Optigraphics

Optigraphics Optigraphics brings flat photos and dull graphics to life! As the world’s leading lenticular company, Optigraphics can add 3D effects, full-motion animation and an array of other exhilarating effects.

Optigraphics has dominated the lenticular printing industry since its creation. We lead the way in three-dimensional printing and we have earned a stellar reputation for innovation and technical leadership. Optigraphics sets the standard for dimensional and special effects imaging and printing. Optigraphics’ wide range of lenticular technologies includes Opti-Multiphase, Opti-Morph, Opti-Zoom, Opti-2 Phase and Opti-3D. Our high-volume and low-cost manufacturing process allows us to deliver high-quantity and high-quality orders in a timely manner. The full-service printing services pioneered by Optigraphics include conventional and UV printing, prepress services and finishing services. We also have an in-house staff of lenticular experts to help you produce your very best images. Our expertise also extends into research and development, where Optigraphics is leading the industry in developing new imaging techniques. Our innovators are constantly working to perfect and improve the down-line finishing of our products. Since 1970, Optigraphics has been the world's leading lenticular company, setting the standards for all special-effects printing from 3D to full-motion animation. Optigraphics became part of the Performance Printing family in early 1999. Contact Optigraphics. We’ll show you eye-catching solutions to the challenges you face every day. Since 1970, the most optimal lentincular company in the business is Optigraphics.

Optigraphics has dominated the lenticular printing industry since its creation. We lead the way in three-dimensional printing and we have earned a stellar reputation for innovation and technical leadership. Optigraphics sets the standard for dimensional and special effects imaging and printing. Optigraphics’ wide range of lenticular technologies includes Opti-Multiphase, Opti-Morph, Opti-Zoom, Opti-2 Phase and Opti-3D. Our high-volume and low-cost manufacturing process allows us to deliver high-quantity and high-quality orders in a timely manner. The full-service printing services pioneered by Optigraphics include conventional and UV printing, prepress services and finishing services. We also have an in-house staff of lenticular experts to help you produce your very best images. Our expertise also extends into research and development, where Optigraphics is leading the industry in developing new imaging techniques. Our innovators are constantly working to perfect and improve the down-line finishing of our products. Since 1970, Optigraphics has been the world's leading lenticular company, setting the standards for all special-effects printing from 3D to full-motion animation. Optigraphics became part of the Performance Printing family in early 1999. Contact Optigraphics. We’ll show you eye-catching solutions to the challenges you face every day. Since 1970, the most optimal lentincular company in the business is Optigraphics.

Operating as usual

Special Thanks to Michael Brown for the opportunity to tell the Optigraphics Story.  Take a few moments to learn how Opt...
02/21/2021
A Conversation with Brad Bartlett, President of OptiGraphics

Special Thanks to Michael Brown for the opportunity to tell the Optigraphics Story. Take a few moments to learn how Optigraphics started and over fifty one years became the recognized leader in the lenticular industry.

https://youtu.be/521zRLgqEFg

OptiGraphics has printed over 4.5 billion lenticular images which is an amazing feat. Brad will gives us a good overview of the history of OptiGraphics and d...

Special Thanks to Michael Brown for the opportunity to tell the Optigraphics Story.  Take a few moments to learn how Opt...
02/20/2021
A Conversation with Brad Bartlett, President of OptiGraphics

Special Thanks to Michael Brown for the opportunity to tell the Optigraphics Story. Take a few moments to learn how Optigraphics started and over fifty one years became the recognized leader in the lenticular industry.

https://youtu.be/521zRLgqEFg

OptiGraphics has printed over 4.5 billion lenticular images which is an amazing feat. Brad will gives us a good overview of the history of OptiGraphics and d...

02/10/2021
A Conversation with David Burder

For your viewing pleasure, an enlightening conversation with Michael Brown , The Art of Lenticular, interviewing one of our best friends in the world of lenticular, The Genius of David Burder, founder of 3D Images in London. Michael will be interviewing Brad Bartlett later this week as OPTIgraphics celebrates 50 years of lenticular excellence. Enjoy.

https://youtu.be/3Yt5xIEau6s

David Burder resides in London and is considered a world authority on 3D photography and the lenticular process. What I find so fascinating about talking wit...

