Critical Launch

Critical Launch Critical Launch® is a full service branding and creative agency that develops and executes strategies for businesses and politicians. Critical Launch is a full service advertising agency that develops and executes creative strategies for businesses and politicians throughout DFW.
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The agency offers a broad spectrum of advertising, marketing, and production services, not limited to, but including digital and print media, concept creation, social media campaigns, storyboarding, branding and identity, market and content strategy, public relations, web design, and app development. Critical Launch was established in 2013, and in 2016 became a federally registered trademark, further strengthening the brand's marketing position on the national realm. The agency proudly represent multi-million dollar firms, alongside the mom-and-pop shops that believed in us from the beginning. We pride ourselves at being at the forefront of an ever-evolving digital world, and we strive to help our clients push through the countless competitors in this digitally-crowded world. Our client list includes Dunkin' Donuts, Red Bull, Top Golf, Virginia Cook Realty, Stoli Vodka, Corradi USA, Dallas County District Attorney's Office and many more.

Operating as usual

09/02/2020

When COVID-19 has you bored at the office and a new toy comes flying in

08/25/2020

We understand that what works for one client may not work for another and build tailored solutions to solve your everyday problems.

08/13/2020

From mockup design to brand identity to web development, we're here to bring your concept to life and provide you guidance every step of the way. Launch your next big move with Critical Launch. We keep you running for the better things in life.

Early morning with Dallas World Aquarium and the sloth! Birds and Mammals Keeper Sarah Young discusses several new chang...
07/17/2020

Early morning with Dallas World Aquarium and the sloth! Birds and Mammals Keeper Sarah Young discusses several new changes at the zoo including an online ticketing system and their brand new exhibit, Cloud Forest Trek, which is now open!

Need an online ticketing system? We could help. DM us to learn more.

A little over a month ago we were asked to create a pride flag for the City of Dallas. Today, the councilmembers voted o...
06/17/2020

A little over a month ago we were asked to create a pride flag for the City of Dallas. Today, the councilmembers voted on whether to raise that flag or not, and it passed with flying colors!!! It will be raised for the first time tomorrow morning and displayed for the duration of Pride Month. 🏳️‍🌈

A customer's simple act of kindness of paying it forward to protesters of the #blacklivesmatter movement set off a gifti...
06/15/2020
Cafe Customer Pays It Forward to Protesters, Dozens More Follow Suit

A customer's simple act of kindness of paying it forward to protesters of the #blacklivesmatter movement set off a gifting trend, which landed our client, Dulcet Cafe & Bakery, a spot with NBC DFW.

When a customer at a Dulcet Cafe & Bakery in Dallas’ Trinity Groves neighborhood put down $100 to treat any protesters who came in, he likely had no idea the ripple effect it would have.

Today marks the beginning of Pride Month, celebrated worldwide in recognition of our LGBTQ friends and family, and in re...
06/01/2020

Today marks the beginning of Pride Month, celebrated worldwide in recognition of our LGBTQ friends and family, and in remembrance of the Stonewall Riots. This movement helped outlaw discriminatory ordinances and practices from police harassment and persecution of LGBTQ Americans. Today, we're still facing challenges with police brutality on African Americans. Enough is enough! American companies must speak out about the unfair treatment of our citizens. No justice, no peace! Let's make this month truly one where 'Love Wins' and Black Lives Matter.

Alcohol and advertising have been a hallmark of the ad world since Mad Men, and many agencies today still carry that tra...
05/28/2020

Alcohol and advertising have been a hallmark of the ad world since Mad Men, and many agencies today still carry that tradition every Thursday and Friday. To all the creatives out there that are still working remotely, we're raising our glasses to you. Cheers!

05/21/2020

Photo session with Michelle of Trova Wine + Market in Dallas. Need some updated images for content or press? DM us.

📸 J. Waylon & Associates

Businesses are shifting the way they conduct their operations to adapt to our current crisis. The time spent online has ...
05/20/2020

Businesses are shifting the way they conduct their operations to adapt to our current crisis. The time spent online has increased to unprecedented numbers, and with ad inventory being so low, this is the perfect time for SMB to effectively push their digital marketing strategy.

Bronze-Depot.Com, Inc. had a major speed issue with a major web hosting provider. We were able to solve their problem, d...
05/18/2020

Bronze-Depot.Com, Inc. had a major speed issue with a major web hosting provider. We were able to solve their problem, delivering an impressive 60% speed increase on desktop load time and a 150% increase in mobile load time!

Just another day at the office
05/13/2020

Just another day at the office

Design activism is leading the movement in how we can persuade the world through creative visuals for the betterment of ...
05/08/2020

Design activism is leading the movement in how we can persuade the world through creative visuals for the betterment of mankind. The United Nations recently launched an initiative challenging all creatives to develop visuals in the fight against COVID-19.

https://bit.ly/UNvisuals

NASA’s logo from the 1970s is making a comeback for a SpaceX Falcon 9 flight scheduled for May. It was first introduced ...
04/28/2020

NASA’s logo from the 1970s is making a comeback for a SpaceX Falcon 9 flight scheduled for May. It was first introduced as part of a wider overhaul of federal agency graphics instigated by Richard Nixon's administration. Are you a fan of the current logo or the 70s throwback?

https://www.cnn.com/style/article/nasa-worm-logo-scn/index.html

When you’re participating in a small business panel over Zoom with @ourinfiniteco and decide to throw up the ring light ...
04/27/2020

When you’re participating in a small business panel over Zoom with @ourinfiniteco and decide to throw up the ring light (from a photo booth) to look flawless...

Museums all over the world are having a #curatorbattle on Twitter over who has the #creepiestobject in their collection....
04/26/2020

Museums all over the world are having a #curatorbattle on Twitter over who has the #creepiestobject in their collection. This is an awesome example of organizations adapting to the pandemic and keeping it fun.

