ABI - The Art of Influence

ABI - The Art of Influence Integrating branding, advertising and PR with your business goals to strengthen your profile, relationships, profitability and market share.
Compelling communications that influence decisions – web, print, traditional or social media, broadcast, radio.
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ABI offers the full suite of advertising and public relations services including distinct branding, easy to use web design, eye-catching print and digital ads, smart social media and memorable television and radio concepts.

Mission: Influence the audience. At ABI, we have people prove there’s an art to research and marketing strategy. Others have their artistic skills down to a science.

Operating as usual

The key to longevity is building a base of loyal fans.⁣⁣In order to do so you need to build brand loyalty!⁣ It’s somethi...
09/22/2020

The key to longevity is building a base of loyal fans.⁣

In order to do so you need to build brand loyalty!⁣ It’s something you need to consider from day 1. You want even those initial customers to return for a lifetime. Here are 6 simple tips to help you get stared:

1. Understand your customer
2. Engage with your customer
3. Utilize influencer marketing
4. Ask for feedback and adjust
5. Focus on customer service
6. Be consistent with your brand

#longevity #brandloyalty#loyalfans #marketing #strategy #socialmediatips #digitalmarketing #artofinfluence #agencyhack #agencylife #dallasagency #dallasmarketing

#Repost @dfwairport・・・All the cool kids are doing it.#WearAMask
09/19/2020

#Repost @dfwairport
・・・
All the cool kids are doing it.

#WearAMask

Curious to see who's behind some of our events & digital projects at ABI? Get to know our Digital Art Director Sarah by ...
09/15/2020

Curious to see who's behind some of our events & digital projects at ABI? Get to know our Digital Art Director Sarah by clicking on the link in our bio.
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#digitalartdirector #agencylife #abispotlight

Search Engine Optimization (SEO) is a process which allows potential customers to find your website/business online whil...
09/14/2020

Search Engine Optimization (SEO) is a process which allows potential customers to find your website/business online while searching for a service.

You might have noticed how some popular websites show up right away when you do a Google search. Well that has to do with the amount of links, content, key words, and overall SEO strategy related to that business.

Ranking your business on Search Engines can be a complicated process, so let us help you out!

#SEO #marketing #strategy #socialmediatips #digitalmarketing #artofinfluence #agencyhack #agencylife #dallasagency #dallasmarketing

Need help running a Photo Shoot During a Pandemic? Check out our blog for some of our helpful tips for running a well-pl...
09/12/2020

Need help running a Photo Shoot During a Pandemic? Check out our blog for some of our helpful tips for running a well-planned photo shoot! #socialdistancing #artdirectors #agencylife #photoshoot #virtualphotoshoot #tipsandtricks #artofinfluence

#Repost @visit_dallas ・・・Throwback to when we could all be a little more like this guy, the Traveling Man. While it's to...
09/03/2020

#Repost @visit_dallas
・・・
Throwback to when we could all be a little more like this guy, the Traveling Man. While it's tough to travel now, we encourage everyone to explore cultures through ordering different cuisines from local restaurants and virtually discover the animals, art and music that come from right here in Dallas. We look forward to the day when you everyone can #VisitDallasSoon, but until then, all of the resources you need to virtually travel are linked in our bio.
📸: @karliedoesdallas
・・・

Go to VisitDallas.com to start planning your next staycation or delivery from a local restaurant today!

#visitdallas #dallas #dallastexas #marketing #thingstodo #staycation #agencylife #localbusiness

Welcome to SWAY. Elevate your brand. Join the conversation. Every month marketing innovation, ideas and insight are deli...
09/01/2020

Welcome to SWAY. Elevate your brand. Join the conversation. Every month marketing innovation, ideas and insight are delivered straight to your inbox. Ready to be influenced? Visit alphabusinesimages.com/sway to learn how ABI is changing the conversation. #digitalmarketing #agencylife #agencyblog #starttheconversation #sway #artofinfluence

Influencer marketing is not one-size-fits all. ABI connects you with the ideal influencers for your brand and your audie...
08/27/2020

Influencer marketing is not one-size-fits all. ABI connects you with the ideal influencers for your brand and your audience. We can connect you with an entire network of powerful micro-influencers whose highly engaged audiences ensure that your message reaches the right people at the right time. By working with as many influencers as necessary, we can scale your campaign to the size that is right for you and your objectives.

In addition, we can work with larger macro and celebrity influencers, who are the faces of your campaign, and can guarantee their audiences are authentic and engaged.

#influencers #dallasinfluencers #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #branding #onlinemarketing #marketingdigital #advertising #contentmarketing

📸: Ayeciara

Work smarter, not harder. #DYK content marketing generates 3 times as many leads as traditioal outbound marketing, but c...
08/26/2020

Work smarter, not harder.

#DYK content marketing generates 3 times as many leads as traditioal outbound marketing, but costs 62% less? Effective websites and social media platforms require quality content to best represent their brand or services. When marketed correctly, this can bring in many more leads at a fraction of the price of traditional outbound marketing! ⠀

#digitalmarketing #marketing #socialmediamarketing #socialmedia #business #branding #onlinemarketing #marketingdigital #advertising #contentmarketing

Part of a brand's growth is understanding and caring about the consumer. You must earn their business and exceed their e...
08/25/2020

Part of a brand's growth is understanding and caring about the consumer. You must earn their business and exceed their expectations through every touchpoint.