01/17/2021
OPTIgraphics would like to thank the over 500 PPAI distributors for taking time to come by and visit our virtual booth a...
01/15/2021

OPTIgraphics would like to thank the over 500 PPAI distributors for taking time to come by and visit our virtual booth at the PPAIEXPO D2U. Although nothing replaces a face to face meeting, your questions and opportunities for 2021 were outstanding and thoughtful. We look forward to working with you this year to make your project AMAZING. See you next year in Vegas. www.optigraphics.com #ppai #ppaiexpo #ppaipyramids

As a distributor, the most important decision you make for your clients is what supplier you are going to use for their ...
01/14/2021

As a distributor, the most important decision you make for your clients is what supplier you are going to use for their program. Does it not make sense to choose a partner that has been recognized for excellence by distributors with over 12 PPAI Pyramid Awards the last three years? The Tradition of Excellence continues for 2021 as just announced today OPTIgraphics is the winner of Three Gold Pyramid Awards for 2021. These will be on display at the PPAI Expo Direct -2-You Winners Lounge January 11-14th. Maybe it's time you brought this tradition of innovation to work for you on your next project.
#ppai #asi #ppaiexpo #USPS #directmail #ppaipyramids

01/13/2021

Exhibitors Experience Firsthand The Pluses (And Minuses) Of A Virtual Show



What a difference a day makes! By Tuesday, the second morning of the PPAI Expo Direct-2-You, the technology challenges exhibitors and attendees had experienced the day before had been resolved and the virtual platform was humming along as it was designed to. For many, it was their first chance to see the magic of a virtual trade show in motion with real-time, in-booth customer chats, videos and instant links to new products, flyers and catalogs—all without leaving home.

However, as easy as it looked for distributors, exhibitors had to plan, organize, prepare and train their teams for this show in a very different way, and reimagine what it takes to be successful at a virtual trade show.

Industry veteran Murray Siegel, marketing director at Towel Specialties, said he started by rethinking the exhibit from the inside out. “I think virtual events are so organically different than traditional shows that there's still some exploring to do on all sides,” he says. “Towel Specialties sells towels and blankets and has enjoyed success at shows because customers can touch and feel the quality of our fabrics. It’s what sets us apart. Likewise, they can see 70-inch towels or blankets hanging on a wall at a show with images that pull them into the booth and engage them in discussions. In a virtual show, we're definitely handicapped. Not only do we surrender to the electronic medium, we also have to figure out other ways to make 'eye contact' after losing a few legs from our table.”

While the lack of physical products is a major disadvantage, there are benefits that exhibitors can build on. “On the plus side, there is a trade-off because now distributors can access us from the comfort of their homes or offices, in a more relaxing environment,” he says. “They have information about our products and other marketing materials at their fingertips and don't necessarily have to wait for someone to provide it for them. They control the pace. We're counting on that extra exposure, albeit a little less dynamic, to be a difference-maker that contributes to a strong ROI. If a virtual show lets us go wider to reach people—at a fraction of the cost of a regular show—then it may well be the wave of the future.”

Like many of the exhibitors at Expo Direct-2-You, the show was the first virtual event for Optigraphics, so the company had to develop a completely different game plan, says President and Owner Brad Bartlett, MAS. “No more packing up samples, uncrating and wiping down the booth, updating graphics, etc. We concentrated on videos, animated gif files and pictures to tell the story. Since our product is very visual and must be seen to understand, we knew this was the only way to get our message across.”

Expo Direct-2-You has been a lesson in “it’s not what happens in life, it’s how you react,” Bartlett says, explaining how impressed he was that when the platform struggled on opening day, PPAI immediately acted and resolved it. “The virtual platform is new to all of us, both distributors and exhibitors, and we are all on a learning curve. Day Two has been a breeze—quality meetings, over 150 visitors and with the tools we have created, it’s been a very positive experience for all involved. I am so proud of PPAI.”

