SMS has been viewed as boring, a fad, and not cutting edge, yet it has been one of the best-performing methods of communications for marketing, customer service, and operations for almost 30 years. #MobileMarketing #TextMessaging #DigitalMarketing #SMS
The mGage team looks back on 28 years of the humble, but highly effective, text message. This year we celebrate SMS turning 28 years old. On 3 December 1992, Neil Papworth sent the first SMS by typing “Merry Christmas” on a computer and sending it to Richard Jarvis at Vodafone. Thus, the first v...