04/22/2020

The political agenda has exploded across all mediums on the digital stage. Moreso than ever, digital designs have increasingly played an influential role in the effectiveness of messaging to constituents. Politicize, a progressive consulting agency is here to craft your message to the world.

Today officially marks 1 month since we've been mandated to shelter-in-place in Dallas. Who’s ready to get back to their...
04/21/2020

Today officially marks 1 month since we've been mandated to shelter-in-place in Dallas. Who’s ready to get back to their design space?

Inspiration can happen anywhere. Adobe Capture makes it so much easier to find that perfect type, create that amazing ou...
04/21/2020

Inspiration can happen anywhere. Adobe Capture makes it so much easier to find that perfect type, create that amazing outline, and discover your perfect colors.

Here's our latest menu design for K's HOUSE, a popular Korean eatery located near downtown Dallas that serves classic di...
04/17/2020

Here's our latest menu design for K's HOUSE, a popular Korean eatery located near downtown Dallas that serves classic dishes such as the Soon Tofu Soup and the lauded grilled Korean BBQ.

From glitz to glam, to wigs and tiara, Drag Star Diva flashes its lashes at all things drag-tertainment. With a rapidly ...
04/07/2020

From glitz to glam, to wigs and tiara, Drag Star Diva flashes its lashes at all things drag-tertainment. With a rapidly growing international fan base obsessed with the art of drag, makeup, muscle studs, and piping hot tea, we were tasked with transforming their web presence into the digital kiki the world had been asking for.

Visit dragstardiva.com

It’s all ❤️ from Dallas. Stay home and stay healthy everyone. #agencylife #dallas #downtownDallas #stayhome
04/01/2020

It’s all ❤️ from Dallas. Stay home and stay healthy everyone.

#agencylife #dallas #downtownDallas #stayhome

Founded in 1992, the Dallas World Aquarium quickly became nationally recognized for their efforts in housing threatened ...
03/31/2020

Founded in 1992, the Dallas World Aquarium quickly became nationally recognized for their efforts in housing threatened and critically endangered species from all over the world, as part of an accredited breeding program with the AZA. Critical Launch was tasked with modernizing the zoo's web and social media presence, allowing them to effectively engage with customers and other conservationists.

Added a touch of green to the space to bring in a little balance and harmony. Hope you all are doing well during this lo...
03/27/2020

Added a touch of green to the space to bring in a little balance and harmony. Hope you all are doing well during this lockdown!

#agencylife #survivingcorona #plants #green

Calling HR... this coworker won’t stop staring and is impeding on our productivity.
03/24/2020

Calling HR... this coworker won’t stop staring and is impeding on our productivity.

Effective at midnight tonight, Dallas County has issued a shelter-in-place in response to the COVID-19 outbreak. As such...
03/23/2020

Effective at midnight tonight, Dallas County has issued a shelter-in-place in response to the COVID-19 outbreak. As such, we have taken measures to allow work to be done remotely, but first, what would you like a shot of?

As a popular legal expert and former head of the Dallas County District Attorney's Office Conviction Integrity Unit, Rus...
03/05/2020

As a popular legal expert and former head of the Dallas County District Attorney's Office Conviction Integrity Unit, Russell Wilson needed a powerful online presence to match his booming professional growth. We're glad he chose us for the case.

See work: http://www.russellwilsonlaw.com

Have you crossed out all your X's and O's with website optimization and it's still slow? Page load plays a huge factor i...
02/17/2020

Have you crossed out all your X's and O's with website optimization and it's still slow? Page load plays a huge factor in customer conversion and people will bounce after 3 seconds. Critical Launch can assist in optimizing your site and web server to bring it up to speed.

There's no better love than self-love. Best selling author Jenny Block challenged us to 'Be That Unicorn' with our lates...
02/14/2020

There's no better love than self-love. Best selling author Jenny Block challenged us to 'Be That Unicorn' with our latest website design to promote her newest book. Happy Valentine's Day, y'all!

See work: https://bethatunicorn.net

We’re developing the new look and feel for Drag Star Diva! 👠
02/12/2020

We’re developing the new look and feel for Drag Star Diva! 👠

Dallas is going to be LIT this May when AT&T finally opens up its Discovery District. The new development will feature r...
02/07/2020

Dallas is going to be LIT this May when AT&T finally opens up its Discovery District. The new development will feature retail shops, restaurants, and a brewery, but what we're most excited about is the 7-story tall video wall. Surely that will open up new digital display opportunities all around Dallas, much like Times Square, with other landlords possibly following suit.

Our latest client, Astra Development, specializes in land acquisition and residential development in the DFW metroplex. ...
02/06/2020

Our latest client, Astra Development, specializes in land acquisition and residential development in the DFW metroplex. Critical Launch facilitated an urgently needed switch from an outdated CMS platform, and provided creative direction and development to refresh the brand's digital footprint.

View website: https://astradevelopment.com

🐶 It's a cold and gloomy day in Dallas, but hanging out with Mika at the office makes it so much better!
02/05/2020

🐶 It's a cold and gloomy day in Dallas, but hanging out with Mika at the office makes it so much better!

Address

1412 Main Street, Fl 3, Ste 300
Dallas, TX
75202

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

(214) 702-5436

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Comments

Tracy, I cannot say enough words of praise about you and Critical Launch. Thank you for caring about our little business as if we were a big client, for kindly and patiently walking us (and sometimes even our customers!!) through our website development/changes and being our behind the scenes cheerleader. It is a relief to be able to focus on our business and trust that our website is in your hands. Thank you Tracy! Lauren Concetta's Italian Kitchen