Like most other exhibitors, he misses the in-person interaction but says, “Don’t discount the fact that you can get a lot more done virtually, see more people, get more information out quickly, save time and money and have a great experience. Distributors love that they can see many different booths in a single day. They can spend as long as they want and get immediate one-on-one help with questions and issues. Virtual reality is here to stay; we must embrace the change.”

After her second day at the Peerless Umbrella booth at Expo Direct-2-You, Charity Gibson, national account coordinator, saw just how busy a virtual booth can get. “I thought Expo in person was busy. Today has been hilariously crazy trying to keep up,” she says. “Hundreds of people in the booth (awesome), trying to keep up with the chat feed in the education sessions and the networking lounges, plus checking email, taking phone calls, etc., and social media. The biggest saving grace is that my back and feet feel awesome. And a bonus: I've actually eaten today as well. It was a fun experience! So different, and definitely not what I would have chosen had we been able to be in person, but still fun!”

Kellie Claudio, senior vice president of sales and marketing at Sweda, and her team also heard positive responses about the show from distributors who visited the booth. “The feedback is that most customers hope that we continue this virtual show because many do not travel. It was a great option for them.”

For first-time exhibitor and new member Everything Legs, there was no comparison to other shows in the promo industry. Still, readying for this show was a different process from the in-person shows they’ve exhibited at for the past 30 years. “There was more prep on the tech side versus the building of an actual display,” says Director Blythe Harris, adding that the booth enjoyed a lot of traffic over the past two days. “We are having fun engaging with potential customers who are interested in socks. It’s great to immediately engage with people who would like to learn more about your product.”

01/13/2021
OPTIgraphics Wins Gold for the Sixth Year in a Row

The Tradition of Excellence continued for OPTIgraphics as for the Sixth Year in a Row OPTI was Winners of Gold Pyraminds. Why not put this award winning excellence to work for you on your next program. #ppaiexpo #ppaipyramids #ppai

01/13/2021
USPS awards Optigraphics with The Most Irrestiable Mail Award

DAY THREE of PPAI EXPO DIRECT 2 YOU is up and running. Over 175 distributors came to The Optigraphics booth yesterday. Water Reveal is the # 1 item this year and why not? Last year it won The Most Irrestiable Mail Award with the USPS. Hours today are 10:00 am to 5:00 pm. Stop on by and say HI and chat at OPTIgraphics. 214 536 5963 www.optigraphics.com #ppaiexpo #ppai #ppaipyramid

DAY TWO  of PPAI EXPO DIRECT 2 YOU is up and running.  We have had several very nice meetings virtually yesterday and ho...
01/12/2021

DAY TWO of PPAI EXPO DIRECT 2 YOU is up and running. We have had several very nice meetings virtually yesterday and hoping that the platform is working better today . Make sure you use the Web Cam option and you can speak, see and interact directly with us directly. Hours today are 10:00 am to 5:00 pm. Stop on by and say HI and chat at OPTIgraphics. 214 536 5963 www.optigraphics.com #ppaiexpo #ppai #ppaipyramid

01/11/2021

OPTIgraphics is exhibiting at THE PPAI EXPO Direct 2 You virtual trade show today, January 11-14, 2021. Stop by Booth 3345 and be AMAZED. One of the elements getting a lot of chatter is Full Motion Video Lenticular when the source material is a video. No problem for the PRO’S at Optigraphics. Come to our website www.optigraphics.com. . #PPAI #ppaiexpo #asi #direct mail #usps #uspsdelivers

01/11/2021
Full Motion Video Lenticular from Optigraphics.

OPTIgraphics is exhibiting at THE PPAI EXPO Direct 2 You virtual trade show today, January 11-14, 2021. Stop by Booth 3345 and be AMAZED. One of the elements getting a lot of chatter is full motion video lenticular with black motion on a white background. No problem for the PRO’S at Optigraphics. Come to our website www.optigraphics.com. . #PPAI #ppaiexpo #asi #direct mail #usps #uspsdelivers

DAY ONE of PPAI EXPO DIRECT 2 YOU is up and running.  We have had several very nice meetings virtually already.   Make s...
01/11/2021

DAY ONE of PPAI EXPO DIRECT 2 YOU is up and running. We have had several very nice meetings virtually already. Make sure you use the Web Cam option and you can speak, see and interact directly with us directly. Hours today are 10:00 am to 4:00 pm. Stop on by and say HI.

