You likely had to make tough business decisions in order to navigate the changing tides caused by COVID-19. But as society and businesses start to safely re-engage the public, it is time to develop your own action plan for re-starting traffic and sales to your business.
We know behaviors and spending habits have changed. People are cautious about re-entry, and traffic won’t automatically return as restrictions ease.
How does a brand reemerge into a changed marketplace and connect with their consumers amidst all this change?
One word – balance. Read on to learn more.
Where does media planning go from here?