Slingshot

Slingshot Slingshot is an independent advertising agency in Dallas, Texas.
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We are: Texas dwellers. Coffee drinkers. Food lovers. Belly laughers. Fun-havers. Warm welcomers. Do-gooders. Industry pros. New beginners. Insight diggers. Data miners. Nonstop creators. Storytellers. Collaborators. Risk takers. Fearless innovators. Rule challengers. Solution seekers. Attention grabbers. Connection makers. Growers. Slingshotters.

Dr. Mom makes house calls. She also pursues a career, holds down most household duties, and never shops without her smar...
08/05/2020
Paging Dr. Mom: marketing healthcare for kids

Dr. Mom makes house calls. She also pursues a career, holds down most household duties, and never shops without her smartphone. To connect with her, healthcare brands need to take a holistic approach to marketing. Discover what that might mean for your brand by checking in with the experts at Slingshot / Live Well. https://bit.ly/2Dy9Oie

Millennial moms are changing the nature of parenting. So how should health and wellness brands reach them? The Slingshot team shares their insights.

Online sales are up almost 25 percent due to COVID-19. But a shopper isn’t necessarily a customer. And customers aren’t ...
07/30/2020

Online sales are up almost 25 percent due to COVID-19. But a shopper isn’t necessarily a customer. And customers aren’t who they used to be. Since March, product preferences and buying habits have changed substantially. Has your brand’s digital strategy? Visit Slingshot.com to learn the five keys to keeping your new customers in the fold — and coming back for more. https://bit.ly/310GEAu

Telemedicine has the potential to scale quality of care, lower out-of-pocket patient expenses, curtail the spread of inf...
07/28/2020

Telemedicine has the potential to scale quality of care, lower out-of-pocket patient expenses, curtail the spread of infectious diseases, and answer consumer demands for greater convenience. But what does all that mean for health and wellness brands? Get the latest insights from our healthcare marketing experts, exclusively at Slingshot /Live Well. https://bit.ly/3jMRsum

Businesses worldwide are currently conducting the most extensive telecommuting experiment in history. For brands in some...
07/23/2020

Businesses worldwide are currently conducting the most extensive telecommuting experiment in history. For brands in some industries, the preliminary results have been disruptive. For others, the ripple effects have triggered unanticipated — even explosive — growth. For an in-depth analysis of the current state of the work-from-home economy, check out the latest marketing insights at https://www.slingshot.com/blog/winners-and-losers-of-the-work-from-home-economy.

Wearable adoption is on the rise. The tech is getting smarter, and medical professionals are constantly discovering new ...
07/22/2020

Wearable adoption is on the rise. The tech is getting smarter, and medical professionals are constantly discovering new use cases for these devices — especially now that the race is on to defeat COVID-19. How should health and wellness brands looking to carve out a niche in this space proceed? Visit Slingshot.com to learn about the five rising trends shaping the future of wearables. https://www.slingshot.com/live-well/blog/beyond-fitness-healthcares-wearable-future

It may seem counterintuitive, but an economic downturn is not the time for brands to begin slashing prices. Rather, it's...
07/20/2020

It may seem counterintuitive, but an economic downturn is not the time for brands to begin slashing prices. Rather, it's the time for brands to think creatively about the terms of purchase and how they influence the value customers receive from their products and services. Visit Slingshot.com to learn more about the keys to a successful pricing strategy. https://www.slingshot.com/blog/good-better-best-pricing-strategies-for-the-covid-downturn

Health and wellness brands can expect significant long-term shifts in consumer behavior as economies everywhere emerge f...
07/14/2020

Health and wellness brands can expect significant long-term shifts in consumer behavior as economies everywhere emerge from the COVID-19 pandemic. But which sectors might recover first — and evolve most rapidly? To find out, the healthcare marketing experts at Slingshot surveyed adults across multiple age groups, ethnicities, income levels, and residential locations in both the U.S. and Europe. Learn what they discovered by checking out the first installment in our new health and wellness marketing content series, exclusively at Slingshot / Live Well. https://bit.ly/2OonSwP

