Watermark Digital

Watermark Digital We are a full service consulting agency helping clients gain advantage by providing top talent strategy, design, development, and operations resources.
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We are a full service digital agency and software development company located in Dallas, Texas. At Watermark Digital we partner with our clients to better understand their business and help drive their business strategy. Our goal is to optimize their results by leveraging customer insights, content, user focused design and technology to deliver smarter customer experiences across all touchpoints.

Operating as usual

“[Many organizations] spend time and money compiling data-rich models that make them masters of description but failures...
08/08/2019
Scrap the user persona. Replace it with the storyboard. | Inside Design Blog

“[Many organizations] spend time and money compiling data-rich models that make them masters of description but failures at prediction.” #innovate #design #develop #optimize #getwatermarked #userexperience #designthinking https://www.invisionapp.com/inside-design/user-journey-storyboards/

Designing empathically at scale is one of the most vexing problems of the design process. It’s time to get creative.

"Customer experience is all about customers, but it’s backed up by numbers." #innovate #design #develop #optimize #getwa...
08/01/2019
The 20 Best Customer Experience Metrics For Your Business

"Customer experience is all about customers, but it’s backed up by numbers." #innovate #design #develop #optimize #getwatermarked #customerexperience #data https://www.forbes.com/sites/blakemorgan/2019/07/29/the-20-best-customer-experience-metrics-for-your-business/?ss=cmo-network#174a405758cc

Data drives personalized relationships and strong customer experiences. Without tracking key metrics, companies don’t have the full picture of their customer experience progress.

"Architecting a great customer experience requires a solid framework of both experience and operational data (X + O)." #...
07/30/2019
How To Change The Rules Of The Game In The Experience Economy

"Architecting a great customer experience requires a solid framework of both experience and operational data (X + O)." #innovate #design #develop #optimize #getwatermarked #customerexperience https://www.forbes.com/sites/sap/2019/07/17/how-to-change-the-rules-of-the-game-in-the-experience-economy/#45a9920a7801

It can seem like the rules are already written, when in reality, today’s experience economy gives customers and consumers increased flexibility and agency when it comes to the products and services they use.

"On the surface, digital platforms may seem like just another channel in which to deliver a product or service. But wher...
07/22/2019
Scaling The Heights: Digital Platforms And The Marketplace Of The Future

"On the surface, digital platforms may seem like just another channel in which to deliver a product or service. But whereas a traditional business reaches scale by selling more and more for less and less of that product or service, companies with platforms create value with outside users, in a sense shifting production from the inside to the outside." #innovate #design #develop #optimize #getwatermarked #digitalstrategy #platforms https://www.forbes.com/sites/deloitte/2019/05/29/scaling-the-heights-digital-platforms-and-the-marketplace-of-the-future/#75cf0efe2300

The average business needs to understand how platform-based business models work and apply them to how they create value.

"The shopping journey is no longer linear, but creating a digitally driven omni-channel experience puts customers in the...
07/12/2019
Nordstrom's Digital Transformation With SVP Customer Experience Shea Jensen

"The shopping journey is no longer linear, but creating a digitally driven omni-channel experience puts customers in the drivers’ seat and gives them control." #innovate #design #develop #optimize #getwatermarked #customerexperience #omnichannel #digitalstrategy https://www.forbes.com/sites/blakemorgan/2019/07/09/nordstroms-digital-transformation-with-svp-customer-experience-shea-jensen/?ss=cmo-network#641a65a616a3

How does a company that has been around for more than 100 years still provide innovative and customer-focused service? For Nordstrom, it comes down to understanding customers and evolving the experience to meet their needs and exceed their expectations.

"To achieve better outputs and survive organizational change and scale, design needs to be more collaborative." Find out...
06/24/2019
7 ways to lean into an open design process — Abstract

"To achieve better outputs and survive organizational change and scale, design needs to be more collaborative." Find out how to embed "open design" into your team. #innovate #design #develop #optimize #getwatermarked #opendesign #transparency #collaboration https://medium.com/@amyschroeder/7-ways-to-lean-into-an-open-design-process-abstract-5d2eea9216d3

From ditching silos to embracing purple squirrels and remote work, here’s how to navigate the changing world of modern design.