Your organization needs Key Performance Indicators (KPI) to measure the outcome of your campaign. Without set goals, you...
08/21/2020

Your organization needs Key Performance Indicators (KPI) to measure the outcome of your campaign. Without set goals, you won't know if your campaign was a success or a flop. Not all KPIs will be met every time, but you can learn from the data collected to refine and pivot for your next initiative. #marketing #kpi #dataanalysis #campaign

08/20/2020

Videos have dominated #socialmedia platforms in the last few years. They should be an essential component for reaching your audience, especially on social. Using videos will show your brand personality and allow a peek inside who you are and what your business is about. They can be informational, how-to's, interviews, testimonials, or a-day-in-the-life, to name a few. Include this strategy into your marketing mix to reach specific KPIs for your overall company initiatives. #behindthescenes #agencylife #remotework #contentcreation #videoediting

How to build a strong online foundation and get more leads?As a #marketingagency, there are two important factors you ne...
08/19/2020

How to build a strong online foundation and get more leads?

As a #marketingagency, there are two important factors you need to achieve online success: a highly-optimized website and a data-driven, 360-degree approach to #digitalmarketing. These are essential in establishing a robust online foundation and obtaining qualified leads for your #business.⁣

#OnlineMarketing is gaining popularity among small and large enterprises. This is because digital marketing is a powerful yet economical platform to build brand recognition and expand #customer reach.

#digitalmarketing #marketing #socialmediamarketing #socialmedia #business #smallbusiness #branding #onlinemarketing #marketingdigital #advertising #contentmarketing

Brand exposure (or awareness) is at the top of the marketing funnel, and it's the foundation all brands need to gain fam...
08/14/2020

Brand exposure (or awareness) is at the top of the marketing funnel, and it's the foundation all brands need to gain familiarity, trust, and, ultimately, acquisition. You need it to expand your audience, get more traffic to your site and nurture leads. Invest in this crucial component for business growth.

When a #business thinks about moving #online, their first thought is to start selling online. Instead, they should first...
08/13/2020

When a #business thinks about moving #online, their first thought is to start selling online. Instead, they should first think about how they can do a better job of using online tools to serve their existing customers and communities.

Does your website effectively reflect your brand and messaging?

#marketing #branding #advertisements #campaign #socialmedia #socialmediamanagement #brandawareness #marketing #digitalmarketing #business #seo #marketingstrategy #content #onlinemarketing #marketingtips #marketingagency

By evaluating your marketing efforts, you understand the type of approach you need to implement to continue to delight y...
08/12/2020

By evaluating your marketing efforts, you understand the type of approach you need to implement to continue to delight your customer through the continually changing digital landscape and various channels your customers are on. This evaluation will help with the increased growth and performance of your brand. #digitaladcampaign

Why choose ABI for your marketing agency? Well, we know digital marketing. Working with a digital marketing company that...
08/11/2020

Why choose ABI for your marketing agency? Well, we know digital marketing. Working with a digital marketing company that actually knows digital marketing seems obvious, but unfortunately, many fail to deliver positive results. Our strategies are proven to work.

#seo #searchengineoptimization #seotips #seoconsultant #searchengineoptimizationservices #seoexperts #seostrategy #seo2020 #socialmediacoach #socialmediamanager #socialmediaagency #digitalagency #digitalmarketingstrategist #digitalmarketingbusiness #digitalmarketingstrategies #digitalmarketingtrends #digitalmarketingtools #socialmediaexpert #internetmarketingtips #instagrammarketingguide #digitalmarketing101 #business #digitalmarketing

Why having a theme for your businesses Instagram page is beneficial #socialmediatips.They can give people a clear idea o...
08/10/2020

Why having a theme for your businesses Instagram page is beneficial #socialmediatips.

They can give people a clear idea of who you are simply by glancing over your Instagram. This can also make posting more fun and help your posts feel more authentic and purposeful.

#marketing #branding #advertisements #campaign #socialmedia #socialmediamanagement #brandawareness #marketing #digitalmarketing #business #seo #marketingstrategy #content #onlinemarketing #marketingtips #marketingagency

The design process requires a foundation for understanding the client brief so your team can fully execute the project's...
08/07/2020

The design process requires a foundation for understanding the client brief so your team can fully execute the project's needs and goals. Research, brainstorm, wireframe, concept, revise, complete. This process will allow your team to stay on task to meet the clients' vision and goals. #agencylife #digitaldesign #creative #behindthescenes #artdirector

StrengthWeaknessOpportunityThreatsUnderstanding the 4 aspects of your business is key to knowing what story to tell, dec...
08/04/2020

Strength
Weakness
Opportunity
Threats

Understanding the 4 aspects of your business is key to knowing what story to tell, decisions to make, the workforce to have, and processes to take.