What’s the opposite of momentum? As many subscription brands are learning, the answer is churn. When customer acquisitio...
07/08/2020

What’s the opposite of momentum? As many subscription brands are learning, the answer is churn. When customer acquisition costs creep higher than actual customer value, margins start shrinking — and growth projections become a form of wishful thinking. Luckily, subscription-based businesses can adopt a marketing approach that keeps them on the path to long-term success. Learn which strategies can reduce churn at Slingshot.com. https://www.slingshot.com/blog/subscription-brands-the-keys-to-making-them-work

What made our pre-pandemic economy so robust? High levels of discretionary, non-essential spending. Now that many afflue...
06/29/2020

What made our pre-pandemic economy so robust? High levels of discretionary, non-essential spending. Now that many affluent households across America are adhering to new purchasing patterns, what's a marketer to do? Don't merely convey confidence — instill it. Learn why at Slingshot.com. https://bit.ly/37YOk9q

When life gets “ruff,” it’s nice knowing our fuzzy best friends are there for us. This National Take Your Dog to Work Da...
06/26/2020

When life gets “ruff,” it’s nice knowing our fuzzy best friends are there for us. This National Take Your Dog to Work Day, we’re celebrating all the Slingshot pups whose companionship has made working from home a little less lonely.

Many consumer habits are driven by human needs — and behaviors — that transcend culture. As businesses across the United...
06/22/2020

Many consumer habits are driven by human needs — and behaviors — that transcend culture. As businesses across the United States ease out of lockdown, they'd be wise to look to Asian markets as bellwethers. To get a better grasp on how the APAC region's recent past might predict the U.S.'s future, we've collaborated with DPR&CO, a fellow AMIN Worldwide agency based in Melbourne, Australia. Visit Slingshot.com to learn more. https://www.slingshot.com/blog/lessons-from-asia-what-marketers-can-learn-from-post-lockdown-apac

Last month, our Slingshotters spent a portion of each Wednesday afternoon learning how to take better care of their ment...
06/17/2020

Last month, our Slingshotters spent a portion of each Wednesday afternoon learning how to take better care of their mental health. Thank you to KC Hurst of the Dallas Museum of Art, Rachel Pierce and Whitney Stern of Shine Hot Pilates + Sculpt Studio, and Nicole Hooper for helping us unwind, practice mindfulness, and find creative inspiration in the everyday. Now, who’s ready to take on June?!

Pro tip: if you're planning a Zoom surprise party, be sure to enable the Waiting Room feature first. That's how these Sl...
06/16/2020

Pro tip: if you're planning a Zoom surprise party, be sure to enable the Waiting Room feature first. That's how these Slingshotters got this unforgettable reaction from Paige Lawson. Congratulations, Paige, on your promotion to Associate Media Director. It's been an honor working alongside you for the past six years!

As Texas’ businesses reopen their doors, customer health and safety remain top priorities. Our sister company, Speak No ...
06/10/2020

As Texas’ businesses reopen their doors, customer health and safety remain top priorities. Our sister company, Speak No Evil, works with a brand that’s doing its part to help. For the past decade, Houston-based Yellow Rose Distilling has specialized in producing award-winning small-batch whiskeys. But, since March 2020, they’ve also been bottling hand sanitizer and distributing it to bars, restaurants, and frontline workers across the Lone Star State. They were kind enough to include Slingshot in that group, dropping off a batch of “the good stuff” at 208 N. Market St. a couple of weeks ago. Thank you, Yellow Rose, for the charitable work you’ve done to help your community through these uncertain times. To learn more about those efforts, be sure to visit https://yellowrosedistilling.com/hand-sanitizer/.