What type of influencers are you leveraging to market your brand? #innovate #design #develop #optimize #getwatermarked #...
06/20/2019
6 Types Of Influencers And How To Identify A 'True' Influencer

What type of influencers are you leveraging to market your brand? #innovate #design #develop #optimize #getwatermarked #marketing #influencer #brandstrategy https://www.forbes.com/sites/kimberlywhitler/2019/06/15/6-types-of-influencers-and-how-to-identify-a-true-influencer/#506875674b93

Tamara McCleary, a top influencer, explains how marketers can find and leverage these 6 types of influencers (hint, they aren't always celebrities) to harness the "potency of a diverse group of influencers to get the word out" about your brand.

"Big themes highlighted this year include the rise of freemium subscription business models, encrypted messaging apps, i...
06/17/2019
More Than 25% Of U.S. Adults Almost Always Online: Mary Meeker’s 2019 Internet Trends Report

"Big themes highlighted this year include the rise of freemium subscription business models, encrypted messaging apps, interactive gaming, telemedicine and accelerating digital ad spend." #innovate #design #develop #optimize #getwatermarked #internettrends #digitaltrends https://www.forbes.com/sites/jilliandonfro/2019/06/11/mary-meeker-2019-internet-trends-report-freemium-models-interactive-gaming/?ss=consumertech#4e29b52e67a5

Legendary analyst Mary Meeker started creating her now-iconic Internet Trends report in 1995. This year's presentation touches on the rise of freemium subscription models, encrypted messaging apps, and telemedicine.

"The AI market in healthcare is due to increase tenfold by 2025, becoming a $13 billion industry, according to Global Ma...
06/14/2019
How AI Is Revolutionizing Healthcare

"The AI market in healthcare is due to increase tenfold by 2025, becoming a $13 billion industry, according to Global Market Insights." #innovate #design #develop #optimize #getwatermarked #artificialintelligence #machinelearning https://www.forbes.com/sites/crowe/2019/04/29/how-ai-is-revolutionizing-healthcare/#7c8d953c6850

We are in the throes of a business revolution, led by artificial intelligence (AI), machine learning (ML) and robotic process automation (RPA). Computerized thinking powers everything from the customer service chatbots we interact with to — shortly — the way we get our eyes checked.

"B2B customer experience includes creating a personalized, omni-channel experience and building lasting relationships wh...
06/10/2019
The 10 Best B2B Customer Experiences

"B2B customer experience includes creating a personalized, omni-channel experience and building lasting relationships while providing convenient, digital solutions." #innovate #design #develop #optimize #getwatermarked #customerexperience https://www.forbes.com/sites/blakemorgan/2019/06/04/the-10-best-b2b-customer-experiences/#d50d1c453f5d

B2B customer experience has improved in recent years, in large part due to an improved focus on employee experience. These 10 companies show that a strong B2B customer experience creates meaningful relationships and convenient services for all businesses.

"Eighty-five percent of marketing professionals believe their customers and prospects expect a personalized experience."...
06/07/2019
Want To Retain Your Customers? Make It Personal

"Eighty-five percent of marketing professionals believe their customers and prospects expect a personalized experience." #innovate #design #develop #optimize #getwatermarked #personalized #individualized https://www.forbes.com/sites/shephyken/2019/06/02/want-to-retain-your-customers-make-it-personal/#5986a8d35dbb

Individualized effort pays off big, driving a stronger connection that can result in increased customer loyalty. While most individualized experiences come from a human-to-human interaction, technology is now able to drive some of them.

"Anyone responsible for meeting or exceeding a customer’s expectations across all interactions—and delivering a great cu...
06/03/2019
The Customer Service Paradox: How Technology Leads To Deeply Human-Centric Customer Experiences

"Anyone responsible for meeting or exceeding a customer’s expectations across all interactions—and delivering a great customer experience—will tell you it’s not so easy." Read on for the three essential components of technology-driven, human-centric customer service. #innovate #design #develop #optimize #getwatermarked #customerservice https://www.forbes.com/sites/servicenow/2019/05/30/the-customer-service-paradox-how-technology-leads-to-deeply-human-centric-customer-experiences/#92404a7784cd

Human-centered service made possible by machines; it sounds like a paradox. Surprisingly, it actually allows for more human-to-human connections and a more empathetic customer experience.

"At the end of the day, digital transformation—and growth—are fueled by data and increasingly leveraging AI to get more ...
05/03/2019
AI And Personalization Transforming An Unlikely Industry: Fast Food

"At the end of the day, digital transformation—and growth—are fueled by data and increasingly leveraging AI to get more from that data." #innovate #design #develop #optimize #getwatermarked #artificialintelligence https://www.forbes.com/sites/danielnewman/2019/04/23/ai-and-personalization-transforming-an-unlikely-industry-fast-food/#3ea749ef3757

How is AI changing the way we consume fast food? With new capabilities to automate, mine and leverage data and improve customer experience, AI is having a big impact on the fast food industry.

