in their beautiful space....
05/19/2020

Dreaming and scheming for @bradfordhouseokc. Looking forward to the day we can gather together in their beautiful space. Coming soon. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Photo by @elyfair⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#branding #brandidentity #hotelbranding #hospitalitydesign #hospitalitydesign #restaurantdesign #wayfinding #bradfordhouseokc #bradfordhouse #madebyswitch

Fine details in gold foil.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Photo by @dwellingtable⠀⠀⠀⠀⠀⠀⠀⠀⠀.⠀⠀⠀⠀⠀⠀⠀⠀⠀.⠀⠀⠀⠀⠀⠀⠀⠀⠀.⠀⠀⠀⠀⠀⠀⠀⠀⠀.⠀⠀⠀⠀⠀⠀⠀⠀⠀.⠀⠀⠀...
05/18/2020

Fine details in gold foil.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Photo by @dwellingtable⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#printdesign #branding #foilstamp #brandidentity #brochure #internationaldesign #madebyswitch

Window dressing for @yaletheaterok⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀photo by @dwellingtable⠀⠀⠀⠀⠀⠀⠀⠀⠀.⠀⠀⠀⠀⠀⠀⠀⠀⠀.⠀⠀⠀⠀⠀⠀⠀⠀⠀.⠀⠀⠀⠀⠀⠀⠀⠀⠀.⠀⠀⠀⠀⠀...
05/14/2020

Window dressing for @yaletheaterok⠀⠀⠀⠀⠀⠀⠀⠀⠀
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photo by @dwellingtable⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#branding #design #graphicdesign #typography #printdesign #signage #wallpaper #wallpaperdesign #patternplay #patterndesign #goldfoil #environmentdesign #capitolhlilokc #yaletheater #madebyswitch

Stationery for the lovely @naifehfinejewelry. One of several pieces thoughtfully designed as part of a cohesive brand up...
05/13/2020

Stationery for the lovely @naifehfinejewelry. One of several pieces thoughtfully designed as part of a cohesive brand update that coincided with the exciting move into their gorgeous new retail store this past Fall. Valerie and her talented team offer a stunning collection of select brands and custom jewelry options to a loyal clientele with discerning taste.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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photography by @dwellingtable⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#branding #design #stationerydesign #brandstrategy #printdesign #brandguidelines #packaging #signage #retaildesign #wayfinding #jewelry #naifehfinejewelry #nicholshillsplaza #okc #madebyswitch

05/13/2020
OC Reveals New Brand - The World Awaits Your Story

Reminiscing on the launch of Oklahoma Christian University's new brand. Switch worked alongside the campus of Oklahoma Christian University to completely reimagine their visual identity, brand strategy, and messaging. We worked with their team to create this brand reveal video that was shown to the trustees, faculty, staff, and students to introduce the new brand. Be on the lookout for the full case study coming soon.
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#branding #brandidentity #rebrand #oklahomachristian #oklahomadesign #brandreveal #universitybranding #university #highered #highereducation #madebyswitch

After 18 years of our faithful shield logo, our brand has transformed into a symbol of our identity; it tells our story. Our historical mid-mod campus vibe i...

05/12/2020

Our friends @nashbirdchicken recently launched their new website. We enjoyed art directing and working with the talented Brandon of @dwellingtable on food photography and styling, and bringing their fun environment to life online.
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As some businesses start to slowly open, we continue to support and encourage our neighbors to order online, pickup, and takeout when financially possible.
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#webdesign #websitedesign #branding #graphicdesign #menudesign #wallpaperdesign #signage #photography #foodphotography #restaurant #nashbird #nashbirdchicken #okc #weloveokc #artdirection #madebyswitch

The newest Win-Win-Win tee shirts have dropped from an OKC favorite @shopgoodokc. Support them, and support some of the ...
05/08/2020

The newest Win-Win-Win tee shirts have dropped from an OKC favorite @shopgoodokc. Support them, and support some of the shops and restaurants nearest and dearest to all of us. A few of their awesome shirts even feature some of our recent design and illustration work. Look good and feel good.
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We love @shopgoodokc @anchordownokc @luaokcplaza @themuleokc @nashbirdchicken @thepressokc @saltandwaterco and more!

