Launching: it's not just for start-ups. It's a mindset - and it's what the most successful companies do every day to innovate their way to the top.
(13)
LAUNCH partners with these companies - using consumer insight to guide the flight path and creativity as fuel - to help them get there, and stay there.
Operating as usual
With Valentine’s Day right around the corner, it’s only appropriate to celebrate the heart. In honor of February Heart Month, we created a campaign for @bswhealth to promote their upcoming virtual Women’s Heart Health event featuring female cardiologists and a cardiothoracic surgeon on their medical staff.
Give your heart the TLC it deserves and register at BSWHealth.com/DFWWomensHeartEvent
#creategreat #valentines #heart #hearthealth
Happy 2nd Launchiversary to our Account Supervisor phenom and new mama, Macy Barbee! You constantly inspire us with your dedication, poise, and can-do attitude. We're so lucky to have you!
#creategreat #launchchalkjayhawk #dallasadvertising #agency #launchiversary
In anticipation of #SuperBowlLV 🏈🏆 this Sunday, we asked Launchers to share their favorite throwback Super Bowl commercials 📺 and why.
Swipe through ⏩ to see some of our favorites and reasons why below ⤵️
1️⃣ @tidelaundry - It’s a Tide Ad (2018)
This ad was so funny and timely. David Harbour had just blown up because of Stranger Things. He was a great choice for an ad that essentially makes fun of all ads and how cliché they can be, while subliminally boosting the product. Brilliant! - Alexa Perez (tag), Project Manager
2️⃣ @monster - When I Grow Up (1999)
The stark black and white footage shot by Bryan Buckley of kids looking at the camera answering the question with sad statements like, “I want to file all day." "I want to be a yes man." etc. was just brilliant. It was an emotional gut punch that got millions of people to take a hard look at their current jobs and logon to Monster.com in response to their brand promise, “There’s a better job out there.” - David Wilgus
3️⃣ @volkswagen - The Force (2011)
Being a Star Wars fan, this is one of my favorite Super Bowl spots — for obvious reasons - Richard Wezensky
4️⃣ @apple - 1984 (1984)
Used to announce the launch of the Macintosh computer. From Ridley Scott’s dystopian sci-fi movie treatment to the idea of handling a new product announcement like a big philosophical statement, they set a new bar for what a commercial could be. - Alex Slotkin
5️⃣ @pepsi - We Will Rock You (2004)
It defined a generation. And also who doesn't love seeing women work together and kickass! - Alicia Douglas
6️⃣ @masterlock_official - Tough Under Fire (1974)
I remember seeing the ad in high school during the Big Game each year. And was amazed at the simple — but startingly effective — “product demonstration.” Little did I know that it was a case study in my college marketing class, as Master Lock (allegedly) ran the spot only 1x per year, on the Super Bowl.
I was sold on the brand as a consumer then got a more behind-the-scenes look at their marketing plan as an aspiring marketer. I’m still brand loyal to Master Lock, for the same visually powerful point-of-difference. - Michael Boone
Find out how Launch principal and creative director Diane Seimetz Duncan partnered with Chewy for her latest creation. 🐕 Did we mention she never sleeps?
https://launchagency.com/dianes-latest-pet-project/
Happy 15th Launchiversary to our Associate Creative Director and Copywriter, @alexthehack73! Here's to many more years of your wit and one-liners.
#dallasadvertising #creategreat #copywriting #agency
Cheers to 1️⃣0️⃣0️⃣0️⃣ followers!! We couldn't do it without you! Here's to the next 1,000!
#1000followers #creategreat #dallasadvertising #agency #celebrate
Last week we had the opportunity to meet with @smu.advertising students learning about the advertising industry in Dallas. We were able to discuss industry insights, share some of our work, and talk about our agency culture. We loved meeting you! #PonyUp
•
•
•
#smu #creategreat #dallas #dallasadvertising #agency
When it came to promoting the latest SUV lineup at Park Place Volvo, we wanted to make a memorable outdoor statement.
