Co.Jones Creative Advertising

First shoot 2020

Lights, camera, action...as we start 2020 with our first production of the year. Excited to work on a brand that has challenged us to help take it from being a Hispanic brand to a mainstream one. Stay tuned... more work to come.

shooting new work. Coming soon to a TV near you.

Starting the new year with new work for a new client!

Should I go or should I not?

“However long the night, the dawn will break.” - African proverb Welcome the new day with Co.Jones

Back in LA for a TV shoot!

Our latest work for Rent-A-Center, airing right now on national Hispanic TV and Puerto Rico. Nuestro más reciente trabajo para nuestro cliente Rent-A-Center, al aire actualmente en TV a nivel nacional y en Puerto Rico. Copy: T Sales guy: También le ofrecemos financiamiento a 24 meses We also have 24 month financing Husband: Wow. Ya eso es un pago muy grande, hombre! Wow. That’s a big payment, man! Mire, qué tal si le hacemos pagos cada semana? Look, what about if we make you weekly payments? Aquí tiene $20 del primer pago? Here you have $20 for the first payment? Wife: OK, yo creo que $25? OK, I think it should be $25? Husband: Allí está! Here it goes! Sales guy: Disculpe, no se puede! Sorry, I cannot do that! Voice over: En Rent-A-Center si puedes! At Rent-A-Center, you can do it! Paga como quieras, Poco a poco. Pay how you want it, little by little Ahora mismo, tú escoges! Llévate un sofá Ashley Kyser y love seat, tu escoges el color, por sólo diecinueve noventa y nueve a la semana. Sólo en Rent-A-Center. Right now, the choice is yours. Get an Ashley Kyser sofa and love seat in your choice of color for just nineteen ninety-nine a week. Only at Rent-A-Center.

Direct Auto & Life Insurance Strengthens Multicultural Reach By Choosing New Hispanic and Multicultural Agency DALLAS, Texas – February 25, 2015 - In concert with their commitment to diversity, Direct Auto and Life Insurance of Nashville, TN recently named Co. Jones Creative as its Hispanic/Multicultural advertising agency. The agency will provide integral insight into an underserved, but key demographic. Co. Jones will help develop strategic marketing campaigns designed to connect Direct Auto with multi-cultural communities within their footprint, while differentiating the brand’s products and services from the rest of the insurance industry. “Co. Jones brings proven strategic and culturally relevant marketing expertise to the table. I trust that this partnership will help us build a stronger communications platform that will resonate with our multicultural customers,” said Ann Davids, CMO for Direct Auto and Life Insurance. “We respect all of the cultures that make-up our Direct Auto community, but we’re always looking for more ways to provide our customers with a more personalized experience in-store, over the phone, or online. Co. Jones can help us take our efforts to the next level.” Co. Jones is honored to support Direct’s marketing team in their multicultural endeavors. As noted by the Consumer Retail Foundation, the Hispanic market’s purchasing power currently stands at $1.2 trillion, and by 2017 they will account for almost 11 percent of the entire country’s purchasing power – a market share that Co. Jones plans on helping Direct build an even stronger relationship with. The agency’s first round of creative work began airing in January 2015 and puts Direct’s omni-channel, “Pleasant Surprises” campaign in context for Hispanic and multicultural communities. “Pleasant Surprises” highlights Direct’s one-of-kind customer service and ability to offer their customers low rates, and great services, regardless of their driving history. Check out these innov

Very happy to showcase our newest work for our new client Children's Health which airs today. Felices de compartir nuestro más reciente trabajo para nuestro nuevo cliente Chidlren's Health, el cual sale al aire hoy.

Our most recent spot for our client, Rent A Center airing today. The campaign portrays the Hispanic retail reality and how Hispanics struggle to be understood and accepted into the prestigious credit "club." Our main character is proposing a utopian world that only Rent A Center offers: the simple idea of immediate access to the things we need and want without an excruciating credit approval process... Quick translation: Store employee: When you are ready, go ahead and swipe your card, please. Guy: OK! I don’t have one. I was thinking I could take the TV home now and then just pay it little by little as I enjoy it. Store employee: are you kidding? Guy: No, I'm not kidding! Look it's so easy. I'll take it with me today and.. Store employee: Sir, you can't do that! At Rent A Center you can! Nuestro más reciente comercial para Rent A Center que sale al aire hoy. La campaña muestra la realidad que viven los latinos en los comercios y cómo sufren para ser aceptados en el prestigioso "club del crédito." El personaje propone un mundo utópico que sólo Rent A Center ofrece: la sencilla idea de del acceso inmediato a las cosas que queremos y necesitamos sin el agobiante proceso de aprobación de crédito. En Rent A Center sí puedes!

Our latest monthly promotional TV work for DQ Texas.

Last but not least. The Rooster. The insight behind this commercial was that in despite the time difference between Korea/Japan and the USA, fans would still be awake to follow their teams, because 'passion has no time zone". Y de último, el comercial 'Rooster". El insight aquí era que a pesar de la diferencia horaria entre Corea/Japón y los USA, los fanáticos igualmente estarían despiertos para seguir a sus equipos, porque la pasión no tiene horario.

Another Budweiser soccer spot created/produced by us in 2002 for the Korea/Japan World Cup.

Budweiser soccer spots created/produced by us in 2002 for the Korea/Japan World Cup.

Another brand new TV spot created by Co.Jones for Carter BloodCare, part of the new campaign 2014.

Co.Jones is proud to introduce our new Hispanic campaign for our new client Carter BloodCare. The goal was to help Carter BloodCare increase the Hispanic donor-base by coming up with a thought provoking, fresh, new TV spots. The campaign, which also includes radio and digital executions, must continue to educate and raise awareness about blood donation, especially among Hispanics. Our proposed campaign focuses on fact-driven, powerful, simple and single-minded 15 second TV spots that would alert people about the importance of donating blood and hopefully trigger them to learn more about this life-saving gesture. The facts used to create this campaign, are facts that stunned our team and definitely made us do something about it. So what about you? have you donated already? A few minutes of your day, can save up to three lives. Dona sangre, salva vidas.

Fresh from our oven, here’s our latest monthly TV work for DQ Texas. Aside from our very heavy retail expertise, we have also lots of QSR experience, from the ground up concepts to transcreations. For those of you who are not so keen with the marketing lingo, QSR stands for Quick Service Restaurants.

Here's our second spot for Rent-A-Center's "be a hero" campaign with Captain America, now airing nationwide.

Our latest TV promotional work which started airing nationally since yesterday.

Co.Jones first Wrangler Mass Hispanic ad, running on national TV....

Our newest spot for DQ.

Fresh from the oven, our latest work for DQ.

The experience of going through a credit check can be an intimidating process for many Hispanic consumers. Businesses want to know every single detail about their financial history that it makes these consumers feel "naked" and exposed. Because of this relevant and powerful insight, Co.Jones created this revealing spot in which this Hispanic consumer feels like they have been strip-searched everywhere they have been. However, when they come to Rent-A-Center, they learn that there's no credit check. Here, they are able to attain what they have been dreaming of for their home. Thus, We Make it Easy To Make It Your Own.

You Know What I Like About Texas? (July)

We just got our second of seven TV spots showcasing DQ's delicious menu!

You know what I like about Texas?

Co.Jones has done it again, and we are proud to present our latest work for the food industry! This will be the first of seven TV spots showcasing DQ's delicious menu.