Environmental pattern play for our friends at @yaleokc. Just a snippet of the intricate details and multitude of ways th...
05/08/2020

Environmental pattern play for our friends at @yaleokc. Just a snippet of the intricate details and multitude of ways the brand was brought to life in this beautiful event space through interior details in collaboration with @sarakatestudios. More to come. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Photo by @dwellingtable⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#branding #patterndesign #wallpaper #fixturedesign #lightingdesign #events #okcdesigners #weloveokc #yaletheaterokc #madebyswitch

After a long search, we're excited to announce that our OKC team is growing. Please give a warm welcome to Tyler Ford, o...
05/07/2020

After a long search, we're excited to announce that our OKC team is growing. Please give a warm welcome to Tyler Ford, our new Interactive Developer. Tyler will be overseeing all front-end development and web projects, working directly with our brand and interactive designers to bring projects to life across multiple digital platforms. We're thrilled to have him on the team. Welcome @tylernford_!

Switch Snippet / We love working with clients that aren't afraid to take a bold position. Sneak peek from a recent brand...
05/04/2020

Switch Snippet / We love working with clients that aren't afraid to take a bold position. Sneak peek from a recent brand guide.

Our new case study for @livelybeerworks is now live on our site (Link in bio). Founded by Patrick Lively, a leader in th...
04/27/2020

Our new case study for @livelybeerworks is now live on our site (Link in bio). Founded by Patrick Lively, a leader in the Oklahoma brewing scene, @livelybeerworks began with a simple mission: to make iconic beers in excellent fashion. With the local craft beer landscape heavily revolving around busy, one-off, illustrative branding, we aligned the visual identity to that of the beer itself: clean, crisp, and iconic. The resulting brand stands out on shelf, resulting in immediate brand recognition and sales, and allows for a flexible iconographic system as the small Lively team continues to make innovative, delicious brews.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Photography by @dwellingtable ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#branding #brewery #wallart #logodesign #appareldesign #beerbranding #taproomsofokc #livelybeerworks #blakelivelyshoulddrinklively #madebyswitch

Our new case study for @livelybeerworks is now live on our site. Founded by Patrick Lively, a leader in the Oklahoma bre...
04/27/2020

Our new case study for @livelybeerworks is now live on our site. Founded by Patrick Lively, a leader in the Oklahoma brewing scene, @livelybeerworks began with a simple mission: to make iconic beers in excellent fashion. With the local craft beer landscape heavily revolving around busy, one-off, illustrative branding, we aligned the visual identity to that of the beer itself: clean, crisp, and iconic. The resulting brand stands out on shelf, resulting in immediate brand recognition and sales, and allows for a flexible iconographic system as the small Lively team continues to make innovative, delicious brews.
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Photography by @dwellingtable
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#branding #brewerybranding #identitysystems #packaging #packagingdesign #labeldesign #thedieline #logodesign #appareldesign #beerbranding #taproomsofokc #livelybeerworks #blakelivelyshoulddrinklively #madebyswitch

Our new case study for @livelybeerworks is rolling off the line tomorrow. Want insights into the design system and our p...
04/26/2020

Our new case study for @livelybeerworks is rolling off the line tomorrow. Want insights into the design system and our process? Sign up for our newsletter via the link in our profile to get the first peek.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Photo by @thedwellingtable⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#branding #brewery #wallart #logodesign #appareldesign #beerbranding #taproomsofokc #livelybeerworks #blakelivelyshoulddrinklively #madebyswitch

Spot gloss lettering for the covers of @tcdesign brand books. Full case study coming soon.⠀⠀⠀⠀⠀⠀⠀⠀⠀.⠀⠀⠀⠀⠀⠀⠀⠀⠀.⠀⠀⠀⠀⠀⠀⠀⠀⠀....
04/20/2020

Spot gloss lettering for the covers of @tcdesign brand books. Full case study coming soon.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Photography by @dwellingtable⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#tcdesign #thecollaborative #branding #architecturebranding #spotglossvarnish #brandguidelines #madebyswitch

Our friends over at Simply Good Work have put together a really helpful article that provides insights into putting toge...
04/20/2020
How to use Google Analytics to improve your website

Our friends over at Simply Good Work have put together a really helpful article that provides insights into putting together a plan for your Google Analytics. Need help getting your code added to your site? Let us know!
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#casestudy #texasdesign #oklahomadesign #eventdesign #branding #design #graphicdesign #typography #brandstrategy #printdesign #presentationdesign #websitedesign #madebyswitch

Digging through Google Analytics to track your website’s performance can be an overwhelming and confusing process. It's easy to base decisions on general statistics like Bounce Rates and Website Visitors, but if we dig a little further there's loads of useful data that can help guide your website....