Discuss your #SWOT in your kick-off strategy meeting to identify what you're lacking, where your strengths lie, what hazards you can prevent, and what actions you can take to avoid stalling growth. 📸: @leadwithstrength #digitalmarketing #agencylife #swotanalysis

Campaign launches require a sequence of tasks completed by team members at different stages - we stay on track using @fu...
08/02/2020

Campaign launches require a sequence of tasks completed by team members at different stages - we stay on track using @functionfoxes. A great tool helps in planning, strategizing, and analyzing these tasks. We're able to identify budget, prevent overspending and determine conversion and sales rates by analyzing each campaign's ROI for continuous improvement. What's your favorite #projectmanagement software tool? #agencylife #digitalmarketing #workflow #planning #process

Process, system, operation - AKA a workflow will keep your team on track, on the same page, efficient and accountable. Y...
07/31/2020

Process, system, operation - AKA a workflow will keep your team on track, on the same page, efficient and accountable. You'll also be able to identify where the bottlenecks are and adjust your workflow to iron out any kinks that continue to arise.

Your customers' feedback is invaluable to create a positive journey. Listen, collect informaiton, and understand what yo...
07/29/2020

Your customers' feedback is invaluable to create a positive journey. Listen, collect informaiton, and understand what your audience is saying in order to market to them effectively.

Your brands' challenges, milestones, and successes are unique to YOUR brand. Tell your story authentically to connect wi...
07/27/2020

Your brands' challenges, milestones, and successes are unique to YOUR brand. Tell your story authentically to connect with your audience and build lasting relationships.

Create KPIs, test your campaigns, analyze the data, and discuss with your teams what your audience wants, how your produ...
07/26/2020

Create KPIs, test your campaigns, analyze the data, and discuss with your teams what your audience wants, how your products are performing, and where your customers go on your website. Data is powerful, and you need to harness it to continue growing your brand. #digitalmarketing

Have you taken the census yet? The census is a once-in-a-decade moment where our voices are heard and counted when we ta...
07/23/2020

Have you taken the census yet? The census is a once-in-a-decade moment where our voices are heard and counted when we take action. Don't wait, take the census today. Go to www.2020Census.gov and contribute.

#census #dallascounts #dallascounty #youcount #icount #weallcount

Taking part in #marketingevents around the community is an easy way to interact with consumers and supporters to create ...
07/21/2020

Taking part in #marketingevents around the community is an easy way to interact with consumers and supporters to create a connection they may not have had over social media. Positive experiences are shared with their peers making it an easy way of garnering new audiences.

#marketing #agencylife #dallastexas #groundbreaking #reimagineredbird #southdallas #communitybuilding

Congratulations to @earthsupplied for winning a Self 2020 Healthy Beauty Award for Best Hair Oil.#MoreButterLessBull #Ea...
07/17/2020

Congratulations to @earthsupplied for winning a Self 2020 Healthy Beauty Award for Best Hair Oil.

#MoreButterLessBull #EarthSupplied #selfmagazine

Understand how social platforms work and what the audience expects from each. Your strategy should include a variety of ...
07/15/2020

Understand how social platforms work and what the audience expects from each. Your strategy should include a variety of content that is suitable for the intended platform. Choose the platforms that will work best for your brand and ditch those that don't have a ROI.

The country is slowly opening, and we're all eager to get out, but we're also trying to remain safe. A lot of consumers ...
07/13/2020

The country is slowly opening, and we're all eager to get out, but we're also trying to remain safe. A lot of consumers will be staying home even after the stay-at-home order is lifted. Maintain your email marketing strategy and share what you're brand is doing to keep your customers safe when they visit your location in person. E-commerce will continue to be on the rise, promoting your brand on all the social platforms that your customers are on, so you build and develop your relationship with them.

Provide exclusive, value-adding content to your most loyal customers to continue to build trust in your ongoing relation...
07/09/2020

Provide exclusive, value-adding content to your most loyal customers to continue to build trust in your ongoing relationship.

Empowered team members are an indispensable part of the creative process for any brand. #agencylife #inthestudio #theart...
07/07/2020

Empowered team members are an indispensable part of the creative process for any brand. #agencylife #inthestudio #theartofinfluence
#dallastexas

07/04/2020

We virtually brought the fireworks to you this year 🤩🎇. Happy 4th from your ABI family! ♥️✨

07/03/2020

CTAs tell your audience what to do. Make your audience feel enthusiastic about clicking the CTA button. Inspire a sense of urgency. Give them a reason to want to get your offer.

The best social platform is the one that you can manage and the one where your consumers are. It's great to be visible e...
07/01/2020

The best social platform is the one that you can manage and the one where your consumers are. It's great to be visible everywhere, but if you can't engage with your consumers on every platform, focus on the ones that matter to your audience the most.

Address

400 North St. Paul Street, Suite 300
Dallas, TX
75201

Opening Hours

Monday 09:00 - 17:30
Tuesday 08:30 - 17:30
Wednesday 08:30 - 17:30
Thursday 08:30 - 17:30
Friday 08:30 - 17:30

Telephone

(972) 716-0070

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ABI offers the full suite of advertising and marketing services including distinct branding, easy to use web design, eye-catching print and digital ads, smart social media and memorable television and radio concepts.

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