
02/01/2021
For February, we decided to offer Co.Jones' employees the option of coming back to the office to get a break from their families. Quite the turn out today!
Independent, nimble and culturally relevant advertising shop delivering insights, ideas and initiatives to connect with the Hispanic market
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Operating as usual
For February, we decided to offer Co.Jones' employees the option of coming back to the office to get a break from their families. Quite the turn out today!
Co.Jones Creative Advertising's cover photo
That’s our attitude! That’s how we move. We zigzag through the day strategically cutting corners to find you efficiencies while still delivering results! We are not a limo size agency. Not because the pandemic forced us to do it; we worked like this even before this craze! So, if you are looking to get from point A to point B without having to pay a whole crew, hop on with us! We’ll get you there! #hispanicmarketing
Enjoy this weekend with your family at the office.
Honored to see, all the way from Amsterdam, our dear friend @aslan.kilinger, graphic designer extraordinaire, wearing our softball team jersey! Maestro Design & Advertising
Monday mood
From the Rosca’s point of view! Feliz día de Reyes / Happy Three Kings Day
Hoping 2021 brings lots of Work Ahead for us all.
2021. Face it head on.
Our 2006 Xmas card. 14 years ago and still an undisputed, all-time favorite!
We knocked it out of the park with this card from 2017
Holiday blast from the past. Co.Jones card 2008.
#tbt In 1997, while working as creative director for Coca-Cola Venezuela, Max and his team produced a Christmas TV spot without knowing the jingle would later become a political prophecy.
The catchy lyric which says, “our vast country is covered in red” referred to the brand’s red color on Venezuela. However, it turned out to be the red of the communist revolution that destroyed the country.
Two decades later, the dream is to once again be able to “share together and sing of how proud we are to live in Venezuela,” just as in 1997.
With no holiday parties this season, you don’t have to be self conscious.
Co.Jones Creative Advertising's cover photo
Co.Jones Creative Advertising's cover photo
For us, today is not Columbus Day, Indigenous people’s day, Día de la Raza, or Descubrimiento de America, for us, today, October 12th, is Karla’s birthday and today we celebrate that she discovered us and she decided to work with us, because working with Karla makes a world of difference!
Next Monday is our beloved Karla’s birthday and because she means so much to our company we’d like to give her two days off before her birthday!
This year, let’s call it Autumn , we’ve had plenty of falls so far!
While this is "news" for the ad industry, we have been doing it for 16 years. Proud to be small, nimble, flexible and with Co.Jones.
https://www.forbes.com/sites/avidan/2020/06/18/new-creative-startups-are-springing-up-as-the-nature-of-advertising-changes/#54de40eb71ac
“Think Small” might as well be the ad business' motto in 2020.
Our best wishes as we start a fresh new month and life slowly begins to a new normal.
Feeling thankful that the season got cancelled since we lost the first two games... but we’re ready to get back on the field to give it another try! Let’s see if it’s true that one learns from their own errors... and strikes!
Nos sentimos agradecidos que la temporada haya sido cancelada, ya que perdimos los dos primeros juegos. Pero estamos ya listos para regresar al campo e intentarlo de nuevo. Vamos a ver si es cierto eso que dicen que uno aprende de sus propios errores... y de sus propios strikes!
Co.Jones Creative Advertising's cover photo
Co.Jones Creative Advertising's cover photo
Lights, camera, action...as we start 2020 with our first production of the year. Excited to work on a brand that has challenged us to help take it from being a Hispanic brand to a mainstream one. Stay tuned... more work to come.
what do we call a coffee at Co.Jones? Translatte!
We love when our clients show their Co.Jones! #showcojones
Years (and decades) go by and this one is still by far, our favorite holiday message ever. Wishing mucho happiness to all our friends, family, and followers.
We are remodeling… Can’t wait to SHOW you what we’ve got under our belt! 😉
Wanted to let you all know that our production dept is out shooting new material for a client today, so it may take us a bit longer to respond to your faxes. #thegoodoldays
Today’s company holiday is the most important one of the year. Here’s to celebrating our founding father’s birthday. His kind heart, unmistakable sense of humor and love for life is what makes him ageless, inside and out. Happy birthday, dear Max! To many more.
Here we go!
13601 Preston Rd. Ste W788
Dallas, TX
75240
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Lights, camera, action...as we start 2020 with our first production of the year. Excited to work on a brand that has challenged us to help take it from being a Hispanic brand to a mainstream one. Stay tuned... more work to come.
Our latest work for Rent-A-Center, airing right now on national Hispanic TV and Puerto Rico. Nuestro más reciente trabajo para nuestro cliente Rent-A-Center, al aire actualmente en TV a nivel nacional y en Puerto Rico. Copy: T Sales guy: También le ofrecemos financiamiento a 24 meses We also have 24 month financing Husband: Wow. Ya eso es un pago muy grande, hombre! Wow. That’s a big payment, man! Mire, qué tal si le hacemos pagos cada semana? Look, what about if we make you weekly payments? Aquí tiene $20 del primer pago? Here you have $20 for the first payment? Wife: OK, yo creo que $25? OK, I think it should be $25? Husband: Allí está! Here it goes! Sales guy: Disculpe, no se puede! Sorry, I cannot do that! Voice over: En Rent-A-Center si puedes! At Rent-A-Center, you can do it! Paga como quieras, Poco a poco. Pay how you want it, little by little Ahora mismo, tú escoges! Llévate un sofá Ashley Kyser y love seat, tu escoges el color, por sólo diecinueve noventa y nueve a la semana. Sólo en Rent-A-Center. Right now, the choice is yours. Get an Ashley Kyser sofa and love seat in your choice of color for just nineteen ninety-nine a week. Only at Rent-A-Center.