90 percent of brands believe influencers are a critical component of the marketing mix. But, like everything else, the i...
06/08/2020

90 percent of brands believe influencers are a critical component of the marketing mix. But, like everything else, the influencer landscape has shifted significantly over the past three months. Micro-influencers are on the rise, and new social media channels are competing for attention. Visit Slingshot.com to learn more about the trends that are influencing the influencers.https://www.slingshot.com/blog/the-growth-and-growing-pains-of-influencer-marketing

"Road trip!" That just might be the rallying cry of post-pandemic travelers across the U.S. Consequently, drive destinat...
06/05/2020

"Road trip!" That just might be the rallying cry of post-pandemic travelers across the U.S. Consequently, drive destinations could see a real surge in visitations in the coming months. How can they meet this pent-up demand for leisure travel? And how can they do so when marketing budgets have tightened? Visit Slingshot /Explore to learn why this could be a busy summer travel season — and how to make sure it's a profitable one for your destination. https://www.slingshot.com/explore/blog/destination-marketing-meeting-the-rising-demand-for-leisure-travel.

Last Wednesday, we wrapped up Mental Health Awareness Month — and our Midweek Mental Health Break series  — with some pe...
06/04/2020

Last Wednesday, we wrapped up Mental Health Awareness Month — and our Midweek Mental Health Break series — with some peer mentoring. First, we buddied up to chat about our work-from-home experiences. We then worked together as a team to identify the common themes that emerged during our one-on-one discussions. One immediately stood out: gratitude. As we start a new month, we remain grateful for the work we get to do for our awesome clients, for the opportunities we have to collaborate and innovate, and for the successes we still get to share. Thank you to all our Slingshotters for taking care of both yourselves and each other over the last few months!

Agility is one of the most powerful yet underutilized tools marketers have at their disposal. Agility can help brands wi...
06/01/2020

Agility is one of the most powerful yet underutilized tools marketers have at their disposal. Agility can help brands withstand and recover from an emergency, of course, but it can also help them stay fresh and relevant after the crisis has passed. Learn more about the five keys to agile marketing at Slingshot.com. https://www.slingshot.com/blog/advertisings-agile-new-normal

05/29/2020

After they helped us secure our PPP loan, we wanted to send a very special thank you note to our friends at Guaranty Bank & Trust. So we decided to show them exactly how their expertise, hard work, and dedication to exceptional customer service made a difference in the lives of our Slingshotters. We’re incredibly grateful for the happy memories you all have made possible!

Our Slingshotters may be housebound, but they still managed to take a field trip last during last Wednesday’s Midweek Me...
05/27/2020

Our Slingshotters may be housebound, but they still managed to take a field trip last during last Wednesday’s Midweek Mental Health Break. Thank you to KC Hurst of the Dallas Museum of Art for taking us on a virtual tour of the museum’s “For a Dreamer of Houses” exhibit. What an inspiring experience!

Pent-up demand is real. The longer people have found themselves stuck at home, the more they’ve put off purchases — smal...
05/26/2020

Pent-up demand is real. The longer people have found themselves stuck at home, the more they’ve put off purchases — small, large, essential, and discretionary. Which consumer groups are most eager to get back to spending, and which products and services are they eyeing? We’ve reviewed the most up-to-date marketing research and have pointers to share. Find those insights at Slingshot.com. https://www.slingshot.com/blog/pent-up-demand-and-what-it-means-for-marketers

During last week's Midweek Mental Health Break, our Slingshotters broke out their activewear and joined the team at Shin...
05/20/2020

During last week's Midweek Mental Health Break, our Slingshotters broke out their activewear and joined the team at Shine Hot Pilates + Sculpt Studio for a virtual workout. Thanks to Rachel and Whitney for showing us how to sweat ourselves out of a slump. The soreness was totally worth it!

A candle on a birthday cake is not something we think about often. But for kids like Jayme, each candle symbolizes anoth...
05/19/2020

A candle on a birthday cake is not something we think about often. But for kids like Jayme, each candle symbolizes another chance to live. Diagnosed with Spinal Muscular Atrophy (SMA) type 1, eleven-month-old Jayme has been bravely fighting this rare and severe condition every day of his life –– one that prevents 95 percent of kids like him from celebrating their second birthday. Now, to keep up his fight, Jayme needs treatment. Our friends and partners at Campagne and AMIN Worldwide have already lent their support. With your help, we can make an even bigger difference. Learn how at https://teamjayme.nl/en/donations/.