“Designers have developed a number of techniques to avoid being captured by too facile a solution. They take the origina...
05/01/2019
How to use Design Thinking in complex Digital Marketing questions.

“Designers have developed a number of techniques to avoid being captured by too facile a solution. They take the original problem as a suggestion, not as a final statement, then think broadly about what the real issues underlying this problem statement might really be. Most important of all, is that the process is iterative and expansive. Designers resist the temptation to jump immediately to a solution to the stated problem.” #innovate #design #develop #optimize #getwatermarked #designthinking #digitalmarketing https://medium.com/nyc-design/how-to-use-design-thinking-in-complex-digital-marketing-questions-d85eff3fec24

A few months ago I published a story “Why Data isn’t enough — Confessions of a Digital Marketeer” where I began to highlight the…

"Customer experience is a constant evolution. What was inventive five years ago could be commonplace today." #innovate #...
04/29/2019
10 Fresh Examples Of Customer Experience Innovation

"Customer experience is a constant evolution. What was inventive five years ago could be commonplace today." #innovate #design #develop #optimize #getwatermarked #customerexperience https://www.forbes.com/sites/blakemorgan/2019/04/15/10-fresh-examples-of-customer-experience-innovation/#823b7627d3a4

Customer experience is a constant evolution. What was inventive five years ago could be commonplace today. Here are 10 fresh examples of CX innovation from brands that aren’t afraid to think outside the box to serve customers.

"While AI and automation hold tremendous value in terms of time and cost savings internally, there is another area in wh...
04/25/2019
5 Ways AI Is Transforming The Customer Experience

"While AI and automation hold tremendous value in terms of time and cost savings internally, there is another area in which AI promises even bigger, more meaningful returns: customer experience." #innovate #design #develop #optimize #getwatermarked #ai #personalization #customerexperience https://www.forbes.com/sites/danielnewman/2019/04/16/5-ways-ai-is-transforming-the-customer-experience/#2cc0dc47465a

How may AI change the future of customer experience? From chatbots to 24x7 support, AI certainly has the ability to make things better (or worse). A look at 5 ways AI is shaping customer experience.

"Sometimes your most powerful influencers come from unexpected places." #innovate #design #develop #optimize #getwaterma...
04/23/2019
IBM CMO Michelle Peluso Shares Her Top 3 Trends In B2B Influencer Marketing

"Sometimes your most powerful influencers come from unexpected places." #innovate #design #develop #optimize #getwatermarked #b2bmarketing #influencermarketing https://www.forbes.com/sites/katetalbot/2019/04/16/ibm-cmo-michelle-peluso-shares-her-top-3-trends-in-b2b-influencer-marketing/#5e9cf92f1679

IBM CMO Michelle Peluso shares her insights on B2B influencer marketing and how she's powering the next generation to understand complex technologies like artificial intelligence, quantum computing, and machine learning through authentic and creative content.

“If you’re going to succeed in a physical space, you want to be experiential" #innovate #design #develop #optimize #getw...
04/17/2019
How To Excite Customers Via Machine Learning, VR And More

“If you’re going to succeed in a physical space, you want to be experiential" #innovate #design #develop #optimize #getwatermarked #retailexperience #virtualreality https://www.forbes.com/sites/sap/2019/04/15/how-to-excite-customers-via-machine-learning-vr-and-more/#65ca32175a39

Here’s how machine learning, virtual reality and pop-up stores help organizations deliver an easier -- and more exciting -- customer experience.

“Animation can be so powerful. It can create an emotional experience that connects with you, and it’s also a way of comm...
04/11/2019
A mini oral history of the Mailchimp high five | Inside Design Blog

“Animation can be so powerful. It can create an emotional experience that connects with you, and it’s also a way of communicating that there are people behind the software who understand your journey.” #innovate #design #develop #optimize #getwatermarked #collaboration #animation https://www.invisionapp.com/inside-design/oral-history-of-mailchimp-high-five/

How a cartoon monkey’s high five remade careers, and one of the web’s most important companies.

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2207 Commerce St
Dallas, TX
75201

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Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

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(866) 962-7540

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