Our team is proud to have partnered with The DEC Network to design and develop a website in direct response to the immed...
04/15/2020

Our team is proud to have partnered with The DEC Network to design and develop a website in direct response to the immediate needs of funding, resources, mentorship, and support that small businesses and entrepreneurs need right now. Let’s Grow North Texas Business is a one-stop resource shop that combines the best of the region in one location to support and provide access to all that is available to businesses in North Texas during the COVID-19 pandemic. Visit: letsgrowntxbusiness.com to see the live site and learn more.
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#websitedesign #graphicdesign #entrepreneurs #smallbusiness #supportlocal #cityofdallas #texasdesign #designwork #websitedevelopment #thedectx #madebyswitch

Hi! How are you? You hanging in there? Safe to say the past month has been anything but business as usual. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀...
04/14/2020

Hi! How are you? You hanging in there? Safe to say the past month has been anything but business as usual. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So, how is Switch handling things in a global pandemic? We are together (via @wherebymeetings), united, and working away (albeit with kids, pets, and the usual juggle in a very usual world). Why? How? Some of our efforts are quiet and behind the scenes, as they should be, but you can read more about how we are Switch-ing things up for clients and friends during these unprecedented times. Follow the link in our bio for more, as well as some helpful resources for navigating an uncertain time.

Case study of the week: For 10 years, Water4 has been working to end the water crisis across the world by fighting with ...
04/13/2020
Water4 – Switch

Case study of the week: For 10 years, Water4 has been working to end the water crisis across the world by fighting with commerce and infrastructure, a unique and innovative approach to water aid. Our team had the opportunity to evolve their brand and solve the unique problem of telling their complex story. Check out more here.

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#casestudy #texasdesign #oklahomadesign #eventdesign #branding #design #graphicdesign #typography #brandstrategy #wateraid #brandevolution #printdesign #presentationdesign #websitedesign #madebyswitch

For 10 years, Water4 has been working to end the water crisis across the world by fighting with commerce and infrastructure. 

Reminiscing on the last 15 years of Switch; The good ol’ days when we didn’t have to socially distance. If you look care...
04/09/2020
15 Years of Switch – Switch

Reminiscing on the last 15 years of Switch; The good ol’ days when we didn’t have to socially distance. If you look carefully you may find a GIF of our Founder, Kimi Dallman’s iconic dance moves.
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#fifteenyears #eventdesign #branding #throwbackthursday #design #graphicdesign #madebyswitch #texasdesign #oklahomadesign

Started in 2004, the modern version of Switch began with the union of Switch Creative and NarrowSearch in 2009. Raise your hand if you were at our wedding ceremony (and got a photo with the sheep, if you were lucky.)

04/07/2020

Our Senior Designer, Bryan Couchman, created the branding for the DSVC Awards Show this year. When asked where the idea came from he said, “The inspiration came from there being 52 weeks in a year, so thinking about astrology, cycles, how the moon and sun affect things and then giving it all an occult spin but using references from the graphic arts industry.”
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#dsvc #dallastx #graphicdesign #gif #branding #brandinginspiration #texasdesign #oklahomadesign #madebyswitch

Happy Friday! John Krasinski made a Vlog dedicated to good news and it’s safe to say our team is loving it. Just what we...
04/03/2020
The Office’s John Krasinski launched a YouTube channel dedicated to good news

Happy Friday! John Krasinski made a Vlog dedicated to good news and it’s safe to say our team is loving it. Just what we needed to finish out this week strong.
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#goodnews #johnkrasinski #Friday #fridayfeeling #weekend #happyfriday #branding #vlog #madebyswitch

Steve Carell joined John Krasinski for a new YouTube video hosted by the latter Office star.