OPTIgraphics is exhibiting at THE PPAI EXPO Direct 2 You virtual trade show STARTING MONDAY, January 11-14, 2021. Stop b...
01/11/2021

OPTIgraphics is exhibiting at THE PPAI EXPO Direct 2 You virtual trade show STARTING MONDAY, January 11-14, 2021. Stop by Booth 3345 and be AMAZED. We have some exciting new things to show you. #PPAI #ppaiexpo #asi #direct mail #usps #uspsdelivers

OPTIgraphics is exhibiting at THE PPAI EXPO Direct 2 You virtual trade show STARTING MONDAY, January 11-14, 2021. Stop b...
01/10/2021

OPTIgraphics is exhibiting at THE PPAI EXPO Direct 2 You virtual trade show STARTING MONDAY, January 11-14, 2021. Stop by Booth 3345 and be AMAZED. We have some exciting new things to show you. #PPAI #ppaiexpo #asi #direct mail #usps #uspsdelivers

OPTIgraphics is exhibiting at THE PPAI EXPO Direct 2 You virtual trade show STARTING MONDAY, January 11-14, 2021. Stop b...
01/10/2021

OPTIgraphics is exhibiting at THE PPAI EXPO Direct 2 You virtual trade show STARTING MONDAY, January 11-14, 2021. Stop by Booth 3345 and be AMAZED. We have some exciting new things to show you. #PPAI #ppaiexpo #asi #direct mail #usps #uspsdelivers

01/08/2021

OPTIgraphics is excited to get 2021 started off with a BANG as we are exhibiting at THE PPAI EXPO Direct 2 You virtual trade show STARTING MONDAY, January 11-14, 2021. Stop by Booth 3345 and be AMAZED. We have some exciting new things to show you. #PPAI #ppaiexpo #asi #direct mail #usps #uspsdelivers

OPTIgraphics is excited to get 2021 started off with a BANG as we are exhibiting at THE PPAI EXPO Direct 2 You virtual t...
01/08/2021

OPTIgraphics is excited to get 2021 started off with a BANG as we are exhibiting at THE PPAI EXPO Direct 2 You virtual trade show STARTING MONDAY, January 11-14, 2021. Stop by Booth 3345 and be AMAZED. We have some exciting new things to show you. #ppai #asi #USPS #directmail #ppaiexpo #ppaipyramid

01/07/2021
Water Reveal from Optigraphics

One of the questions we get on a daily basis here at OPTIgraphics is can you show me a Water Reveal piece and how it works. Here is a direct mail piece that we recently produced and how it interacts with water.  Why would you not put this to work and be amazing for your next direct mail piece? #USPS #directmail #asi. #ppai 

01/07/2021
WATER REVEAL from OPTIgraphics

OPTIgraphics is excited to get 2021 started off with a BANG as we are exhibiting at THE PPAI EXPO Direct 2 You virtual trade show January 11-14, 2021. Stop by Booth 3345 and be AMAZED. We have some exciting new things to show you like Water Reveal from our Reveal Series. #ppai #ppaiexpo #asi #USPS #DirectMail

01/07/2021
Flash Reveal

Our exciting new Flash Reveal from The Reveal Series from OPTIgraphics. Take a camera phone video with flash and see the Magic.

Please come see us at PPAI EXPO  DIRECT TO YOUJanuary 11-14th.   Virtual Trade Show.
01/06/2021

Please come see us at PPAI EXPO DIRECT TO YOU
January 11-14th. Virtual Trade Show.