There’s plenty we could have said. After all, these are some of the safest, sleekest and most sophisticated vehicles on the planet. Complete with that unmistakable sense of spare Scandinavian elegance.
But outdoor needs to read quickly, and so we needed to sum it all up in seven words or less. We opted for much less in this case. With two simple words, we captured what makes these SUVs from Park Place Dealerships so special, and distinctively Volvo.
#CreateGreat #AdvertisingAgency #DallasMarketing #AdvertisingDesign
#branding #Volvo
Honoring Dr. King today by reflecting on his legacy, sharing a graphic created by our own @arsenickety, as well as work by talented Black artists we admire.
Artists are tagged; follow them to see more wonderful work. 🖤
#CreateGreat #SupportBlackArtists
We recently developed the brand identity for a new spring festival and fundraiser for the whole family: Tulipalooza, presented by
@postongardens 🌷
It’s the debut of a spectacular new event, celebrating the natural beauty of tulips while growing hope in our community.
When asked about the Tulipalooza logo and brand aesthetic, Art Director Dean Oram said, "My inspiration: Dutch windmills and the Grateful Dead."
#CreateGreat #AdvertisingAgency #DallasMarketing #AdvertisingDesign
#branding #eventbranding #graphicdesign
Happy Launchiversary to our project manager and 2020 AAF Shining Star @alexaperez! In addition to keeping us all on track, Alexa finds time to lead our Launch Lift initiative! Thank you for all that you do 🌟
#creategreat #launchiversary #4years #dallasadvertising
Cheers to giving 2020 the boot. Happy New Year from Launch! 🍾
Spread Christmas cheer not COVID-19 this year. Remember to stay safe and wear a mask this holiday season 😷
#MerryMaskmas #Advertising #CreateGreat
Happy Holidays from the Launch team! If it were any other year, we’d be celebrating #NationalUglyChristmasSweater Day together, but this year we had to get a little creative. #HappyMaskmas
#dallasadvertising #christmascard #holidaycard #dallasmarketing #agencylife #dallasadagency
Looking to treat that special someone or maybe yourself? The holidays are a great time to buy from Park Place Dealerships. And in case you need a reminder, you won’t miss our two billboards on the Tollway this month.
#HolidayMarketing #Advertising #CreateGreat #Porsche #Mercedes
Consider making a donation to Baylor Scott & White Health Foundations this #GivingTuesday. Click the link below to learn more about their foundations and research!
In a year marked by challenges, we continue to be touched by the generosity of our communities. This Giving Tuesday, consider supporting our research efforts, communities, patients, and caregivers by visiting https://bit.ly/2V05sWI.
Happy Thanksgiving from the Launch Crew. Wishing you all a happy and healthy holiday from our family to yours! 🦃
•
•
•
#creategreat #thankful #thanksgiving #gobblegobble
This month Launch is LIFTing the @northtexasfoodbank. There are several ways to help right now: we’re donating money, collecting nonperishable foods, and selecting items off their Amazon Wishlist. Plus, for #GivingTuesday, all donations are doubled up to $100k.
Link to their wish list in our bio!
#Dallas #LaunchLIFT
Happy 4th Launchiversary to our resident world traveler and recently promoted Account Supervisor, @zach_d! Cheers to many more years of great work and killer restaurant recommendations.
#creategreat #dallasadvertising #advertisingagency #marketing
When your dealership offers vehicles with advanced safety features and AI technology that turns conversations into commands; you've got to make it known. And that's what we did! Catch our latest Park Place Dealerships boards on the Tollway this month.
#dallasadvertising #CreateGreat Park Place Volvo Park Place Motorcars Dallas
Congratulations to the 2020 recipient of the Launch Scholarship, Hana Snell.
In 2007, Launch established an annual scholarship for the Communications Design program in the College of Visual Art and Design at the University of North Texas.