Getting back to business after COVID-19 is not a simple matter of hanging an OPEN sign on your front door. To guide cons...
05/18/2020

Getting back to business after COVID-19 is not a simple matter of hanging an OPEN sign on your front door. To guide consumers through the transition to the new normal, brands must manage expectations while striking the right tone. Visit Slingshot.com to learn how your business can remain sensitive, stay nimble, and leverage its digital savvy with its reopening messaging. https://www.slingshot.com/blog/your-reopening-message-getting-it-right.

Last Wednesday, our Slingshotters got their “om” on during our first-ever Midweek Mental Health Break! And what a welcom...
05/12/2020

Last Wednesday, our Slingshotters got their “om” on during our first-ever Midweek Mental Health Break! And what a welcome break it was! Thank you to psychologist and coach Nicole Hooper for leading us through a guided mindfulness session and helping us de-stress. We’re looking forward to meditating our way through whatever challenges the new week throws at us!

COVID-19 has caused massive disruption and uncertainty in virtually every industry. But the crisis came first for travel...
05/11/2020

COVID-19 has caused massive disruption and uncertainty in virtually every industry. But the crisis came first for travel and tourism brands, impacting one Slingshot client just as college students were getting ready to take their Spring Break. Learn how we helped them quickly shift their messaging and keep their customers engaged even as they asked them to stay home — for now. https://www.slingshot.com/blog/staying-engaged-through-covid-19-a-slingshot-case-study

Life is a little hectic right now. From working from home to home-schooling to attending virtual happy hours to minding ...
05/06/2020

Life is a little hectic right now. From working from home to home-schooling to attending virtual happy hours to minding social distancing etiquette, we're all coping with a lot of change. That's why, every Wednesday in May, we'll be hosting a "Midweek Mental Health Break" for our fellow Slingshotters. We're excited to practice mindfulness together during this week's inaugural session — not to mention learn a few new skills that can help us stay calm, focused, and collegial during this challenging time.

By many measures, everyday life has gone digital in rapid and extraordinary ways because of COVID-19. And when combined ...
05/04/2020
Consumer life after COVID-19: high tech or high touch?

By many measures, everyday life has gone digital in rapid and extraordinary ways because of COVID-19. And when combined with lingering health and safety concerns, we can imagine that many of these changes will become more or less permanent. But what can brands really expect going forward? Odds are the answer to this question will vary not only from industry to industry but also among different consumer groups. Learn more about the marketing trends already shaping the post-pandemic future at Slingshot.com. https://bit.ly/3dqxYYP

How digital will consumer behavior really be after COVID-19? Here's what marketers should think about as they craft the digital experiences of tomorrow.

90 percent of Americans have changed the way they shop because of COVID-19. Some of these changes may be temporary, but ...
04/27/2020

90 percent of Americans have changed the way they shop because of COVID-19. Some of these changes may be temporary, but just as many are likely to be permanent. Either way, we're already witnessing massive shifts in consumer behavior, and they're impacting both individual brands and entire product categories. What might "business as usual" mean for the foreseeable future? Find more marketing insights at Slingshot.com. https://www.slingshot.com/blog/predicting-consumer-behavior-post-covid-19

In times of crisis, the challenges of the moment represent only half the battle. The other half? Planning for the day wh...
04/20/2020
Planning for post COVID-19: what brands should do now

In times of crisis, the challenges of the moment represent only half the battle. The other half? Planning for the day when things begin returning to normal — and accepting that tomorrow's normal will likely feel quite different than the one we experienced yesterday. Find out what this means for your brand, your customers, and your competitors at Slingshot.com. https://www.slingshot.com/blog/planning-for-post-covid-19-what-brands-should-do-now?