This week on the Garage Brand podcast our managing partner, Glen Collins, brings us a special, “Shelter in Podcast” edit...
04/01/2020
😷 Shelter in Podcast 🎧 with Tom Bridwell & The Collins Family

This week on the Garage Brand podcast our managing partner, Glen Collins, brings us a special, “Shelter in Podcast” edition. On this episode, we hear from Tom Bridwell of Tomcast Sound, the mastermind behind the audio engineering of the podcast, as well as meet Glen’s family including his twin boys, Cam and Field, to hear a movie review of the cult classic film: Nepolean Dynamite.

So grab some tots and enjoy a reprieve from your regularly scheduled, social distancing program and check out this weeks episode of Garage Brand.
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#podcast #podcastinterview #audio #audioengineer #branding #madebyswitch

Listen to this episode from Garage Brand Podcast on Spotify. In this corona-palooza episode of the Garage Brand Pod...Tom and Glen recognize the great Jaime Cawyer's audio absence and wish her a happy birthday and a very safe pregnancy. For Part 1 of the podcast we mix-up a little audio Tom Collins....

Case Study of the week: NASHBIRD, a “Nashville-style" hot chicken restaurant in Oklahoma City that was in need of a bran...
04/01/2020

Case Study of the week: NASHBIRD, a “Nashville-style" hot chicken restaurant in Oklahoma City that was in need of a brand that connected with the local audience and had room to scale.

See more here: https://switch.is/project/nashbird

P.S. They are open for take-out and delivery in OKC: https://www.nashbirdchicken.com/
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#casestudy #texasdesign #oklahomadesign #eventdesign #branding #design #graphicdesign #typography #brandstrategy #printdesign #presentationdesign #websitedesign #madebyswitch

03/31/2020

Juggling a lot these days? Designing. Planning. Reading. Parenting. Schooling. Cleaning. Strategizing. Cooking. Conference Calling. Rinse. Repeat. You’ve got this.

We’re working hard, just like our go-getter @dsvc_dallasshow intern.
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#dsvc #dsvcdallasshow #texasdesign #oklahomadesign #eventdesign #branding #design #graphicdesign #typography #brandstrategy #printdesign #presentationdesign #websitedesign #madebyswitch

#packaging #appareldesign #retaildesign #wayfinding #acolorstory #dscolor #universitydesign

03/30/2020

Do your days feel a bit like this lately? Ours too. We’re all in this together. Thank you to our colleagues, clients, Dallas and OKC creative communities, friends, and family for #stayinghome during this time.

We recently heard that the committee @dsvc_dallasshow made the difficult, but smart, decision to cancel this year’s @DSVC show. We look forward to seeing all of your beautiful work and smiling faces next year. In the meantime, we’ll share some snippets of the work we were able to create for this year’s brand.
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#dsvc #dsvcdallasshow #texasdesign #oklahomadesign #eventdesign #branding #design #graphicdesign #typography #brandstrategy #printdesign #presentationdesign #websitedesign #madebyswitch

Need some new podcasts while you WFH these days? Check out @garagebrandpod hosted by our very own partners, Glen Collins...
03/29/2020

Need some new podcasts while you WFH these days? Check out @garagebrandpod hosted by our very own partners, Glen Collins and Jaime Cawyer. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Garage Brand is a podcast about great brands and the people behind them. Having been in the business of branding for over 15 years, we have learned that branding, IF ANYTHING, is an interesting trade. There simply are not many other vocations that peer into business on such a deeply emotional level. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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"You're a combination of Magic Johnson and Whoopi" said the first guest, Chef Julian Barsotti, of our two hosts, and we couldn't agree more. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Check it out, and tune in each week for new episodes: garagebrandpod.com

Departmental guides for @ok_christian. Moving from student photos to contextual/textural elements allows for longer rele...
03/29/2020

Departmental guides for @ok_christian. Moving from student photos to contextual/textural elements allows for longer relevance. Reducing reprinting and waste. Looking forward to sharing full case study soon.
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#brand #brandingdesign #highereddesign #highered #oklahoma

Brand & Identity for the East End development. An anchor for the creative community in East San Antonio. ...#logo #brand...
03/25/2020

Brand & Identity for the East End development. An anchor for the creative community in East San Antonio. .
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#logo #branding #branddesign #logodesign #identitydesign #visualjournal #brandidentity

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2701 Fairmount St
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75201

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Hello, we are Switch. We believe the best brands happen at the intersection of strategy & beauty.

Our primary offices are located in Dallas & Oklahoma City.

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