Based on a portfolio review, the scholarship awards are given to the student design and the student art direction major whom Launch representatives and UNT faculty recognize as having achieved an outstanding body of creative work. By acknowledging and rewarding this achievement, we hope to inspire students to creative excellence and make a positive impact on the caliber of graduates who will, in turn, positively impact our design and advertising community.
#creatgreat #CVAD #advertising #marketing #dallasadvertising #scholarship #unt
Meet Neil and Paula! Weekend ranchers, Volvo lovers, and stars of our latest My Place tv spot.
We got the opportunity to shoot at their beautiful longhorn ranch and learn why they call Park Place their place.
You can watch their full story at ParkPlace.com or catch one of their commercials this weekend during The Masters.
Remember our Summer Intern Megan? Her hard work, flexibility, and dedication paid off! We are proud to welcome her to the Launch team as an Assistant Account Executive.
Happy #EnergyAwarenessMonth! Over the Summer, we were happy to partner with @evergreen_power to give their brand a fresh look that really packs a punch! Evergreen Power Solutions has always led the fight for your right to electricity at a fair price, and now, there’s a new sheriff in town. Meet Bolt, his sole mission is to bring you #TruthJusticeSavings. Big Power has met its match 👊🏼
#creategreat #dallasadvertising #advertising #marketing #branding
Happy 1st Launchiversary to our resident musical theater guru, professional photographer, and office manager, @aliciamariedouglas! Thank you for always bringing organization, humor, and great vibes to our office!
#creategreat #dallasadvertising #agencylife #launchiversary
We are proud to announce the launch of another new brand. Avondale Group was created after the late summer 2020 sale of Park Place Dealerships. Long-time clients Kenneth Schnitzer and Neil Grossman founded Avondale to continue elevating the luxury car buying and ownership experience in DFW.
Check out this video to see how Launch elevated heartbeats for car buyers and car enthusiasts alike. It is part of the overall campaign to launch the Avondale brand.
#advertising #luxurybrands #marketing #dallasfortworth
Launch Agency is pleased to be involved with the 4As AdEdge 2020, where college students can connect with Dallas Advertising Pros to help learn how to enter the ad business.
Students & college professors can register through Oct. 20 at:
https://www.aaaa.org/event/adedge-2020/
#Dallas #Advertising #DallasStudents
Happy Boss’s Day to our fearless leaders who inspire us everyday. We thank you! Cheers to the Big 3. 🚀✨
#BossDay #DallasAdvertising #CreateGreat #Leadership
This week, Park Place Dealerships broke ground on a 10-week Habitat for Humanity project in a Dallas neighborhood. We're excited to be part of this project and support our client by providing creative collateral for the initiative, including: web design, social graphics, email, dealership signage, volunteer shirts and more.
Follow along @parkplacetexas or online at ParkPlaceCares.com 🏠
Graphis Advertising Annual 2021 Winner!
We are proud to announce that our Park Place Dealerships 'One Ship. Six Captains.' Billboard won Silver in the Print & Billboard categories.
Graphis is a prestigious international creative show with a lot of serious competition.
Thank you and congratulations to our clients and partners! Park Place Volvo
#dallasadvertising #advertising #marketing #CreateGreat #GraphisAwards #volvo #volvoxc90
Graphis Advertising Annual 2021 Winner!
We are proud to announce that our Baylor Scott & White Health 'Cancer Hates Us' print campaign won Silver in the Video Healthcare category.
Graphis is a prestigious national/international creative show with a lot of serious competition.
Thank you and congratulations to our clients and partners! Randal Ford Photography Charlie Uniform Tango
#dallasadvertising #advertising #marketing #healthcare #CreateGreat #GraphisAwards
https://www.graphis.com/entry/0a659e5d-205e-42ea-ad77-e219e7f9f1ee/
Graphis Advertising Annual 2021 Winner!
We are proud to announce that our Baylor Scott & White Health 'Much Better' :30 won Gold in the Video Healthcare category. Graphis is a prestigious national/international creative show with a lot of serious competition.