Direct Auto & Life Insurance Strengthens Multicultural Reach By Choosing New Hispanic and Multicultural Agency DALLAS, Texas – February 25, 2015 - In concert with their commitment to diversity, Direct Auto and Life Insurance of Nashville, TN recently named Co. Jones Creative as its Hispanic/Multicultural advertising agency. The agency will provide integral insight into an underserved, but key demographic. Co. Jones will help develop strategic marketing campaigns designed to connect Direct Auto with multi-cultural communities within their footprint, while differentiating the brand’s products and services from the rest of the insurance industry. “Co. Jones brings proven strategic and culturally relevant marketing expertise to the table. I trust that this partnership will help us build a stronger communications platform that will resonate with our multicultural customers,” said Ann Davids, CMO for Direct Auto and Life Insurance. “We respect all of the cultures that make-up our Direct Auto community, but we’re always looking for more ways to provide our customers with a more personalized experience in-store, over the phone, or online. Co. Jones can help us take our efforts to the next level.” Co. Jones is honored to support Direct’s marketing team in their multicultural endeavors. As noted by the Consumer Retail Foundation, the Hispanic market’s purchasing power currently stands at $1.2 trillion, and by 2017 they will account for almost 11 percent of the entire country’s purchasing power – a market share that Co. Jones plans on helping Direct build an even stronger relationship with. The agency’s first round of creative work began airing in January 2015 and puts Direct’s omni-channel, “Pleasant Surprises” campaign in context for Hispanic and multicultural communities. “Pleasant Surprises” highlights Direct’s one-of-kind customer service and ability to offer their customers low rates, and great services, regardless of their driving history. Check out these innov
Very happy to showcase our newest work for our new client Children's Health which airs today. Felices de compartir nuestro más reciente trabajo para nuestro nuevo cliente Chidlren's Health, el cual sale al aire hoy.
Our most recent spot for our client, Rent A Center airing today. The campaign portrays the Hispanic retail reality and how Hispanics struggle to be understood and accepted into the prestigious credit "club." Our main character is proposing a utopian world that only Rent A Center offers: the simple idea of immediate access to the things we need and want without an excruciating credit approval process... Quick translation: Store employee: When you are ready, go ahead and swipe your card, please. Guy: OK! I don’t have one. I was thinking I could take the TV home now and then just pay it little by little as I enjoy it. Store employee: are you kidding? Guy: No, I'm not kidding! Look it's so easy. I'll take it with me today and.. Store employee: Sir, you can't do that! At Rent A Center you can! Nuestro más reciente comercial para Rent A Center que sale al aire hoy. La campaña muestra la realidad que viven los latinos en los comercios y cómo sufren para ser aceptados en el prestigioso "club del crédito." El personaje propone un mundo utópico que sólo Rent A Center ofrece: la sencilla idea de del acceso inmediato a las cosas que queremos y necesitamos sin el agobiante proceso de aprobación de crédito. En Rent A Center sí puedes!
Last but not least. The Rooster. The insight behind this commercial was that in despite the time difference between Korea/Japan and the USA, fans would still be awake to follow their teams, because 'passion has no time zone". Y de último, el comercial 'Rooster". El insight aquí era que a pesar de la diferencia horaria entre Corea/Japón y los USA, los fanáticos igualmente estarían despiertos para seguir a sus equipos, porque la pasión no tiene horario.
Co.Jones is proud to introduce our new Hispanic campaign for our new client Carter BloodCare. The goal was to help Carter BloodCare increase the Hispanic donor-base by coming up with a thought provoking, fresh, new TV spots. The campaign, which also includes radio and digital executions, must continue to educate and raise awareness about blood donation, especially among Hispanics. Our proposed campaign focuses on fact-driven, powerful, simple and single-minded 15 second TV spots that would alert people about the importance of donating blood and hopefully trigger them to learn more about this life-saving gesture. The facts used to create this campaign, are facts that stunned our team and definitely made us do something about it. So what about you? have you donated already? A few minutes of your day, can save up to three lives. Dona sangre, salva vidas.
Fresh from our oven, here’s our latest monthly TV work for DQ Texas. Aside from our very heavy retail expertise, we have also lots of QSR experience, from the ground up concepts to transcreations. For those of you who are not so keen with the marketing lingo, QSR stands for Quick Service Restaurants.
Here's our second spot for Rent-A-Center's "be a hero" campaign with Captain America, now airing nationwide.
The experience of going through a credit check can be an intimidating process for many Hispanic consumers. Businesses want to know every single detail about their financial history that it makes these consumers feel "naked" and exposed. Because of this relevant and powerful insight, Co.Jones created this revealing spot in which this Hispanic consumer feels like they have been strip-searched everywhere they have been. However, when they come to Rent-A-Center, they learn that there's no credit check. Here, they are able to attain what they have been dreaming of for their home. Thus, We Make it Easy To Make It Your Own.
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