Arriving via FED EX, PPAI once again shows their greatness as the official winners kit has arrived at our office.  The T...
01/01/2021

Arriving via FED EX, PPAI once again shows their greatness as the official winners kit has arrived at our office. The Tradition of Excellence continues for 2021 as OPTIgraphics is the winner of Three Gold Pyramid Awards for 2021. These will be on display at the PPAI Expo Direct -2-You Winners Lounge January 11-14th. Special thanks to Christina Sanders and all the PPAI team for their commitment to greatness.
#ppai #asi #ppaiexpo #USPS #directmail #ppaipyramid

OPTIgraphics is excited to get 2021 started off with a BANG as we are exhibiting at  THE PPAI EXPO  Direct 2 You virtual...
12/30/2020

OPTIgraphics is excited to get 2021 started off with a BANG as we are exhibiting at THE PPAI EXPO Direct 2 You virtual trade show January 11-14, 2021. Stop by Booth 3345 and be AMAZED. We have some exciting new things to show you. #ppai #ppaiexpo #asi #USPS #DirectMail

OPTIgraphics is excited to get 2021 started off with a BANG as we are exhibiting at  THE PPAI EXPO  Direct 2 You virtual...
12/28/2020

OPTIgraphics is excited to get 2021 started off with a BANG as we are exhibiting at THE PPAI EXPO Direct 2 You virtual trade show January 11-14, 2021. Stop by Booth 3345 and be AMAZED. We have some exciting new things to show you. #ppai #ppaiexpo #asi #USPS #DirectMail

The Tradition of Excellence continues for 2021 as just announced today OPTIgraphics is the winner of Three Gold Pyramid ...
12/18/2020

The Tradition of Excellence continues for 2021 as just announced today OPTIgraphics is the winner of Three Gold Pyramid Awards for 2021. These will be on display at the PPAI Expo Direct -2-You Winners Lounge January 11-14th. Maybe it's time you brought this tradition of innovation to work for you on your next project.
#ppai #asi #ppaiexpo #USPS #directmail

The Tradition of Excellence continues for 2021 as just announced today OPTIgraphics is the winner of Three Gold Pyramid ...
12/16/2020

The Tradition of Excellence continues for 2021 as just announced today OPTIgraphics is the winner of Three Gold Pyramid Awards for 2021. These will be on display at the PPAI Expo Direct -2-You Winners Lounge January 11-14th. Maybe it's time you brought this tradition of innovation to work for you on your next project.
#ppai #asi #ppaiexpo #USPS #directmail

OPTIgraphics is excited to get 2021 started off with a BANG as we are exhibiting at  THE PPAI EXPO  Direct 2 You virtual...
12/14/2020

OPTIgraphics is excited to get 2021 started off with a BANG as we are exhibiting at THE PPAI EXPO Direct 2 You virtual trade show January 11-14, 2021. Stop by Booth 3345 and be AMAZED. We have some exciting new things to show you.
#ppai #asi #ppaiexpo

Fifty years ago Optigraphics was born as the specialty print division of The Atlas Match Company in New York City.   Dic...
12/11/2020

Fifty years ago Optigraphics was born as the specialty print division of The Atlas Match Company in New York City. Dick Hormel had the vision in 1970 to have Optigraphics and Toppan start making lenticular products in the USA and the rest is history. Celebrating 50 years of lenticular excellence, Optigraphics, a division of OPTI Print and Fulfillment. #ppai #asi

One of the more amazing elements of The Reveal Series from OPTIgraphics is Water Reveal.  Simply wet your card with any ...
12/11/2020

One of the more amazing elements of The Reveal Series from OPTIgraphics is Water Reveal. Simply wet your card with any liquid substance and watch the magic happen. Want to see this and more? OPTIgraphics is excited to get 2021 started off with a BANG as we are exhibiting at THE PPAI EXPO Direct 2 You virtual trade show January 11-14, 2021. Stop by Booth 3345 and be AMAZED.

OPTIgraphics is excited to get 2021 started off with a BANG as we are exhibiting at  THE PPAI EXPO  Direct 2 You virtual...
12/09/2020

OPTIgraphics is excited to get 2021 started off with a BANG as we are exhibiting at THE PPAI EXPO Direct 2 You virtual trade show January 11-14, 2021. Stop by Booth 3345 and be AMAZED. We have some exciting new things to show you.

#ppai #asi #ppaiexpo

Address

737 Regal Row
Dallas, TX
75247

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

(214) 536-5963

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