Thank you and congratulations to our clients and partners!
Charlie Uniform Tango Tool of North America
https://www.graphis.com/entry/ff91e2fb-fe20-46bd-957a-de43a289b1da/
#dallasadvertising #GraphisAwards #healthcare #creategreat #advertising
A baby Launcher has come into orbit! Greetings Violet Barbee 🚀🧑🏼🚀Congratulations to Account Supervisor, @macymbarbee and her husband Michael
Today is #NationalVoterRegistrationDay, so let's rock-et the vote! 🚀
Friendly reminder to do a quick 30-second check to make sure you're registered to vote and make a plan for the election this year. Major Tom approves this message 👨🏻🚀
Happy Launchiversary to Creative Director and Writer, @april_steinbach, an essential member of the Launch team who wears many hats. We're so lucky to have you!
#creategreat #dallasadvertising #agencylife #creative
3400 Carlisle St., Suite 400
Dallas, TX
75204
| Monday | 08:30 - 17:30 |
| Tuesday | 08:30 - 17:30 |
| Wednesday | 08:30 - 17:30 |
| Thursday | 08:30 - 17:30 |
| Friday | 08:30 - 17:30 |
Be the first to know and let us send you an email when Launch Agency posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
We are proud to present our latest website redesign project for Griffith Barbee, a Litigation and Intellectual Property law firm located @oneartsplaza. Our goal for the site was to reflect the personality of the firm itself - breaking from industry norms with a sleek, modern feel. Check it out at griffithbarbee.com • • • #creategreat #webdesign #dallasadvertising #digitalmarketing #dallaslawyers
The quickest way to slow the spread and get back to hangin’ out with our pals is to wear a mask. And that means wearing it properly. Friends don’t let friends pull their masks down while chatting. Got it? You got it. #MaskBuddies #CovidComrades #SlowtheSpread #MaskUp
Wearing a mask is the fastest way to slow the spread and get back to hangin’ with our loved ones. And that means wearing it properly: Over the nose, mouth, and chin. NOT around your neck, silly. #MaskBuddies #CovidComrades #SlowtheSpread #MaskUp
The quickest way to slow the spread of COVID-19 is to wear a mask. And that means all of us. By working together, we can we get back to doing the things we love most. Like giving hugs and high-fives. #MaskBuddies #CovidComrades #SlowtheSpread #MaskUp #COVID #COVID19 #DallasAdvertising #AgencyLife
With the U.S. preparing to commemorate Independence Day, it’s the perfect time to celebrate Launch’s status as an independent ad agency. We don’t answer to a holding company, only our clients. So we can stay nimble, economical and resourceful—delivering big-time creative thinking in a right-sized package. Especially now, that’s something to cheer about. #CreateGreat #Advertising #IndependentAgency #CueFireworks
To show how much we love and support the efforts of our COVID-19 healthcare heroes, our Launch LIFT family created artwork and donated to the local Meal Train for the ER/MICU team at Baylor University Medical Center. Want to help us help them? Every $ benefits the restaurants and delivery of these meals. Donate here: www.mealtrain.com/trains/040qz3 #COVID19heroes #nationaldoctorsday #stayhome #healthcareheroes #LaunchLift
We hope you and your crew have a blast this holiday. Need a little boost to get started? Watch our holiday movie. 🎄 #DallasAdvertising #CreateGreat #HappyHolidays #MajorTom #WestVillage #UptownDallas
This year, we are thankful we got the opportunity to help share Balmore’s #MyPlace story. From Car Wash to Service Drive to Financial Analyst. He knew he was capable of more and Park Place gave him that opportunity #MyParkPlace
In case you’ve been spaced out the last few days, we wanted to make sure you knew we are moving. 3-2-1, we have liftoff. #SeeYouAtCarlisle #launchismoving #newspace #anothergalaxy #revtheengines #blastoff #shotoniphone
We’ve changed up the ole Launch flight plan. Commence countdown. #launchismoving #newspace #blastoff #wehaveliftoff #creategreat #dallasadagency #shotoniphone
We're about to enter another galaxy. In other words, we're moving 👨🏻🚀📦🚀 • • • • #launchismoving #blastingoff #orbiting #shotoniphone