Brands must begin planning for the day when things begin returning to normal. But the normal of tomorrow may look different than the one we know now.

Whether you are actively marketing to them or not, your customers are still paying attention to your brand right now. An...
04/16/2020
COVID-19 and your brand: putting purpose first

Whether you are actively marketing to them or not, your customers are still paying attention to your brand right now. And, when they look to you, they want to see your sense of purpose shining through. Doing so won’t just require conversations about your brand’s authenticity — it will also test your team’s creativity. The upside? Your brand will come out of this crisis with a great answer to the following question: “What did you do to help?” Learn more at Slingshot.com. https://www.slingshot.com/blog/covid-19-and-your-brand-putting-purpose-first

Right now, we’re all seeking a sense of purpose. When your customers look to your brand, what they really want to see is your purpose shining through.

On a typical day, you can find the Slingshot Management Team attending to the needs of our clients and employees. But, w...
04/14/2020
Slingshot | Advertising & Marketing Agency | Home

On a typical day, you can find the Slingshot Management Team attending to the needs of our clients and employees. But, with the recent switch to working from home, their kids are now calling more than a few shots! In fact, these emerging young leaders participated in last Tuesday’s Management Team meeting. On their agenda? How having their parents around every day from 8:30 AM to 5:30 PM affects academic performance and changes the sibling power dynamic. We’re pleased to announce that, in both areas, operations are running smoothly! How are things in your household?

We’re Slingshot, an independent marketing agency in Dallas, Texas. We help people and brands connect because when we connect, we all grow.

Pulling back on marketing when the economy takes a tumble may seem prudent. But study after study shows that leaning int...
04/13/2020
Slingshot | Advertising & Marketing Agency | Home

Pulling back on marketing when the economy takes a tumble may seem prudent. But study after study shows that leaning into marketing opportunities during a recession can help your brand both survive and thrive. To understand how this approach can work — and why — head over to Slingshot.com. https://www.slingshot.com/blog/marketing-in-a-downturn-leads-to-growth.-no-really

We’re Slingshot, an independent marketing agency in Dallas, Texas. We help people and brands connect because when we connect, we all grow.

There’s nothing wrong with engaging your customers right now. But it’s important that your COVID messaging strikes the r...
03/30/2020
COVID-19 and customer messaging: getting it right

There’s nothing wrong with engaging your customers right now. But it’s important that your COVID messaging strikes the right tone. Join us as we explore how you can do so while being informative, staying relevant, and — most importantly — showing that you care. https://www.slingshot.com/blog/covid-19-and-customer-messaging-getting-it-right

While it’s important to stay engaged with customers, it’s also important to do so in a manner that respects the unique needs of people at this time.

We’re all pretty new at this WFH thing, but as long as WFHHH — Work From Home Happy Hour — is a thing, we have few compl...
03/20/2020

We’re all pretty new at this WFH thing, but as long as WFHHH — Work From Home Happy Hour — is a thing, we have few complaints! In difficult times like these, we’re especially grateful for our Slingshotters. The support you’ve shown each other and the efforts you’ve made to keep up morale have been extraordinary. Thank you for making our first virtual Thursday Afternoon Beer Cart session a special occasion!

Address

208 N Market St, Ste 500
Dallas, TX
75202

West End Station

General information

These things we create, they're not ads. They're solutions. And as you'll see here, a great solution can take on many, many forms. It might include TV, print, web design, search, viral, or any combination of it all. And it just so happens that we're wild about doing it all. But to make it truly work together, we have to work together, too. With no pre-conceived notions. No barriers to creativity. And no silos. Just smart, talented, passionate people with a clear view of the horizon.

Opening Hours

Monday 08:30 - 17:30
Tuesday 08:30 - 17:30
Wednesday 08:30 - 17:30
Thursday 08:30 - 17:30
Friday 08:30 - 17:30

Telephone

(214) 634-4411

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