We’re excited to introduce you all to our newest (and sweetest) client, Syrupology. Made with 100% maple sap from Vermont, artisan crafted in small batches by master Syrupologists, and hand-selected for rich maple flavor and dark amber color, Syrupology has a difference you can taste. Learn more at syrupology.com #dallasadvertising #advertising #adagency #syrup #maplesyrup #foodie #creategreat
Meet Mike & Nikole Rose. Over the past 10 years, they have purchased 9 vehicles from @parkplacetexas . We had the pleasure of helping share their story as part of the #MyPlace campaign. If you’re watching football this weekend, you might see them! #myparkplace #dallasadagency #creategreat #adsoftheworld
Our client Baylor Scott & White Health challenged the Launch team to create healthcare spots that broke outside of the hospital walls. As a result, we partnered with Jaci Judelson and Colin Watkinson to produce a series of spots that merge the past with the present, showing what a patient's life looks like today while hearing the back story of how they got better with the help of BSWH. Click here to learn more about this campaign: https://launchagency.com/so-much-better/ #creategreat #dallasadvertising #healthcare
Vote now for the Children’s Cape Day Challenge! Our client Park Place Dealerships is a sponsor of Cape Day honoring the superheroes at Children’s Health. We worked with Park Place to create a cape design that allows patients to use their own words to make a powerful statement. Vote for our design at this link (https://bit.ly/31hesXU) and help raise awareness for all those fighting for a better tomorrow. #creategreat #advertisingforgood #MyParkPlace
🔊 Listen Up 🔊 it’s National Radio Day! And we’re celebrating by sharing a fun radio spot we created recently for our client @bswhealth.
Welcome, Ricky Funes, our new art director, illustrator, animator, oh, and editor too. Before coming aboard Launch, this multi-talented design guy worked at the Marketing Arm and Tracy Locke where he made cool stuff for clients like Pizza Hut, T-Mobile, Cheetos, Doritos, Lays, Pepsi, Jarritos and Sangría Señorial. Ricky and his wife have two kiddos with one more on the way — making them the proud (and brave) parents of 3 under 3. Other fun fact: Ricky is the grandson of Carl Raswan (Google him).
If you’re convinced you have a brown thumb, our client Gardenuity will help you get growing! We just completed a campaign for them that included cable TV, digital video, social media and paid search to generate brand awareness and encourage trial of their outdoor and indoor gardening kits. The creative is running online and on DFW cable, showcasing the simplicity of Gardenuity’s growing system, which delivers veggies and herbs to your door that are customized to your location and season to ensure that even gardening novices can find success. A big shout-out to David Wilgus, Diane Seimetz and April Steinbach, our Creative Directors on this project, directors Randal Ford and Lan Freeman at Charlie Uniform Tango, and our friends at The Ward Group for planning, placement, and optimization.
The best thing you can do when launching your brand? Be prepared! In this week's Five Minute Friday, we go over 4 areas that you should address before you launch in order to set yourself up for success. ☑️
Where have all the good subscribers gone? If you've noticed an increase in your email opt-out rates, you might be making these mistakes. We cover what you need to know to keep your subscribers subscribed in this week's Five Minute Friday!
We're continuing with part two of our email marketing series! This week's topic? How to make sure your email content meets the needs of your prospects at different stages of the customer journey.
Email marketing can be a super effective tool for brands of all types to build relationships with their customers, and having a big email list is good, right? But what do you do with those subscribers once you've got them? 🤔 Find out in this week's Five Minute Friday!
New video alert! Your time + resources are limited, so it's important to choose the right social networks for your audience when creating your social media marketing plan. Watch this week's Five Minute Friday for more on how to pick 'em!
